Two Three Bird Holdings

What Two Three Bird Holdings does

Two Three Bird Holdings is a global insuretech platform operating in the specialty insurance market, founded in 2008 in Australia and headquartered operationally in Stellenbosch, South Africa with offices in the UK, US, and Australia. The company manages over 130,000 policies across six countries through proprietary insurance brands including Velosure (Australia, founded 2008), Sundays Insurance (US, UK, Australia, New Zealand, Canada), and ETA Services (UK, acquired 2022). Its core business combines licensed insurance operations, carrier underwriting relationships with Swiss Re, Tokio Marine, Hollard, and Red Sands, and an API-first cloud-native platform that powers policy administration, claims management, and customer service through a unified Customer Service Portal.

The company's technology stack includes a public Core API for quote generation and policy management with documentation in PHP, Python, JavaScript, and Bash, plus ecosystem technologies such as Project 529 (bicycle security and recovery platform with 3M+ registered bikes, acquired April 2024) and Hubtiger (bicycle retail management platform with 3M+ services booked). Distribution operates across three models: direct-to-consumer via owned brands, embedded and affinity partnerships with platforms such as Strava (exclusive global bicycle insurance partner since 2017) and Global Cycling Network, and B2B white-label/API distribution enabling other carriers and brands to launch specialty insurance products. The in-house Riders at Work claims team, combined with acquired technology assets, supports end-to-end insurance lifecycle management.

The company makes money through insurance premium revenue as a managing general agent and through platform/managed services fees from white-label and embedded insurance deployments. Customer segments include individual cyclists and e-bike riders, e-bike delivery gig workers (UK launch January 2025), insurance carriers seeking specialty market entry, and bicycle retailers and cycling platforms seeking embedded insurance value propositions. Recent strategic activity includes two material acquisitions and multiple new partnerships in 2024-2025, indicating an active growth posture, though no external venture funding has been disclosed.

Name

Two Three Bird Holdings

Legal name

Two Three Bird Pty Ltd

Website

https://twothreebird.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Two Three Bird Holdings is a global insuretech operating specialty bicycle, e-bike, mobility, and travel insurance brands and offering an API-first insurance platform to carriers and partners across six countries.

Ownership category

akta.pro rank

Product category

Specialty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Agencies and Brokerages (524210), Insurance Carriers (5241)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Specialty insurance platform
• Bicycle insurance
• Embedded insurance API
• White-label insurtech
• E-bike insurance

Headquarters

HQ city

Weybridge

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Insurance Premium Revenue: As a managing general agent and insurance facilitator, Two Three Bird earns revenue from insurance premiums collected on policies underwritten by their carrier partners (Swiss Re, Tokio Marine, Hollard, etc.). The platform manages over 130K policies across multiple countries and product lines including bicycle, e-bike, travel, and device insurance.
2. White-Label/Embedded Insurance Platform Fees: Revenue from licensing their API-first insurance platform to insurance carriers and brands, enabling them to deploy capital and reach new markets. Carriers and brands integrate via API to offer specialty insurance products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Two Three Bird operates a full-stack specialty insurance ecosystem that underwrites, distributes, and manages bicycle, e-bike, mobility, travel, and device insurance through proprietary consumer brands (Sundays, Velosure, ETA Services) while licensing its cloud-native, API-first insurance platform to carriers and brands for embedded and white-label specialty insurance products. The company manages over 130K policies across six countries with in-house claims management, licensed operations, and proprietary bike-security technology (Project 529) integrated with the insurance products.

Product overview

Two Three Bird operates a full-stack insurance ecosystem that has evolved from a leading cycling insurance specialist into a global, multi-line agency over 17+ years. The company's platform combines licensed operations across 6 countries (UK, US, Australia, South Africa, Canada, New Zealand) with API-first technology and global distribution capabilities. The product portfolio centers on specialty bicycle and micro-mobility insurance through brands including Velosure (Australia, founded 2008), Sundays Insurance (multi-market bicycle/e-bike coverage), and ETA Services (UK bicycle/mobility insurer with 30+ years). These insurance brands are complemented by technology offerings: the Core API for quote generation and policy management, the Customer Service Portal for claims and operations, and strategic assets like Hubtiger (retail management platform) and Project 529 (bicycle security/recovery with 3M+ registered bikes and 70% theft reduction in Vancouver). The ecosystem serves 130K+ policies with 99.9% uptime.

Differentiator

Problem solved

Functional benefit

Brands

• Velosure: Specialist bicycle insurance brand established in 2008; the founding brand of Two Three Bird; led the Australian bicycle insurance market.
• Sundays Insurance
• Riders at Work
• Project 529
• Hubtiger
• ETA Services

Products and services

• Sundays Insurance Consumer-facing bicycle and e-bike insurance product distributed across the US, UK, Australia, and New Zealand, with retailer and Strava affinity partnerships. Provides coverage for bikes, accessories, wheelsets, and cyclist coverage options with configurable excess.
• Velosure Specialist bicycle and e-bike insurance brand serving the Australian market since 2008; the founding brand of the Two Three Bird ecosystem. Provides rider benefits and access to approved repairers.
• ETA Services UK bicycle, mobility scooter, e-bike, and Europe-wide breakdown assistance insurance; Britain's oldest standalone bicycle insurer with 30+ years of operation and named the UK's most ethical provider.
• Hubtiger All-in-one bicycle retail management software for bike shops, including workshop management, point-of-sale, inventory management, e-commerce, customer engagement tools, and analytics; over 3 million services booked.
• Project 529 Bicycle security and recovery platform with a searchable database of over 3 million registered bikes, law enforcement integration, and Shield identification technology; achieved a 70% reduction in bike theft in Vancouver through community-driven recovery.
• Riders at Work In-house bicycle claims management team combining cycling expertise (former professional cyclists, mechanics, retail managers) with insurance claims handling; provides assessment, salvage management, loan bicycle programme, and supplier network procurement for specialist bicycle claims.
• Embedded and White-Label Insurance Platform B2B platform enabling insurance carriers and brands to deploy capital and launch specialty insurance products via API integration; supports full and abbreviated quote endpoints, policy administration, claims handling, and customer self-service across multiple brands and product lines.

