My Yute Soccer

What My Yute Soccer does

My Yute Soccer is a California-registered 501(c)(3) nonprofit organization founded in 2008 and headquartered in Oakland, California. It provides free soccer camps and a teen mentor program to youth from diverse socio-economic and cultural backgrounds in the East Bay area, with international programs in Jamaica and Peru. The core offering is an annual summer camp for children ages 7-12, held at Oakland Technical High School, delivering 15 hours of soccer instruction per child with an 8:1 child-to-coach ratio and a maximum enrollment of 70 children per session. A supporting Teen Mentor Program serves ages 15-17 with volunteer hours and job-skills coaching, and a Kaleb McYates Memorial Grant program awards $750 to teen mentors annually.

Programmatically, the organization employs a proprietary "One Love Chip" methodology built around small-sided 4-on-4 games with 7-minute rotating-player formats designed to maximize participation, sportsmanship, and cultural exchange. The three-part curriculum combines soccer instruction with cultural education and nutrition education (delivered in partnership with Sprouts Cooking Club, Revolution Foods, Jamba Juice, and Whole Foods Oakland). The international Jamaica program, launched in 2016 in partnership with BREDS in Treasure Beach, reached 250+ youth in its first year and 200+ in 2017, with a Peru extension operating through volunteer-led initiatives. The organization has no technology product; its technical footprint is limited to a Squarespace website and standard social media presence.

The business model is donation- and event-driven. All services to participants are free. Revenue is generated through individual donations, corporate sponsorships structured in three tiers (Silver $1,000, Gold $2,500, Presenting $5,000 on multi-year contracts), small community grants, and proceeds from the annual Jamaican Jerk Cook Off fundraiser. The organization is volunteer-coach-led, with 1-10 employees, and is governed by a board that includes a Principal at The Yucaipa Companies (Horatio Sparkes) and the owner of Linden Street Brewery (Adam Lamoreaux). Since inception, the organization reports having served 465+ children.

Name

My Yute Soccer

Legal name

My Yute Soccer

Website

https://myyutesoccer.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 2008, My Yute Soccer is an Oakland, California-based 501(c)(3) nonprofit providing free soccer camps for youth ages 7-12 and a teen mentor program for ages 15-17, with international programs in Jamaica and Peru funded by donations, corporate sponsorships, and fundraising events.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth soccer camps
• Free sports programming
• Teen mentorship program
• Nonprofit youth development
• Community soccer organization

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Donations and Fundraising: My Yute Soccer operates as a 501(c)3 nonprofit organization. Revenue is generated through individual donations, corporate sponsorships, and proceeds from the annual Jamaican Jerk Cook Off fundraiser. The organization also accepts check donations sent to their Oakland address.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

My Yute Soccer is an Oakland-based 501(c)3 nonprofit that provides free soccer camps for children ages 7-12 and a teen mentor program for ages 15-17. It delivers soccer instruction, cultural education, and nutrition programming, with international mini-camps in Jamaica and Peru.

Product overview

My Yute Soccer is a non-profit organization offering a portfolio of free youth soccer programs centered around its core summer camp for children ages 7-12, running annually in June at Oakland Technical High School. The flagship Summer Camp serves up to 70 children per session with experienced volunteer coaches. Supporting programs include the Teen Mentor Program (ages 15-17) that develops youth leadership through coaching experience, the Kaleb McYates Memorial Grant providing $750 awards to teen mentors, and the MYS Jamaica Program delivering international camps in partnership with BREDS. The organization also hosts the annual Jamaican Jerk Cook-Off Festival as its primary fundraiser. The program employs the 'One Love Chip' methodology emphasizing inclusive play and diversity appreciation across cultures and socio-economic backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• My Yute Soccer Summer Camp Free soccer camp program for children ages 7-12, held annually in June, providing 15 hours of instruction over one week. Camps serve up to 70 children per session with an 8:1 child-to-coach ratio.
• Teen Mentor Program Volunteer program for teens ages 15-17, providing mentorship experience and job skills coaching. Mentors assist coaches and gain approximately 20 volunteer hours during the summer camp session.
• Kaleb McYates Memorial Grant Grant program awarding $750 to two teen mentors or volunteer coaches annually to nurture children's strengths and enable travel and cultural experiences through soccer.
• MYS Jamaica Program International soccer program and partnership with BREDS in Treasure Beach, Jamaica, offering coaching, free camps for youth, and cultural exchange experiences.
• Jamaican Jerk Cook-Off Festival Annual community fundraiser event featuring Jamaican cuisine, live music, and vendor market to support My Yute Soccer operations and programs. Traditionally held on Memorial Day Monday with 100% of proceeds benefiting My Yute Soccer.

