Empreender

E-commerce SaaS Applicationsempreender.com.br

Empreender is a Brazilian SaaS company founded in 2009 that bundles 20+ e-commerce operations apps (dropshipping, WhatsApp automation, tracking, reviews, checkout optimization) into a single R$297/month subscription for SMB online merchants across Shopify, Nuvemshop, and 30+ other platforms.

Company typePrivate
Founded2009
HeadquartersBarueri, Brazil
Headcount51–100
GTM typeB2B
OfferingSoftware

What Empreender does

Empreender is a Brazilian SaaS provider founded in 2009 in Barueri, operating a suite of 20+ interconnected web applications designed to automate the operational layers of small and mid-sized e-commerce merchants. Its products are organized across six functional domains: dropshipping (Dropi, Drop.Digital), marketing and conversion (Ovni Influencers, Promoção Agendada, Selly, Super Checkout, Lily Avaliações, Replay, Widget Instagram, Widget TikTok), automation and customer support (SAK WhatsApp automation with AI-generated FAQ articles, Automágico, Botão Zap, whats.ly, Cheguei), shipping and freight (Rastreio, Frete Hero), design and merchandising (365 Artes, Landing Page, Campo Personalizado, Dijital, Parcelamento, Super Favorito), and influencer discovery. The apps are distributed primarily as native integrations inside 30+ e-commerce platforms including Shopify, Nuvemshop, WooCommerce, Tray, Yampi, and Loja Integrada, supplemented by a self-serve web portal (app.empreender.plus) and a WhatsApp-based sales channel.

The business model is predominantly subscription SaaS: individual apps from R$59/month, the Combo 20+ app bundle at R$297/month (advertised as an 88% discount versus a R$1,272 stacked value), and usage-based Rastreio tracking tiers from R$40 to R$1,139/month by code volume. Go-to-market combines product-led growth (3-day free trial, no credit card) with marketplace/app-store placement, content marketing (blog, YouTube, Instagram), a community forum and live mentoring program (Empreender Academy, Embaixadores ambassador program), and direct sales via WhatsApp. The company self-reports 15K+ active stores and 500K+ merchants reached and operates with 101-250 employees. Founders Bruno Brito (CEO) and Andreas Piekarz (CTO) lead the firm as a privately held, bootstrapped entity with no disclosed external institutional capital.

Empreender firmographics

Firmographics

Name: Empreender
Legal name: Empreender
Website: https://empreender.com.br
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 51–100 employees
Short description: Empreender is a Brazilian SaaS company founded in 2009 that bundles 20+ e-commerce operations apps (dropshipping, WhatsApp automation, tracking, reviews, checkout optimization) into a single R$297/month subscription for SMB online merchants across Shopify, Nuvemshop, and 30+ other platforms.
Ownership category
akta.pro rank

Empreender industry classification

Industry

Product category: E-commerce SaaS Applications
NAICS: Software Publishers (513210)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
akta.pro secondary industries: Dropshipping & Supplier Fulfillment Services (CRAFAMAJ), Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

Ecommerce saas applications
Dropshipping automation software
Whatsapp commerce automation
Order tracking software
Ecommerce marketing apps

Where Empreender is headquartered

Location

Headquarters

HQ city: Barueri
HQ country: Brazil
HQ region: Latin America

Markets served

Empreender business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Subscription - Combo 20 Apps: Monthly subscription bundle offering access to 20+ applications for R$297/month. Primary revenue stream with recurring billing model.
SaaS Subscription - Individual App: Individual app subscriptions starting at R$59/month. Lower-tier option for users wanting single application functionality.
Rastreio App Plans: Usage-based pricing for tracking codes: R$40 (130 codes), R$159 (500 codes), R$559 (2000 codes), R$1,139 (30000 codes) per month. Overage charges for additional codes.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Individual App Plan - Single application subscription
Subscription	Monthly	Combo 20 Apps - Full application suite (best value)
Usage-based	Monthly	Rastreio Basic - Entry-level tracking
Usage-based	Monthly	Rastreio Professional - Mid-tier tracking
Usage-based	Monthly	Rastreio Professional 2 - High-volume tracking
Usage-based	Monthly	Rastreio Enterprise - Maximum volume tracking

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Empreender product offering

Product offering

Core offering

Empreender sells a subscription bundle (Empreender+ / Combo 20 Apps) of 20+ SaaS applications for R$297/month that covers end-to-end e-commerce operations for Brazilian online store owners. The suite addresses dropshipping fulfillment, WhatsApp customer service automation with AI-generated FAQs, package tracking notifications across 17+ carriers, product reviews, influencer marketing, bulk product registration, checkout conversion optimization, and social media widgets, with native integrations into 30+ e-commerce platforms including Shopify, Nuvemshop, Yampi, Tray, and Loja Integrada.