Quantifiable outcome

• 70% reduction in bike theft in Vancouver through Project 529
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, strategic and flagship.

• UpwaycoreStrategic or Co-development Partner · 27 January 2025Strategic partnership between Project 529 and Upway to secure certified e-bike sales in the US. Upway includes complimentary 529 Garage kit with all new e-bike sales. Upway's refurbishment teams also screen bikes using Project 529's database during inspections, preventing stolen models from reentering the market. Riders can further protect e-bikes with Sundays Insurance.
• SuperscriptstrategicStrategic or Co-development Partner · 13 January 2025Sundays Insurance partnered with Superscript to launch UK's first insurance product built specifically for e-bike couriers and delivery riders. The cover includes third-party liability and personal accident protection as individual policies, initially available in London, Birmingham, and Manchester.
• StravaflagshipGTM or Marketing Partner · 1 January 2017Since 2017, Two Three Bird has served as Strava's exclusive global bicycle insurance partner. This collaboration provides paid Strava subscribers with complementary insurance benefits including Strava-compatible device protection, emergency transport coverage, and race entry fee reimbursement. The partnership provides affiliation marketing channel and customer acquisition for Sundays Insurance.
• Global Cycling Network (GCN)coreGTM or Marketing PartnerInsurance providers for the world's largest cycling community, offering dedicated coverage for UK and US cyclists. The partnership combines specialist e-bike protection with competition and event coverage, international travel protection, and technical support integration, serving GCN's extensive global audience.
• Bicycle NetworkcoreGTM or Marketing PartnerVelosure, a Two Three Bird company, partners with Bicycle Network, Australia's largest cycling organisation with over 50,000 members, to deliver specialist bicycle and e-bike coverage under the Bike Insure Australia brand. Collaboration provides comprehensive rider benefits including access to approved repairers.
• HubtigercoreStrategic or Co-development PartnerStrategic investment in all-in-one bicycle retail management platform. Hubtiger delivers workshop management, POS, inventory management, e-commerce, and customer engagement tools. Over 3M services booked. Investment accelerates Hubtiger's growth and provides ecosystem integration for insurance distribution.
• Swiss RecoreOthersLeading global reinsurer providing underwriting capacity and risk management for Two Three Bird's insurance portfolio.
• Tokio MarinecoreOthersGlobal insurance group providing underwriting capacity for Two Three Bird's specialty insurance products.
• HollardcoreOthersInsurance group providing underwriting capacity for Two Three Bird's specialty insurance products across multiple markets.
• Red SandscoreOthersInsurance provider providing underwriting capacity for Two Three Bird's specialty insurance products.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bikmo: UK-based specialist bicycle and e-bike insurance provider offering annual and monthly cover directly to cyclists via digital platform. Closest head-to-head competitor to Sundays Insurance and Velosure within the UK and expanding European footprint.
• Pedalsure: Specialist cycling insurance provider in the UK offering bicycle, e-bike, and cyclist cover. Competes with Sundays Insurance on direct-to-consumer cycling insurance in the UK and selected international markets.
• Laka: Peer-to-peer cycling insurance platform focused on UK commuters and fleets using a community-based, no-claim-bonus model. Comparable cycling-insurance product set and digitally-led customer experience overlap with Two Three Bird's brands.
• BikeInsure (Bike Insure Australia): Australian specialist bicycle insurance brand that competes with Velosure's founding market. Operates in the same specialty segment on bicycles and e-bikes in Australia.
• Velosure (legacy direct site): TBI's own Australian bicycle insurance brand - included as a reference point for the niche market positioning. Other Australian niche providers include Cycle Insurance.
• Project 529 (National Bike Registry): External bicycle-security registries offering bike registration and stolen-bike recovery services. Two Three Bird is integrating acquired Project 529 with retailer channels; competitors include 529 Garage, Bike Index, and national bike registries.

Emerging players

• Zego: UK insurtech providing commercial and gig-economy insurance for mobility and delivery riders, including e-bike couriers. Overlaps with Two Three Bird's e-bike courier product launched with Superscript in 2025.
• Cover Genius: Global embedded insurance API platform offering multi-product coverage distribution. Analogous to the licensed API-first distribution layer Two Three Bird offers carriers and brands through its Core API.
• Embed Insurance: Embedded insurance-as-a-service platform enabling brands to integrate insurance products via API. Closely comparable to Two Three Bird's white-label and embedded offering for cycling partners.

Broad incumbents

• Bought By Many (now Many Pets): Specialty direct-to-consumer insurance challenger that scaled from a niche category (pet) into a multi-line digital insurer using data and affinity partnerships. Useful benchmark for niche-to-platform insurance evolution that Two Three Bird aims to replicate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Three Bird Holdings