What Trujay does

Trujay, operating as SyncMatters and legally SyncMatters Inc., is an Austin, Texas-based iPaaS provider that specializes in CRM data migration and integration. Founded in 2018 and headquartered at 3267 Bee Caves Rd, the company supports 35+ native CRM connectors — including HubSpot, Salesforce, Microsoft Dynamics, Pipedrive, Zoho, monday.com, SugarCRM, and others — plus CSV/Excel file imports and integrations with operational platforms such as NetSuite, Greenhouse, and Sage. Its core products are MigrateMyCRM, a self-serve migration platform featuring AI-powered automapping (built on AWS Bedrock) for object and field matching, and FindMyCRM, a CRM comparison and selection resource. Adjacent offerings include Custom Integrations, HubSpot Implementation Services, an Onboarding Program, Portal Consolidations, a HubSpot Admin Program, and Health Audit services, plus the Calendah scheduling app.

The business runs a product-led model with three revenue streams: (1) tiered subscription pricing for self-serve migrations ranging from a free 100-record tier up to $3,499 for 500K–2M records, with enterprise deals above 2M records sold through direct sales; (2) a $875 Guided Migration add-on providing expert-assisted delivery; and (3) the Solutions Partner Program, a channel offering agencies white-labeled access to the platform at $500 (Bronze), $1,200 (Platinum), or $2,400 (Gold) per month. Trujay monetizes both transactional migration projects and recurring partner/channel subscriptions, with the HubSpot ecosystem as the dominant acquisition channel — the company holds Elite HubSpot partner status, Salesforce AppExchange partnership, and monday.com CRM partner designation. Custom enterprise migrations are sold through a direct field-sales motion targeting complex requirements with 3+ week delivery cycles.

The company is privately held, bootstrapped with no disclosed funding rounds, and operates with 11–50 employees. It is ISO/IEC 27001:2013 certified, GDPR-compliant with EU-only data processing via Hetzner, and compliant with CCPA/CPRA and UK GDPR. Reported scale metrics include 10,000+ app installs, 100+ sales and marketing certifications (predominantly HubSpot), a 4.9/5 customer satisfaction rating, and customers spanning SMBs (Lone Fir Creative, The Motherhood Center, 0 Percent) and enterprises (Blackboard).

Name

Trujay

Legal name

SyncMatters Inc.

Website

https://syncmatters.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Trujay (DBA SyncMatters) is an Austin, Texas-based iPaaS provider offering self-serve and assisted CRM data migration and integration across 35+ connectors, targeting sales, marketing, and RevOps teams — primarily through HubSpot's Elite partner ecosystem and a white-label channel program for agencies.

Ownership category

akta.pro rank

Product category

CRM Data Migration and Integration Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Migration & Replication Tools (HDABAEAN)

akta.pro secondary industry

Cloud Data Platforms & Analytics Migration (BPAEACAI)

Keywords

• CRM data migration
• Integration platform as a service
• HubSpot partner solutions
• Salesforce CRM integration
• RevOps data synchronization

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Self-Service CRM Migration Platform: Subscription-based tiered pricing based on record count. Customers pay per migration based on data volume, from free tier (100 records) to enterprise tiers (2M+ records). Includes unlimited free samples and access to all migration features.
2. Guided Migration Add-on: $875 add-on service providing migration specialist support, 5 hours of support, mapping verification, quality assurance, and 1-2 week delivery for self-service customers who want expert guidance.
3. Custom Migration Services: Bespoke migration solutions for complex requirements including custom objects, custom-supported CRMs, and special requirements. Implementation team handles customizations with 3+ week delivery timelines.
4. Solutions Partner Program: Tiered monthly subscription for partners (Bronze $500/mo, Gold $2,400/mo, Platinum $1,200/mo) providing access to migration platform with record limits, white-labeling options, and support. Partners can resell migration services to their clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trujay (operating as SyncMatters) provides a product-led cloud-based iPaaS platform for CRM data migration, integration, and synchronization, complemented by HubSpot implementation/onboarding services and a Solutions Partner Program for agencies. The core product, MigrateMyCRM, automates migration between 25+ CRM systems with AI-powered field mapping, while FindMyCRM offers CRM comparison and selection tools for prospective buyers.

Product overview

SyncMatters is a product-led integration and migration platform (iPaaS) that connects revenue systems with operational platforms, offering a portfolio of products centered on CRM data migration and selection. The core products are MigrateMyCRM (robust CRM data migration platform) and FindMyCRM (CRM software review platform), supported by service modules including Custom Integrations, HubSpot Implementation Services, HubSpot Onboarding, HubSpot Migrations, Portal Consolidations, and HubSpot Admin Program. Add-on offerings include the HubSpot Health Audit and Free HubSpot Audit for optimization, plus the Solutions Partner Program for agencies. The platform supports 35+ native CRM connectors and is backed by ISO 27001 certification.

Differentiator

Problem solved

Functional benefit

Brands

• MigrateMyCRM: Robust CRM data migration and data management platform designed to seamlessly handle challenges of both simple and complex CRM migration use cases.
• FindMyCRM

