WellnessIQ

What WellnessIQ does

WellnessIQ is a privately held, broker-channel workplace wellness solutions provider headquartered in Independence, Ohio, founded in 2007 to introduce a results-oriented approach to employer-sponsored wellness programs. The company does not build its own underlying wellness technology; instead, it curates and integrates an integrated portfolio of third-party wellness platforms (Personify Health, Vitality, WellRight, Wellbeats, Mediterranean Wellness, and PeopleEQ), biometric screening partners (Quest Diagnostics, LabCorp, TotalWellness, eHealth Screenings, Ramp Health), and a Trusted Partner Marketplace covering financial wellness, family/caregiver support, and mental wellness (Bright Dime, Homethrive, Limitless Minds). Layered on top of this partner stack is a proprietary suite of Strategic Growth Solutions, including culture audits, workplace questionnaires, leadership resiliency training, health and benefits fairs, lifestyle medicine coaching, Mental Health First Aid, GLP-1 & Coaching support, monthly wellbeing initiatives, wellness trivia, and monthly newsletters, all delivered through dedicated account managers, implementation managers, and wellness strategy managers.

WellnessIQ generates revenue through subscription-based, quote-priced annual contracts sold primarily through insurance brokers and benefits consultants who deliver its programs to U.S. employers ranging from 50 to 1,500 employees. The GTM model is relationship-driven and consultant-mediated, with WellnessIQ providing brokers and consultants with sales expertise, employer analysis, proposal development, onboarding, implementation, and ongoing account management support. Pricing is not publicly disclosed; programs are tailored to employer size and needs and billed annually. Customer segments span multiple industries including senior living, agriculture/farming cooperatives, K-12 school districts, higher education, and other employer categories; selected case-study logos reference a senior living organization achieving 90% self-care participation via the Vitality program, a farming cooperative, multiple school districts, and a university.

The company operates as a bootstrapped, independent entity with no disclosed external funding rounds, no parent company, and no subsidiaries. It has received multiple regional growth and workplace awards including the Weatherhead 100 (2014 and 2016), NEO Success Award (2015), Inc. 5000, and consecutive Best Places to Work in Ohio recognition (2024 and 2025). With a stated employee headcount band of 11-50, recent leadership promotions to Vice President level across Sales, Growth & Strategy, and Operations, and an active 2024-2026 hiring pattern across multiple U.S. sales territories, WellnessIQ presents as a stable, mature small business executing steady expansion of its platform partner ecosystem, product surface (including GLP-1 support), and broker distribution coverage.

Name

WellnessIQ

Legal name

WellnessIQ

Website

https://wellnessiq.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

WellnessIQ is a privately held, Ohio-based broker-channel workplace wellness solutions provider that integrates third-party wellness platforms, biometric screening partners, and consulting services into subscription programs for U.S. employers of 50 to 1,500 employees.

Ownership category

akta.pro rank

Product category

Corporate Workplace Wellness Services

NAICS

Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Employer Wellness & Population Health Programs (HLAEAAAH), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Workplace wellness programs
• Employee well-being services
• Corporate wellness consulting
• Wellness program management
• Employer wellness benefits

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Wellness Program Services: Subscription-based wellness program services delivered through broker channel to employers, with ongoing account management and reporting services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WellnessIQ delivers and manages employer-sponsored workplace wellness programs by integrating its Strategic Growth Solutions suite (culture audits, questionnaires, leadership training, health fairs, fitness activities, lifestyle medicine coaching, mental health support, monthly initiatives, newsletters, and gamified content) with curated third-party wellness technology platforms (Personify Health, Vitality, WellRight, Wellbeats, Mediterranean Wellness, PeopleEQ), biometric screening partners (Quest Diagnostics, LabCorp, TotalWellness, eHealth Screenings, Ramp Health), and trusted partner services (financial wellness, family care, mental health). The company distributes these solutions to employers of 50 to 1,500 employees primarily through insurance brokers and benefits consultants across the United States.