Quantifiable outcome

• 465+ children served since 2008
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Jake's ResortcoreStrategic or Co-development Partner · 1 January 2017Jake's Resort in St. Elizabeth Parish, Jamaica supported the MYS Jamaica 2017 trip. Hosted the farm-to-table fundraiser dinner benefiting BREDS. Resort provided accommodation and facilities support for the MYS leadership team.
• Senda AthleticsminorGTM or Marketing Partner · 1 January 2017Senda Athletics supported the Jamaica 2017 trip with athletic equipment donations. In 2019, Senda Athletics Founder Santiago Halty led futsal training sessions for MYS campers, teaching techniques for smaller spaces.
• Clif BarminorGTM or Marketing Partner · 1 January 2017Clif Bar provided support for the Jamaica 2017 trip, contributing to the success of the international programming and equipment delivery.
• New Karibbean CityminorGTM or Marketing Partner · 1 January 2017New Karibbean City, an Oakland-based Caribbean organization, supported the Jamaica 2017 MYS trip with sponsorship and community connections.
• Africari Soccer ClubcoreStrategic or Co-development Partner · 1 January 2017Africari Soccer Club is the foundation for MYS volunteer coaching. Founder Rovel Sparkes enlisted fellow Africari adult league players to start the free soccer camp. Team members volunteer as coaches and played against local teams in Jamaica.
• BREDS (Treasure Beach Foundation)coreStrategic or Co-development Partner · 1 January 2016Partnership with BREDS (Treasure Beach Foundation), a Jamaican nonprofit focused on sport, education and community enrichment. MYS partnered with BREDS to deliver the first MYS in Jamaica program reaching 250+ youth in July 2016. MYS provided coaching, free camps, culinary expertise, and soccer equipment donations.
• NorCal USTA JuniorsminorStrategic or Co-development Partner · 1 January 2013During the 2013 camp, the Northern California Tennis Association came to MYS camp to teach campers about tennis. Transformed part of the pitch into makeshift tennis courts and provided rackets, along with a year-long membership for campers.
• Whole Foods OaklandminorGTM or Marketing Partner · 1 January 2013Whole Foods Oakland supported MYS camps since 2012, providing fresh salads, fruits and ingredients for healthy camp meals and closing day celebrations.
• NorCal Premier SoccerminorStrategic or Co-development Partner · 1 January 2012MYS Co-Founders and Coaches attended the NorCal Premier Soccer Coaches Clinic hosted by USF (June 29, 30 & July 1, 2012), interacting with coaches from Benfica, Dutch Soccer Federation, and Motherwell FC.
• Revolution FoodsminorStrategic or Co-development Partner · 1 January 2011During the 2011 camp, Revolution Foods team engaged campers in exploring sugar content in foods and healthy eating education, supporting MYS's commitment to nutrition and wellness.
• Jamba JuiceminorGTM or Marketing Partner · 1 January 2011Jamba Juice has provided fruit smoothies and healthy treats for campers since 2011. Supporting the closing day lunch celebration with natural sweet treats for children.
• OaklandishminorStrategic or Co-development Partner · 1 January 2011Oaklandish awarded MYS the Oakland Innovator's Award in 2011, recognizing the organization's innovative approach to youth development in Oakland communities.
• Sprouts Cooking ClubminorStrategic or Co-development Partner · 1 January 2010Sprouts Cooking Club teaches Bay Area children how to cook hands-on with real chefs using real ingredients. In 2012, MYS campers joined Sprouts to prepare healthy post-soccer meals, aligning with MYS nutrition education goals.
• Bocanova RestaurantminorGTM or Marketing Partner · 1 January 2010Bocanova Restaurant donated a round-trip airfare to enable volunteer coach Lena to return to Peru and continue sharing the MYS spirit through youth soccer programs.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• SAY Soccer (Soccer Association for Youth): Established U.S. youth soccer organization offering recreational and competitive leagues nationwide. Relevant incumbent in the same youth-soccer instruction category but operates league/pay-to-play rather than the free-camp nonprofit niche MYS occupies.
• US Youth Soccer: Largest youth soccer organization in the United States, governing body for affiliated state associations, leagues, and clubs. Broad incumbent that contextualizes My Yute Soccer's free, Oakland-focused alternative within the wider U.S. youth soccer ecosystem.

Direct peers

• Street Soccer USA: National nonprofit using soccer as a vehicle for youth and adult community development in underserved U.S. neighborhoods. Most directly comparable to My Yute Soccer—MYS even fields competitive teams in Street Soccer USA tournaments and shares the youth-soccer-for-social-impact model.
• Right To Play: Global nonprofit using sport (including soccer) to educate and empower disadvantaged children in dozens of countries. Comparable international programming model to MYS's Jamaica and Peru initiatives, and similar youth-development framing.
• America SCORES: National youth-development nonprofit pairing soccer with poetry and service-learning for elementary students in under-resourced schools. Comparable structure—free programming, volunteer-driven, school-partnership GTM, youth leadership pipeline.
• Soccer Without Borders: Nonprofit combining soccer instruction with refugee and immigrant youth integration, education, and leadership in multiple U.S. cities and internationally. Closest functional peer to My Yute Soccer's free-camp, teen-mentor, cross-cultural-exchange mission.
• Up2Us Sports: Nonprofit training and deploying youth-sports coaches to underserved U.S. communities as mentors. Direct overlap with My Yute Soccer's coach-led, free-camp model and emphasis on mentor quality.

Others

• Positive Coaching Alliance: National nonprofit developing 'better coaches, better experiences' through coach training and resources for youth sports. Adjacent enablement peer: MYS coaches (USSF-licensed) fit into PCA's certification ecosystem and share the youth-development-via-sport thesis.
• Laureus Sport for Good: Global foundation funding sport-for-development nonprofits, including youth soccer programs in underserved communities. Useful peer for understanding the grant/funding environment MYS competes in and benchmarks for international expansion strategy.

Regional players

• Oakland Youth Soccer / Oakland Roots Community Fund: Oakland-based professional and community soccer initiatives delivering access programming for local youth. Same geography and audience as My Yute Soccer—useful comp for fundraising, partnerships, and scaling decisions in the East Bay.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/myyutesoccer
• Facebookfacebook.com/myyutesoccer
• Instagraminstagram.com/myyutesoccer
• LinkedInlinkedin.com/company/my-yute-soccer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Yute Soccer