FanBeat

What FanBeat does

FanBeat Inc. is a privately held Atlanta, Georgia-based software company that operates a mobile live-action sports gaming platform. The platform enables fans to answer real-time predictive and trivia questions during breaks in live sporting events and compete for cash and merchandise prizes, delivered through a single consumer-facing app on the App Store that supports both in-venue stadium participation and at-home play. The product is white-labeled or embedded within partner digital properties and is engineered for low-latency, synchronized gameplay across concurrent fan bases.

The company operates a B2B2C go-to-market model, licensing the platform to sports teams, leagues, and media partners rather than selling directly to consumers. Revenue is generated through a combination of platform licensing fees and sponsorship facilitation, with major brands such as Caesars Entertainment, AT&T, Toyota, and Callaway Golf serving as presenting sponsors on marquee engagements. Pricing is not publicly disclosed. Named partnerships span the NBA (All-Star edition), NFL (Seattle Seahawks), MLB (Atlanta Braves), PGA / US Open, and NCAA Men's College Basketball Tournament (Caesars).

FanBeat is a small organization — leadership comprises CEO Ed Trimble, CTO and co-founder Mike Richards, and EVP of Business Development Dave Bouteiller, with a team of game producers, software engineers, digital designers, and account management staff of under 20. The company does not disclose revenue, funding, ownership, or investor information. Geographic scope is limited to the United States, and no AI/ML capabilities, APIs, SDKs, patents, or certifications are publicly documented.

Name

FanBeat

Legal name

FanBeat Inc.

Website

https://fanbeat.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FanBeat Inc. is an Atlanta-based private company that provides a mobile live-action sports gaming platform to sports teams, leagues, and media partners, enabling real-time fan competition during games for prizes.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Game Streaming & Spectatorship Platforms (BPAMAKAI)

akta.pro secondary industries

Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI), Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)

Keywords

• Sports fan engagement
• Live sports gaming
• Mobile sports platform
• In-venue gaming
• Sponsorship activation platform

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform Licensing to Teams/Leagues: FanBeat provides its gaming platform to sports teams, leagues, and media partners, who then offer it to fans as a value-add and sponsorship vehicle. Revenue appears to come from licensing fees, sponsorship facilitation, and potentially prize pool contributions from partners.
2. Sponsorship Revenue: The platform creates new sponsorship revenue streams for partners, with FanBeat serving as the sponsorship activation vehicle. Partners include major brands like Caesars Entertainment, AT&T, Toyota, and Callaway Golf.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FanBeat provides a mobile live-action sports gaming platform that lets sports fans answer real-time predictive and trivia questions during breaks in live sporting events and compete for prizes against other fans and groups of friends. The platform is licensed to professional sports teams, leagues, and media/sponsorship partners, who deploy branded game experiences both in-venue at stadiums and at-home via mobile apps to drive engagement, monetization, and data capture.

Product overview

FanBeat offers a unified live-action sports gaming platform that enables fans to play predictive and trivia-style games during sporting events. The platform is offered as a single mobile application available on the App Store, featuring real-time question-based gameplay during breaks in the action. The product serves both individual fans and group play, with prizes awarded for correct predictions. The company white-labels its gaming technology for sports teams, leagues, and media partners who wish to create branded fan engagement experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• FanBeat Live-Action Sports Gaming Platform Mobile live-action sports gaming platform that allows sports fans to answer real-time predictive and trivia questions during breaks in live sporting events and compete for prizes against other fans and groups of friends; licensed to sports teams, leagues, and media partners for white-label, in-venue and at-home deployment.
• Football Fortune Live-action predictive-play game launched for the Seattle Seahawks' 2021 playoff run, giving fans a chance to win Seahawks gear and cash prizes while the team is playing.
• Beat The Buzzer Live-action playoff game for Portland Trail Blazers fans, presented by Toyota, offering prize-based engagement during the team's postseason runs across 2020 and 2021.
• NBA Pick'Em All-Star Edition Live-action game experience powering the NBA's Rising Stars Challenge, All-Star Saturday Night, and the 69th NBA All-Star Game, sponsored by AT&T.
• $1 Million Hoops Challenge Live-action game experience running during the NCAA Men's College Basketball Tournament semifinals and finals, in partnership with Caesars Entertainment, with a $1 million prize pool.
• 2020 PGA Championship and US Open Live-Action Game Live-action game run across two major golf events—the 2020 PGA Championship and the US Open—in partnership with Callaway Golf, with a $2 million prize pool.

