Strand Insurance
Strand Insurance is an independent property-and-casualty insurance agency founded in 1925, serving personal and commercial clients across Southwest Washington and Oregon from five physical offices, representing 15+ major carriers and offering 60+ insurance products including specialty coverages for vacation rentals and niche industries.
- Company typePrivate
- Founded1925
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Strand Insurance does
Strand Insurance is an independent property-and-casualty insurance agency founded in 1925 and headquartered in Centralia, Washington, with additional offices in Longview, Long Beach, Tumwater, and Portland. The agency operates a hybrid personal and commercial book, representing more than 15 insurance carriers — including Allstate, Chubb, Progressive, Nationwide, Liberty Mutual, Travelers, The Hartford, Safeco, Mutual of Enumclaw, and Foremost — and earning referral, placement, and renewal commissions on policies it sells and services. On the personal lines side, Strand underwrites home, auto, umbrella, renters, vacation rental, condo, watercraft, motorcycle, RV, classic car, pet, flood, earthquake, mobile home, and high-net-worth coverage, with a differentiated specialty in short-term vacation rental insurance where annual premiums for high-value properties can exceed $4,000. On the commercial side, the agency writes business owners policies, general liability, commercial umbrella, business auto, commercial property, workers' compensation, cyber liability, EPLI, E&O, D&O, crime, surety bonds, and 30+ vertical-specific packages spanning breweries, distilleries, restaurants, contractors, garage repair shops, fitness centers, municipalities, schools, technology firms, and more.
The agency's technology stack is conventional: it relies on industry-standard insurance software for policy management, quoting, and client servicing. The one branded digital asset is Clickable Coverage, an interactive educational tool licensed from FMG Suite / Agency Revolution that allows prospects to explore coverage types through clickable hotspots. Client service runs through a 24/7 web portal (Client Center) supporting claims reporting, certificate and ID card requests, bill payment, and policy changes. Distribution is sales-led and office-based: clients transact in-person or by phone across the agency's physical locations, with supplemental inbound quote requests accepted via the company website and a Refer-a-Friend program for lead generation.
Strand monetizes purely through carrier commissions, with no subscription, fee-for-service, or technology revenue disclosed. Its only organized demand generation outside the offices is content marketing (educational blog posts on insurance topics including telematics, water coverage, and small business risk) and an active social media presence on Twitter, Facebook, and Pinterest. Between 2023 and 2025 the agency executed at least five acquisitions of retiring independent agencies — McGregor Insurance (Ocean Shores, 2023), Woodland Insurance Agency (2024), Sahli-Miller Insurance (Milwaukie/Portland, 2024), A.T.I Agency (Seattle, 2024), and Nelson Insurance (Tumwater, 2025) — converting founders into de facto retirees while absorbing their client books, staff, and local brand identity. The company is privately held by four named partners (Jim Jansen/Chairman, Debbie Bighill/CEO, Carole Patterson/COO, Jamie Hodges/CFO) with no disclosed institutional investment.
Strand Insurance firmographics
Firmographics- Name
- Strand Insurance
- Legal name
- Strand Insurance
- Website
- https://strandinsurance.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strand Insurance is an independent property-and-casualty insurance agency founded in 1925, serving personal and commercial clients across Southwest Washington and Oregon from five physical offices, representing 15+ major carriers and offering 60+ insurance products including specialty coverages for vacation rentals and niche industries.
- Ownership category
- akta.pro rank
Strand Insurance industry classification
Industry- Product category
- Insurance Services
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where Strand Insurance is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Strand Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: As an independent insurance agency, Strand Insurance earns commissions from insurance carrier partners when they sell and service insurance policies. The agency offers quotes from multiple leading insurance carriers, earning referral/placement fees and ongoing renewal commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Vacation rental insurance pricing by property size |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Strand Insurance product offering
Product offeringCore offering
Independent insurance agency offering personal and business insurance products. Operates in Washington and Oregon and represents multiple insurance carriers, allowing the agency to quote and place coverage across multiple carriers for clients. [Inferred from input — no primary source IDs available in the supplied material]
Product overview
Strand Insurance is an independent insurance agency established in 1925 offering a comprehensive portfolio of personal and business insurance solutions through multiple carrier partnerships. The company operates as a platform-plus-advisory model, offering over 60 distinct insurance products including personal lines (Home, Auto, Umbrella, Renters, Vacation Rental, Condo, Watercraft, Motorcycle, RV, Pet, Flood, Earthquake, Classic Car, and more), business insurance (Business Owners Policy/BOP, General Liability, Commercial Umbrella, Business Auto, Commercial Property, Workers' Compensation, Cyber Liability, EPLI, E&O, D&O, Crime, Surety Bonds, and more), and 30+ specialized industry-specific coverages (Brewery, Contractor, Restaurant, Garage Repair Shop, Professional Services, Distillery, Farm, Fitness Center, Technology Firm, and others). The company also provides a Client Center self-service portal for policy management, claims reporting, certificate requests, and bill payment, along with an interactive Clickable Coverage® educational tool. As an independent agency, Strand Insurance represents multiple insurance carriers including Allstate, Chubb, Progressive, Nationwide, Liberty Mutual, The Hartford, and Travelers to offer customized coverage options.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance (Personal Lines) Personal lines insurance coverage for individuals and households in Washington and Oregon, sourced through the agency's multiple carrier partnerships. Specific line items (e.g., auto, home, life) are not enumerated in the supplied input.
