weareCrank

What weareCrank does

wearecrank limited, trading as Crank, is a UK-based performance marketing agency founded in 2016 and registered in England and Wales (company number 9456050). The company serves B2B and B2C brands through three integrated service lines: B2B lead generation campaigns across paid media (LinkedIn, Google, Meta, TikTok, Reddit), Crank.ai (an AI-powered subscription product that produces landing pages, SEO content, ad creative, and video scripts published directly into client HubSpot portals), and a managed WhatsApp marketing service covering B2C ecommerce (cart recovery, VIP nurture) and B2B (lead follow-up) use cases. The agency's customer base spans enterprise and mid-market brands including Samsung, Boston Scientific, Mitsubishi Chemical, Audi, Tata Communications, Amplience, and Pentland (Berghaus), with disclosed engagements at media budgets from approximately £10,000 to £500,000+ per month.

The company's technology stack combines a text-based generative AI production layer (Crank.ai) with deep CRM integration (HubSpot, Salesforce, Pipedrive) and a WhatsApp Business API offering connected to Shopify and Klaviyo for ecommerce data sync. Crank.ai operates as a fully managed service with monthly subscription tiers at £1,500, £2,500, and £5,000 plus unit-based pricing for additional outputs, and publishes content directly into HubSpot with conversion tracking and metadata configured. The company is privately held with no external institutional investment, and revenue derives from managed service fees, subscription tiers, pay-as-you-go production units, and the sale of a co-authored book on ecommerce measurement ('Your Number's Up!'). The founding team of Peter Abraham, Ben Salmon, and Tim Shaw is supported by Cai Thomas (Head of Marketing Technology), and the agency operates with a headcount of 1-10.

The go-to-market motion is consultative and direct, with WhatsApp (+447457416922) serving as the primary inbound engagement channel. The company emphasizes outcome-based measurement (pipeline value, revenue recovery, cost-per-lead reduction) over vanity metrics, and is GDPR-compliant under UK GDPR and the Data Protection Act 2018. The service portfolio is interconnected: Crank.ai produces the landing pages and creative that paid campaigns route traffic to, while WhatsApp Marketing handles follow-up nurture and ecommerce retention across both segments, creating a unified full-funnel proposition.

Name

weareCrank

Legal name

wearecrank limited

Website

https://wearecrank.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-based performance marketing agency founded in 2016 that delivers B2B lead generation, B2C ecommerce, and WhatsApp marketing services to enterprise and mid-market brands, plus a subscription AI content-production product (Crank.ai) integrated with HubSpot, Salesforce, and Pipedrive.

Ownership category

akta.pro rank

Headquarters

HQ city

Loughton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. B2B Marketing Services: Performance marketing services for B2B brands including lead generation campaigns, media buying across LinkedIn, Google, Meta, and TikTok. Revenue based on service fees with budgets from ~£10k to £500k+ per month.
2. Crank.ai Production (Subscription): Monthly subscription tiers (Starter £1,500/mo, Growth £2,500/mo, Scale £5,000/mo) providing AI-powered marketing content production including landing pages, SEO pages, ad creative, and video scripts. Set-up fees additional.
3. B2C Ecommerce Marketing: Performance-driven campaigns, customer acquisition strategies, and retention optimization for ecommerce brands.
4. WhatsApp Marketing Managed Service: End-to-end WhatsApp marketing management including setup, automation, campaign management, and compliance monitoring.
5. Book Sales: Sale of 'Your Number's Up!' book (print and ebook versions) and supplementary measurement guides through the company shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels14 records

Core offering

weareCrank is a UK-based performance marketing agency that delivers data-driven B2B lead generation, B2C ecommerce growth, and managed WhatsApp marketing services for brands spending from approximately £10k to £500k+ per month. Its flagship AI product, Crank.ai, produces landing pages, SEO content, ad creative, and video scripts that publish directly into HubSpot. The agency also sells the co-authored book 'Your Number's Up!' and measurement guides through its online shop.

Product overview

WeareCrank is a UK-based performance marketing agency offering a portfolio of integrated services for B2B and B2C brands. The core offering comprises B2B Lead Generation (campaigns across LinkedIn, Google, Meta with CRM integration), Crank.ai (AI-powered marketing production service producing landing pages, SEO content, ad creative, and video scripts with HubSpot publishing), and WhatsApp Marketing (managed service for B2C eCommerce and B2B lead nurturing with Shopify/Klaviyo integrations). The services are interconnected: Crank.ai produces the landing pages and content that B2B Lead Generation campaigns point to, while WhatsApp Marketing provides customer engagement and lead follow-up across both segments. The company also publishes educational resources including the 'Your Number's Up!' book and measurement guides.

Differentiator

Problem solved

Functional benefit

Brands

• Crank.ai: AI-powered marketing production service for B2B marketers. Produces landing pages, SEO content, ad creative, and video scripts — built to brand, loaded into HubSpot, fully managed.

