OMF Literature
OMF Literature Inc. is a Philippine Christian publishing company that publishes original Filipino-authored books, licenses international Christian titles, and imports bestsellers, serving Filipino Christians through three retail bookshops, partner bookstore chains, online marketplaces, and global e-book platforms.
- Company typePrivate
- Founded1957
- HeadquartersMandaluyong, Philippines
- Headcount51–100
- GTM typeB2C
- OfferingServices
What OMF Literature does
OMF Literature Inc. is a Philippine Christian publishing company headquartered in Mandaluyong City. Its heritage traces to the China Inland Mission (founded 1865), whose literature work expanded to the Philippines in 1954; the company was officially established as OMF Publishers in 1957 and was incorporated as OMF Literature Inc. in the 1980s, becoming fully Filipino-run. It publishes, licenses, and imports Christian literature, primarily serving Filipino Christians across physical, e-commerce, and digital channels.
The product portfolio spans three categories: original titles by Filipino authors (including flagship works like 100 Bible Lessons), licensed international Christian titles (David Platt, Kevin de Young, Paul David Tripp, Gary Chapman, Philip Yancey), and imported bestsellers from US and UK publishers (John Maxwell, Max Lucado, Timothy Keller, John MacArthur, N.T. Wright). The Hiyas children's books sub-brand, launched in 1993, was recognized by Komisyon sa Wikang Filipino in 2005 for advancing Filipino children's literature. Distribution runs through three company-owned bookshops (Mandaluyong, Cebu, Davao), a direct online store (shop.omflit.com), partnerships with major Philippine bookstore chains including PCBS, National Bookstore, Powerbooks, Fully Booked, Expressions, and Pandayan, plus online marketplaces (Lazada, Shopee, TikTok Shop), and global e-book platforms (Amazon Kindle, Barnes & Noble, Google Play Books, Kobo, iBooks, Buqo, NoInk).
Revenue is generated primarily through physical book sales as one-time transactions, licensing royalties on international titles, e-book sales, and modest recurring revenue from two loyalty programs: the Kaibigan Card (P250 for two years) and Pastors' Exclusives (P200 for two years). Marketing is content-driven through blog devotionals, an email newsletter, and social media, primarily Facebook and Facebook Messenger. The company operates with 51-100 employees, no disclosed funding rounds, and no external private equity or venture capital ownership signals, functioning as an independent niche publisher in the religious literature segment.
OMF Literature firmographics
Firmographics- Name
- OMF Literature
- Legal name
- OMF Literature, Inc.
- Website
- https://omflit.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OMF Literature Inc. is a Philippine Christian publishing company that publishes original Filipino-authored books, licenses international Christian titles, and imports bestsellers, serving Filipino Christians through three retail bookshops, partner bookstore chains, online marketplaces, and global e-book platforms.
- Ownership category
- akta.pro rank
OMF Literature industry classification
Industry- Product category
- Christian Book Publishing
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Sacred Texts & Scripture Publishing (Bibles, Qur’ans, Vedas, Torah, Sutras) (MPAJAHAA)
- akta.pro secondary industries
- Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Religious & Spiritual Books Retail (CRALAAAE), Religious & Specialty Publishing Distribution (CRAOALAD)
Keywords
Where OMF Literature is headquartered
LocationHeadquarters
- HQ city
- Mandaluyong
- HQ country
- Philippines
- HQ region
- Asia
Offices4 records
Markets served
OMF Literature business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Physical Book Sales: Sale of published, licensed, and imported Christian books through company-owned bookshops and partner bookstores nationwide in the Philippines.
- E-book Sales: Digital versions of original titles sold through major e-book retailers including Amazon Kindle, Barnes & Noble, Google Play Books, iBooks, Kobo, Buqo, and NoInk.
- Licensing Royalties: Revenue from licensing international Christian authors' works for Philippine market distribution, including titles by David Platt, Kevin de Young, Paul David Tripp, Gary Chapman, Philip Yancey, and others.
- Loyalty Membership Fees: Annual membership fees from Kaibigan Card (P250 for 2 years) and Pastors' Exclusives (P200 for 2 years) programs that provide discounts and exclusive access to members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Kaibigan Card - General customer loyalty program |
| Subscription | Multi-year contract | Pastors' Exclusives - Ministry-focused membership for pastors in evangelical churches |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
OMF Literature product offering
Product offeringCore offering
OMF Literature publishes, licenses, and distributes Christian books and faith-based resources for Filipinos of all ages. Its portfolio combines original titles by Filipino authors with licensed works from international Christian authors and imported bestsellers from US and UK publishers. Products are sold through three company-owned bookshops, partner bookstore chains, an online store, marketplace listings, ebook retailers, and the Hiyas children's imprint.