Product overview

WellnessIQ is a comprehensive workplace wellness solutions provider that offers an integrated portfolio combining Strategic Growth Solutions (a suite of consulting and program components including culture audits, questionnaires, leadership training, health fairs, activities, webinars, coaching, and mental health support) with a curated selection of third-party wellness technology platforms (Personify Health, Vitality, WellRight, Wellbeats, Mediterranean Wellness, and PeopleEQ) and biometric/lab service partners (eHealth Screenings, Quest Diagnostics, LabCorp, TotalWellness, Ramp Health). The company provides device integrations with Apple, Fitbit, Garmin, and Google Fit for activity tracking, and offers additional trusted partner services including financial wellness, family care, and mental health support. WellnessIQ positions itself as a broker-channel wellness provider offering white-glove service to small and mid-market employers, delivering measurable results through employee engagement, metrics tracking, and outcome-based program management since its founding in 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Growth Solutions A suite of wellness program components including culture audits, workplace questionnaires, leadership training, health fairs, activities, webinars, lifestyle medicine coaching, mental health support, and monthly initiatives designed for employers seeking measurable employee engagement outcomes.
• Personify Health Wellness Platform Third-party comprehensive employee well-being technology and engagement platform delivered via WellnessIQ's account management service for employers.
• Vitality Wellness Platform Third-party wellness platform with behavior-change and incentives design, credited with delivering 90% participation in self-care initiatives for a Senior Living Organization customer.
• WellRight Wellness Platform Third-party wellness platform providing employee engagement and well-being solutions, integrated with WellnessIQ account management services.
• Wellbeats Digital Fitness Platform Third-party digital fitness content platform offering on-demand workout and wellness programming, integrated into WellnessIQ-managed employer wellness programs.
• Mediterranean Wellness Platform Third-party wellness platform focused on Mediterranean diet and lifestyle-based health programs, integrated into WellnessIQ's offering menu.
• PeopleEQ Employee Benefits Platform Innovative HR benefits platform providing employee benefit communication, engagement, and access to wellness resources through smartphone applications, including financial wellness tools and stress measurement across 14 categories.
• Biometric Screening Services (Quest Diagnostics, LabCorp, eHealth Screenings, TotalWellness, Ramp Health) Aggregated biometric health screening and laboratory testing services offered through Quest Diagnostics, LabCorp, eHealth Screenings, TotalWellness, and Ramp Health, available to WellnessIQ employer clients.
• Trusted Partner Marketplace (Bright Dime, Homethrive, Limitless Minds) Curated trusted partner offerings covering financial wellness (Bright Dime), family and elder care support (Homethrive), and mental wellness and brain health (Limitless Minds), available to WellnessIQ employer clients.
• Wellness Culture Audit Assessment service that evaluates organizational wellness culture and identifies improvement opportunities for employer clients.
• Workplace Wellness Questionnaire Employee survey tool that gathers data on workforce health status and wellness needs to inform employer wellness planning.
• Human Performance & Resiliency Leadership Training Training program designed to develop leadership capabilities in promoting employee resilience and performance for employer clients.
• Health & Benefits Fairs On-site or virtual wellness event services that showcase health resources and benefits to employees of WellnessIQ employer clients.
• Wellness Activities & Workouts Curated physical activity programs and workout content designed for employee wellness engagement as part of WellnessIQ-managed programs.
• Webinars, Seminars & Events Educational wellness content delivered through virtual or in-person seminars and events for WellnessIQ employer clients and their employees.
• Lifestyle Medicine Coaching Coaching services focused on evidence-based lifestyle interventions including nutrition, physical activity, and stress management for WellnessIQ employer clients' employees.
• Mental Health First Aid Certification and training program that teaches employees to identify and respond to mental health crises, offered as part of WellnessIQ's employer wellness programs.
• Monthly Newsletter Regular wellness content distribution to employees featuring health tips and company wellness updates as part of WellnessIQ's employer wellness solutions.
• GLP-1 & Coaching Program Weight management program combining GLP-1 medication support with personalized wellness coaching for employer-sponsored wellness programs.
• Monthly Wellbeing Initiatives Themed wellness campaigns and challenges delivered monthly to drive ongoing employee engagement in WellnessIQ-managed wellness programs.
• Wellness Trivia Gamified wellness knowledge activities designed to educate employees through interactive competition as part of WellnessIQ's engagement programming.

