173Tech
173tech is a London-based fractional analytics agency (founded 2020, 1–10 employees) that builds modern data infrastructure, predictive models, and BI dashboards for SaaS, D2C, and app clients including Mubi, Treatwell, and Kuda Bank across 40+ engagements.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 173Tech does
173tech is a London-based fractional analytics agency founded in 2020, operating as a private limited company (173tech Ltd) with a small senior team. It sells consulting services organized into three phases — Plan (Data Strategy, AI Feasibility Audit), Build (Data Launcher, Data Products, Data Migration), and Optimise (Revenue Intelligence, Marketing Intelligence, Product Intelligence, Impact Driver Analysis) — targeting SaaS, D2C, apps, fintech, and scale-up companies. The firm has delivered 40+ client engagements including Mubi, Treatwell, Ablefy, Kuda Bank, Rebrandly, Numan, and Heroes, with publicly reported outcomes such as $134M in revenue attribution for Mubi and 36% ad-spend reduction for Ablefy.
The underlying technology stack is built on the modern data ecosystem: Snowflake, BigQuery, and Redshift as warehouses; Fivetran, Airflow, and Segment for ingestion; dbt for transformation; Metabase and Looker for BI; and Census for reverse ETL. 173tech develops bespoke KPI frameworks, data dictionaries, predictive models (LTV, churn, activity scoring), and — in its Connectd engagement — a three-stage LLM-based matching architecture combining deterministic filtering with qualitative LLM ranking.
The business model is professional-services consulting on a project basis, beginning with a publicly disclosed discovery phase followed by scoped implementation engagements. Go-to-market is sales-led, driven by an extensive case study library (40+), named-client testimonials, public pricing, and a 'Book A Call' conversion CTA on the website. Client acquisition relies on direct senior-team outreach and organic content (LinkedIn, YouTube, Knowledge Base). 173tech is independently owned with no disclosed external funding rounds.
173Tech firmographics
Firmographics- Name
- 173Tech
- Legal name
- 173tech ltd
- Website
- https://173tech.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 173tech is a London-based fractional analytics agency (founded 2020, 1–10 employees) that builds modern data infrastructure, predictive models, and BI dashboards for SaaS, D2C, and app clients including Mubi, Treatwell, and Kuda Bank across 40+ engagements.
- Ownership category
- akta.pro rank
173Tech industry classification
Industry- Product category
- Analytics Consulting & Data Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Warehouse/Lakehouse Performance Optimization & Cost Management (HDAEABAL)
- akta.pro secondary industries
- DevOps, SRE & Platform Engineering Consulting (BPAHAEAK), Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
Keywords
Where 173Tech is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
173Tech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Analytics Consulting & Data Agency Services: 173tech operates as a fractional analytics agency, providing data strategy, engineering, migration, and activation services to growth-stage and enterprise companies. Revenue is generated through project-based consulting engagements, typically scoped with discovery, build, and optimisation phases. They publish pricing publicly and provide bespoke proposals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Discovery Phase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
173Tech product offering
Product offeringCore offering
173Tech operates as an on-demand fractional analytics agency that designs, builds, and optimises modern data infrastructure and analytics ecosystems for SaaS, D2C, and app-based businesses. Their services cover the full lifecycle from data strategy and migration to predictive modelling, marketing attribution, and automated reporting, delivered via senior data professionals across discovery, build, and optimisation phases.
Product overview
173Tech operates as a data consultancy offering on-demand fractional analytics services, not a software product company. Their portfolio consists of consulting services organized into three phases: Plan (Data Strategy, AI Feasibility Audit), Build (Data Launcher, Data Products, Data Migration), and Optimise (Revenue Intelligence, Marketing Intelligence, Product Intelligence, Impact Driver Analysis). These services help businesses establish and optimize data infrastructure, connect disparate data sources, build predictive models (LTV, churn), create dashboards and reporting, and implement marketing attribution frameworks. The company works across various data stack technologies including Snowflake, BigQuery, Redshift, Fivetran, dbt, Metabase, and Looker, integrating data from platforms like Salesforce, Stripe, Google Ads, Meta Ads, Shopify, and various analytics tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Strategy
- AI Feasibility Audit
- Data Launcher
- Data Products
- Data Migration
- Revenue Intelligence
- Marketing Intelligence
- Product Intelligence
Quantifiable outcome
- 34% CAC reduction across all platforms for Kuda Bank
- +18 more outcomes
Companies that use 173Tech
Customer profileNamed customers35 records
Segments5 records
Ideal customer profiles4 records
173Tech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
AI capability13 records
Feature6 records
173Tech partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- Fivetrancore173tech recommends and implements Fivetran as part of the analytics tech stack for clients. Used for automated data extraction from platforms including Google Ads, Salesforce, and other marketing/sales tools into the client's data warehouse.
- SnowflakecoreSnowflake is frequently selected as the central data warehouse for client analytics stacks, providing scalable storage and query performance. Used across multiple client engagements for modern data infrastructure.
- dbt (Data Build Tool)coredbt is used for data transformation and modelling within the analytics stack, enabling code-based, version-controlled data transformations with testing and documentation built in.
- MetabasecoreMetabase is frequently deployed as the BI/visualisation layer for client dashboards, offering self-serve analytics with an accessible interface for non-technical users.