Product overview
OMF Literature is a Christian publishing company in the Philippines with over five decades of history, operating as a platform of multiple product lines. The core offerings consist of original titles published by Filipino authors (including flagship books like '100 Bible Lessons' and devotionals), licensed titles from international Christian authors (David Platt, Paul David Tripp, Gary Chapman), and imported bestselling titles from international publishers (Max Lucado, Timothy Keller, John MacArthur). The company distributes through physical OMF Lit Bookshops (Mandaluyong, Cebu, Davao), an online store (shop.omflit.com), and ebook platforms (Amazon, Barnes & Noble, Google Play Books, Kobo). A key sub-brand is Hiyas, the children's books imprint awarded by Komisyon sa Wikang Filipino. The company also operates loyalty programs (Kaibigan Card and Pastors' Exclusives) and services like the Virtual Bookshopping Assistant for personalized customer assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Hiyas: OMF Literature's imprint for children's books. The word 'hiyas' means 'gem' in Filipino. HIYAS publishes enjoyable stories with memorable characters, imaginative art, and biblical values for children. Awarded in 2005 by Komisyon sa Wikang Filipino for advancing Filipino children's literature.
Products and services
- Original Filipino-authored Christian Titles Original Christian books written primarily by Filipino authors covering theology, family, parenting, devotionals, practical living, and personal stories of faith, sold to Filipino Christian readers through OMF bookshops, partner stores, and online channels.
- Licensed International Christian Titles Licensed editions of Christian books from international authors such as David Platt, Kevin de Young, Paul David Tripp, Gary Chapman, Philip Yancey, Chris Tiegreen, and A.W. Tozer, distributed to the Philippine market via OMF bookshops and partner channels.
- Imported International Bestsellers Bestselling Christian titles imported from US and UK publishers (John Maxwell, Max Lucado, Timothy Keller, N.T. Wright, John MacArthur, John Ortberg, Ajith Fernando, Stormie Omartian), stocked at OMF bookshops and available online.
- Hiyas Children's Books Imprint OMF Literature's award-winning imprint for children's books, named after the Filipino word for 'gem,' publishing stories with Christian values, memorable characters, and imaginative art for character development.
- Ebooks of Original Titles Digital ebook versions of OMF Literature original titles sold through global ebook retailers including Amazon Kindle, Barnes & Noble, Buqo, Google Play Books, iBooks (international only), Kobo, and NoInk.
- Kaibigan Card Loyalty Program General customer loyalty membership program providing exclusive updates, access to special events and promos, and year-round discounts on OMF Lit titles, priced at P250 for a two-year membership.
- Pastors' Exclusives Loyalty Program Loyalty membership exclusively for pastors in evangelical churches, providing discounts and resources to support reading habits and the building of personal Christian libraries, priced at P200 for a two-year membership.
- Virtual Bookshopping Assistant (VBA) Chat-based virtual bookshopping assistant accessible via the OMF Literature Boni Bookshop Facebook Messenger, helping customers discover and order Christ-centered books through personalized messaging.
Companies that use OMF Literature
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
OMF Literature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OMF Literature partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- PCBS (Philippine Christian Bookstore)corePCBS serves as a partner bookstore for OMF Literature titles, extending distribution reach to customers of this established Christian bookstore chain in the Philippines.
- National BookstorecoreMajor bookstore chain partnership for retail distribution of OMF Literature Christian books across their store network.
- Fully BookedcorePartner bookstore for distributing OMF Literature titles through Fully Booked's retail locations.
- PowerbookscorePartner bookstore for retail distribution of Christian literature titles.
- ExpressionsminorPartner bookstore for retail distribution of OMF Literature titles.
- PandayanminorPartner bookstore for retail distribution of Christian books.
- LazadacoreOnline marketplace partnership for e-commerce distribution of OMF Literature books in the Philippines.
- ShopeecoreMarketplace partnership for online sales of Christian books through Shopee platform.
- TikTok ShopminorSocial commerce partnership for selling books through TikTok's e-commerce platform.
- Amazon KindlecoreGlobal e-book distribution partnership for making OMF Literature titles available internationally through Amazon's Kindle store.
- Barnes & NoblecoreInternational e-book distribution through Barnes & Noble's NOOK platform for English-language markets.
