Bullseye Locations
Bullseye Locations is a SaaS company providing store and dealer locator software to manufacturers, retailers, and multi-location enterprises, built on a cloud-based, API-first platform with deep CRM and mapping integrations.
- Company typePrivate
- Founded2000
- HeadquartersSomerville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Bullseye Locations does
Bullseye Locations, legally Electric Vine Inc., is a US-based SaaS company founded in 2000 (some sources cite 1998) that provides store and dealer locator software to manufacturers, retailers, and multi-location enterprises. The platform is built on a cloud-based, API-first architecture supporting Google Maps and Mapbox, with deep integrations into Salesforce, HubSpot, Google My Business, Genesys PureCloud, WordPress, and other systems. Its core product has evolved beyond basic locator functionality into a Dealer Activation Platform that combines locator display, lead routing, SEO-driven Local Pages, dealer Visibility Scores, and CRM synchronization to help customers convert demand at the 'where to buy' moment. The company distinguishes itself through vertical specialization (building materials, retail, manufacturing, insurance, healthcare), territory-based search logic (down to county level), and 100+ language support.
Bullseye operates a tiered subscription model: Search at $89/month and Find at $225/month are self-serve tiers with 14-day free trials, while Connect and Enterprise plans are sold via consultative sales with custom pricing and bespoke development. A two-tier partner program (20% discount, white-label) extends reach through agencies and developers, supplemented by Genesys AppFoundry and WordPress plugin distribution. The company serves enterprise customers including Loblaw (2,000+ stores, 40,000 daily requests), Sika (25,000 locations across 48 countries), Quincy Compressor (customer since 2007), Carrier, Honeywell, Eaton, AIG, Vitamin Shoppe, and others, alongside an undisclosed SMB tail acquired through self-serve signups.
The company maintains three offices (Branchburg, NJ as headquarters; Acton, MA; Guatemala City for engineering/development) and a team of approximately 18 listed members led by founder, President and CEO Joshua Rich. Bullseye appears to be privately held and bootstrapped — no funding rounds, acquisitions, or M&A activity are disclosed. The business shows consistent product release cadence (2020-2021 product launches including reviews integration, lead routing, enhanced local pages, plus 2026 announcements around Builder Prime CRM integration and AI for dealer locators), indicating ongoing investment in platform capability rather than rapid scaling.
Bullseye Locations firmographics
Firmographics- Name
- Bullseye Locations
- Legal name
- Electric Vine Inc.
- Website
- https://bullseyelocations.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bullseye Locations is a SaaS company providing store and dealer locator software to manufacturers, retailers, and multi-location enterprises, built on a cloud-based, API-first platform with deep CRM and mapping integrations.
- Ownership category
- akta.pro rank
Bullseye Locations industry classification
Industry- Product category
- Store Locator Software
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Bullseye Locations is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bullseye Locations business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Bullseye operates as a cloud-based SaaS platform with tiered subscription plans. Plans include Search ($89/month), Find ($225/month), Connect (contact sales), and Enterprise (contact sales). All plans billed monthly or annually with annual receiving a discount. All subscriptions include up to 10,000 searches per month with additional volume available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Search - $89/month - All-purpose locator for basic needs |
| Subscription | Monthly | Find - $225/month - Advanced features for location marketers |
| Subscription | Monthly | Connect - Contact Us - Complete platform for location marketing experts |
| Subscription | Monthly | Enterprise - Contact Us - For multi-division, multinational companies |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Bullseye Locations product offering
Product offeringCore offering
Bullseye Locations is a cloud-based SaaS platform that provides store, dealer, and contractor locator software for businesses. The platform enables companies to help customers find nearby locations, capture and route leads to the right dealers based on territory, manage local SEO pages, and integrate with CRMs such as Salesforce. It is sold through tiered monthly subscriptions and sold to manufacturers, retailers, and multi-location enterprises.
Product overview
Bullseye Locations is a store locator software platform with a tiered pricing structure (Search, Find, Connect, Enterprise plans at $89-$225+/month plus enterprise custom pricing). The core product is the Bullseye Store Locator Software, enhanced by add-on modules including the Dealer Activation Platform for converting dealers into sales channels, Lead Manager for automating lead routing, Local Pages for SEO-optimized dealer profiles, and Custom Locators for building branded solutions via API. Additional modules cover WordPress integration, IVR phone systems (Genesys), bulk data management, SAML SSO, Google My Business synchronization, and Salesforce integration. The platform supports over 100 languages and includes a Partner Program for agencies with 20% discounts. Developer resources include a REST API, Developer Hub, and Bullseye Academy video training.
Differentiator
Problem solved
Functional benefit
Brands
- Lead Manager: A lead management tool that automates routing of territory-based leads, customer confirmation emails, lead notification emails for distributors, and timed reminders for leads not responded to.
- Bullseye Local Pages
Products and services
- Bullseye Store Locator Software
Quantifiable outcome
- 40% increase in qualified leads delivered to the right dealers
- +8 more outcomes
Companies that use Bullseye Locations
Customer profileNamed customers28 records
Segments6 records
Ideal customer profiles6 records
Bullseye Locations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature11 records
Bullseye Locations partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SalesforcecoreSalesforce is a key CRM integration partner. Bullseye synchronizes Salesforce account data with location data on configurable schedules (weekly, daily, hourly). Leads marked as 'direct' are pushed into Salesforce, and lead notification emails are sent directly from Salesforce to the right location. Direct locations can log in to their Salesforce app to retrieve leads. Bullseye also filters and pulls data from Salesforce regularly for enterprise accounts.
