iMD Health Global

What iMD Health Global does

iMD Health Global is a Toronto-based eHealth software company founded in 2010 that operates a cloud-based digital patient engagement platform used by physicians, pharmacists, nurses, and allied health professionals during in-person and virtual consultations. Its core offering centers on a curated library of 110,000+ patient-friendly images, videos, and guides drawn from 100+ trusted health organizations (including Mayo Clinic and Merck Manuals) across 6,000+ medical topics, complemented by a Drawing Tool for annotation, an Email Summary feature for sending resources to patients post-visit, ICD-10 code matching, and add-on modules including iCBT for mental health and accredited CME content. The platform also includes a patient-facing portal (no login required) and a customizable white-label version for clinics, hospitals, and pharmacies, with integrations into pharmacy software (MedMe Health), telehealth (iTelemed), employer healthcare portals (BenchMark Pay Portal), and at-home diagnostics (LetsGetChecked).

iMD Health operates a freemium, sponsor-funded business model: the platform is free to healthcare providers and patients, with revenue generated from pharmaceutical brand partnerships (advertising and point-of-care messaging to a 3,600+ HCP mailing list), content-hosting arrangements with health associations, and integration/API services with healthcare technology partners. Go-to-market is hybrid — direct enterprise sales to institutions seeking customized branded portals, supplemented by channel partnerships that embed iMD inside pharmacy, telehealth, and employer-health workflows. The company was acquired by CloudMD Software & Services (TSXV: DOC) in March 2021 and operates as a wholly-owned subsidiary, with key leadership including Kevin Delano (President & CEO), Jared Sonnenberg (VP), and Sarah Kroll (VP). Geographic footprint is primarily Canada, with a growing presence in the United States via partner integrations.

Name

iMD Health Global

Legal name

IMD Health Canada

Website

https://imdhealth.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

iMD Health Global is a Toronto-based eHealth software company operating a cloud-based digital patient engagement platform used by healthcare providers and patients across 6,000+ medical topics, monetized through pharmaceutical sponsorships and content partnerships as a subsidiary of CloudMD.

Ownership category

akta.pro rank

Product category

Digital Patient Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Ambulatory Health Care Services (621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD), Patient Intake, Digital Registration & eForms (HLACAEAF)

Keywords

• Digital patient engagement
• Patient education platform
• Health content library
• Clinical point-of-care software
• Healthcare provider tools

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Sponsored Free Access: The platform is always free for healthcare providers and patients with no hidden fees, supported entirely by sponsors including pharmaceutical companies and health organizations who pay for brand presence and content placement on the platform
2. Pharmaceutical Partnerships: Pharmaceutical brands partner with IMD to establish presence on the platform, reaching healthcare providers during consultations. Partners benefit from direct messaging to 3,600+ healthcare providers and routine ROI reporting
3. Health Association Content Hosting: Health organizations receive free content hosting on the platform in exchange for providing trusted patient resources, expanding their reach to healthcare providers and patients
4. Integration and API Services: Revenue generated through integration partnerships with pharmacy software, telehealth platforms, and healthcare technology companies

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

iMD Health Global operates a cloud-based digital patient engagement platform that gives healthcare providers access to a library of 110,000+ patient-friendly images, videos, and guides covering 6,000+ medical topics sourced from 100+ trusted North American health organizations. The platform is used by physicians, pharmacists, nurses, and allied health professionals in clinics, hospitals, pharmacies, and virtual consultations to visually educate patients during visits and email resources for at-home review. A fully customizable white-label version is also offered to healthcare institutions for branded deployment across multiple sites.