Quantifiable outcome

• 90% participation in self-care programs (using Vitality Program)
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and supporting.

• Personify HealthcoreTechnology or IntegrationPlatform partner providing comprehensive wellness platform solutions integrated with WellnessIQ's account management services
• VitalitycoreTechnology or IntegrationPlatform partner offering wellness programs with high participation rates (90%+) in self-care initiatives
• WellRightcoreTechnology or IntegrationPlatform partner providing wellness platform solutions integrated with WellnessIQ account management
• WellbeatssupportingTechnology or IntegrationPlatform partner for digital fitness and wellness content integrated into wellness programs
• Mediterranean WellnesssupportingTechnology or IntegrationPlatform partner providing Mediterranean-focused wellness solutions
• PeopleEQsupportingTechnology or IntegrationInnovative HR benefits platform providing employee benefit communication, engagement, and access to wellness resources through smartphone applications
• Quest DiagnosticssupportingTechnology or IntegrationBiometric screening partner providing health screening services
• LabCorpsupportingTechnology or IntegrationBiometric screening partner providing laboratory health screening services
• eHealth ScreeningssupportingTechnology or IntegrationBiometric screening partner for health screenings
• TotalWellnesssupportingTechnology or IntegrationBiometric screening partner for wellness health screenings
• Ramp HealthsupportingTechnology or IntegrationBiometric screening partner for health screenings and wellness services
• Bright DimesupportingTechnology or IntegrationTrusted partner marketplace offering financial wellness solutions
• HomethrivesupportingTechnology or IntegrationTrusted partner marketplace offering family and caregiver support services
• Limitless MindssupportingTechnology or IntegrationTrusted partner marketplace offering mental wellness and brain health solutions

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellable: Wellable is a workplace wellness platform provider offering wellness programs, challenges, and biometric integrations to employers of all sizes — directly comparable to WellnessIQ's curated multi-platform employer wellness offering and mid-market focus.
• WellRight: WellRight is a wellness platform provider offering customizable corporate wellness programs with challenges, biometrics, and coaching — directly comparable to one of WellnessIQ's own platform partners and to its overall integrated portfolio approach.
• WellSteps: WellSteps is a workplace wellness program vendor focused on small and mid-sized employers with a results-oriented, ADA-compliant program model — closely matching WellnessIQ's target customer profile and outcomes-driven positioning.
• CoreHealth Technologies: CoreHealth is a corporate wellness platform serving wellness providers and employers with a configurable white-label platform; comparable to WellnessIQ's multi-platform integration and white-glove reseller/distributor model.

Broad incumbents

• Limeade (WebMD Health Services): Limeade is an established employee wellbeing and engagement platform serving mid-market and enterprise employers; it competes with WellnessIQ's portfolio offerings while also operating at a larger scale with its own proprietary technology stack.
• Virgin Pulse / Personify Health: Personify Health (formed from the merger of Virgin Pulse and HealthComp) is the largest independent employer wellness platform in the US; it is simultaneously a WellnessIQ platform partner and a broader incumbent that competes for the same employer wallet.
• Castlight Health: Castlight Health provides health navigation and well-being platforms to large self-insured employers; comparable to WellnessIQ's biometric and engagement offerings but typically focused on enterprise customers with deeper analytics capabilities.

Emerging players

• TotalWellness: TotalWellness is a national provider of biometric screenings and wellness programming — both a WellnessIQ biometric partner and a comparable player serving employers with on-site and virtual health services.
• Thrive Global: Thrive Global provides corporate wellness and performance programming focused on behavior change, mental health, and productivity — overlapping with WellnessIQ's mental wellness (Limitless Minds) and lifestyle medicine coaching offerings.
• Wellsource: Wellsource provides corporate health risk assessments and wellness software used by employers and health plans; comparable to WellnessIQ's biometric screening and population health engagement services for employer-sponsored programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wellnessiq1

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WellnessIQ