Professional Sales Agents
Professional Sales Agents is a privately held, multi-line manufacturer's representative firm founded in 1978 that sells telecommunications, data, Audio Visual, and physical security products on commission across the Southeast and Southwest U.S., serving commercial, industrial, education, healthcare, and government end users through 30+ represented manufacturers.
- Company typePrivate
- Founded1978
- HeadquartersNorcross, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Professional Sales Agents does
Professional Sales Agents, Inc. (PSA) is a privately held, multi-line manufacturer's representative firm founded in 1978 and headquartered in Norcross, Georgia, with an additional sales office in Plano, Texas. The firm specializes in sales and demand generation for manufacturers across telecommunications, data, Audio Visual, and physical security product categories, serving customers ranging from commercial office environments to industrial plants. PSA's roughly 18-person team is structured around factory-trained technical sales personnel covering two U.S. regions (Southeast and Southwest spanning 13 states), supported by an inside sales and customer service function at the Atlanta-area facility. The company operates a 'System Selling' methodology, leveraging its line card of 30+ represented manufacturers — including Fluke Networks, Hubbell, AtlasIED, Code Blue, CrimsonAV, Neoti, Nureva, Maxhub, IntelliSee, and LAIA — to offer end-to-end solutions spanning network cabling infrastructure, physical security, and Pro Audio/UC systems.
PSA earns revenue exclusively through commissions on sales of the manufacturers' products it represents; it does not develop its own technology products or sell proprietary software/hardware. Pricing and commission structures are not publicly disclosed. The go-to-market combines territory-based field sales, inside sales support, and strong distributor relationships that enable the firm to gain and manage stock packages and jointly pull principal products through the channel to end users. Customer segments are horizontal, addressing commercial office, industrial plant, K-12/higher education, healthcare, and government facilities via use-case-driven deployments of cabling, physical security, AV collaboration, and life-safety systems. The firm carries BICSI participation, RCDD and CTS credentials on its leadership, and represents products tied to ISO 9001/14001-compliant manufacturing for certain principals.
Professional Sales Agents firmographics
Firmographics- Name
- Professional Sales Agents
- Legal name
- Professional Sales Agents, Inc.
- Website
- https://prosalesagents.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Professional Sales Agents is a privately held, multi-line manufacturer's representative firm founded in 1978 that sells telecommunications, data, Audio Visual, and physical security products on commission across the Southeast and Southwest U.S., serving commercial, industrial, education, healthcare, and government end users through 30+ represented manufacturers.
- Ownership category
- akta.pro rank
Where Professional Sales Agents is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Professional Sales Agents business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Manufacturer Representation / Commission Revenue: PSA operates as a manufacturer's representative (rep firm), earning commissions on sales of the product lines they represent. They work to create customer demand for manufacturers through specifications, quality representation, and customer relationships, with 'system selling' enabling multiple solutions to maximize sales efficiency and manufacturer product exposure.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels2 records
Professional Sales Agents product offering
Product offeringCore offering
Professional Sales Agents (PSA) is a multi-line manufacturer's representation firm that sells and promotes telecommunications, data, Audio Visual, and physical security products on behalf of manufacturers across the Southeast and Southwest U.S. Through factory-trained technical sales personnel and a 'System Selling' approach, PSA provides end-to-end solutions spanning network cabling infrastructure, physical security, and Pro Audio/AV for commercial office, industrial, education, healthcare, and government customers.
Product overview
Professional Sales Agents (PSA) is a multi-line Manufacturer's Representation firm established in 1978 that specializes in sales of telecommunications, data, Audio Visual, and physical security products. Rather than offering a single unified software product, PSA provides representation services for multiple manufacturer product lines, enabling 'System Selling' to provide end-to-end solutions. Their portfolio includes network testing equipment (Fluke Networks CertiFiber Max), physical security solutions (cameras, access control, VMS, emergency notification), and Pro Audio/AV systems. The company also represents AI-powered platforms like IntelliSee for real-time threat detection and LAIA for AI-enabled PTZ cameras. Their go-to-market approach combines factory-trained technical sales personnel, inside sales support, and strong distributor relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturer Representation Services
- Network Cabling Infrastructure Solutions
- Physical Security Solutions
- Pro Audio and Unified Communications Solutions
- AI-Powered Security and AV Solutions
Companies that use Professional Sales Agents
Customer profileSegments4 records
Ideal customer profiles4 records
Professional Sales Agents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Professional Sales Agents partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core.