- Google Play BookscoreE-book distribution partnership through Google Play Books for global digital sales.
- KobominorE-book distribution partnership through Kobo's digital platform.
- BuqominorRegional e-book retailer partnership for Philippine and Southeast Asian markets.
- CamKids PhilippinesminorJoint promotional partnership for Picture-Perfect Stories campaign offering free professional photography sessions with book purchases, with redemption at CamKids and Dear Self Studio branches.
Scale indicators3 records
Recent moves10 records
Expansion highlights4 records
OMF Literature competitors and assessment
Company assessmentBroad incumbents
- Zondervan: Major international Christian publisher (HarperCollins Christian) whose titles (including Max Lucado, Timothy Keller) are licensed and imported by OMF Literature. Operates broadly in religious book publishing with overlapping authors and audiences.
- Crossway: Christian publisher known for the ESV Bible and Christian living titles; operates broadly in religious publishing and competes for the same Filipino Christian reader through global distribution.
- Tyndale House Publishers: Large US-based Christian publisher producing Bibles and Christian living books, including titles distributed internationally; a broad incumbent whose content overlaps with OMF Literature's imported catalog.
Direct peers
- Christian Literature Crusade (CLC) Philippines: Mission-driven Christian book distributor and retailer in the Philippines, similar heritage from overseas missions, with overlapping product range (Bibles, devotionals, Christian living) and similar target audience of Filipino Christians.
- National Bookstore: Largest Philippine bookstore chain and a key retail partner of OMF Literature; while broader in assortment, it is a direct comparator for Christian book retail and shelf competition in the same physical and online channels.
- Philippine Christian Literature Inc. (PCLI): Spun off from OMF Literature in 1974 to operate the retail bookstore business. Operates Christian bookstores across the Philippines and is a former sister entity of OMF Literature, making it the most directly comparable peer in the same product category and customer base.
Others
- OMF International: The historic parent mission organization (China Inland Mission / OMF) from which OMF Literature originated; while not a direct competitor, it shares heritage and serves overlapping Filipino and East Asian Christian audiences through literature and missions.
Regional players
- Cactus Publishing: Philippine-based Christian book publisher serving a similar Filipino Christian audience with comparable devotional and inspirational titles, making it a regional peer in the same niche.
- Oikos Publishing: Philippine Christian publisher producing faith-based books for the local market, comparable in mission, content mix, and target customer base to OMF Literature.
- Bible Society Philippines: Philippine Bible publishing and distribution organization focused on Scripture publishing in Filipino and other local languages, comparable in mission and target market to OMF Literature's Bible publishing line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OMF Literature social profiles
Digital presenceOMF Literature financial estimates
Financial estimateRevenue estimate
Valuation estimate
OMF Literature leadership team
Management profileNumber of profiles
Profiles1 record
OMF Literature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OMF Literature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OMF Literature
What does OMF Literature do?
OMF Literature publishes, licenses, and distributes Christian books and faith-based resources for Filipinos of all ages. Its portfolio combines original titles by Filipino authors with licensed works from international Christian authors and imported bestsellers from US and UK publishers. Products are sold through three company-owned bookshops, partner bookstore chains, an online store, marketplace listings, ebook retailers, and the Hiyas children's imprint.
Is OMF Literature a public or private company?
OMF Literature is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OMF Literature founded?
OMF Literature was founded in 1957. It employs 51 to 100 people.
Where is OMF Literature based?
OMF Literature is headquartered in Mandaluyong, Philippines, in the Asia region.
How does OMF Literature make money?
Four revenue lines are on record. Physical Book Sales are the primary driver. The others are E-book Sales, licensing Royalties and loyalty Membership Fees.
Who are OMF Literature's main competitors?
Broad incumbents on record are Zondervan, Crossway and Tyndale House Publishers. Direct peers are Christian Literature Crusade (CLC) Philippines, National Bookstore and Philippine Christian Literature Inc. (PCLI). OMF International is listed as an others. Regional players are Cactus Publishing, Oikos Publishing and Bible Society Philippines.
Does OMF Literature have an API?
No public API is recorded for OMF Literature.
What industry is OMF Literature in?
OMF Literature's product category is Christian Book Publishing. Its primary akta.pro industry code is MPAJAHAA, Sacred Texts & Scripture Publishing (Bibles, Qur’ans, Vedas, Torah, Sutras), with a secondary code of MPAJAHAB, Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides). Its NAICS code is 51313 and its SIC code is 2731.