- Business Insurance (Commercial Lines) Commercial lines insurance coverage for small and mid-sized businesses in Washington and Oregon, sourced through the agency's multiple carrier partnerships. Specific line items (e.g., commercial property, general liability, commercial auto, workers' compensation) are not enumerated in the supplied input.
Companies that use Strand Insurance
Customer profileSegments3 records
Ideal customer profiles2 records
Strand Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Strand Insurance partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Allstate InsurancecoreNational insurance carrier offering general insurance products. Strand Insurance represents Allstate to provide clients with auto, home, and other personal insurance coverage options.
- American ModerncoreInsurance carrier specializing in specialty insurance products including manufactured housing, motorhomes, and collector vehicles.
- CBIC (Contractors Bonding and Insurance Company)coreSpecialty insurance carrier focused on contractors, bonding, and related insurance products.
- Chubb InsurancecoreGlobal insurance provider offering personal and commercial insurance products including high-value home and auto coverage.
- Foremost InsurancecoreInsurance carrier specializing in specialty products for manufactured homes, motor homes, travel trailers, and off-road vehicles.
- Grange InsurancecoreRegional insurance carrier based in Ohio offering personal and business insurance products. Grange Insurance Association is a key carrier for many Strand Insurance clients.
- Hagerty InsurancecoreInsurance carrier specializing in collector and classic vehicle insurance for enthusiasts.
- Liberty MutualcoreNational insurance carrier offering a wide range of personal and business insurance products.
- Mutual of EnumclawcoreRegional insurance carrier based in Enumclaw, WA offering personal insurance products, primarily serving Pacific Northwest customers.
- National GeneralcoreInsurance carrier offering personal and small business insurance products including auto, home, and supplemental insurance.
- NationwidecoreLarge national insurance carrier offering personal, business, and specialty insurance products.
- Progressive InsurancecoreNational insurance carrier known for auto insurance, offering competitive rates through independent agents.
- The HartfordcoreNational insurance carrier offering business insurance products including workers compensation, auto, and property coverage.
- Travelers InsurancecoreLarge national insurance carrier offering comprehensive personal and business insurance products.
- Safeco InsurancecorePart of Liberty Mutual, Safeco offers personal insurance products including auto, home, and pet insurance. Strand Insurance offers instant pet insurance quotes through Safeco.
Scale indicators4 records
Recent moves12 records
Expansion highlights6 records
Strand Insurance competitors and assessment
Company assessmentDirect peers
- Goosehead Insurance: Independent insurance agency franchise model offering personal and commercial coverage across multiple carriers; comparable to Strand as an independent distribution channel competing against captive agents.
- TrueNorth Companies: Mid-sized independent agency and risk management firm offering personal, commercial, and employee benefits across multiple carriers, closely aligned with Strand's full-service independent brokerage positioning.
- Heffernan Insurance Brokers: West Coast-based independent insurance brokerage offering personal, commercial, and specialty lines via multiple carrier appointments, directly comparable to Strand's model and product breadth.
- Leavitt Group: Large, family-owned independent insurance agency headquartered in the western U.S. with multi-carrier, multi-line personal and commercial brokerage across the same Pacific Northwest footprint as Strand.
- Insurance Office of America (IOA): Large privately held independent insurance agency providing personal, commercial, and specialty coverages across multiple carriers — directly comparable in business model and customer segments to Strand.
- PayneWest Insurance: Regional independent insurance agency serving the Pacific Northwest and Mountain West with a comparable multi-carrier, personal-and-commercial product mix and similar community-broker positioning.
Broad incumbents
- Brown & Brown: Large diversified insurance brokerage with national scale providing personal, commercial, and specialty programs — directly competes in the multi-carrier agency space but with significantly broader geographic and product reach.
- Acrisure: Large, rapidly consolidating insurance brokerage that has acquired many regional agencies (including in the Pacific Northwest), competing with Strand for both clients and tuck-in acquisition targets.
- Hub International: One of the largest North American insurance brokerages offering personal, commercial, and specialty lines — competes with Strand for the same clients but at significantly greater scale and broader portfolio.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm that competes directly for Strand's commercial accounts while also serving much larger enterprise clients across an extensive product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Strand Insurance social profiles
Digital presenceStrand Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strand Insurance leadership team
Management profileNumber of profiles
Strand Insurance subsidiaries and ownership
Company hierarchySubsidiaries5 records
Strand Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strand Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strand Insurance
What does Strand Insurance do?
Independent insurance agency offering personal and business insurance products. Operates in Washington and Oregon and represents multiple insurance carriers, allowing the agency to quote and place coverage across multiple carriers for clients. [Inferred from input — no primary source IDs available in the supplied material]
Is Strand Insurance a public or private company?
Strand Insurance is a private company. It is classified as unknown and is currently operating.
When was Strand Insurance founded?
Strand Insurance was founded in 1925. It employs 11 to 50 people.
Where is Strand Insurance based?
Strand Insurance is headquartered in Long Beach, United States, in the North America region.
How does Strand Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Strand Insurance's main competitors?
Direct peers on record are Goosehead Insurance, TrueNorth Companies, Heffernan Insurance Brokers, Leavitt Group, Insurance Office of America (IOA) and PayneWest Insurance. Broad incumbents are Brown & Brown, Acrisure, Hub International and Arthur J. Gallagher & Co..
Does Strand Insurance have an API?
No public API is recorded for Strand Insurance.
What industry is Strand Insurance in?
Strand Insurance's product category is Insurance Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 52421 and its SIC code is 6411.