Product overview

iMD Health offers a unified digital patient engagement platform consisting of three interconnected products: (1) the IMD Provider Platform for healthcare professionals to access educational resources during consultations, (2) the IMD Patient Platform for patient self-education, and (3) the IMD Customized Clinic Platform for white-label institutional deployment. The platform centers on the IMD Health Content Library containing 110,000+ resources across 6,000+ medical topics from 100+ trusted health organizations. Key features include a Drawing Tool for annotating visuals, an Email Resource Feature for sending materials to patients post-visit, ICD-10 Code Matching for clinical workflow integration, and CME/continuing education resources for professional development. The platform supports add-on modules including iCBT (internet cognitive behavioural therapy) for mental health support. iMD is a subsidiary of CloudMD Software & Services (TSXV: DOC) and operates at point-of-care settings including clinics, hospitals, pharmacies, and virtual consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• IMD Provider Platform Cloud-based patient engagement platform for healthcare professionals (doctors, nurses, pharmacists) in clinics, hospitals, pharmacies, and virtual consultations, providing access to 110,000+ educational resources and tools to email materials to patients post-visit.
• IMD Patient Platform Patient-facing platform accessible without login, enabling patients to inform and educate themselves on medical conditions, procedures, and general health topics using medically accurate information from trusted health organizations.
• IMD Customized Clinic Platform Fully customizable white-label version of the IMD Platform for clinics, hospitals, and pharmacies, including tailored welcome pages, logo placement, digitization of patient materials, easy-to-send patient packages, and usage metrics dashboards.
• IMD Health Content Library Digital library of 110,000+ patient-friendly images, videos, and guides covering 6,000+ medical topics, sourced from 100+ trusted North American health organizations.

Quantifiable outcome

• Healthcare providers can educate and engage patients in as little as 60 seconds
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature7 records

Partnerships

18 partnerships are on record, tiered core and minor.

• NankindcoreStrategic or Co-development Partner · 22 August 2023Partnership with charitable organization that transforms the cancer experience for families by providing free support programs. Provides digitally accessible health support resources.
• Alberta Lymphedema AssociationminorStrategic or Co-development Partner · 27 February 2023Partnership to improve quality of patient education by providing easily accessible, up-to-date digital health education to healthcare providers, patients and families.
• Mental Health AmericacoreStrategic or Co-development Partner · 24 January 2023Partnership to improve quality of patient education by providing mental health resources. IMD is one of the largest digital health education platforms in North America.
• ALS Society of CanadacoreStrategic or Co-development Partner · 1 November 2022Collaboration to provide easily accessible, up-to-date digital health education on amyotrophic lateral sclerosis to healthcare providers, patients and their families on the IMD platform. Resources include disease understanding, symptom management, support & services, and professional tools.
• Pancreatic Cancer CanadacoreStrategic or Co-development Partner · 20 July 2022Partnership to improve quality of patient education by providing resources on pancreatic cancer to care providers, patients and their families. Helps patients and caregivers understand diagnosis and make informed treatment decisions.
• Canadian Alopecia Areata Foundation (CANAAF)coreStrategic or Co-development Partner · 12 April 2022Strategic partnership to provide educational resources on alopecia areata to care providers, patients, and their families. Joins over 100 health organizations on the platform.
• Merck ManualscoreTechnology or Integration · 22 February 2022Partnership to provide credible medical resources from MerckManuals.com to healthcare providers and patients. Both professional and consumer versions of Merck Manuals available on the platform.
• Lupus CanadacoreStrategic or Co-development Partner · 8 February 2022Partnership to provide credible information resources on lupus to care providers, patients and families. Resources include videos from their 'Let's Talk Lupus' series.
• Enayble HealthminorStrategic or Co-development Partner · 7 January 2022Strategic partnership to provide physical activity resources into the hands of care providers, patients, and family members. Focus on culturally competent resources and health equity.
• HPV Global ActionminorStrategic or Co-development Partner · 8 August 2021Partnership to provide credible HPV information and prevention resources in 12 languages. Inclusive and evidence-based information on HPV-related diseases and cancers.
• MedMe HealthcoreTechnology or Integration · 22 June 2021Integration partnership to provide trusted education resources to pharmacists and patients. MedMe customers across Canada gain direct access to the iMD health education library.
• The Health NetworksminorGTM or Marketing Partner · 15 June 2021Partnership to reach patients at every touch point in the healthcare journey. The Health Networks is a national advertising network with 1,500+ locations for extended healthcare touchpoints.
• Institute for Safe Medication Practices Canada (ISMP Canada)coreStrategic or Co-development Partner · 11 May 2021Partnership to provide information for prevention of harmful medication errors across Canada. ISMP Canada hosts resources on the iMD platform to expand reach to healthcare providers.
• St. Joseph's Care GroupcoreStrategic or Co-development Partner · 5 May 2021Partnership to make it easier for clients, families, and staff to find up-to-date resources on healthcare topics. Free 24-hour access to educational resource through SJCG's iMD portal.
• Melanoma Network of CanadaminorStrategic or Co-development Partner · 17 December 2020Partnership to provide credible health resources on melanoma to care providers and patients across Canada.
• Mental Health Commission of CanadacoreStrategic or Co-development Partner · 14 December 2020Partnership to get credible online mental health resources into the hands of care providers and patients.
• iTelemedcoreTechnology or Integration · 16 November 2020Integration with iTelemed's video platform enabling screen share of educational resources during virtual consultations. Resources automatically saved and sent to patients via email.
• LOK CorporationminorChannel Partner/ Reseller/ Distributor · 25 October 2019Partnership for international expansion using LOK's network of medical device distributors and manufacturers. iMD's digital health solutions made available to LOK's international clients.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• PatientPoint: PatientPoint is a US-based point-of-care patient education and engagement platform operating across physician offices, hospitals, and pharmacies with digital and print solutions. Direct competitor to iMD's core point-of-care patient education model with a similar pharma sponsorship revenue model.
• Outcome Health: Outcome Health provides digital point-of-care educational content and advertising in physician offices across the US. Closest direct competitor in monetizing patient education moments via pharma sponsorships at the clinical touchpoint.
• Krames (Staywell): Krames, part of Staywell, provides patient education content, videos, and engagement tools to health systems and providers across the US. Direct peer in the patient education library and engagement platform category serving similar HCP and institutional customers.