- HubSpotcoreHubSpot CRM integration syncs Bullseye account data with HubSpot to seamlessly update and maintain location and lead data across both platforms. XML synchronization enables delivery of consistent user experience by synchronizing location data across multiple platforms.
- Genesys (Genesys AppFoundry)coreBullseye partnered with Genesys to develop an integrated IVR (Interactive Voice Response) app for Genesys PureCloud environment. Available on the Genesys AppFoundry marketplace for a free 30-day trial. The IVR store locator connects callers to the nearest store, dealer, agent, or service location through voice and keypad entries with multilingual support.
- Google My BusinesscoreGoogle My Business integration enables Bullseye to automatically synchronize locations with GMB listings. Features include batch matching for automatic detection of matching locations, comparison reports for data reconciliation, automatic nightly synchronization, manual or batch update options, field masking configuration, and test mode for safe configuration testing.
- Google MapscoreGoogle Maps is the primary mapping service used by Bullseye. A separate Google Maps subscription is required (can be purchased through Bullseye or bring your own API key). Bullseye supports both Google Maps and Mapbox for mapping functionality.
- MapboxcoreMapbox is an alternative mapping service supported by Bullseye alongside Google Maps. Like Google Maps, a separate subscription is required (can be purchased through Bullseye or bring your own API key).
- WordPresscoreWordPress plugin available as a cloud-based plugin that installs in minutes with automatic updates and shortcode generation. Bullseye also integrates with Drupal, Joomla, Squarespace, Wix, Magento, and custom-built sites via simple code snippet.
- The Cyphers AgencyminorThe Cyphers Agency is a featured partner - a full-service marketing, advertising and PR firm based near Washington DC serving regional and national clients. They have been using Bullseye for over 30 years for their clients' location-based marketing needs.
- Snapandripse SystemsminorAgency partner using Bullseye for location finders that fit the diverse needs of their clients. Clients are described as universally thrilled with the ease of use, excellent support, and value.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Bullseye Locations competitors and assessment
Company assessmentDirect peers
- Yext: Yext is a leading enterprise digital presence platform offering store locators, listings management, pages, and reviews — directly competing with Bullseye in the same multi-location locator category for enterprise and mid-market customers.
- Brandify: Brandify is a location marketing platform offering store locators, listings, and local SEO solutions to multi-location enterprises — overlapping directly with Bullseye's core product.
- SOCi: SOCi is a localized marketing platform built for multi-location brands offering locators, reputation management, and social — directly overlapping with Bullseye's enterprise tier feature set.
- Chatmeter: Chatmeter is a multi-location marketing platform focused on listings, reviews, and locator software for enterprise brands — competing directly with Bullseye in the same vertical.
- Synup: Synup provides location marketing software including store locators, listings management, and reputation tools for multi-location businesses — a direct competitor in the locator and local-presence category.
- uberall (formerly RioSEO): uberall is a multi-location marketing platform providing locators, listings, and local SEO tools for global brands — a direct competitor to Bullseye's enterprise store and dealer locator offering.
- MomentFeed (Cisco): MomentFeed, now part of Cisco, provides multi-location digital marketing and locator software for enterprise brands — a direct peer in the same product category as Bullseye.
Others
- Location3: Location3 is a digital agency specializing in local marketing and multi-location media — both a potential channel partner and competitor in delivering locator solutions to enterprise brands.
Broad incumbents
- Moz Local: Moz Local is a broader local-SEO and listings-management tool from Moz — overlaps with Bullseye on listings/visibility but is part of a wider SEO platform rather than a locator specialist.
- BrightLocal: BrightLocal is an established local-SEO platform offering listings, citation management, and reputation tools — adjacent to Bullseye's category with broader SEO scope rather than locator specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bullseye Locations social profiles
Digital presenceBullseye Locations compliance and trust
Trust signalCompliance2 records
Bullseye Locations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bullseye Locations leadership team
Management profileNumber of profiles
Profiles14 records
Bullseye Locations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bullseye Locations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bullseye Locations
What does Bullseye Locations do?
Bullseye Locations is a cloud-based SaaS platform that provides store, dealer, and contractor locator software for businesses. The platform enables companies to help customers find nearby locations, capture and route leads to the right dealers based on territory, manage local SEO pages, and integrate with CRMs such as Salesforce. It is sold through tiered monthly subscriptions and sold to manufacturers, retailers, and multi-location enterprises.
Is Bullseye Locations a public or private company?
Bullseye Locations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bullseye Locations founded?
Bullseye Locations was founded in 2000. It employs 1 to 10 people.
Where is Bullseye Locations based?
Bullseye Locations is headquartered in Somerville, United States, in the North America region.
How does Bullseye Locations make money?
One revenue line is on record: saaS Subscription.
Who are Bullseye Locations's main competitors?
Direct peers on record are Yext, Brandify, SOCi, Chatmeter, Synup, uberall (formerly RioSEO) and MomentFeed (Cisco). Location3 is listed as an others. Broad incumbents are Moz Local and BrightLocal.
Does Bullseye Locations have an API?
Yes. Bullseye's API-first approach provides a full-access REST API for building custom locator solutions. The REST API exposes virtually every feature of Bullseye for custom integration, enabling developers to create custom workflows, graphics, interactivity, and integrations with any third-party system. Locations can be managed via the API, in bulk using CSV or XML files, or through the admin interface. Developer documentation is at api.bullseyelocations.com.
What industry is Bullseye Locations in?
Bullseye Locations's product category is Store Locator Software. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms.