Akada Software

What Akada Software does

Akada Software is a privately held, family-owned SaaS company that provides a cloud-based dance studio management platform to US-based dance studio small and mid-sized businesses. Founded in 1994 by Dale and Suzi (a software engineer and a dance-studio owner respectively) and now under second-generation leadership (DJ Roedger, President and CEO; Brett Stuckey, Director of Support and Marketing,), the company is headquartered in Atlanta, Georgia and serves an exclusively US customer base. The platform unifies registration, class scheduling, tuition billing and payment processing, two-way parent communication, recital and costume management, staff time tracking, and a reporting suite of 200+ reports, complemented by two mobile applications — Akada Studio for staff/instructors and Akada Portal for parents/families.

Under the hood, Akada is a single-tenant multi-module SaaS product with self-serve onboarding, built-in payments via Stripe at 3.5% plus $0.30 per transaction, and a flat-rate subscription of $60 per month encompassing all features. Distribution combines a product-led 30-day free trial with a sales-led demo and onboarding motion, supported by content marketing (blog, comparison and transition guides, a free growth eBook), SEO, and active sponsorship of major dance-industry events. The platform integrates with Stripe, Zapier (native integration announced December 2024), and a broad set of email/marketing tools (Mailchimp, HubSpot, Constant Contact, Enrollio, Brevo, ConvertKit).

The business model is a recurring subscription with transaction-fee overlay on payments; there are no funding rounds, no institutional investors, no M&A, and no disclosed revenue figure. The company states it is trusted by 750+ dance studios. Recent strategic activity under second-generation leadership has focused on a 2025 UI overhaul, new mobile apps, the $60 flat-rate pricing reset, and an announced 2026 calendar/scheduling redesign, signaling reinvestment in product rather than market expansion.

Name

Akada Software

Legal name

Akada Software

Website

https://akadasoftware.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Akada Software is a US-based, family-owned SaaS company that provides a cloud-based dance studio management platform — covering registration, scheduling, billing, payments, communication, and recital management — to more than 750 small and mid-sized dance studios on a flat $60 per month subscription, complemented by mobile apps for staff and parents.

Ownership category

akta.pro rank

Product category

Dance Studio Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

Keywords

• Dance studio software
• Studio management platform
• Online registration system
• Tutition billing software
• Class scheduling software

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Monthly subscription revenue from dance studio owners paying for access to the all-in-one platform. Single flat rate provides full feature access.
2. Payment Processing Fees: Transaction fees from integrated Stripe payment processing at 3.5% plus $0.30 per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Akada Software provides a cloud-based dance studio management SaaS platform that consolidates online registration, class scheduling, tuition billing and payment processing, parent communication, recital/performance planning, staff time tracking, and business reporting. The platform is sold on a single flat-rate monthly subscription and is purpose-built for US dance studio owners, complemented by two companion mobile applications for studio staff and families.

Product overview

Akada Software is a unified dance studio management platform offering a comprehensive suite of tools for registration, scheduling, billing, communication, performances, time tracking, and reporting. The product portfolio centers on the core Akada Software platform complemented by two mobile applications: Akada Studio App for staff/instructors and Akada Portal App for families. All features are included in a single flat-rate subscription of $60/month with no tiered pricing. The platform serves over 750 dance studios and has been developed over 30+ years specifically for dance studio operations.

Differentiator

Problem solved

Functional benefit

Brands

• Akada Studio: Mobile app for dance studio owners and instructors to manage attendance, schedules, and communication on the go.
• Akada Portal

Products and services

• Akada Software (Core Platform) Full-featured dance studio management SaaS platform providing online registration, class scheduling, tuition billing, payment processing, two-way communication, recital/performance planning, time tracking, and 200+ reports. Sold as a flat-rate $60/month subscription with all features included; serves over 750 US dance studios.
• Akada Studio Mobile App Companion mobile app for dance studio owners, instructors, and staff to track schedules, record attendance, and communicate with families on the go. Distributed through Apple App Store and Google Play Store.
• Akada Portal Mobile App Mobile app for dance studio families and parents to register for classes, view schedules, make payments, and communicate with the studio. Distributed through Apple App Store and Google Play Store.

