PEO 360

What PEO 360 does

PEO 360, operating through Consulting 360 LLC, is an Austin, Texas-based independent brokerage and advisory firm founded in 2020 that helps U.S. businesses evaluate, select, benchmark, and transition between Professional Employer Organization (PEO) arrangements. The company was founded by Jeff Nowling after more than 15 years in the PEO industry, joined later by Co-Founder and Chief Client Officer Jason Herrington, and is structured as a consultancy rather than a software vendor. Its core services cover four stages of the PEO lifecycle: Full-time PEO Evaluation for organizations new to the model, Existing PEO Benchmarking and renegotiation support, PEO Transitioning Assistance for companies outgrowing the PEO model, and a newer HR Solutions Architecting offering that helps clients select HR technology tools.

The firm runs a structured RFP process that sources 5 to 10 PEO proposals per client and provides comparative analysis on benefits, pricing, service models, and technology. Strategic partnerships with leading PEO vendors including Insperity, Rippling, TriNet, Justworks, ADP, G&A Partners, and Extensive HR provide preferred pricing and negotiation leverage. Auxo HR is positioned as "a PEO 360 Solution" offering non-PEO HR support and open-market benefits, extending the company beyond pure brokerage. The partner ecosystem also spans integration and referral relationships with 15Five, BambooHR, Checkr, Amplify HR, Aspen HR, Aetna, Aflac, Anthem Blue Cross, Blue Cross Blue Shield, Angle Health, and Beam.

PEO 360 is compensated by PEO vendors through referral commissions, making the service free for clients, with a fixed compensation amount designed to remove vendor bias. Go-to-market is consultative and partner-driven, combining direct sales with referral channels built around fractional CFOs, insurance brokers, venture capital firms, and fractional HR leaders, each earning referral or revenue-share fees. Published client outcomes include 15-36% cost savings and six-figure annual reductions in HR spend across customers such as Haffty Consulting, Altor National, IBT Apps, BankingON, and Stellar Home Maintenance. The company is privately held with 1-10 employees, no external funding, and serves clients nationwide in the United States.

Name

PEO 360

Legal name

Consulting 360 LLC

Website

https://peo360.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PEO 360 is an Austin-based independent PEO broker and advisor that helps U.S. small and mid-sized businesses evaluate, select, benchmark, and transition between Professional Employer Organization providers via an RFP-based model.

Ownership category

akta.pro rank

Product category

HR / PEO Brokerage and Advisory Services

NAICS

Professional Employer Organizations (56133), Professional Employer Organizations (561330)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• PEO broker services
• HR outsourcing advisory
• Benefits consulting
• Payroll vendor selection
• PEO benchmarking

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Broker/Referral Commissions: PEO 360 is compensated by PEO vendors when clients select and engage with a PEO through their services. This is similar to an insurance broker model where the company takes payment from the PEO selected. PEO 360 sets a fixed amount for their compensation regardless of which PEO is chosen, eliminating any appearance of conflict of interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PEO 360 is an independent PEO broker and advisor that helps businesses evaluate, select, negotiate, and manage Professional Employer Organization relationships. It sources 5-10+ PEO quotes through an RFP process, compares benefits plans, service models, technology, and financial impact, and provides ongoing annual reviews and renegotiation support, as well as transition assistance off PEOs when companies outgrow the model. The service is free for clients; PEO 360 is compensated by the selected PEO vendor through broker/referral commissions.

Product overview

PEO 360 operates as a PEO broker, consultant, and advocate rather than a traditional SaaS product company. Their offering consists of advisory services organized around the full PEO lifecycle: Full-time PEO Evaluation for companies exploring the PEO model for the first time, Existing PEO Benchmarking for renegotiating or re-evaluating current PEO relationships, PEO Transitioning Assistance for companies outgrowing the PEO model, and HR Solutions Architecting as an enhanced support layer to help clients select and implement optimal HR technology tools. The company positions itself as an independent, unbiased advisor rather than a product vendor, earning revenue through referral arrangements with PEO providers rather than direct client fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-time PEO Evaluation Advisory service guiding companies new to the PEO model through evaluation and selection of an appropriate Professional Employer Organization provider. Includes discovery, sourcing 5-10+ PEO quotes, proposal analysis, and selection guidance, and is intended for startup founders, CFOs, HR leaders, and growing businesses.
• Existing PEO Benchmarking Service for companies already using a PEO that benchmarks pricing, renegotiates contracts, and explores alternative PEO provider options. Targeted at CFOs and finance leaders seeking data-driven decisions on benefits cost and renewal terms.
• PEO Transitioning Assistance Support service for companies that have outgrown the PEO model, providing assistance moving off their current PEO provider, including to non-PEO alternatives such as Auxo HR with open market benefits.
• HR Solutions Architecting Service that helps clients identify and implement optimal HR technology tools, whether offered through PEO 360's PEO partners or standalone solutions, to maximize operational efficiency in HR, benefits, payroll, and workforce management.