- AtlasIEDcoreManufacturer of innovative commercial audio solutions providing mass notification, life safety, VoIP, and speech privacy systems. AtlasIED products are represented by PSA in the Southeast territory (AL, GA, MS, NC, SC, TN).
- Code BluecoreManufacturer of emergency communication solutions from iconic blue light phone pedestals to award-winning software providing durable and visible security solutions. PSA represents Code Blue in AL, GA, MS, TN, FL Panhandle.
- CrimsonAVcoreIndustry leader providing complete mounting solutions for the Pro AV market including kiosks, outdoor displays, and videowall kits. Represented by PSA in GA, NC, SC, AL, MS, TN, FL Panhandle.
- DuralinecoreManufacturer of duct, conduits, pull tapes, pulling/jetting lubricants, couplers and accessories for telecom needs. Represented by PSA in GA, TN, MS, AL, TX, OK, AR, and LA (both Southeast and Southwest territories).
- Fiber SenSyscoreMarket leading manufacturer of fiber-optic intrusion detection systems for outdoor perimeters and physical data networks. Represented by PSA in GA, NC, SC, TN, AL, and MS.
- Fluke NetworkscoreProvider of verification, qualification, and certification testing equipment for the data and telecom market. Part of the Versiv/LinkWare cabling certification system. PSA represents Fluke Networks across all Southeast territory except KY.
- HubbellcoreGlobal leader in high-performance network and data infrastructure solutions. Represented by PSA across all Southeast territory except NC, SC, and KY.
- IntelliSeecoreAI-powered risk mitigation platform that continually monitors live camera feeds to detect threats in real time for schools, hospitals, and businesses. PSA represents IntelliSee in AL, GA, MS, NC, SC, and TN.
- LifeSafety PowercoreInventor of networked power solutions bringing real-time data and intelligence to access control, fire, intrusion, CCTV and connected components. PSA represents LifeSafety Power in NC, SC, GA, TN, AL, MS, and FL Panhandle.
- MaxhubcoreGlobal supplier of interactive flat panels, commercial 4K displays, all-in-one LED videowall kits, and Microsoft Teams/Zoom room systems. PSA represents Maxhub in NC, SC, GA, TN, AL, and MS.
- NeoticoreUS-based manufacturer of direct view LED video displays for broadcast, higher education, corporate spaces, retail signage, sports venues, corporate events, and worship venues. PSA represents Neoti across all territories.
- KniTeccoreDisplay solutions provider with over 20 years of purchasing power in hospitality and medical spaces, leveraging relationships with Samsung, LG, Crimson AV, Peerless AV, Logitech, Panasonic, Epson, Mersive, and ViewSonic. PSA represents KniTec across all territories.
- NurevacoreAudio and video conferencing systems for meeting and learning spaces with patented 'Microphone Mist technology'. PSA represents Nureva across all territories.
- PureNetcoreManufacturer of high-performance copper communications cables from CAT 5e to CAT 6A and Fiber Optic I/O tight buffer Plenum SM, OM3 and OM4/6, 12 and 24 count fiber. PSA represents PureNet across all territories.
- RCI CustomcoreUS manufacturer of premium custom connectivity and mounting solutions, and enclosures for AV, Broadcast, and IT. Represented by PSA in NC, SC, GA, TN, AL, and MS.
- SkykitcoreDigital signage platform that scales with enterprise from a single display to thousands. PSA represents Skykit across all territories.
- TeleportivitycoreCreates connectivity solutions including QR Video Intercoms, outdoor displays, video concierge, and Help-as-a-Service for modern communication operations. PSA represents Teleportivity in NC, SC, GA, TN, AL, MS, and FL.
- WyreStormcoreManufacturer of Audio Visual signal distribution and collaboration solutions for multiple markets. PSA represents WyreStorm in all territories except KY and S. VA.
- VeracitycoreDesigns and manufactures industry-leading IP transmission devices, POE extenders, Ethernet over Coax adapters and IP Device installation tools. Founded in 2005, headquartered in Prestwick, Scotland with US office in Dallas, TX. PSA represents Veracity across NC, SC, GA, TN, KY, AL, MS, FL Panhandle, TX, AR, OK, LA.
- STidcoreGlobal manufacturer of high-security access control and identity solutions specializing in RFID, NFC, Bluetooth, mobile credentials, and secure reader technologies. PSA represents STid across all Southeast territory except KY.
- VentevcoreA Hubbell company designing and manufacturing wireless infrastructure solutions including Wi-Fi antennas, enclosures, power systems, cabling, and mounting hardware. PSA represents Ventev in all territories except KY.
- ZKTecocoreComplete physical security solution manufacturer offering access control with integrated video surveillance, entrance control, metal detectors, X-ray machines, and visitor management terminals. PSA represents ZKTeco across all Southeast territory except KY.
- ArtecocoreGlobal provider of event-driven intelligence solutions for security combining video analytics and video management on a single platform. PSA represents Arteco across all Southeast territory.
- FLIRcoreThermal and visible-spectrum security cameras trusted in critical infrastructure, commercial buildings, universities, and businesses globally. PSA represents FLIR across all Southeast territory except KY.
- BasorcoreCable tray manufacturer bringing the latest features and splicing technology with four tray depths, four finishes, and tray widths up to 24 inches. PSA represents Basor in NC, SC, S. VA, AL, GA, MS, TN, TX, OK, AR, and LA.
- Design Security Inc (DSI)coreDesigner and manufacturer of complete turnstile lines, tailgate/piggybacking detection systems, and door management devices for commercial, institutional, educational, and government facilities. PSA represents DSI in all territory except VA, KY, and FL Panhandle.
- EclercoreCommercial audio solutions designed for Hospitality, Retail, Fitness, Houses of Worship and Corporate applications. Manufactured in Spain to ISO 9001 standards with 100% product testing. ISO14001 certified. Leader in commercial audio throughout Europe for over 59 years. PSA represents Ecler in TX, OK, AR, and LA.
- LAIAcoreAI-powered PTZ (pan, tilt, zoom) and collaboration cameras for higher education, corporate, government, and house of worship applications. PSA represents LAIA across all territories.
- Police SecuritycoreInnovative company offering an extensive line of flashlights for every need. PSA represents Police Security across all territories.
- Russ BassettcoreTAA/BAA compliant command and control console furniture for 24/7 shared workspaces relying on heavy power and no-fail technology integration. PSA represents Russ Bassett across all territories.
- Sera4coreKeyless padlocks and door controllers for physical access control actuated by a smartphone and managed through a cloud platform with full audit trail. PSA represents Sera4 in TX, OK, AR, and LA.
- SoundTubecoreAudio speaker manufacturer utilizing the latest audio technology for quality speakers with exceptional sound, durable construction, and refined aesthetics. PSA represents SoundTube in TX, OK, AR, and LA.
- Sumitomo Electric LightwavecoreManufacturer of fiber optic fusion splicers (Core and Clad alignment and Ribbon Fiber using NanoTune Technology), Lynx-CustomFit Splice on Connectors, fiber cleavers and accessories. PSA represents Sumitomo in TX, OK, AR, and LA.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Professional Sales Agents competitors and assessment
Company assessmentBroad incumbents
- ScanSource: ScanSource is a technology distributor with dedicated AV/security practice units that resell products from many of the same vendors PSA represents. It targets the same integrator and reseller customer base with a hybrid distribution-plus-services model and a broader product portfolio.
- Wesco International: Wesco, including the legacy Anixter business, is a global distributor and supply-chain solutions provider for network infrastructure, security, and AV. It overlaps directly with PSA's represented categories (cabling, physical security, AV) and serves similar end users, but at vastly larger scale and through a full inventory-based model rather than commission reps.
- Accu-Tech: Accu-Tech is a national value-added distributor of low-voltage network infrastructure, security, and AV products, including cabling, cameras, and access control. It directly competes with the manufacturers PSA represents — particularly Fluke Networks, Hubbell, and PureNet — by offering similar lines to similar integrators.
- Communications Supply Corporation (CSC): CSC is a low-voltage and communications products distributor serving commercial, industrial, and residential network and security integrators. It competes with PSA's represented brands by offering inventory, credit, and logistics services that a commission-based rep model cannot match.
- Graybar: Graybar is one of the largest North American distributors of electrical, communications, and data networking products, including cabling infrastructure, security, and AV products. It serves the same low-voltage installer and integrator customers that PSA targets, but with a much broader catalog, inventory model, and national footprint.
- Rexel: Rexel is a global electrical and low-voltage distributor with significant North American operations. It carries cabling, security, and AV products targeting the same commercial, industrial, and institutional end markets that PSA serves, although at much greater scale and through an inventory model rather than field-rep commissions.
- ADI Global Distribution: ADI is the world's largest wholesale distributor of security, AV, and low-voltage products, serving dealers and integrators across North America. Several of PSA's represented manufacturers (e.g., FLIR, ZKTeco, Arteco-style vendors) also distribute through ADI, making it a competing route-to-market for many of PSA's brands.
- TD SYNNEX: TD SYNNEX is a leading global IT distribution and solutions aggregator with growing exposure to AV, security, and networking categories. It serves the same reseller and integrator base that PSA's outside sales team calls on, but at much greater scale and with a much broader product portfolio.
- Heilind Electronics: Heilind is a major North American distributor of interconnect, electromechanical, and sensor products serving industrial and commercial customers. While its core focus is components, it overlaps with PSA's broader physical-infrastructure customer base and competes for some of the same manufacturer representation opportunities.
- Sonepar: Sonepar is a global electrical, communications, and security products distributor with U.S. operations covering data cabling, security, and AV products. It overlaps with PSA's represented categories and end customers, but operates with a national/regional branch model rather than a commission-based rep firm.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Professional Sales Agents social profiles
Digital presenceProfessional Sales Agents compliance and trust
Trust signalCompliance3 records
Professional Sales Agents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Sales Agents leadership team
Management profileNumber of profiles
Profiles17 records
Professional Sales Agents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Sales Agents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Sales Agents
What does Professional Sales Agents do?
Professional Sales Agents (PSA) is a multi-line manufacturer's representation firm that sells and promotes telecommunications, data, Audio Visual, and physical security products on behalf of manufacturers across the Southeast and Southwest U.S. Through factory-trained technical sales personnel and a 'System Selling' approach, PSA provides end-to-end solutions spanning network cabling infrastructure, physical security, and Pro Audio/AV for commercial office, industrial, education, healthcare, and government customers.
Is Professional Sales Agents a public or private company?
Professional Sales Agents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Professional Sales Agents founded?
Professional Sales Agents was founded in 1978. It employs 11 to 50 people.
Where is Professional Sales Agents based?
Professional Sales Agents is headquartered in Norcross, United States, in the North America region.
How does Professional Sales Agents make money?
One revenue line is on record: manufacturer Representation / Commission Revenue.
Who are Professional Sales Agents's main competitors?
Broad incumbents on record are ScanSource, Wesco International, Accu-Tech, Communications Supply Corporation (CSC), Graybar, Rexel, ADI Global Distribution, TD SYNNEX, Heilind Electronics and Sonepar.
Does Professional Sales Agents have an API?
No public API is recorded for Professional Sales Agents.