Collagen For Her

What Collagen For Her does

Collagen For Her is a privately held, direct-to-consumer e-commerce brand founded in 2017 that sells collagen peptide supplements and a small set of adjacent skincare and wellness products exclusively to women consumers in the United States. The company is headquartered in New Jersey with a warehouse and returns facility in San Diego, California, and operates with 1-10 employees as a founder-owned business with no institutional capital disclosed. Its catalog includes five supplement SKUs (unflavored bovine collagen peptides, marine collagen beauty blend, multi-collagen capsules spanning five collagen types, marine collagen beauty gummies, and a 40 billion CFU probiotic), one skincare item (collagen volcanic mud mask), one accessory (cosmetic bag), and three bundled packages. Core product technology is hydrolyzed collagen peptides sourced from grass-fed, pasture-raised bovine in South America and from marine fish, with every batch accompanied by a certificate of analysis; the company markets instant dissolvability and a flavorless, texture-neutral formulation as its primary functional differentiators.

The business runs on a 100% e-commerce model through a Shopify storefront, supplemented by listings on Amazon and Walmart.com. Pricing is unit-based, typically $25-$39 per SKU, with a Subscribe & Save program offering 5-10% discounts plus free shipping, and a GlowCoins loyalty rewards program (powered by Smile.io) that awards 5 points per dollar spent. The go-to-market is product-led and direct-to-consumer, driven by educational blog and recipe content, organic social on Instagram and TikTok, an email newsletter offering 10% off first purchase, and an affiliate program. The company serves a single horizontal segment of women consumers seeking clean-label supplements for skin, hair, nail, joint, and gut health, with no enterprise customers, no international operations, no patents, no awards, and no AI or machine learning capabilities in evidence.

Name

Collagen For Her

Legal name

Collagen For Her

Website

https://collagenforher.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Collagen For Her is a privately held, direct-to-consumer e-commerce brand founded in 2017 that sells collagen peptide supplements and a small set of adjacent skincare and wellness products exclusively to women consumers in the United States through Shopify, Amazon, and Walmart.com.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

Keywords

• Collagen peptide powder
• Women dietary supplements
• Marine collagen supplements
• Bovine collagen capsules
• Collagen skincare products

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales through owned Shopify e-commerce website with product catalog of supplements and skincare items
2. Subscription/Recurring Revenue: Subscribe and Save program offering 5-10% discount plus free shipping on recurring orders. Skip, swap, or cancel anytime through subscription dashboard
3. Marketplace Sales: Sales through Amazon and Walmart.com third-party marketplaces

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Collagen For Her is a direct-to-consumer e-commerce brand that sells hydrolyzed collagen peptide supplements (bovine and marine), collagen capsules and gummies, probiotics, and complementary skincare products formulated and packaged specifically for women. Products are sold online via the company's Shopify storefront and on Amazon and Walmart.com, with a Subscribe & Save program offering 5-10% recurring-order discounts.