- Amazon RedshiftcoreRedshift is selected as the central data warehouse for clients including Rebrandly, providing scalable analytics infrastructure for billions of data points.
- StripesupportingStripe payment data is integrated into analytics stacks to model subscription revenue, MRR, churn, and customer LTV for SaaS clients.
- Census (Reverse ETL)supportingCensus is used for reverse ETL, sending modelled data from the warehouse back into operational tools like Salesforce for sales and marketing activation.
- HubSpotsupportingHubSpot CRM and marketing platform is used for client contact management, marketing automation tracking, and sales analytics integration.
- Google BigQuerycoreBigQuery is used as the central data warehouse for multiple clients, including Picnic and BigNoo, offering serverless and cost-effective analytics at scale.
- SegmentsupportingSegment is used for event data collection and customer data infrastructure, capturing user behaviour events across multiple sources for analytics.
- MixpanelsupportingMixpanel is used for user behaviour analytics at clients like Bloom and Rebrandly, tracking feature engagement and conversion events.
- RevenueCatsupportingRevenueCat subscription payment data is integrated with behavioural data to create a unified view of user activity and financial performance.
- AirflowsupportingAirflow is used for orchestrating ETL processes and scheduling data pipelines, ensuring automated and reliable data workflows.
- KleenesupportingKleene was the existing data platform for Wonderbly that was being replaced/migrated away from as part of the engagement.
- Bumblesupporting173tech's founding team previously built the analytics infrastructure for Bumble, one of the world's leading dating platforms, bringing that expertise to engagements with Inner Circle and other dating app clients.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
173Tech competitors and assessment
Company assessmentBroad incumbents
- Latentview Analytics: Public-listed digital analytics consulting firm delivering data engineering, marketing analytics, and AI/ML services globally. Comparable to 173Tech in outcome-based analytics consulting for marketing and growth teams, though at a much larger scale.
- Slalom: Global technology and business consulting firm with a sizeable analytics and data engineering practice serving growth and enterprise clients. Overlaps with 173Tech on data infrastructure modernisation, marketing/CRM analytics, and cloud data warehouse implementation.
- Thoughtworks: Global technology consultancy with a strong data and platform engineering practice, helping clients modernise data infrastructure and build data products. Comparable to 173Tech on the implementation and strategy sides of the modern data stack.
Direct peers
- KPI Partners: Analytics consulting firm delivering data strategy, BI, and data engineering services to mid-market and enterprise clients. Comparable to 173Tech in selling outcome-oriented analytics consulting engagements rather than software licences.
- DefineX Consulting: Data and digital transformation consultancy that delivers embedded analytics, data engineering, and BI services to enterprise clients. Comparable to 173Tech in offering outcome-oriented consulting across the modern data stack with senior-led delivery teams.
- Analytics8: Data and analytics consultancy focused on helping organisations make better decisions with data — including data strategy, BI, and analytics engineering. Closely comparable to 173Tech in offering end-to-end consulting around the modern data stack (Snowflake, dbt, Looker).
- Corios: Boutique data and analytics consulting firm serving mid-market and growth-stage companies with fractional analytics team services. Highly comparable to 173Tech's fractional analytics team model and SaaS/D2C client profile.
- AbsolutData: Analytics and AI consulting firm providing data engineering, marketing analytics, and predictive modelling services to growth and enterprise clients. Overlaps directly with 173Tech's revenue intelligence, LTV modelling, and predictive analytics offerings.
- Right Data: Data integration and analytics consultancy helping organisations implement and optimise modern data stacks. Closely comparable to 173Tech on data warehouse selection, ETL/ELT implementation, and analytics activation for SaaS/D2C clients.
Emerging players
- Maven Analytics: Data analytics education and consulting platform that helps individuals and organisations build analytics capabilities. Comparable to 173Tech in targeting growth-stage professionals and businesses adopting the modern data stack, with overlap on data strategy and BI delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
173Tech social profiles
Digital presence173Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
173Tech leadership team
Management profileNumber of profiles
Profiles1 record
173Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
173Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 173Tech
What does 173Tech do?
173Tech operates as an on-demand fractional analytics agency that designs, builds, and optimises modern data infrastructure and analytics ecosystems for SaaS, D2C, and app-based businesses. Their services cover the full lifecycle from data strategy and migration to predictive modelling, marketing attribution, and automated reporting, delivered via senior data professionals across discovery, build, and optimisation phases.
Is 173Tech a public or private company?
173Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 173Tech founded?
173Tech was founded in 2020. It employs 1 to 10 people.
Where is 173Tech based?
173Tech is headquartered in London, United Kingdom, in the Europe region.
How does 173Tech make money?
One revenue line is on record: analytics Consulting & Data Agency Services.
Who are 173Tech's main competitors?
Broad incumbents on record are Latentview Analytics, Slalom and Thoughtworks. Direct peers are KPI Partners, DefineX Consulting, Analytics8, Corios, AbsolutData and Right Data. Maven Analytics is listed as an emerging player.
Does 173Tech have an API?
No public API is recorded for 173Tech.
What industry is 173Tech in?
173Tech's product category is Analytics Consulting & Data Agency Services. Its primary akta.pro industry code is HDAEABAL, Data Warehouse/Lakehouse Performance Optimization & Cost Management, with a secondary code of BPAHAEAK, DevOps, SRE & Platform Engineering Consulting. Its NAICS code is 541511 and its SIC code is 7371.