Quantifiable outcome

• Setup can be completed in under a week with proper data preparation
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is integrated as the payment processing option for Akada, enabling secure credit card payments, Apple Pay, and Google Pay through the platform. Competitive processing rates of 3.5% plus $0.30 per transaction.
• United Dance Merchants Association (UDMA)minorStrategic or Co-development PartnerIndustry organization partnership connecting Akada with the broader dance retail and studio community.
• More Than Just Great Dancing (MTJGD)minorStrategic or Co-development PartnerStrategic partner and sponsor of MTJGD events including Studio Owner University and member rallies. Active participation in dance studio owner education community.
• I.D.E.A.minorStrategic or Co-development PartnerIndustry partnership supporting dance education and studio ownership community.
• Youth Protection Association for Dance (YPAD)minorGTM or Marketing PartnerSponsorship of YPAD, an organization focused on youth protection in dance, demonstrating commitment to studio safety and best practices.
• The Dance Studio PodcastminorGTM or Marketing PartnerSponsorship of industry podcast to reach dance studio owners through audio content and community engagement.
• Dance Teacher WebminorGTM or Marketing PartnerAnnual conference and expo participation. Dance Teacher Web Conference & Expo is one of the premiere events in the dance industry.
• Dance Life Teacher ConferenceminorGTM or Marketing PartnerThree-day educational conference in Connecticut focused on studio owners and administrators. Akada team participates as partner.
• Studio Owners UniversityminorGTM or Marketing PartnerConference organized by MTJGD team focused on business education for studio owners. Akada participates as sponsor.
• Energize Dance ConferenceminorGTM or Marketing PartnerAnnual conference hosted by Revolution Dancewear focusing on studio growth, student engagement, and teacher empowerment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iClassPro: iClassPro provides class management software for dance, gymnastics, swim, and cheer schools. It targets the exact same vertical niches (especially dance studios) with similar registration, billing, and communication functionality.
• Pike13: Pike13 offers studio management software for boutique fitness and arts businesses, including dance, yoga, and Pilates studios. Its feature set and pricing model map closely to Akada's, making it a direct SMB-tier competitor.
• Jackrabbit Dance: Jackrabbit is a leading dance, gymnastics, and cheer class management platform serving the same SMB studio market as Akada with registration, scheduling, billing, and payment features. It is widely regarded as one of Akada's most direct head-to-head competitors.
• Acclaim Systems (Class Manager): Class Manager is dance and gymnastics school management software covering registration, billing, scheduling, and parent communication, targeting the same US dance studio customer base as Akada.
• Studio Pro Software: Studio Pro is dance studio management software built specifically for the dance industry, providing registration, scheduling, billing, and recital management — directly overlapping with Akada's core product positioning.

Broad incumbents

• Mindbody: Mindbody is the dominant horizontal platform for fitness, wellness, and studio businesses. While broader than Akada, it overlaps substantially on dance studio scheduling, registration, and payments, and brings vastly larger R&D and marketing resources.
• WellnessLiving: WellnessLiving provides business management software for fitness studios, salons, and dance schools, with comparable registration, billing, and marketing tools. It is a broader incumbent that overlaps with Akada in dance and movement studios.
• ClubReady: ClubReady offers studio and club management software including scheduling, billing, and member engagement for boutique fitness and smaller studios. It competes indirectly with Akada in the SMB studio-management segment.

Others

• HubSpot: HubSpot is a CRM and marketing automation platform that integrates with Akada for customer relationship management and demo booking. It is an ecosystem partner rather than a direct competitor but represents an alternative go-to-market infrastructure choice for studios.
• Stripe: Stripe is Akada's payment processing partner and core infrastructure dependency. It is a horizontal enabler rather than a competitor, but its strategic importance to Akada's transaction-fee revenue stream is high.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/akadasoftware
• Facebookfacebook.com/akadasoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akada Software