Quantifiable outcome

• 10-14% decrease in employee turnover when using a PEO
• +13 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• ADPTScoreTechnology or IntegrationProfessional Employer Organization offering small and midsized businesses full suite of HR services including payroll, benefits, compliance, hiring, and risk management backed by IRS certification.
• AetnaminorOthersHealth insurance provider offering medical, dental, pharmacy, and behavioral health plans to individuals and employers across the U.S.
• AflacminorOthersSupplemental insurance products covering out-of-pocket costs related to accidents, illnesses, and disabilities.
• Angle HealthminorOthersSimplified and affordable health insurance solutions tailored for small businesses and startups through technology-driven platforms.
• Anthem Blue CrossminorOthersHealth insurance provider offering comprehensive medical and wellness plans to individuals and businesses in select U.S. states.
• BeamminorOthersHealthcare benefits platform designed for small businesses and startups, providing affordable and transparent medical plans.
• Blue Cross Blue ShieldminorOthersFederation of independent health insurance companies offering nationwide coverage for individuals, families, and employers.
• InsperitycoreTechnology or IntegrationLeading PEO partner providing comprehensive HR services including payroll, benefits, compliance, and risk management for businesses.
• RipplingcoreTechnology or IntegrationPEO partner offering integrated workforce management solutions combining HR, IT, and finance in a unified platform.
• JustWorkscoreTechnology or IntegrationPEO partner providing simplified HR, benefits, payroll, and compliance solutions for growing businesses.
• TriNetcoreTechnology or IntegrationPEO partner offering comprehensive HR solutions with industry-specific expertise for SMBs and mid-market companies.
• Auxo HRcoreTechnology or IntegrationA PEO 360 Solution providing non-PEO HR support model with open market benefits. Offers ongoing HR support, COBRA administration, benefits management, and compliance guidance as an alternative to traditional PEO arrangements for companies that have outgrown the PEO model.
• Venture Capital FirmscoreGTM or Marketing PartnerVC funds partner with PEO 360 to help portfolio companies build scalable HR foundations, extend runway, and support long-term growth through PEO optimization.
• Fractional CFOscoreGTM or Marketing PartnerFractional CFO partners refer clients to PEO 360 for HR outsourcing guidance, benefiting from preferred pricing arrangements and expert negotiation support for their clients.
• Insurance BrokerscoreChannel Partner/ Reseller/ DistributorInsurance and benefits brokers partner with PEO 360 to extend service offerings to clients needing PEO guidance. Brokers receive revenue share for referrals regardless of which PEO the client ultimately chooses.
• Fractional HR LeaderscoreGTM or Marketing PartnerFractional HR consultants partner with PEO 360 to handle PEO evaluation and transitions on behalf of their clients, receiving referral bonuses or revenue share for successful placements.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Justworks: PEO provider focused on SMBs with simplified HR, benefits, payroll, and compliance. A core PEO 360 partner and a competitor for the same founder/CFO buyer, increasingly investing in direct-to-customer sales that bypass brokers.
• ADP TotalSource: ADP's PEO division serving SMBs with payroll, benefits, and HR compliance. Core PEO 360 partner and a default PEO option that many SMBs procure directly without broker assistance.
• NFP: Large insurance and benefits broker with PEO advisory capabilities for SMB and mid-market clients. Comparable because insurance brokers are explicitly part of PEO 360's partner referral channel and frequently compete for the same HR outsourcing wallet.
• TriNet: Major PEO serving SMBs and mid-market companies with industry-specific HR expertise. Core PEO 360 partner and a competing channel through which SMBs can procure PEO services directly.
• Insperity: One of the largest PEO providers in the U.S. and a core PEO 360 partner. Comparable because Insperity is increasingly bundling advisory and consultative sales into its own go-to-market, competing with independent brokers for the same SMB decision-maker.

Direct peers

• G&A Partners: Mid-market PEO providing HR, benefits, payroll, and compliance services. Listed as a core PEO 360 partner; comparable as both a competitor for the same SMB buyer and a vendor in PEO 360's placement pipeline.
• Sequoia (OneDigital PEO Advisory): PEO brokerage and advisory practice (originally Sequoia, now part of OneDigital) that helps businesses evaluate, select, and manage PEO relationships across multiple PEO providers. Directly comparable to PEO 360 as a vendor-paid PEO broker serving SMB and mid-market clients.

Emerging players

• BambooHR: SMB-focused HRIS platform increasingly used as a non-PEO HR infrastructure alternative. Listed as a PEO 360 technology partner and competing for the same SMB HR budget, particularly for clients that may forgo a PEO entirely.
• Rippling: Unified workforce management platform that bundles HR, IT, finance, and PEO capabilities. Core PEO 360 partner and a rapidly scaling alternative to traditional PEOs, potentially reducing the need for an independent broker over time.
• Newfront Insurance: Modern insurance brokerage that has expanded into broader HR and benefits advisory, including PEO evaluation support for high-growth clients. Comparable as a tech-enabled broker adjacent to PEO 360's partner network of insurance brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peo-360/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEO 360