Storylane
Storylane is a venture-backed SaaS platform that lets B2B go-to-market teams build, personalize, and share interactive product demos and AI-driven conversational sales agents across the full buyer journey.
- Company typePrivate
- Founded2012
- HeadquartersPalo Alto, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Storylane does
Storylane is a privately held, venture-backed software company that sells a demo automation platform to B2B go-to-market teams. The product enables marketing, sales, presales, customer success, and product teams to create, personalize, and share interactive product demonstrations across the entire buyer journey — from website and campaign surfaces through live sales calls and post-call follow-up. Headquartered in the San Francisco Bay Area and backed by Y Combinator and Sequoia Capital, the company reports adoption by 5,000+ GTM teams, 200,000+ demos built on the platform, and a #1 ranking with a 4.8-star rating across 1,400+ G2 reviews.
The platform is organized around a core Demo Suite comprising Interactive Demos, Sandbox Demos, and Hubs (personalized buyer experiences), augmented by an AI-powered conversational sales agent called RepX Chat that adds AI Video & Voice, discovery questions, and qualification workflows for real-time visitor conversion. Supporting capabilities include Demo Signals, Personalization, and Deal Intelligence for analytics, plus distribution tools (Chrome extension, Mac/Windows desktop app, Figma plugin) and community programs (Demo Dundies awards, Finer Demos Club). The technology integrates natively with Salesforce, HubSpot, Marketo, Slack, and Google Analytics, with 200+ total integrations claimed.
Storylane operates a hybrid go-to-market motion combining a self-serve freemium product-led growth funnel with a quote-based enterprise field sales motion. Monetization is SaaS subscription-based across free, team, and enterprise tiers, with annual billing on paid plans. Customer evidence spans enterprise logos including CodeSignal, Phenom, CampMinder, Dreamdata, and Avalara, with quantified outcomes such as a 5x ROI in one year, $1.6M in inbound pipeline from a single product tour, and 35 demos built in three weeks for a flagship tradeshow. Leadership consists of founder and CEO Jonathan Gheller, and the company remains lean at 1-10 employees.
Storylane firmographics
Firmographics- Name
- Storylane
- Website
- https://storylane.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Storylane is a venture-backed SaaS platform that lets B2B go-to-market teams build, personalize, and share interactive product demos and AI-driven conversational sales agents across the full buyer journey.
- Ownership category
- akta.pro rank
Storylane industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Storylane is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Storylane business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Storylane operates on a SaaS subscription model with tiers for different team sizes and needs. The platform offers a free tier for individuals to get started, with paid plans for teams and enterprises requiring advanced features, collaboration, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals to create and share demos |
| Subscription | Annual | Paid team and enterprise tiers with advanced features |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Storylane product offering
Product offeringCore offering
Storylane is a demo automation SaaS platform that enables B2B go-to-market teams to create, personalize, and share interactive product demos across websites, campaigns, sales calls, and follow-ups. The platform combines a Demo Suite (Interactive Demos, Sandbox Demos, and Buyer Hubs) with RepX Chat, an AI-powered conversational sales agent that qualifies and converts website visitors in real time using AI video and voice, discovery questions, and qualification workflows.
Product overview
Storylane is a demo automation software platform that helps GTM teams create, personalize, and share interactive product demos across every stage of the buying journey. The platform consists of the Demo Suite as the core offering, which includes Interactive Demos, Sandbox Demos, and Hubs for creating and delivering demo experiences. RepX Chat serves as an AI-powered conversational sales agent for real-time visitor qualification. Additional capabilities include Demo Signals, Personalization, and Deal Intelligence for analytics and optimization. The platform is enhanced by tools including a Chrome Extension, Desktop App, and Figma Plugin. Community programs like Demo Dundies and Finer Demos Club support user engagement. The company targets Marketing, Sales, CX & Product teams and serves over 5,000 GTM teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Demo Suite The central Storylane platform for B2B go-to-market teams to create, personalize, and share interactive product demos across every funnel stage, encompassing Interactive Demos, Sandbox Demos, and Buyer Hubs as integrated capabilities.
