Where’s Weed
Where's Weed is a privately held, web-based cannabis directory platform founded in 2012 that helps adult consumers locate licensed dispensaries, delivery services, doctors, deals, and strain information, while monetizing via digital advertising and listings from cannabis businesses.
- Company typePrivate
- Founded2012
- HeadquartersBrighton, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Where’s Weed does
Where's Weed (legal entity: WheresWeed.com) is a privately held, community-based web platform operating in the U.S. cannabis discovery vertical since 2012. The company operates a single unified website at wheresweed.com that aggregates and surfaces licensed cannabis businesses — primarily dispensaries, delivery services, medical marijuana doctors, and dispensary deals — organized by state and city for consumer search. The platform is built as a web-based directory with six integrated product surfaces: a Dispensaries locator, a Delivery finder, a Deals aggregator, a Doctors directory, a Strains database, and a News/Blog section covering cannabis news, culture, legalization, health, and product guides. The underlying technology is described as a standard web directory platform; no proprietary AI/ML capabilities, API, or integrations are disclosed.
The business serves two distinct customer segments. On the consumer side, the platform is free to use and targets adults 21+ seeking to locate licensed cannabis retailers and access strain and educational content. On the commercial side, licensed cannabis businesses (dispensaries, delivery services, CBD stores, doctors, smoke shops, seed sellers) are the paying customers. Revenue is generated through two streams: digital advertising placements (banner ads, city banner ads, integrated placements) sold to cannabis brands and businesses, and business listing/affiliate-referral services. Pricing is quote-based and not publicly disclosed. The company's go-to-market is product-led growth: consumers self-serve on the website, and businesses discover and purchase advertising through self-serve and direct sales. The company is bootstrapped, with no disclosed funding rounds, no parent company, and a headcount of 1-10 employees. Founder and CEO Tyler Bartholomew leads the company alongside Director of Marketing Samantha Chin.
Where’s Weed firmographics
Firmographics- Name
- Where’s Weed
- Legal name
- WheresWeed.com
- Website
- https://wheresweed.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Where's Weed is a privately held, web-based cannabis directory platform founded in 2012 that helps adult consumers locate licensed dispensaries, delivery services, doctors, deals, and strain information, while monetizing via digital advertising and listings from cannabis businesses.
- Ownership category
- akta.pro rank
Where’s Weed industry classification
Industry- Product category
- Cannabis Directory Platform
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD)
Keywords
Where Where’s Weed is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United States
- HQ region
- North America
Markets served
Where’s Weed business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Advertising: The platform generates revenue by selling digital advertising placements to cannabis brands and businesses seeking to reach consumers on the platform. They offer banner ads, city banner ads, and integrated advertising opportunities.
- Business Listing Services: Cannabis businesses can list their dispensaries, delivery services, and other offerings on the platform to reach consumers searching for cannabis products in their area.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Where’s Weed product offering
Product offeringCore offering
Where’s Weed operates a web-based cannabis discovery and directory platform that lets consumers search by location for licensed cannabis dispensaries, delivery services, medical marijuana doctors, deals, and cannabis strains, supplemented by a cannabis news and culture blog. The platform also provides listing and digital advertising services that allow licensed cannabis businesses, dispensaries, delivery operators, CBD stores, doctors, and smoke shops to advertise to and reach cannabis consumers searching in their area.
Product overview
Where's Weed is a single unified platform offering a cannabis dispensary and deal finder website. The platform consists of six integrated products: a Dispensaries directory for locating dispensaries by area, a Delivery service finder, a Deals aggregator for marijuana dispensary deals and specials, a Doctors directory for medical marijuana consultations, a Strains database for exploring cannabis strains, and a News/Blog section for cannabis news and articles. These products work together as a comprehensive cannabis resource portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Where's Weed Cannabis Discovery Platform Free consumer-facing web platform that lets adults 21 and over search by location for licensed cannabis dispensaries, delivery services, medical marijuana doctors, deals, and cannabis strains, and that publishes cannabis news, culture, legalization, and product-education content via the integrated blog.
- Cannabis Business Advertising and Listing Services Quote-based digital advertising and business listing services sold to licensed cannabis operators (dispensaries, delivery services, CBD stores, doctors, smoke shops, and seed sellers), offering banner ads, city banner ads, and integrated advertising placements to reach cannabis consumers searching on the platform.