Product overview

Collagen For Her is a direct-to-consumer supplement and skincare brand targeting women, built on the Shopify e-commerce platform. The core product portfolio consists of five supplement SKUs: Unflavored Collagen Peptides Powder (bovine, Types I & III), Marine Collagen Beauty Blend (fish, Type I), Multi-Collagen Capsules (five collagen types), Marine Collagen Beauty Gummies, and Healthy Gut Probiotics. The company also offers one skincare product (Collagen Volcanic Mud Mask) and one accessory (Blush and Rose Gold Cosmetic Bag). Three bundle packages—the Beauty Bundle, Multi-Collagen Bundle, and Healthy Gut Bundle—combine multiple products at discounted prices. Two platform-level programs complement the product lineup: a Subscribe & Save subscription service providing 5-10% savings and free shipping on recurring orders, and the GlowCoins loyalty rewards program (via Smile.io) through which customers earn and redeem points for discounts. Products are sold exclusively online through the company's website, Amazon, and Walmart.com, with headquarters in New Jersey, USA. Collagen is responsibly sourced from grass-fed, pasture-raised bovine in South America and from marine fish collagen, with all products inspected, tested, and bottled in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Unflavored Collagen Peptides Powder Hydrolyzed bovine collagen peptide powder containing collagen Types I & III, sourced from grass-fed, pasture-raised bovine in South America. Dissolves instantly with no taste, odor, or texture; contains 10 grams of protein per scoop. Sold as the flagship collagen supplement for women.
• Marine Collagen Beauty Blend Premium hydrolyzed marine (fish) collagen blend containing Type I collagen, designed for beauty benefits including glowing skin, healthier hair, and stronger nails.
• Multi-Collagen Capsules (90ct) Capsule supplement containing five types of collagen (Types I, II, III, V, and X) in a single 90-capsule bottle, marketed for comprehensive beauty and strength support from within.
• Marine Collagen Beauty Gummies Marine collagen gummies delivering Type I marine collagen in a convenient gummy format, positioned as part of a daily beauty routine for women.
• Healthy Gut Probiotics Probiotic supplement containing four high-potency strains at 40 billion CFU, formulated to support healthy gut function and digestive health.
• Collagen Volcanic Mud Mask Topical skincare product that detoxes, cleanses, and hydrates the skin using volcanic mud combined with collagen.
• Blush and Rose Gold Cosmetic Bag Blush-colored branded cosmetic bag with rose gold detail, sold as a branded accessory.
• The Beauty Bundle Bundle package combining Unflavored Bovine Collagen Peptides and Marine Collagen Beauty Blend at a discounted price compared to individual purchase.
• The Multi-Collagen Bundle Bundle package featuring Multi-Collagen Capsules alongside other collagen products for comprehensive beauty and strength support, offered at a discounted price.
• The Healthy Gut Bundle Wellness bundle combining Healthy Gut Probiotics with collagen supplements to support both inner and outer beauty, offered at a discounted bundle price.

Quantifiable outcome

• Results typically visible in 4-6 weeks with daily consistent use
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Vital Proteins: Leading collagen peptide supplement brand, primarily targeting women with beauty, skin, hair, and joint positioning. Sells through own DTC site, Amazon, and major retail (Costco, Target, Whole Foods). Closest comparable to Collagen For Her given shared women-focused collagen positioning and multi-channel DTC-led model.
• Sports Research: Direct-to-consumer supplement brand with a flagship collagen peptides product line spanning bovine, marine, and multi-collagen SKUs. Sells via own website and Amazon. Comparable SKU mix, similar ingredient positioning, and overlapping target customer (women seeking beauty/wellness collagen).
• Further Food: Women's health and collagen-focused supplement brand offering collagen peptides, beauty blends, and gummies. DTC-first with subscription model. Closely comparable to Collagen For Her on customer segment, product format, and subscription-led GTM motion.
• Codeage: Multi-collagen supplement brand offering Types I, II, III, V, and X blends in powder, capsule, and liquid formats. Sells DTC and on Amazon. Directly comparable multi-collagen product architecture and women-skewing customer base.
• Live Conscious (formerly Live Well Collagen): Collagen-focused supplement brand selling bovine and marine collagen peptides plus multi-collagen blends, positioned for beauty, skin, hair, and joint health. Comparable DTC model and SKU mix to Collagen For Her.
• Modere: Health and wellness brand with a collagen/beauty-from-within product line marketed heavily to women via social selling and DTC. Comparable women-focused positioning and overlapping collagen product formats.
• Organixx: Clean-label supplement brand with a multi-collagen protein product positioned around grass-fed bovine and marine sources, emphasizing purity and transparency. Closely comparable ingredient positioning and women's wellness target.

Emerging players

• Dr. Kellyann: Bone broth and collagen-based supplement line positioned for weight loss, beauty, and gut health, sold DTC and via Amazon. Partial overlap with Collagen For Her on the collagen-for-beauty positioning.

Broad incumbents

• NeoCell: Long-established collagen supplement brand (part of the Juvenon/Health Natura family) sold through mass retail, Amazon, and health food stores. Larger incumbent with overlapping product portfolio but broader distribution.

Regional players

• The Beauty Chef: Australia-based wellness brand with collagen and beauty-from-within supplements primarily serving the Australian/Asia-Pacific market. Comparable women-focused collagen product set but limited direct US overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/CollagenForHer
• TikToktiktok.com/@collagenforher
• Xx.com/collagenforher
• Facebookfacebook.com/CollagenForHer
• LinkedInlinkedin.com/company/collagenforher

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collagen For Her