- RepX Chat AI-powered conversational sales agent that uses video, voice, and text to qualify and convert website visitors in real time through discovery questions and qualification workflows.
- Chrome Extension Browser extension available on the Chrome Web Store that enables users to capture product screens and create demos directly from the Chrome browser.
- Desktop App Native desktop application for Mac and Windows that allows users to build and present interactive demos offline, independent of browser availability.
- Figma Plugin Figma Community plugin that converts Figma design files into AI-powered interactive demos directly from within the Figma environment.
Quantifiable outcome
- 3x more pipeline from demo-led GTM
- +4 more outcomes
Companies that use Storylane
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Storylane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature7 records
Storylane partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SalesforcecoreSalesforce is integrated with Storylane's platform. The integration appears in the integrations showcase, allowing demo data and engagement signals to sync with Salesforce CRM.
- HubSpotcoreHubSpot integration enables demo engagement data to flow into HubSpot's marketing and sales platform for lead scoring and follow-up automation.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Storylane competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a broad marketing, sales, and customer success platform that integrates with Storylane; its expanding AI sales features could overlap with parts of Storylane's demo and qualification workflows.
- Salesforce (Sales Cloud / Demo Anywhere functionality): Salesforce is a broad CRM incumbent that integrates with Storylane today but could bundle its own demo automation, sales engagement, and AI agent capabilities, representing both a partner and a long-term competitive threat.
Direct peers
- Saleo: Saleo provides demo enhancement overlays and environments that let sales engineers simulate and personalize live product demos, overlapping with Storylane's sandbox and personalization capabilities.
- Navattic: Navattic is a direct competitor offering no-code interactive product demos and onboarding tours for B2B SaaS GTM teams, targeting the same marketing, sales, and presales personas as Storylane.
- Walnut: Walnut provides a no-code demo automation platform focused on personalized, sandbox-style sales demos for B2B sales and presales teams, directly competing with Storylane's interactive and sandbox demo modules.
- Consensus: Consensus is a buyer-experience and interactive demo platform aimed at helping B2B tech buyers self-educate, directly competing with Storylane's Buyer Hubs and Interactive Demos modules.
- Demoboost: Demoboost is an interactive demo platform targeting B2B SaaS marketing and sales teams, offering similar interactive tours, sandbox demos, and engagement analytics to Storylane.
- Demoboost: Demoboost is an interactive demo platform targeting B2B SaaS marketing and sales teams, offering similar interactive tours, sandbox demos, and engagement analytics to Storylane.
- Reprise: Reprise is a demo creation and overlay platform that lets sales teams build interactive product demos, live demos, and demo environments, overlapping heavily with Storylane's Demo Suite and RepX Chat.
- Tourial: Tourial offers an interactive product demo platform for marketing and sales teams, competing directly with Storylane on no-code demo building and buyer engagement analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storylane social profiles
Digital presenceStorylane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storylane leadership team
Management profileNumber of profiles
Profiles1 record
Storylane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storylane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storylane
What does Storylane do?
Storylane is a demo automation SaaS platform that enables B2B go-to-market teams to create, personalize, and share interactive product demos across websites, campaigns, sales calls, and follow-ups. The platform combines a Demo Suite (Interactive Demos, Sandbox Demos, and Buyer Hubs) with RepX Chat, an AI-powered conversational sales agent that qualifies and converts website visitors in real time using AI video and voice, discovery questions, and qualification workflows.
Is Storylane a public or private company?
Storylane is a private company. It is classified as venture growth investor backed and is currently operating.
When was Storylane founded?
Storylane was founded in 2012. It employs 1 to 10 people.
Where is Storylane based?
Storylane is headquartered in Palo Alto, United States, in the North America region.
How does Storylane make money?
One revenue line is on record: saaS Subscription.
Who are Storylane's main competitors?
Broad incumbents on record are HubSpot and Salesforce (Sales Cloud / Demo Anywhere functionality). Direct peers are Saleo, Navattic, Walnut, Consensus, Demoboost, Demoboost, Reprise and Tourial.
Does Storylane have an API?
No public API is recorded for Storylane.
What industry is Storylane in?
Storylane's product category is Sales Enablement Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5132 and its SIC code is 7372.