Companies that use Where’s Weed
Customer profileSegments2 records
Ideal customer profiles2 records
Where’s Weed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Where’s Weed partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Where’s Weed competitors and assessment
Company assessmentDirect peers
- Weedmaps: Weedmaps is the largest cannabis directory and marketplace platform in the U.S., connecting consumers with dispensaries, delivery services, and brands. It is the closest direct competitor to Where's Weed, operating the same business model of monetizing dispensary listings and digital advertising, with broader geographic coverage and a venture-backed product depth.
- Leafly: Leafly is a leading cannabis discovery platform combining a comprehensive strain database, dispensary locator, and news content — directly mirroring Where's Weed's six-product stack (Dispensaries, Delivery, Deals, Doctors, Strains, Blog). Both monetize dispensary listings and consumer traffic via advertising and brand partnerships.
- PotGuide: PotGuide is a cannabis directory and content platform that helps consumers locate dispensaries, delivery services, and doctors by state. It competes head-to-head with Where's Weed in the location-based dispensary discovery category, with a similar content-and-listing monetization approach.
- Wikileaf: Wikileaf is a cannabis price comparison and dispensary directory site focused on surfacing dispensary menus, deals, and strain prices in local markets — overlapping directly with Where's Weed's Deals and Dispensaries products. It targets the same consumer-discovery use case through location-based menu aggregation.
- THC Finder: THC Finder is a cannabis business directory and locator platform that aggregates dispensaries, delivery services, doctors, and events in legal markets. It competes with Where's Weed on the local-discovery use case with a similar listings-and-content monetization model.
Emerging players
- The Cannigma: The Cannigma is a cannabis education and product review platform that combines content with a dispensary-finding tool. It is comparable to Where's Weed as a content-led discovery resource, though it emphasizes evidence-based journalism over a comprehensive directory footprint.
- Dutchie: Dutchie is a cannabis e-commerce technology provider powering online ordering, delivery, and POS for dispensaries. It intersects with Where's Weed's Delivery product from the operator side — dispensaries list on Where's Weed for discovery, while Dutchie powers their transaction layer.
- Jane (by iAnthus): Jane is a cannabis e-commerce and marketing platform offering online ordering, loyalty, and consumer engagement tools for dispensaries. It intersects with Where's Weed in the dispensary-customer acquisition space, with a more transactional and CRM-focused offering.
- CannMenus: CannMenus is a cannabis menu aggregation and dispensary discovery platform surfacing menus and deals by location. It competes with Where's Weed's Deals and Dispensaries products from a menu-display-first perspective.
Broad incumbents
- Springbig: Springbig is a publicly-traded cannabis consumer engagement and loyalty marketing platform. While broader in scope (focused on CRM/loyalty for dispensaries rather than discovery), it competes for the same dispensary marketing budgets that fund Where's Weed's advertising revenue.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Where’s Weed social profiles
Digital presenceWhere’s Weed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Where’s Weed leadership team
Management profileNumber of profiles
Profiles2 records
Where’s Weed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Where’s Weed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Where’s Weed
What does Where’s Weed do?
Where’s Weed operates a web-based cannabis discovery and directory platform that lets consumers search by location for licensed cannabis dispensaries, delivery services, medical marijuana doctors, deals, and cannabis strains, supplemented by a cannabis news and culture blog. The platform also provides listing and digital advertising services that allow licensed cannabis businesses, dispensaries, delivery operators, CBD stores, doctors, and smoke shops to advertise to and reach cannabis consumers searching in their area.
Is Where’s Weed a public or private company?
Where’s Weed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Where’s Weed founded?
Where’s Weed was founded in 2012. It employs 1 to 10 people.
Where is Where’s Weed based?
Where’s Weed is headquartered in Brighton, United States, in the North America region.
How does Where’s Weed make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are business Listing Services.
Who are Where’s Weed's main competitors?
Direct peers on record are Weedmaps, Leafly, PotGuide, Wikileaf and THC Finder. Emerging players are The Cannigma, Dutchie, Jane (by iAnthus) and CannMenus. Springbig is listed as a broad incumbent.
Does Where’s Weed have an API?
No public API is recorded for Where’s Weed.
What industry is Where’s Weed in?
Where’s Weed's product category is Cannabis Directory Platform. Its primary akta.pro industry code is CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator). Its NAICS code is 519290.