Products and services

• MigrateMyCRM Cloud-based CRM data migration and data management platform that automates transfer of CRM data between 25+ supported systems with AI-powered field/object automapping, advanced filtering, custom object creation, version control, and unlimited free sample migrations. Targeted at sales, marketing, and RevOps teams performing CRM migrations and consolidations.
• FindMyCRM CRM software and services review and comparison platform with a guided wizard and side-by-side comparison tools that help businesses identify and select the right CRM solution. Targeted at prospective CRM buyers in the evaluation phase.
• Custom Integrations Custom integration services that connect a customer's CRM with operational platforms such as NetSuite, Greenhouse, and Sage for real-time, unified data flow without custom engineering. Targeted at mid-market and enterprise customers needing tailored integration workflows.
• HubSpot Implementation Services Custom HubSpot configurations, strategic guidance, and relationship-focused training tailored to client needs, backed by 100+ HubSpot certifications across Onboarding, Integration, and Data Migration. Targeted at companies adopting or optimizing HubSpot.
• HubSpot Migrations Data migration services for moving CRM data and other records into HubSpot, including portal consolidations across multiple HubSpot instances. Targeted at HubSpot customers and companies transitioning to HubSpot.
• Portal Consolidations Migration service for consolidating multiple HubSpot CRM instances into a single HubSpot instance using the SyncMatters iPaaS platform. Targeted at enterprises and large organizations operating multiple HubSpot portals.
• Guided Migration $875 add-on professional service providing a dedicated migration specialist, 5 hours of expert support, mapping verification, quality assurance, and 1–2 week delivery for self-serve customers who want guided migration assistance.
• Custom Migration Bespoke CRM migration solution delivered by SyncMatters' implementation team for complex requirements involving custom objects, custom-supported CRMs, and special requirements, with 3+ week delivery timelines. Targeted at enterprise customers with complex data environments.
• Solutions Partner Program Channel partnership program offering tiered monthly subscriptions (Bronze $500/mo, Platinum $1,200/mo, Gold $2,400/mo) that give partner agencies access to the migration platform with record limits, white-labeling options, API access, and support to resell migration services to their end clients.

Quantifiable outcome

• 10,000+ app installs
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship, core and infrastructure.

• HubSpotflagshipTechnology or IntegrationCertified Elite HubSpot partner with accreditations in Onboarding, Integration, and Data Migration. SyncMatters offers HubSpot implementations, onboarding, migrations, portal consolidations, and custom integrations. The partnership provides access to HubSpot's marketplace and ecosystem for customer acquisition.
• SalesforcecoreTechnology or IntegrationSalesforce AppExchange Program Partner providing CRM migration services to Salesforce customers. Supports migrations to Salesforce from various source CRMs including HubSpot.
• monday.comcoreTechnology or IntegrationCRM partner providing integration services for monday.com users. SyncMatters connects monday.com with various CRM systems.
• NetSuitecoreTechnology or IntegrationOperational platform integration partner. SyncMatters connects revenue systems (CRMs) with NetSuite for unified, real-time data views.
• GreenhousecoreTechnology or IntegrationOperational platform integration partner. SyncMatters connects CRM data with Greenhouse ATS for unified operational views.
• SagecoreTechnology or IntegrationOperational platform integration partner. SyncMatters connects CRM data with Sage for business system integration.
• AWS (Amazon Web Services)infrastructureTechnology or IntegrationPrimary hosting provider using AWS with VPC technology for network isolation and multi-availability zones for reliability. Data processed and stored in EU for GDPR compliance.
• HetznerinfrastructureTechnology or IntegrationSecondary hosting provider in Germany ensuring resilience and global accessibility. Hetzner's servers provide high security, reliability, and adherence to European data protection standards with ISO/IEC 27001 certification.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tray.io: Tray.io is a general-purpose iPaaS that, like SyncMatters, focuses on connecting CRM and operational systems for mid-market and enterprise customers. It targets RevOps and IT buyers with a low-code automation platform, competing for the same integration and workflow use cases.
• Celigo: Celigo is an iPaaS provider that emphasizes pre-built integrations and a similar mid-market GTM motion to SyncMatters. It connects CRM, ERP, and e-commerce systems and serves overlapping buyer personas (RevOps, IT) with comparable self-serve and managed-service offerings.
• Make (formerly Integromat): Make is a visual automation platform competing in the same iPaaS category as SyncMatters, supporting hundreds of app integrations including major CRMs. Its self-serve, product-led growth approach mirrors SyncMatters' GTM motion targeting operations teams.

Broad incumbents

• Workato: Workato is a larger, well-funded enterprise iPaaS competing for the same integration and CRM-automation use cases as SyncMatters. It offers broader enterprise-grade capabilities and a larger partner ecosystem but at higher price points and longer deployments.
• Zapier: Zapier is the dominant SMB-focused automation platform connecting thousands of apps, including major CRMs. While broader in scope and not CRM-migration focused, it overlaps with SyncMatters on CRM-to-operational integration use cases for SMB and mid-market buyers.
• MuleSoft (Salesforce): MuleSoft is Salesforce's enterprise iPaaS for system integration and API management. As the Salesforce-owned standard for CRM-connected integrations, it represents the largest incumbent competing for the same RevOps/IT integration dollars that SyncMatters targets.
• Boomi: Boomi is a long-standing enterprise iPaaS that supports CRM-to-operational integrations across HR, finance, and ERP systems. It competes for the same mid-market and enterprise integration buyers with a broader connector catalog and established enterprise sales motion.

Emerging players

• Fivetran: Fivetran is a leading data integration platform specializing in automated data pipelines into warehouses. While focused on analytics rather than operational CRM sync, it addresses adjacent data-movement use cases and increasingly overlaps with iPaaS buyers at mid-market and enterprise.
• Airbyte: Airbyte is an open-source data integration platform building a large connector catalog. While primarily data-warehouse focused, its growing ecosystem and self-serve model position it as an emerging competitor in adjacent CRM-to-system data movement use cases.

Others

• PieSync (HubSpot): PieSync was a direct CRM-to-CRM two-way sync provider acquired by HubSpot, historically a close peer of SyncMatters. Its native integration into HubSpot's ecosystem represents a first-party competitive threat to SyncMatters' HubSpot-centric migration and sync offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/syncmatters
• Facebookfacebook.com/syncmatters
• LinkedInlinkedin.com/company/syncmatters

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trujay