Pebble Studios
Pebble Studios is a London-based motion design, animation, film, CGI/VFX, and immersive VR/AR production studio founded in 2012, serving global enterprise brands and creative agencies with award-winning multi-disciplinary production services.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pebble Studios does
Pebble Studios is a London-based motion design, animation, film, CGI/VFX, and immersive experience production studio founded in 2012 and operating as part of the Boulder Group. The studio serves global enterprise brands and creative agencies, producing content across animation, film, CGI and VFX, virtual reality, augmented reality, and experiential activations. Its client roster spans entertainment (Netflix, Disney, Sony), luxury (De Beers), automotive (Land Rover, Infiniti), financial services (ClearScore, City Index, Mastercard), scientific instruments (SCIEX), media (News International), and government/non-profit (Sport England, EY).
The studio's technology stack centers on Unreal Engine for real-time rendering and VR delivery (including mobile Oculus Quest), Metahuman for photorealistic virtual character creation, motion capture and facial capture pipelines, Cinema 4D and Redshift for animation, and increasingly generative AI tools (MidJourney) for interactive content. Its owned product surface includes the Metahuman 'Grace' character, a 3D interactive film pipeline, and the Mass Spec Mindset AI Quiz. The business operates on a professional services model, winning work through competitive pitches and long-term agency partnerships, with project-based bespoke pricing and no public rate card. Distribution is direct to enterprise brands and via agency intermediaries (The & Partnership, McCann, Imagination, Horizon Media, Red Consultancy, Symphony Talent, among others). Reinvestment is funded organically under Boulder Group ownership, with no public funding rounds disclosed.
Pebble Studios firmographics
Firmographics- Name
- Pebble Studios
- Legal name
- Pebble Studios
- Website
- https://www.pebblestudios.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pebble Studios is a London-based motion design, animation, film, CGI/VFX, and immersive VR/AR production studio founded in 2012, serving global enterprise brands and creative agencies with award-winning multi-disciplinary production services.
- Ownership category
- akta.pro rank
Pebble Studios industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), AR/VR & Immersive Learning Content Development (EDAGAKAI), Simulation, Scenario & Serious Games Design (EDAGAKAH)
Keywords
Where Pebble Studios is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Pebble Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Animation, Film & CGI Production Services: Project-based production fees for animation, film, CGI/VFX, and VR/AR content creation for enterprise brands and agencies. Revenue is generated through bespoke creative production contracts, typically won via competitive pitches and long-term agency relationships. Services range from single asset delivery (title sequences, TVCs) to full-scale campaign production and experiential activations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Pebble Studios product offering
Product offeringCore offering
Pebble Studios is an award-winning motion design, animation, film, CGI/VFX, and immersive VR/AR production studio based in London. It produces creative content and interactive experiences for global enterprise brands and agencies, ranging from TVCs, title sequences, and product launch films to 360-degree VR experiences, AR activations, docu-series, and experiential campaigns. Projects are delivered end-to-end in-house from concept through storyboarding, animation, post-production, and delivery.
Product overview
Pebble Studios is an award-winning motion design, animation, film, and immersive experience production studio based in London. The company offers a comprehensive suite of creative production services centered around Animation, Film, CGI & VFX, VR & AR, and Creative Campaigns. Their portfolio includes character animation for Disney, product launch films for Land Rover and SCIEX, VR experiences for De Beers and ESL FACEIT Group, and AI-powered interactive content. The studio leverages advanced technologies including Metahuman, motion capture, Unreal Engine, and MidJourney AI to deliver photorealistic and interactive experiences for the world's most pioneering brands.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- AR experiences can increase purchase likelihood by nearly 20% (referenced in AR capabilities marketing).
- +2 more outcomes
Companies that use Pebble Studios
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
Pebble Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Pebble Studios partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- The & PartnershipcoreSince 2014, Pebble Studios has worked with News International and The & Partnership as an in-house production team focusing on TV and social film production across The Times, The Sunday Times, and The Sun brands. Over many years, they became fully integrated with the brands, delivering over 200 pieces of content.
- Imagination (Land Rover)corePebble Studios worked hand-in-hand with the Imagination creative team to produce the Defender OCTA launch film, developing storyboards and animation tests to realize the creative ambition within a short production lead time. Helen Bellringer, Creative Director at Imagination, stated Pebble 'clearly understood' the creative vision.
- Symphony TalentcoreSymphony Talent enlisted Pebble Studios following a competitive pitch to develop, produce, and create an interactive 3D animated global tour of Nexans Cables. Pebble worked with the agency to develop storyboards, visual references, character designs, and the interactive robot 'Ena'.
- Horizon Media (ABC Studios)coreHorizon Media approached Pebble Studios on behalf of ABC Studios to develop an exciting VR trailer to help tease the launch of the TV show 'Time After Time'. Pebble created the immersive 360-degree VR experience working directly with ABC Studios' production team in Los Angeles.
- Big Rock (ClearScore)minorPebble Studios was brought in alongside sister agency Big Rock to transfer brand awareness into action through direct response TV campaigns for ClearScore in both the UK and South African markets.
- Friend LondoncoreFriend London partnered with Pebble Studios as the lead creative agency to launch City Index's new colourful rebrand and 'Master the Market Forces' campaign. Friend/Man vs Machine, helmed by Director Mike Sharpe, provided the treatment for the campaign.
- Man Vs MachinecoreMan Vs Machine provided the treatment for the City Index 'Master the Market Forces' campaign, working alongside Pebble Studios and Friend London.
- Robot SA (Cape Town)minorRobot SA in Cape Town assisted with set builds, wardrobe, and casting for the City Index TVC shoot, handling over 100 crew members and 20 cast.
- Samsung VRcoreSamsung VR partnered on the ABC Studios Time After Time VR experience. The experience was tested and optimized with Samsung for the headset, launching with an exclusive Oculus homepage takeover and on YouTube and Facebook via Omnivirt programmatic 360 advertising.
- ASMS (Conference)coreThe American Society for Mass Spectrometry annual conference served as the premier venue for multiple SCIEX product launches and activations produced by Pebble Studios, including the Mass Spec Mindset VR experience viewed 1000 times over the 3-day event.
- Minnow FilmscoreBAFTA Award-winning Minnow Films collaborated with Pebble Studios on the Netflix 'Bad Boy Billionaires: India' title sequence and in-episode graphics.
- Paul Beauchamp (Documentary Director)minorDocumentary Director Paul Beauchamp was brought on board for the SCIEX Generation Quant docu-series, handling the 5-day shoot in Toronto and Manchester.
- Oculus / Samsung VR PlatformcoreDe Beers Shop of the Future VR was built for Oculus Quest and tested for performance and optimization. The Samsung VR platform was used for ABC Studios Time After Time VR launch.
- Pulse Creative (The Sun)minorPulse Creative partnered with Pebble Studios and The Sun for the International Women's Day 2021 AR experience, heroing 7 fearless females for that year.
- McCann Worldwide & CraftcoreMcCann Worldwide and Craft collaborated with Pebble Studios on the Mastercard Brit Awards 2023 AR Experience, celebrating Mastercard's 25-year headline sponsorship. Pebble developed AR filters via Instagram SparkAR to bring student artwork to life.
- Brit Awards / The Brit SchoolcoreThe Brit Awards 2023 AR Experience was created in partnership with Mastercard and McCann, featuring work from 14 BRITs School students who interpreted Mastercard's sonic brand. Pebble brought the students' artwork to life in AR.
- ESL FACEIT GroupcoreESL FACEIT Group partnered with Pebble Studios to create a captivating VR experience aimed at reaching VVIPs and C-Suite customers, providing a virtual tour of the E-Sports event for those unable to attend in person.
- Contiki (In-house Creative Team)corePebble Studios worked closely with Contiki's internal creative team to illustrate, design, and direct over 80 animations for the 'Make Every Moment Count' campaign across TV, cinema, and social channels.
- Recipe (Audible)minorSocial agency Recipe brought Pebble Studios on board to develop the Audible Comedy Channel Faux OOH social video, using UGC film and VFX for a comedy of errors narrative.
- Red Consultancy (McDonald's)coreRed Consultancy brought Pebble Studios on board for the McDonald's 'Festive Wins' Faux OOH campaign, traveling across UK cities (London, Birmingham, Edinburgh) capturing UGC-style footage with magical CG elements for the '99p' campaign.