Products and services

• B2B Lead Generation Data-driven B2B lead generation campaigns across LinkedIn, Google, and Meta with ICP targeting, CRM integration to HubSpot, Salesforce, or Pipedrive, and attribution tracking tied back to the campaign that generated each lead. Delivers qualified pipeline value rather than vanity metrics.
• Crank.ai AI-powered marketing production service for B2B marketers that creates landing pages, SEO content, ad creative, and video scripts, fully managed and published directly into HubSpot with form IDs, conversion tracking, and meta data configured.
• WhatsApp Marketing Managed WhatsApp marketing service covering setup, verification, opt-in management, automation, campaign management, and compliance. Serves B2C ecommerce use cases such as cart recovery, VIP nurture, and reactivation, and B2B use cases such as lead follow-up, qualification, and meeting scheduling.
• Paid Media & Campaign Strategy Multi-channel campaign strategy and media buying across LinkedIn, Meta, Google, TikTok, Reddit, and Shopping, engineered for conversion and chosen by ROI rather than hype.
• B2C Ecommerce Performance-driven ecommerce marketing services including customer acquisition strategies and retention optimization for B2C brands.
• B2B Performance Marketing Strategy Services Strategy services including goal setting, full-funnel channel strategy, and sales/marketing alignment, connecting marketing to revenue through shared metrics and closed-loop reporting.
• Growth Strategy & Creative Optimisation Data-informed creative strategy with systematic A/B testing to lower acquisition costs and increase conversion rates by aligning messaging to performance data.
• Crank.ai - Landing Page Production Conversion-optimised landing pages built for paid campaigns and loaded directly into HubSpot with form ID, conversion tracking, and meta data. Included in Crank.ai subscription tiers (Starter 4/month, Growth 7/month, Scale 15/month).
• Crank.ai - SEO Page Production SEO-optimised pages built to rank for buyer-searched terms, written, structured, and published directly into HubSpot with headings, meta data, and internal linking. Available from Growth tier (2/month) to Scale tier (3/month).
• Crank.ai - Ad Creative Production Campaign-ready image ad sets with two creative concepts in three sizes (LinkedIn, Meta, Google Display) and brand-compliant, conversion-focused copy. Unit rate: £200 per set.
• Crank.ai - Video Script Production Three script concepts per brief written for the platform, audience, and commercial goal, including scene direction and clear CTAs. Unit rate: £250 per script brief.
• Your Number's Up! Book
• Ecommerce Measurement Maturity Guide 1
• Ecommerce Measurement Maturity Guide 2 PDF roadmap guide for improving ecommerce measurement maturity across customer, brand, business, and evaluation areas.
• Ecommerce Measurement Maturity Guide 3

Quantifiable outcome

• 40% more leads generated while reducing media spend by 8%
• +12 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationEcommerce platform integration for B2C WhatsApp marketing. Seamless sync of customer data, purchase history, and behaviour to power intelligent, personalised messaging including abandoned cart recovery and promotional broadcasts.
• KlaviyocoreTechnology or IntegrationEcommerce marketing platform integration for B2C WhatsApp marketing. Customer data and behaviour sync for personalised messaging campaigns.
• HubSpotcoreTechnology or IntegrationCRM integration for B2B marketing. Crank.ai publishes landing pages, SEO pages, and content directly into HubSpot portals with forms, conversion tracking, and meta data configured. CRM sync for lead management and attribution.
• SalesforcecoreTechnology or IntegrationCRM integration for lead qualification and pipeline management in B2B marketing and WhatsApp campaigns.
• PipedrivecoreTechnology or IntegrationCRM integration for lead qualification and sales pipeline management in B2B marketing programs.
• WhatsApp / Meta PlatformscoreTechnology or IntegrationWhatsApp Business API used for managed WhatsApp marketing services. Data passes through WhatsApp infrastructure when clients message. WhatsApp's privacy policy governs their processing.
• Avinash KaushikminorOthersAnalytics pioneer who wrote the foreword for 'Your Number's Up!' book authored by Crank co-founders.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wati: WhatsApp Business API platform purpose-built for marketing, sales, and support — directly comparable as a WhatsApp marketing infrastructure provider competing for the same Shopify/Klaviyo customer base.
• Jasper: AI-powered marketing content generation platform producing copy, landing pages, and creative — adjacent competitor to Crank.ai from a software angle rather than a managed-service angle.

Direct peers

• Jellyfish: Global digital marketing agency (UK-origin) offering paid media, creative, and analytics for enterprise brands including Samsung — directly comparable in enterprise client roster and full-funnel performance offering.
• Brainlabs: UK-based digital marketing agency focused on paid media, SEO, and analytics for enterprise clients — comparable in data-led positioning and B2B/B2C client mix.
• Reverbity: B2B performance marketing and lead-generation agency serving SaaS and enterprise clients with paid media and content production — comparable in service mix and ICP.
• Disruptive Advertising: US digital marketing agency offering paid media, SEO, and lifecycle marketing with a strong analytics emphasis — comparable in outcome-obsessed, data-first positioning.
• Wpromote: US performance marketing agency offering paid media, SEO, and creative for mid-market and enterprise B2B/B2C brands — comparable in outcome-led, channel-agnostic positioning.
• KlientBoost: Performance marketing agency specializing in PPC and CRO for SaaS and B2B brands — closely comparable in lead-generation focus and data-driven creative testing approach.
• Croud: UK-headquartered global digital marketing agency offering paid media, SEO, content, and data-driven performance marketing across similar B2B and B2C client sets — the closest scale and geography comparable to Crank.
• Directive: B2B performance marketing agency focused on SaaS and enterprise lead generation across paid, SEO, and content — directly comparable in ICP and B2B lead-gen motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearecrank
• Facebookfacebook.com/wearecrank
• LinkedInlinkedin.com/company/wearecrank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about weareCrank