Product overview

Empreender is a Brazilian e-commerce SaaS platform offering a suite of 20+ apps under a single subscription (Empreender+ / Combo 20 Apps) for R$297/month. The ecosystem covers six functional areas: Dropshipping (Dropi, Drop.Digital), Marketing (Ovni Influencers, Promoção Agendada), Automation (SAK with AI-powered FAQs and WhatsApp automation, Automágico), Customer Support (Rastreio with automated tracking notifications, Botão Zap/whats.ly, Cheguei), Shipping/Freight (Frete Hero), and Design/Conversion (Lily Avaliações, Replay, Selly, Super Checkout, Widget Instagram, Widget TikTok, 365 Artes, Super Favorito, Landing Page, Campo Personalizado, Dijital, Parcelamento). The apps are available on Shopify, Nuvemshop, Yampi, Tray, and Loja Integrada.

Differentiator

Problem solved

Functional benefit

Brands

Empreender Academy: Educational content platform with exclusive materials including courses, lives, and mentorship programs divided into Business Trail and Technical Trail

Products and services

Empreender+ (Combo 20 Apps) Subscription bundle offering access to 20+ applications in the Empreender ecosystem for R$297/month, designed for e-commerce stores operating on Shopify, Nuvemshop, Yampi, Tray, Loja Integrada, and other integrated platforms.
Dropi Dropshipping platform enabling sellers to offer products from national and international suppliers without maintaining physical inventory, with automatic order synchronization and stock management.
SAK WhatsApp automation tool for cart abandonment recovery, invoice retrieval, and PIX refund recovery, with AI-powered FAQ article creation and automated customer support.
Rastreio Package tracking app that monitors shipment status across multiple carriers and automatically notifies customers via email, WhatsApp, and SMS when delivery status changes.
Lily Avaliações Product review app enabling text, photo, and video reviews on product pages, plus Q&A functionality for store visitors.
Ovni Influencers Influencer marketing platform connecting brands with influencers for product promotion campaigns across social media platforms.
Replay Video app that adds a floating product video to store pages, providing an immersive visual experience for customers.
Promoção Agendada Bulk price scheduling tool allowing stores to program mass price changes for promotional events and special dates.
Frete Hero Shipping deadline management tool that adds extra delivery time buffers for custom, made-to-order, and multi-warehouse products.
Selly Conversion optimization app offering cart gift incentives, countdown timers, buy-together bundles, and favorites features to boost sales.
Widget Instagram Social media widget embedding an Instagram feed into the online store, allowing product tagging to drive customers to checkout.
Widget TikTok Social media widget embedding TikTok videos into the online store with product tagging to direct customers to checkout.
365 Artes Design asset library providing editable Canva templates and product photo seal overlays for e-commerce stores.
Super Favorito Wishlist and browsing history app that helps increase sales by letting customers save products and revisit stores.
Landing Page No-code web page builder with drag-and-drop templates for creating landing pages without coding.
Super Checkout Checkout conversion optimization tool featuring countdown timers, product recommendations, authority badges, and upsell capabilities.
Drop.Digital Dropshipping tool for importing and selling info-products such as courses and e-books without inventory.
Cheguei Back-in-stock notification app that captures customer interest on out-of-stock products and alerts them when items become available.
Dijital Digital product sales app for selling e-books, PDFs, MP3s, MP4s, and other info-products directly in the online store.
Automágico Bulk product registration tool enabling automated import of products and batch editing of items in online stores, with template creation from photos.
Botão Zap WhatsApp contact button that opens a pre-filled support message with the product link the customer is viewing.
whats.ly WhatsApp support tool initiating pre-filled messages with the product link for customer inquiries.
Campo Personalizado Custom product field app adding extra fields such as text, file upload, or selection options for personalized products.
Parcelamento Installment payment app enabling installment options on product pages, increasing conversion and average order value.

Quantifiable outcome

R$2 million in sales generated by a single user case study
+2 more outcomes

Companies that use Empreender

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Empreender technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability2 records

Feature8 records

Empreender partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core.

