New View Psychology
New View Psychology is an Australian private psychology provider operating 50+ clinic locations and telehealth services nationally since 2005, delivering counselling, psychological assessments, EAP/workplace wellbeing for SMEs, and WorkCover services through a network of 150+ clinicians.
- Company typePrivate
- Founded2005
- HeadquartersTullamarine, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What New View Psychology does
New View Psychology is an Australian private psychology and mental health provider founded in 2005 and headquartered in Tullamarine, Victoria. The company operates through four service pillars: counselling (individual, couples and family), psychological assessments (ADHD, Autism, cognitive, educational, vocational and others), workplace wellbeing / Employee Assistance Programs targeting Australian SMEs, and WorkCover psychology services for work-related mental health conditions. Delivery is hybrid — in-person across 50+ clinic locations concentrated in Victoria and New South Wales, with telehealth (phone and video) extending reach nationally, and clients are also supported through dedicated streams such as NDIS-funded services and 24/7 Critical Incident Response.
The underlying technology stack is light and operationally focused: appointment booking and clinic management are handled via the third-party PracSuite platform, a self-service online booking flow drives consumer acquisition, and an internal content library supports organic SEO. A digital wellbeing offering branded NVP+ sits within the workplace wellbeing stack. There are no patents, no proprietary AI/ML systems and no public developer APIs; technology functions as a delivery and scheduling layer rather than a moat or intelligence layer.
The business model is fee-for-service professional services across consumer (individual, couples, family, NDIS, WorkCover) and corporate (SME EAP) segments. The go-to-market is sales-led and omnichannel: GP referrals, employer EAP partnerships, organic search, social media (LinkedIn, Facebook), email newsletters and self-service booking. Pricing is not publicly disclosed, but the company markets a low-fee tier delivered by provisional psychologists and student counsellors with no mental health care plan requirement. New View Psychology operates as a subsidiary of Partnered Health, a diversified Australian health services group established in 2013 that encompasses occupational health, allied health, primary care and onsite services and has served more than five million people over 25 years.
New View Psychology firmographics
Firmographics- Name
- New View Psychology
- Legal name
- New View Psychology
- Website
- https://newviewpsychology.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- New View Psychology is an Australian private psychology provider operating 50+ clinic locations and telehealth services nationally since 2005, delivering counselling, psychological assessments, EAP/workplace wellbeing for SMEs, and WorkCover services through a network of 150+ clinicians.
- Ownership category
- akta.pro rank
New View Psychology industry classification
Industry- Product category
- Mental Health and Psychology Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
- akta.pro secondary industries
- Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
Keywords
Where New View Psychology is headquartered
LocationHeadquarters
- HQ city
- Tullamarine
- HQ country
- Australia
- HQ region
- Oceania
Offices22 records
Markets served
New View Psychology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Clinical Psychology Services: Individual, couples, and family counselling sessions; psychological assessments; delivered in-person or via telehealth
- Employee Assistance Program (EAP): Workplace wellbeing programs including staff counselling, group workshops, manager assist, and critical incident response for Australian SMEs
- WorkCover Psychology Services: Professional psychological support for work-related mental health conditions under the Australian WorkCover system
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Low cost options with provisional psychologists and student counsellors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
New View Psychology product offering
Product offeringCore offering
New View Psychology delivers professional psychology and mental health services across Australia through a national network of 50+ clinics and 150+ clinicians. Core services include individual, couples, and family counselling, comprehensive psychological assessments, workplace wellbeing and Employee Assistance Programs (EAP) for SMEs, and WorkCover psychology services. Services are available in-person at clinic locations and via telehealth nationally, with self-service online booking via PracSuite and low-cost options through provisional psychologists and student counsellors.
Product overview
New View Psychology is a psychology and mental health provider offering a comprehensive suite of services including Counselling (individual, couples, and family), Assessment Services (ADHD, Autism, cognitive, educational, and other psychological evaluations), Workplace Wellbeing/EAP programs, and WorkCover Psychology Services. The company operates over 50 clinic locations across Australia with a network of 150+ clinicians, offering both in-person and telehealth appointment options. Their Workplace Wellbeing division includes sub-services such as Group Work & Programs, Manager Assist, Psychological Safety consultancy, and Critical Incident Response. They also offer a digital platform (NVP+) as part of their wellbeing offerings. All services are delivered by qualified psychologists, social workers, and counsellors using evidence-based therapeutic approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Counselling Services Individual, couples, and family counselling services delivered by experienced psychologists, social workers, and counsellors using evidence-based approaches. Targeted at adults, adolescents, and children facing mental health and relationship challenges, available in-person and via telehealth.
- Assessment Services Comprehensive psychological assessments including ADHD, Autism, Cognitive, Educational, Memory, Intellectual Disability, Personality, Fitness to Work, Vocational, and Executive Function assessments, delivered using gold-standard evidence-based tools for individuals, third parties, and employers.
- Workplace Wellbeing / Employee Assistance Program (EAP) Bespoke and affordable workplace wellbeing and EAP services for Australian small and medium-sized businesses, covering staff counselling, group programs, manager assist, psychological safety consultancy, and critical incident response.
