What Rosa does

Rosa is a Belgian non-profit healthcare technology organization (Rosa ASBL / Rosa VZW) founded in 2020 and headquartered at Cantersteen 12, Brussels. It operates a digital platform that connects healthcare professionals with patients across Belgium, enabling online appointment booking, calendar management, electronic billing, teleconsultation, and public provider profiles. The company was co-founded by Sebastien Deletaille (CEO) and Antoine Pairet (CTO) and currently employs between 11 and 50 people.

The product architecture follows a platform-plus-modules model. Rosa.be and the native iOS/Android mobile applications serve as the patient-facing layer for finding providers and booking appointments 24/7. For healthcare professionals, Rosa Calendar is the free core scheduling tool, while add-on modules include Rosa eBilling (electronic attestations, invoicing, and eFact transmission to Belgian health insurance funds), Rosa Profile (public provider listings for online visibility), and Rosa Teleconsultation (secure video consultations powered by Whereby). A paid Rosa Membership tier unlocks advanced features including task management, resource calendars, patient blocking, customizable SMS reminders, and video consultations. The platform integrates with Belgian healthcare infrastructure including the eHealth platform for authentication and NIHII/RIZIV for insurance verification, and is certified to ISO 27001 and ISO 27701 standards with full GDPR compliance.

Rosa monetizes through a freemium model: Rosa Calendar is free for healthcare professionals, and revenue is generated primarily through Rosa Membership subscriptions and optional SMS reminder packs. The go-to-market is product-led and community-led, with self-service signup at signup-process.rosa.be, organic search discovery via the patient platform, content marketing through a multilingual knowledge base, and earned media in Belgian business publications. The organization serves thousands of healthcare professionals across general practice, specialty, paramedical, solo practice, group practice, and hospital segments, exclusively within Belgium.

Name

Rosa

Legal name

Rosa ASBL

Website

https://rosa.be

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosa is a Belgian non-profit healthcare technology platform serving healthcare professionals and patients across Belgium, providing free online appointment scheduling, electronic billing, teleconsultation, and provider discovery tools integrated with the Belgian eHealth and NIHII/RIZIV systems.

Ownership category

akta.pro rank

Product category

Healthcare Appointment Management Software

SIC

Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industries

Patient Intake, Digital Registration & eForms (HLACAEAF), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Healthcare scheduling software
• Patient appointment booking
• Medical practice management
• Teleconsultation platform
• Electronic medical billing

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Rosa Free Tier: Free tier for health professionals offering basic appointment scheduling, Rosa Calendar, and patient booking functionality. Revenue is generated through conversion to paid tiers and optional SMS packs.
2. Rosa Membership (Rosa Lidmaatschap): Paid membership tier offering additional features beyond the free plan including tasks management, resource calendars, cancellation reason requests, printing day overviews, external calendar linking, provider memos, appointment history, filtering, patient blocking, customizable SMS reminders, and video consultations. Health professionals pay to support Rosa's mission to bridge the digital healthcare gap in Belgium.
3. SMS Packs: Optional SMS reminder packs that health professionals can purchase to send appointment reminders to patients via SMS

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rosa provides a cloud-based healthcare appointment management platform that enables patients to find and book appointments with healthcare professionals 24/7 through a website and mobile apps. Healthcare professionals use Rosa Calendar, Rosa eBilling, Rosa Profile, and Rosa Teleconsultation to manage scheduling, electronic billing, online visibility, and remote consultations. The platform is purpose-built for the Belgian healthcare system, integrating with eHealth, NIHII/RIZIV, and eFact infrastructure.

Product overview

Rosa is a healthcare appointment management platform operating as a platform-plus-modules architecture. The core patient-facing offering consists of the Rosa.be web portal and Rosa Mobile App (iOS/Android) enabling patients to find healthcare professionals and book appointments 24/7. For healthcare providers, Rosa Calendar serves as the free core scheduling tool, while add-on modules include Rosa eBilling (electronic attestations, invoicing, and eFact to Belgian health insurance funds), Rosa Profile (public provider profiles for online visibility), and Rosa Teleconsultation (secure video consultations via Whereby). Rosa also offers a premium Membership tier with exclusive features like advanced task management, patient blocking, and SMS customization. The platform is designed specifically for the Belgian healthcare system, integrating with eHealth certificates for provider authentication and supporting compliance with Belgian healthcare regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Rosa Calendar: Online calendar and appointment management solution for health professionals
• Rosa eBilling
• Rosa Profile
• Rosa Membership