ShopifycoreTechnology or IntegrationIntegration partnership allowing Empreender apps to be installed and used within Shopify-powered online stores. Apps including Rastreio, SAK, Lily Reviews, and others are available in the Shopify App Store.
NuvemshopcoreTechnology or IntegrationIntegration partnership with major Brazilian e-commerce platform. All Empreender apps compatible with Nuvemshop for seamless installation and operation.
TraycoreTechnology or IntegrationIntegration with Tray e-commerce platform, allowing Brazilian merchants to access Empreender app suite.
WooCommercecoreTechnology or IntegrationWordPress/WooCommerce integration enabling global merchants to use Empreender applications on their stores.
YampicoreTechnology or IntegrationIntegration with Yampi platform for Brazilian e-commerce merchants.
Loja IntegradacoreTechnology or IntegrationIntegration partnership with Loja Integrada, Brazilian e-commerce platform.
MontinkcoreTechnology or IntegrationPrint-on-demand supplier integrated with Empreender ecosystem. Montink provides product printing and fulfillment for merchants using Empreender tools.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Empreender competitors and assessment

Company assessment

Broad incumbents

VTEX: Brazilian-origin commerce platform serving enterprise and SMB merchants with storefront, marketplace, and order management capabilities. Comparable as a comprehensive e-commerce SaaS suite targeting the Brazilian market, though VTEX skews upmarket relative to Empreender's prosumer focus.

Direct peers

Nuvemshop: Leading LATAM e-commerce platform for SMBs, owned by Globant, providing storefronts and an app marketplace. Empreender is a Nuvemshop app partner but competes for the same SMB merchants' tooling spend across checkout, marketing, and automation.
Tray (Locaweb): Brazilian e-commerce platform from Locaweb serving SMB merchants with storefronts and integrated apps. Direct overlap in the Brazilian SMB e-commerce target segment, with shared integration partnerships.
Yampi: Brazilian checkout and e-commerce platform offering conversion, payment, and store tooling for SMBs. Competes head-on with Empreender's Super Checkout, Selly, and broader conversion stack for Brazilian merchants.
Cartpanda: Brazilian checkout and storefront platform specializing in digital products and infoproduct sellers. Comparable because Empreender's Dropi, Dijital, and Drop.Digital modules target the same Brazilian digital-product merchant base.
Shopify App Ecosystem (PageFly, Vitals, ReConvert): Leading Shopify app developers (PageFly page builder, Vitals all-in-one, ReConvert upsell) offer comparable modular app suites to Shopify merchants globally. Empreender competes for the same SMB merchant wallet on Shopify's Brazilian user base with similar feature overlap.
Loja Integrada: Brazilian e-commerce platform serving SMBs with storefronts, payments, and shipping integrations. Listed as an Empreender partner platform but also competes for the same low-end merchant software budget.

Regional players

Hotmart: Brazilian digital-products platform for creators selling courses, e-books, and infoproducts. Overlaps with Empreender's Dijital and Drop.Digital products for the same Brazilian infoproducer segment.

Emerging players

Kiwify: Brazilian checkout and digital products platform gaining traction with infoproducers. Competes with Empreender for digital product seller tooling, particularly for marketing automation and checkout conversion.
HeroSpark: Brazilian all-in-one platform for infoproducers combining checkout, course hosting, and email marketing. Comparable to Empreender's bundle positioning for the digital-product merchant segment in Brazil.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Empreender financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Empreender leadership team

Management profile

Number of profiles

Profiles2 records

Empreender subsidiaries and ownership

Company hierarchy

Subsidiaries22 records

Empreender funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Empreender M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empreender

What does Empreender do?

Is Empreender a public or private company?

Empreender is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Empreender founded?

Empreender was founded in 2009. It employs 51 to 100 people.

Where is Empreender based?

Empreender is headquartered in Barueri, Brazil, in the Latin America region.

How does Empreender make money?

Three revenue lines are on record. SaaS Subscription - Combo 20 Apps are the primary driver. The others are saaS Subscription - Individual App and rastreio App Plans.

Who are Empreender's main competitors?

VTEX is listed as a broad incumbent. Direct peers are Nuvemshop, Tray (Locaweb), Yampi, Cartpanda, Shopify App Ecosystem (PageFly, Vitals, ReConvert) and Loja Integrada. Hotmart is listed as a regional player. Emerging players are Kiwify and HeroSpark.

Does Empreender have an API?

No public API is recorded for Empreender.

What industry is Empreender in?

Empreender's product category is E-commerce SaaS Applications. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of CRAFAMAJ, Dropshipping & Supplier Fulfillment Services. Its NAICS code is 513210 and its SIC code is 7372.