What Rewire Security does

Rewire Security (operating as REM Trading LTD.) is a UK-based, Bristol-headquartered provider of GPS tracking hardware and a cloud-based fleet and asset management platform. The company sells vehicle, personal, portable, magnetic-asset, and satellite GPS trackers, plus Thatcham-approved insurance trackers (S5, S5+, S7), connected 4G dashcams, and body-worn cameras with a dedicated evidence management software platform. All devices are paired with the proprietary GPSLive cloud platform (web + iOS/Android apps) on a device-plus-subscription model, with M2M multi-network SIM coverage marketed across 150+ countries via a partnership with PodsystemM2M. Reported scale is 94,000+ connected devices, 2,000+ business fleets, and 300B data points, with route history retained for 180 days.

Revenue is generated through four streams: (1) one-time hardware sales at £24.99-£349.99, (2) recurring GPSLive subscriptions priced £39.99-£124.99 over 6-24 months and a £60/year entry tier, (3) nationwide UK professional installation services including immobiliser fitting, and (4) accessories and add-ons. The go-to-market blends direct-to-consumer e-commerce (rewiresecurity.co.uk) with an enterprise demo/sales motion, a Reseller Application channel program, and a B2C app-store distribution model. Customers span individual vehicle and motorcycle owners, families using personal trackers, small-to-mid fleet operators in logistics, construction, and cold-chain delivery, and security/enforcement buyers of body-worn cameras. The company was founded in 2014 (with firmographic data indicating 2012), is privately held with no disclosed external funding, and is led by founder/managing director Bilen Saribardak and CTO Ekim Saribardak.

Name

Rewire Security

Legal name

REM Trading LTD.

Website

https://rewiresecurity.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rewire Security is a UK-based provider of GPS tracking hardware (vehicle, personal, asset, and Thatcham-approved insurance trackers), connected dashcams, and body-worn cameras, sold with its proprietary GPSLive cloud platform on a device-plus-subscription model serving individual consumers, small fleets, and security operators across 150+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: GPS tracking devices including vehicle trackers, personal trackers, portable trackers, magnetic asset trackers, satellite trackers, dashcams, and body worn cameras. One-time purchase model with prices ranging from £24.99 to £349.99.
2. GPSLive Subscription Service: Recurring subscription service for GPS tracking software, mobile app access, and M2M SIM card data. Subscription durations range from 6 months to 24 months, with prices like £39.99 (6 months), £69.99 (12 months), £124.99 (24 months) for various trackers. Includes unlimited GPSLive software and app usage.
3. Professional Installation Services: Nationwide professional installation service throughout UK for vehicle tracking devices. Installation options include standard installation and immobiliser installation (12v and 24v variants).
4. Optional Accessories and Add-ons: Additional products including magnetic cases, hard-wiring cables, USB car lighter chargers, body worn camera accessories, and remote immobilisation relays.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rewire Security designs, sells, and supports a range of GPS tracking hardware (vehicle, personal, portable/magnetic asset, satellite, and Thatcham-approved insurance trackers, plus dashcams and body worn cameras) and provides the proprietary GPSLive cloud platform and mobile apps on a subscription basis. The company also offers BWC digital evidence management software and a nationwide UK professional installation service for tracking devices.

Product overview

Rewire Security offers a comprehensive GPS tracking and fleet management ecosystem built around the GPSLive cloud-based platform and app. The product portfolio centers on GPS tracking devices (vehicle trackers, personal trackers, portable/magnetic asset trackers, and satellite trackers) paired with the GPSLive software for real-time monitoring, alerts, and reporting. Insurance-grade Thatcham-approved trackers (S5, S5+, S7) serve the vehicle security market, while body worn cameras and evidence management software extend the platform into physical security. Fleet management features include driver behavior monitoring, temperature sensing, and trip/mileage logging. The company operates on a device-plus-subscription model with M2M SIM cards included for global coverage.

Differentiator

Problem solved

Functional benefit

Brands

• GPSLive: Proprietary cloud-based GPS tracking platform and mobile application for real-time location tracking, fleet management, and asset monitoring.

