Impole

What Impole does

Impole is a privately held B2B information services company headquartered in Waltham, Massachusetts, that provides account-based marketing research, marketing intelligence, sales tactics, and supporting sales information to business clients. The firm operates with a small team of 11–50 employees and has been in continuous operation since its founding in 1977, indicating a long-tenured niche specialization in B2B sales and marketing enablement content rather than a venture-backed growth-stage business.

The company's product surface is described at a category level only — B2B marketing information, account-based research, tactics, and sales information — while the underlying technology stack, proprietary datasets, platform architecture, distribution channels, and product-level pricing are not disclosed in available source material. Public web content from the company's domain (impole.com) captured during source extraction was limited to a cookie-consent page element and yielded no further product, feature, or technical detail. No patents, certifications, app store listings, or integration catalogs are documented in the input.

The commercial model is similarly under-documented: no pricing models, customer counts, contract structures, named customer logos, channel partnerships, or go-to-market specifics are available. With no funding rounds, no disclosed investors, no partnerships, no M&A activity, and no named customers in the source set, the revenue mechanics must be inferred from firmographic signals alone — suggesting a specialized subscription-, retainer-, or project-based B2B information services operation, though the specific structure cannot be confirmed.

Name

Impole

Website

https://impole.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Impole is a privately held B2B information services firm, founded in 1977 and based in Waltham, Massachusetts, that delivers account-based marketing research, sales tactics, and supporting sales intelligence to business clients.

Ownership category

akta.pro rank

Product category

B2B Marketing Research Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• B2B marketing research
• Account-based research
• Sales intelligence
• Information services
• Marketing tactics

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Impole is an information services company that provides B2B marketing, account-based research, tactics, and sales information. It supplies research-driven sales and marketing intelligence to business customers as its core deliverable. The firm has been operating since 1977 and is based in Waltham, United States.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Marketing Research
• Account-Based Research Account-level research services aimed at B2B customers who need intelligence on target accounts to support sales and marketing efforts.
• Sales Tactics and Sales Information Sales tactics and sales information services supplied to B2B clients to support selling processes.

Ideal customer profiles1 record

Technology focussed No

API detail

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Apollo.io: Apollo.io is a sales intelligence and engagement platform providing B2B contact data and prospecting tools. It addresses the same B2B marketing/sales information buyer as Impole, particularly in mid-market segments.
• Lusha: Lusha provides B2B contact and company data for sales and marketing prospecting. It is comparable to Impole as a B2B sales information provider, though Lusha is a self-serve SaaS product rather than a research service.
• Bombora: Bombora provides B2B intent data for ABM and sales/marketing teams. It is comparable to Impole as part of the broader ABM and sales intelligence data ecosystem serving B2B marketing buyers.
• Clearbit: Clearbit offers B2B data enrichment and intelligence APIs used for lead routing, ABM, and personalization. It serves the same B2B marketing buyer as Impole with a technology-led, rather than services-led, approach.

Direct peers

• Demandbase: Demandbase is a dedicated ABM platform offering account identification, advertising, and sales intelligence. It directly competes with Impole's account-based research and tactics offering, though Demandbase is a software platform rather than a research services firm.
• LeadGenius: LeadGenius combines human research with automation to deliver B2B lead generation and account-based marketing data. It is a closer services-led analog to Impole than platform peers, competing in the bespoke ABM research category.
• 6sense: 6sense provides an ABM platform built on intent data and predictive analytics. It overlaps Impole's ABM and sales intelligence value proposition and targets the same B2B marketing buyer.
• DiscoverOrg (ZoomInfo): DiscoverOrg provides B2B contact and account intelligence for sales and marketing teams. It is a comparable peer in the B2B sales/marketing information category, now part of ZoomInfo.
• InsideView (now Data.com successor / ZoomInfo-owned): InsideView offers B2B sales and marketing intelligence including account data and targeting. It serves the same buyer as Impole and historically competed in the account-based research and data services space.

Broad incumbents

• ZoomInfo: ZoomInfo is a leading B2B sales and marketing intelligence platform providing company and contact data, intent signals, and ABM-adjacent capabilities. It is comparable as a broad incumbent addressing the same B2B marketing/sales information buyer as Impole, though at vastly greater scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/ImpoleCorp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impole