Products and services

• Rosa.be Patient Portal Patient-facing web portal allowing Belgian residents to search for healthcare professionals by name, specialty, or location and book appointments online 24/7, with confirmation emails, SMS, and app notifications. Supports English, French, and Dutch languages.
• Rosa Mobile App Native mobile application available on iOS App Store and Google Play Store enabling patients in Belgium to find and book appointments with thousands of health professionals, receive reminders, and access teleconsultations on the go.
• Rosa Calendar Online calendar and scheduling application for healthcare professionals to manage appointments, timetables, patient records, and automate email/SMS/app reminders. Offered free to Belgian healthcare providers.
• Rosa eBilling Electronic billing module enabling Belgian health professionals to check patient insurability, generate electronic attestations and invoices, send eFact to health insurance funds, and manage accounting. Integrates with eHealth platform for authentication and NIHII/RIZIV verification.
• Rosa Profile Public profile platform allowing health professionals to publish information about their practice, specialties, expertise, contact details, availability, and fees to increase online visibility and facilitate patient bookings.
• Rosa Teleconsultation Secure video consultation feature enabling health professionals to offer remote consultations via secure video calls, powered by Whereby's video streaming service, with virtual waiting room and chat functionality.
• Rosa Membership Premium monthly subscription tier for Belgian healthcare professionals offering exclusive features including task management, resource calendars, cancellation reason requests, day overview printing, external calendar linking, provider memos, appointment history, filtering, patient blocking, customizable SMS reminders, and video consultations.

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• WherebycoreTechnology or IntegrationRosa uses Whereby's video streaming service for secure video consultations (Rosa Teleconsultation). Whereby is a Norwegian company providing the underlying technology for remote video consultations between health professionals and patients on the Rosa platform.
• Amazon CognitocoreTechnology or IntegrationAmazon Cognito serves as Rosa's identity provider for secure user authentication. It enables authentication of patients and health professionals on the platform through temporary access tokens and session management.
• Mollie B.V.coreTechnology or IntegrationMollie, a regulated payment service provider located in the Netherlands, manages online payments for Rosa. Payment methods include Bancontact for Belgian users.
• eHealth (Belgian Health Platform)coreTechnology or IntegrationIntegration with the Belgian eHealth platform for strong authentication of health professionals and patients. Rosa authenticates with eHealth certificates for eBilling features and medical record management.
• NIHII/RIZIV (National Institute for Health and Disability Insurance)coreTechnology or IntegrationIntegration with Belgian health insurance system for eBilling, eAttest, and eFact features. Health professionals authenticate with their NIHII/RIZIV numbers and the system verifies patient insurability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Setmore: Online appointment scheduling SaaS for small service businesses. Comparable on calendar, reminders, payments, and teleconsultation add-ons, but targets a broader SMB segment without the healthcare-vertical specialization and Belgian regulatory integrations that Rosa has built.
• 10to8: Online appointment scheduling software with automated reminders, video, and payment features. Overlaps directly with Rosa Calendar and Rosa Teleconsultation on scheduling and confirmation workflows for professionals.
• Calendesk: Online scheduling and booking SaaS targeted at service businesses. Comparable scheduling, confirmation, and reminder mechanics to Rosa Calendar, though lacking Rosa's healthcare-vertical depth, eHealth integration, and two-sided patient marketplace.
• SimplyBook.me: Booking website SaaS with healthcare-relevant modules (HIPAA-ready, reminders, payments, custom intake forms). Comparable self-serve booking widget and reminder features to Rosa Calendar for SMB practitioner segments.

Direct peers

• Doctolib: Europe's leading patient appointment booking and teleconsultation platform, operating in multiple countries after acquiring Doctena Belgium. Offers the same core functionality as Rosa (Calendar, online booking, teleconsultation, reminders) and competes head-to-head for the same Belgian healthcare professionals and patients.
• Cliniko: Practice management software for allied health and wellness practitioners with online booking, automated reminders, and clinical records. Overlaps directly with Rosa Calendar + Rosa Membership + Rosa Teleconsultation for solo and group practices.
• Jane Software: Allied health practice management platform with integrated online booking, reminders, charting, and teleconsultation. Closely comparable to Rosa's platform-plus-modules design (Calendar + Profile + Teleconsultation), targeting the same SMB practitioner segments across multiple specialties.
• Docplanner (Doctoralia): Global doctor discovery and practice management platform operating in 20+ countries under the Doctoralia brand. Closely comparable two-sided marketplace dynamics, online booking flow, and healthcare SaaS monetization that Rosa replicates for Belgium.

Broad incumbents

• Power Diary: Established practice management suite for health and wellness practitioners covering calendar, reminders, telehealth, billing, and clinical records. Comparable to Rosa's full product suite, though typically oriented to English-speaking markets with broader, less healthcare-specialized positioning.

Regional players

• Treatwell: European online marketplace for booking beauty, hair, and wellness appointments. Comparable two-sided marketplace dynamics and patient-driven online booking flow, though focused on a different vertical than Rosa's primary care and allied health focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rosahealth.BE
• LinkedInlinkedin.com/company/rosahealth
• Instagraminstagram.com/rosa_health_be

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosa