Send Social Media
Send Social Media is a cloud-based social media management dashboard for franchisors, local businesses, agencies, and multi-location marketers, offering multi-platform scheduling, engagement management, and reporting via subscription tiers from $49 to $199 monthly.
- Company typePrivate
- Founded2010
- HeadquartersSanta Clara, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Send Social Media does
Send Social Media is a cloud-based social media management platform founded in 2010 and operated as a product of Web Strategy Plus under founder and CEO Michelle Hummel. The company's core product, the Send Social Media Dashboard, enables franchisors, local businesses, agencies, and multi-location marketers to schedule and publish content across Facebook, LinkedIn, Twitter/X, Instagram, YouTube, TikTok, Google My Business, and WordPress from a single interface. Underlying capabilities include a Priority Inbox consolidating cross-platform engagement, a Smart Compose Box for content creation, integrated Canva-based design, RSS auto-posting, bulk scheduling, content recycling, white-label and custom branded reporting, and approval workflows for team coordination. AI-adjacent features include content suggestions, hashtag recommendations, and optimal send time scheduling.
The business operates a hybrid product-led and sales-led go-to-market motion: self-serve free trials (14-day and 30-day) feed Standard ($49/month), Advanced ($99/month), and Pro ($199/month) subscription tiers, while enterprise customers requiring more than 20 profiles and 3 user accounts engage via Calendly demo booking with the CEO and dedicated phone sales. Secondary revenue is generated through paid workshops, certification classes, and the Social Media Magnet Academy training program. Distribution is driven by an SEO-heavy content library, competitor comparison pages against Hootsuite, Sprout Social, Buffer, Agorapulse, and SocialPilot, and a Social Media Enthusiasts community with 26 US chapters hosting in-person and virtual events.
The company remains founder-controlled with 1–10 employees, no disclosed external funding, and no enterprise anchor customers identified in source materials. Revenue figures are not publicly disclosed; scale commentary references 'thousands of franchisors and local businesses' as customers. Technology integrations span Canva (core), Pexels, Bitly, Google Analytics, and WordPress alongside the social platform integrations that constitute the product's primary value proposition.
Send Social Media firmographics
Firmographics- Name
- Send Social Media
- Legal name
- Send Social Media
- Website
- https://sendsocialmedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Send Social Media is a cloud-based social media management dashboard for franchisors, local businesses, agencies, and multi-location marketers, offering multi-platform scheduling, engagement management, and reporting via subscription tiers from $49 to $199 monthly.
- Ownership category
- akta.pro rank
Send Social Media industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where Send Social Media is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Send Social Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription tiers (Standard $49, Advanced $99, Pro $199) offering progressive profiles, user accounts, and features. Primary revenue stream.
- Enterprise Custom Pricing: Custom pricing for large franchises and agencies requiring more than 20 profiles and 3 user accounts. Quote-based sales.
- Training and Workshops: Paid workshops and certification classes (e.g., $29-$197 workshop tickets, $497-$997 agency workshop). Secondary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard - $49/month for 10 social profiles, 1 user |
| Subscription | Monthly | Advanced - $99/month for 15 social profiles, 2 users |
| Subscription | Monthly | Pro - $199/month for 20 social profiles, 3 users |
| Subscription | Multi-year contract | Enterprise - Custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Send Social Media product offering
Product offeringCore offering
Send Social Media provides a cloud-based social media management dashboard that lets franchisors, local businesses, agencies, and multi-location marketers schedule and publish content across Facebook, LinkedIn, Twitter/X, Instagram, YouTube, TikTok, Google My Business, and WordPress from a single interface. The platform includes a Priority Inbox for consolidated engagement, integrated Canva design tools, AI-driven content suggestions, white-label analytics and reporting, and approval workflows for team and agency use. Pricing is delivered as tiered monthly subscriptions ($49, $99, $199) with custom enterprise pricing, plus paid training and certification programs.
Product overview
Send Social Media is an all-in-one social media management platform designed for franchisors, local businesses, agencies, and multi-location marketers. The core product is the Send Social Media Dashboard, which unifies multi-platform posting (Facebook, LinkedIn, Twitter/X, Instagram, YouTube, TikTok, Google My Business, WordPress), content creation via integrated Canva design tools, scheduling with smart post customization, and comprehensive analytics and reporting. Key modules include the Priority Inbox for consolidated engagement management and Smart Compose Box for streamlined content creation. The platform also offers white-label reports, content libraries, approval workflows, and co-branding capabilities for agencies. Additional offerings include training programs through Social Media Magnet Academy for social media certification and skill development.
Differentiator
Problem solved
Functional benefit
Products and services
- Send Social Media Dashboard Cloud-based, all-in-one social media management dashboard that enables franchisors, local businesses, agencies, and multi-location marketers to schedule and publish content, manage engagement, run analytics, and monitor their brand across multiple social media channels (Facebook, LinkedIn, Twitter/X, Instagram, YouTube, TikTok, Google My Business, WordPress) from a single interface. Offered via tiered monthly subscriptions (Standard $49, Advanced $99, Pro $199) with custom enterprise pricing.
- Social Media Magnet Academy Paid 3-week certification program teaching participants how to build an engaged social media community, craft profitable strategies, write attention-grabbing headlines, and drive high-quality traffic to their websites. Targeted at social media practitioners, agency professionals, and business owners seeking formal certification.
Quantifiable outcome
- Up to 68% savings on annual plans vs monthly pricing
- +2 more outcomes
Companies that use Send Social Media
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Send Social Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature10 records
Send Social Media partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- CanvacoreDirect integration with Canva allowing users to create stunning visuals directly within the Send Social Media platform. Enables design of eye-catching images, infographics, and videos without leaving the dashboard.
- FacebookcoreCore platform integration for posting, scheduling, and analytics to Facebook Pages and personal profiles.
- InstagramcoreDirect integration with Instagram for scheduling posts, managing comments, and monitoring engagement.
- LinkedIncoreIntegration with LinkedIn Profile and LinkedIn Pages for professional social media management.
- Twitter / XcoreTwitter/X integration for posting, scheduling, list management, profile search, and hashtag tracking.
- YouTubecoreYouTube integration for video content scheduling and channel management.
- TikTokcoreTikTok integration for short-form video content scheduling and social media management.
- Google My BusinesscoreGoogle Business integration for local business social media management and local search presence.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Send Social Media competitors and assessment
Company assessmentDirect peers
- Hootsuite: Established social media management platform offering multi-platform scheduling, analytics, and engagement tools across the same channels. Send Social Media explicitly compares itself to Hootsuite on pricing and feature parity.
- Buffer: Direct competitor in SMB-focused social scheduling and analytics. Send Social Media runs a dedicated Buffer comparison page highlighting pricing and feature advantages.
- Sprout Social: Mid-market and enterprise social media management suite with publishing, analytics, and engagement tools. Direct competitor referenced on Send Social Media's own comparison pages.
- Agorapulse: Social media management platform with strong agency and reporting features. Named as a direct competitor on Send Social Media's comparison page.
- SocialPilot: Cost-competitive social media scheduling and analytics tool for agencies and SMBs. Directly compared to Send Social Media on price and feature breadth.
- Sendible: Agency-oriented social media management platform with white-label reporting and client dashboards — closely aligned with Send Social Media's agency go-to-market focus.
- Later: Visual-first social media scheduling platform with strong Instagram and TikTok capabilities. Comparable multi-platform scheduling and content planning workflow.
- Loomly: SMB-focused social media management platform with post ideas, approvals, and analytics — overlapping core use cases for franchise and local business customers.
Broad incumbents
- HubSpot Marketing Hub: Larger marketing platform with social media management as one module in a broader CRM and marketing automation suite. Overlaps with mid-market and franchise customers seeking integrated marketing stacks.
Emerging players
- Zoho Social: Part of Zoho's broader business app suite, offering social scheduling, monitoring, and analytics for SMBs. Bundled distribution model gives it a cost advantage similar to Send Social Media's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Send Social Media social profiles
Digital presenceSend Social Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Send Social Media leadership team
Management profileNumber of profiles
Profiles1 record
Send Social Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Send Social Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Send Social Media
What does Send Social Media do?
Send Social Media provides a cloud-based social media management dashboard that lets franchisors, local businesses, agencies, and multi-location marketers schedule and publish content across Facebook, LinkedIn, Twitter/X, Instagram, YouTube, TikTok, Google My Business, and WordPress from a single interface. The platform includes a Priority Inbox for consolidated engagement, integrated Canva design tools, AI-driven content suggestions, white-label analytics and reporting, and approval workflows for team and agency use. Pricing is delivered as tiered monthly subscriptions ($49, $99, $199) with custom enterprise pricing, plus paid training and certification programs.
Is Send Social Media a public or private company?
Send Social Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Send Social Media founded?
Send Social Media was founded in 2010. It employs 1 to 10 people.
Where is Send Social Media based?
Send Social Media is headquartered in Santa Clara, United States, in the North America region.
How does Send Social Media make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Custom Pricing and training and Workshops.
Who are Send Social Media's main competitors?
Direct peers on record are Hootsuite, Buffer, Sprout Social, Agorapulse, SocialPilot, Sendible, Later and Loomly. HubSpot Marketing Hub is listed as a broad incumbent. Zoho Social is listed as an emerging player.
Does Send Social Media have an API?
No public API is recorded for Send Social Media.
What industry is Send Social Media in?
Send Social Media's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 5132 and its SIC code is 7372.