Broad incumbents

• Sharecare: Sharecare provides a comprehensive digital health engagement platform connecting consumers, providers, and employers with health content and tools. Comparable in patient engagement and content delivery, though broader in scope including wellness programs and virtual care.
• Wolters Kluwer (UpToDate): Wolters Kluwer's UpToDate is a widely adopted clinical decision support and patient education resource used by clinicians globally. Comparable in providing evidence-based health content to providers and patients, though broader and more established than iMD's patient engagement focus.
• WebMD (Internet Brands Health): WebMD is one of the most recognized consumer health information platforms and also offers provider-facing patient education tools. Comparable in providing trusted health content to patients and providers, with a much larger consumer brand footprint.
• Elsevier Patient Engagement: Elsevier offers patient education solutions and clinical content tools as part of its broader health sciences portfolio. Comparable in providing vetted medical content for patient engagement within clinical workflows, though offered as part of a much larger publishing enterprise.

Emerging players

• MedMe Health: MedMe Health is a Canadian pharmacy workflow and patient engagement platform integrated with iMD's content library. Comparable as a pharmacy-focused patient engagement platform serving Canadian pharmacists, and an existing iMD integration partner.
• Medisafe: Medisafe is a digital medication adherence and patient engagement platform focused on reminding and supporting patients on their medication regimens. Comparable in the digital patient engagement category, though more narrowly focused on medication adherence than iMD's broader education focus.
• RxWiki: RxWiki provides pharmacist-curated patient medication education content integrated into pharmacy management systems. Comparable in pharmacy-focused patient education content delivery, representing both a potential partner and competitor in the medication education niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imd-health-canada
• Xx.com/imdhealth
• Facebookfacebook.com/imdhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMD Health Global