Quantifiable outcome

• Prize pools up to $2 million offered at major events

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Caesars EntertainmentflagshipGTM or Marketing Partner · 1 January 2021FanBeat partnered with Caesars Entertainment for the '$1 Million Hoops Challenge' live-action game experience during the NCAA Men's College Basketball Tournament semifinals and finals. This partnership leveraged sports betting connections and provided an engaging gaming experience tied to a major sporting event.
• Seattle SeahawkscoreGTM or Marketing Partner · 1 January 2021FanBeat launched 'Football Fortune' predictive-play game for the Seahawks' 2021 playoff run, offering fans a chance to win Seahawks gear and cash prizes. The partnership provided engaging content for fans during the postseason.
• Portland Trail BlazerscoreGTM or Marketing Partner · 1 January 2021FanBeat delivered 'Beat The Buzzer' live-action playoff game to Trail Blazers fans for the second consecutive season (2020-2021), with Toyota as presenting sponsor. This ongoing partnership demonstrates platform reliability and partner satisfaction.
• NBAflagshipGTM or Marketing Partner · 1 January 2020FanBeat powered the '2020 NBA Pick'Em All-Star Edition' game running during the Rising Stars Challenge, All-Star Saturday Night, and the 69th NBA All-Star Game. Event sponsored by AT&T, demonstrating enterprise-level event execution.
• Callaway GolfflagshipGTM or Marketing Partner · 1 January 2020FanBeat partnered with Callaway Golf to run a live-action game for two major golf events: the 2020 PGA Championship and US Open, with a $2 million prize pool available. This partnership expanded the platform beyond team sports to individual golf events.
• ToyotacoreGTM or Marketing PartnerToyota served as presenting sponsor for the Portland Trail Blazers 'Beat The Buzzer' playoff game for two consecutive seasons (2020-2021), providing sponsorship funding and brand association with the gaming experience.
• AT&TcoreGTM or Marketing PartnerAT&T was the presenting sponsor of the 2020 NBA Pick'Em All-Star Edition game, providing sponsorship support for the live-action gaming experience during NBA All-Star events.
• Atlanta BravescoreGTM or Marketing PartnerAtlanta Braves selected FanBeat as their in-venue fan gaming solution, citing the platform's flexibility around questions, prizes, promotional content and timing as key reasons. Greg Mize, Director of Digital Marketing, provided a testimonial endorsement.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• LiveLike: LiveLike builds interactive, social watch-party and gamification experiences for live sports and entertainment. It is a direct peer because both companies supply real-time, in-broadcast fan engagement overlays for sports partners with similar B2B distribution into leagues, teams, and media companies.
• Kiswe: Kiswe provides interactive cloud-based video and fan engagement technology used by sports leagues, teams, and broadcasters. It is a direct peer because both companies sell white-label interactive experiences that monetize through sponsorships and engage fans during live sports.
• Second Spectrum: Second Spectrum provides real-time sports tracking, data visualization, and fan engagement products used by professional sports leagues. It is a direct peer because both companies build real-time, in-game interactive experiences for sports audiences served through team and league partnerships.
• Satisfi Labs: Satisfi Labs builds AI-powered conversational and engagement platforms for sports, entertainment, and live experiences. It is a direct peer because both companies sell fan engagement SaaS into sports teams and venues, with overlapping enterprise buyers and use cases around real-time interaction.

Broad incumbents

• Stats Perform: Stats Perform is a large, established sports data and AI company serving leagues, media, and betting operators. It is a broad incumbent because, while it competes for similar sports-tech budgets, its core product is data distribution and AI rather than trivia/prediction gameplay.
• Sportradar: Sportradar is a global sports data and content company with deep relationships across leagues, media, and sportsbooks. It is a broad incumbent because it offers adjacent fan-engagement and content tools but does not specialize in the live-action prediction gaming niche FanBeat targets.
• Genius Sports: Genius Sports is a publicly traded sports data and technology company serving leagues, sportsbooks, and media partners. It is a broad incumbent because it competes for similar league/team technology budgets but its core focus is data feeds and betting infrastructure rather than trivia-style fan engagement.

Emerging players

• Yinzcam: Yinzcam builds mobile apps and in-venue engagement features for professional sports teams. It is an emerging player because its team-app focus overlaps with the in-venue fan activation functionality FanBeat provides, but it does not typically run trivia or prediction gameplay during games.
• Hookit: Hookit provides sponsorship analytics and measurement for sports and entertainment brands. It is an emerging player because it touches the same sports sponsorship ecosystem as FanBeat (Toyota, AT&T, Caesars, Callaway) and supports the sell-side value of FanBeat's sponsorship inventory.
• PowerChord: PowerChord provides marketing technology and audience engagement tools for sports teams and venues. It is an emerging player because it competes for similar in-venue and digital fan engagement budgets, though its emphasis is on content personalization rather than live gameplay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fanbeat
• Facebookfacebook.com/fanbeat

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FanBeat