Products and services

• DB2 Self-Install GPS Tracker Self-install GPS tracker for cars, vans, motorcycles, and lorries with simple two-wire installation and OBD-II compatibility. Requires a separate GPSLive subscription. Priced at £34.99.
• DB3 Plug & Play OBD-II Vehicle Tracker Plug-and-play GPS tracker that connects directly to the vehicle's OBD-II port with GLONASS support, requiring no wiring. Priced at £59.99.
• DB1 Lite GPS Tracker Compact GPS tracker for motorcycles, cars, and vans featuring Quad GPS Module combining GPS, GLONASS, GALILEO and AGPS, smart auto-load technology, ultra-low current draw, and backup battery. Priced at £29.99 with a £60/year service subscription including SIM card.
• 104 Pro 4G Magnetic GPS Tracker 4G LTE magnetic GPS tracker with automatic 2G fallback, up to 60-day standby, IP65 water resistance, tamper detection, and strong magnets for attaching to flat metal surfaces on vehicles or assets. Priced at £59.99 with subscription options of 6 months for £39.99, 12 months for £69.99, and 24 months for £124.99.
• 104 Pro 4G Plus Magnetic GPS Tracker Extended battery version of 104 Pro with a 20000mAh battery providing up to 80 days standby, with the same magnetic mounting and 4G LTE connectivity features as the standard Pro model. Priced at £89.99.
• 104N 4G Magnetic GPS Tracker Entry-level 4G magnetic GPS tracker in the 104 product family for vehicle and asset attachment. Priced at £24.99.
• Spytrack Nano Portable GPS Tracker Compact portable GPS tracking device for personal use including tracking children, Alzheimer's and dementia patients, and assets. Features GPS + GLONASS module, up to 240 hours standby, IP65 water resistance, and smartphone activation via app. Priced at £99.99 with SpyTrack Service subscriptions at £69.99 (12 months) and £124.99 (24 months).
• SAT50 Satellite Tracker Satellite-based GPS tracker using telecommunications satellites for tracking assets outside GSM coverage zones, suitable for cargo and containers without power sources. Priced at £119.99.
• SAT100 Solar Satellite Tracker Solar-powered satellite tracking device for extended monitoring of assets in remote locations without GSM coverage. Priced at £199.99.
• AT100 Asset Tracker Battery-powered asset tracking device for monitoring valuable business assets and cargo. Priced at £99.99.
• Rewire S5 (Thatcham Category S5 Insurance Tracker) Thatcham Category S5 GPS tracking system for vehicles, providing insurance-approved tracking with monitoring alarm centre and IV1 police response capability.
• Rewire S5+ (Thatcham Category S5+ Insurance Tracker) Thatcham Category S5+ insurance-approved GPS tracking device offering enhanced features beyond S5, including driver identification and ADR tags. Priced at £349.99.
• Rewire S7 (Thatcham Category S7 Insurance Tracker) Thatcham Category S7 insurance-approved car tracker providing standard vehicle tracking with alarm centre monitoring and police response.
• Dual Vision Dashcam Connected 4G dashcam with dual cameras capturing simultaneous footage of vehicle direction and driver behaviour for fleet monitoring, safety analysis, and incident documentation. Priced at £169.99.
• Body Worn Cameras Professional body worn CCTV cameras for security teams, enforcement officers, and field staff to capture video evidence during operations, designed for pairing with the BWC Digital Evidence Management Software platform.
• Body Worn Camera Accessories Mounts, chargers, docks, cables and replacement accessories for body worn camera systems.
• BWC Digital Evidence Management Software Secure cloud-based platform for storing, managing, reviewing and sharing body worn camera video evidence from a single interface.
• GPSLive Cloud Tracking Platform (Subscription) Cloud-based GPS tracking software platform with subscription access via web browser (gpslive.co.uk) and mobile apps, providing real-time location tracking, route history, geo-fence alerts, fuel and usage reports, driver behaviour monitoring, temperature monitoring, and trip/mileage logging. Sold on subscription tiers from 6 to 24 months.
• Nationwide Professional Installation Service Professional tracking-device installation service available throughout the UK in each city, with options for standard installation and immobiliser installation (12v and 24v variants).

Quantifiable outcome

• Fleet tracking systems help businesses lower expenses and optimize their fleet through route optimization and fuel monitoring
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature12 records

Partnerships

One partnership is on record.

• PodsystemM2McoreTechnology or IntegrationRewire Security partnered with PodsystemM2M to provide M2M (Machine-to-Machine) SIM cards for GPS tracking devices. These multi-network SIM cards enable global roaming across 150+ countries without extra roaming charges. The partnership ensures consistent global GPS tracking connectivity for Rewire Security customers worldwide.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Quartix: UK-listed telematics provider focused on vehicle tracking and fleet management for SMBs and enterprise fleets. Direct competitor to Rewire Security in the UK fleet tracking market with overlapping subscription-based GPS tracking offerings.
• Trackmatic: UK-based fleet tracking and telematics provider offering GPS tracking, dashcams, and fleet management software. Closely comparable to Rewire's vehicle tracking and connected dashcam product lines for UK SMB and fleet customers.
• Masternaut: European telematics and fleet management provider with strong UK presence, offering GPS tracking, driver behavior, and fleet analytics. Directly comparable to Rewire on fleet telematics subscription model and SMB-to-enterprise customer mix.
• Radius Telematics: UK telematics provider delivering vehicle tracking, fleet management, and connected car services to SMB and enterprise customers. Competes with Rewire across the UK fleet and insurance-tracker segments.
• Lytx: Video telematics and fleet safety provider specializing in AI-powered dashcams and driver behavior analytics. Directly comparable to Rewire's Connected 4G Dashcam and anomaly detection capabilities for fleet customers.

Broad incumbents

• Geotab: Global fleet telematics leader offering GPS tracking, AI-driven fleet analytics, and a broad hardware-plus-software ecosystem. Comparable to Rewire as a fleet telematics platform but operates at significantly larger scale with deeper enterprise integrations.
• Samsara: Public IoT and fleet management platform combining vehicle telematics, dashcams, equipment monitoring, and AI-powered safety analytics. Competes with Rewire across connected dashcams, asset tracking, and AI-driven fleet safety.
• Verizon Connect: Large enterprise fleet management platform (formerly Fleetmatics) offering GPS tracking, route optimization, and fleet analytics. Overlaps with Rewire on fleet subscription telematics and UK/global coverage ambitions.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform serving SMB and enterprise fleets across Europe with GPS tracking, dashcams, and fleet optimization. Comparable to Rewire's fleet management and dashcam offerings, particularly across UK and EU.

Emerging players

• Fleetio: Cloud-based fleet maintenance and management software platform with growing telematics integrations. Adjacent competitor to Rewire's GPSLive fleet management offering, primarily serving SMB fleets with a software-first model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rewiresecurity
• YouTubeyoutube.com/channel/UCYeRRNN2Waw1mE_TCDKUtJw
• Facebookfacebook.com/rewiregps
• LinkedInlinkedin.com/company/rewire-security
• Instagraminstagram.com/rewiregps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewire Security