- Media Bounty (Vivo Life)minorMedia Bounty creative agency brought Pebble Studios on board to produce Vivo Life's 'Make Your Body Sing' TVC featuring fitness influencer Paul Olima with VFX body animation.
- Boulder GroupcorePebble Studios is part of the Boulder Group, providing integrated brand strategy and communications expertise alongside production capabilities. Boulder developed concepts like 'The Pursuit' and 'Mass Spec Mindsets' which Pebble executed. Boulder Group also developed the SCIEX brand strategy and 'The Pursuit' campaign concept.
- Live NationcorePebble Studios produced Europe's largest 360-degree fan experience for Live Nation, demonstrating their pioneering position in large-scale immersive experience production.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Pebble Studios competitors and assessment
Company assessmentDirect peers
- Nexus Studios: London-based independent animation, film and immersive content studio producing award-winning work for global brands across entertainment, tech, and luxury. Closest direct comparable in scale, geography, and service mix (animation, VFX, VR, interactive).
- UNIT9: London-headquartered production studio offering film, animation, VR/AR, interactive, and experiential content for global brands and agencies. Highly comparable multi-disciplinary studio with a similar enterprise client profile and immersive content focus.
- B-Reel: Stockholm- and LA-headquartered creative production studio producing film, animation, VR/AR, and interactive content for global brands. Comparable boutique scale with strong immersive and branded content credentials.
- Buck: Los Angeles-based design-driven animation, VFX, and interactive production studio serving global brands with work spanning motion design, AR, and experiential content. Similar enterprise client mix and animation-led offering.
- Imagination: London-headquartered independent creative agency producing brand experiences, film, animation, and immersive content for global enterprises. Documented partner on Land Rover work; competes in adjacent slots on the same client roster.
Broad incumbents
- The Mill: London-headquartered, now part of Technicolor, offering motion design, VFX, CGI, and immersive experiences for global brands at greater scale. Comparable in service mix but significantly larger and more diversified.
- Framestore: London-based award-winning VFX, animation, and immersive content studio with global offices, producing feature film VFX, brand content, and VR/AR experiences. Overlapping capability set at substantially larger scale.
- MPC (Moving Picture Company): London-based global VFX and post-production studio producing feature film VFX, advertising content, and immersive experiences. Overlapping capability in CGI/VFX/animation at significantly larger scale.
- Hogarth Worldwide: Global production and adaptation partner within WPP, producing film, animation, and digital content at scale for enterprise brands. Comparable in production services but at much larger scope and integrated with agency procurement.
- Digital Domain: Global VFX and immersive experience studio producing film VFX, advertising, VR, and virtual human content for entertainment and enterprise clients. Overlapping capability in VFX, Metahuman-style virtual humans, and immersive experiences at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pebble Studios social profiles
Digital presencePebble Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pebble Studios leadership team
Management profileNumber of profiles
Pebble Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pebble Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pebble Studios
What does Pebble Studios do?
Pebble Studios is an award-winning motion design, animation, film, CGI/VFX, and immersive VR/AR production studio based in London. It produces creative content and interactive experiences for global enterprise brands and agencies, ranging from TVCs, title sequences, and product launch films to 360-degree VR experiences, AR activations, docu-series, and experiential campaigns. Projects are delivered end-to-end in-house from concept through storyboarding, animation, post-production, and delivery.
Is Pebble Studios a public or private company?
Pebble Studios is a private company. It is classified as corporate owned and is currently operating.
When was Pebble Studios founded?
Pebble Studios was founded in 2011. It employs 11 to 50 people.
Where is Pebble Studios based?
Pebble Studios is headquartered in London, United Kingdom, in the Europe region.
How does Pebble Studios make money?
One revenue line is on record: animation, Film & CGI Production Services.
Who are Pebble Studios's main competitors?
Direct peers on record are Nexus Studios, UNIT9, B-Reel, Buck and Imagination. Broad incumbents are The Mill, Framestore, MPC (Moving Picture Company), Hogarth Worldwide and Digital Domain.
Does Pebble Studios have an API?
No public API is recorded for Pebble Studios.
What industry is Pebble Studios in?
Pebble Studios's product category is Creative Production Services. Its primary akta.pro industry code is MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise), with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 512 and its SIC code is 7812.