- WorkCover Psychology Services Professional psychological support for people recovering from work-related mental health conditions including stress, trauma, bullying, and burnout, delivered under the Australian WorkCover system with return-to-work support.
- Critical Incident Response & Onsite Psychology 24/7 emergency psychological support delivered at workplaces or virtually following critical incidents such as death, accidents, medical emergencies, assaults, or natural disasters. Targeted at Australian workplaces needing rapid response from a dedicated phone line (1800 830 687).
- NVP+ Digital Wellbeing Platform Digital wellbeing platform offering online mental health resources and support tools as part of the workplace wellbeing offerings, extending 24/7 access to support content for clients and EAP partner organisations.
Companies that use New View Psychology
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
New View Psychology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New View Psychology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partnered HealthcorePartnered Health is the parent company of New View Psychology, established in 2013. The group comprises multiple established businesses delivering health services to more than five million people over the last 25 years, including occupational health, allied health, primary care, and onsite services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
New View Psychology competitors and assessment
Company assessmentEmerging players
- BetterHelp: Global subscription-based online therapy platform owned by Teladoc. Emerging-player peer for NVP's telehealth and digital wellbeing ambitions — provides a benchmark for digital scale and a competitive threat on consumer price.
- Lyra Health: US-based mental health benefits platform combining therapist matching, EAP-like services and live coaching for employers. Emerging-player peer demonstrating where hybrid digital-plus-EAP models are scaling internationally and where NVP's NVP+ roadmap could head.
Broad incumbents
- Mind Australia: Major Australian mental health non-profit providing clinical mental health services, NDIS support and recovery programs. Comparable as a broad incumbent in the Australian community mental health space with overlapping assessment and NDIS service lines.
- Headspace: Australia's largest youth mental health organization with national center network and digital services. Broad incumbent peer because it operates physical clinics plus telehealth for a similar client demographic and competes for the same government and community funding streams.
- Optum Australia (EAP division): Global health services and EAP giant with Australian operations serving large employers. Broad incumbent peer competing for enterprise and government EAP contracts where NVP also sells into the SME segment.
Direct peers
- Lysn: Australian telehealth mental health platform connecting individuals with psychologists and psychiatrists online. Direct peer because it competes for the same Australian consumer therapy demand and emphasizes digital accessibility, but lacks NVP's physical clinic footprint and EAP focus.
- Converge International: Established Australian EAP and mental health provider serving mid-market and enterprise employers with counselling, critical incident response and manager support. Comparable EAP competitor with national reach and incumbent employer relationships.
- Benestar: One of Australia's largest EAP providers offering counselling, critical incident response and wellbeing programs to employers. Direct peer because it competes for the same SME/mid-market EAP contracts and shares the same delivery model of clinician network plus workplace services.
- Sonder: Australian employee wellbeing platform combining EAP-style counselling, safety and on-demand support for employers. Direct peer because it targets the same Australian SME EAP buyer with a hybrid digital-plus-human service model.
- PeopleSense by Altius: Australian EAP and workplace mental health provider with national reach. Comparable to NVP's EAP offering — staff counselling, manager support and critical incident response — and competes head-to-head for SME employer contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
New View Psychology social profiles
Digital presenceNew View Psychology financial estimates
Financial estimateRevenue estimate
Valuation estimate
New View Psychology leadership team
Management profileNumber of profiles
New View Psychology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New View Psychology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New View Psychology
What does New View Psychology do?
New View Psychology delivers professional psychology and mental health services across Australia through a national network of 50+ clinics and 150+ clinicians. Core services include individual, couples, and family counselling, comprehensive psychological assessments, workplace wellbeing and Employee Assistance Programs (EAP) for SMEs, and WorkCover psychology services. Services are available in-person at clinic locations and via telehealth nationally, with self-service online booking via PracSuite and low-cost options through provisional psychologists and student counsellors.
Is New View Psychology a public or private company?
New View Psychology is a private company. It is classified as corporate owned and is currently operating.
When was New View Psychology founded?
New View Psychology was founded in 2005. It employs 51 to 100 people.
Where is New View Psychology based?
New View Psychology is headquartered in Tullamarine, Australia, in the Oceania region.
How does New View Psychology make money?
Three revenue lines are on record. Clinical Psychology Services are the primary driver. The others are employee Assistance Program (EAP) and workCover Psychology Services.
Who are New View Psychology's main competitors?
Emerging players on record are BetterHelp and Lyra Health. Broad incumbents are Mind Australia, Headspace and Optum Australia (EAP division). Direct peers are Lysn, Converge International, Benestar, Sonder and PeopleSense by Altius.
Does New View Psychology have an API?
No public API is recorded for New View Psychology.
What industry is New View Psychology in?
New View Psychology's product category is Mental Health and Psychology Services. Its primary akta.pro industry code is HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy), with a secondary code of HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms. Its NAICS code is 621330 and its SIC code is 8000.