24metrics
24metrics is a Berlin-based SaaS platform providing real-time AI-powered click, conversion, and impression fraud detection for affiliate networks, gaming companies, and digital advertisers, with native integrations across 25+ marketing platforms.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 24metrics does
24metrics is a Berlin-based SaaS provider of real-time fraud detection and prevention for digital advertising and affiliate marketing, founded around 2013 by Sven Hezel (formerly of Vistaprint and Innogames) as an internal tool to address fraud issues in affiliate programs. The platform screens every click, conversion, and impression in real time (sub-25ms response times) using machine learning algorithms that analyze 120+ data signals, combined with a proprietary honeypot network for VPN and residential proxy detection and device fingerprinting technology. Headline scale metrics include 700+ million clicks processed daily, 56 TB+ of stored raw data, 3M+ conversions screened daily, 12 billion cumulative bot clicks blocked, and 99.99% uptime across four server regions, with a reported false positive rate under 0.1% for enterprise customers.
The product surface spans core Click Fraud Detection and Affiliate Fraud Detection modules, plus add-on modules for Impression Screening (RTB/programmatic), Google Ads Click Fraud Prevention, Affiliate Link Checking, and a Cybersecurity/Account Takeover Protection suite; a free utility layer (IP Scanner, Email Scanner, Domain Scanner, WebProtect) drives top-of-funnel adoption. Go-to-market is hybrid: a self-serve PLG motion with a 14-day free trial and inside-sales handling of SMB and mid-market deals (Lite at €41/month through Pro at €208/month), alongside an enterprise field-sales motion (custom pricing from €1,500/month) and an API-first integration channel embedded natively into 25+ affiliate platforms and MMPs including Everflow, Affise, Tune, AppsFlyer, Adjust, Branch, Singular, Trackier, Cake, Swaarm, AppMetrica, and Google Ads. All data is hosted in Germany under documented GDPR, CCPA, and SOC 2 Type II compliance, positioning the company for buyers with EU data residency requirements.
The company is bootstrapped and founder-controlled (the only disclosed capital event is a ~$1.45M round in June 2019), operates as a fully remote team of 11-50 across multiple continents, and reports a customer base of 300+ companies spanning gaming (GameForge, Plarium, Outfit7, Innogames), affiliate marketing (Rocketlab, Zephyr One), e-commerce and coupon (RetailMeNot), nonprofit (AARP), and mobile ad networks (Mobupps). Customer outcomes cited include an average 30x ROI, 21% rejection rate across the client base, 15-40% reduction in fraudulent clicks within the first month, and 15-25% savings on advertising spend.
24metrics firmographics
Firmographics- Name
- 24metrics
- Legal name
- 24metrics
- Website
- https://24metrics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 24metrics is a Berlin-based SaaS platform providing real-time AI-powered click, conversion, and impression fraud detection for affiliate networks, gaming companies, and digital advertisers, with native integrations across 25+ marketing platforms.
- Ownership category
- akta.pro rank
24metrics industry classification
Industry- Product category
- Ad Fraud Detection Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Risk Scoring, Fraud & Anomaly Detection (HDAAAHAD)
- akta.pro secondary industries
- Spam, Fake Engagement & Content Abuse Prevention (HDADALAG), Bot Management & Credential Stuffing Protection (FSAMALAG), Deception / Honeypot Network Security Appliances (HDAFAFAL)
Keywords
Where 24metrics is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
24metrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Tiered Plans: Monthly/annual subscription tiers (Lite, Basic, Pro, Advanced) based on click/conversion volumes. Revenue scales with traffic volume.
- Enterprise Custom Pricing: Custom pricing for enterprise clients with dedicated account management, SLA guarantees, and custom integrations.
- Free Tools (Lead Generation): Free tools (IP Scanner, Email Scanner, Domain Scanner, WebProtect) drive product awareness and trial conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lite - Entry level plan for small businesses |
| Subscription | Monthly | Basic - Startup plan with essential features |
| Subscription | Monthly | Pro - Mid-level volume companies |
| Subscription | Annual | Advanced - Growing networks/agencies |
| Subscription | Monthly | Enterprise - High-volume custom solution |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
24metrics product offering
Product offeringCore offering
24metrics operates a real-time SaaS fraud detection platform that screens clicks, conversions, and impressions to block bots, proxies, VPN traffic, cookie stuffing, click injection, and SDK spoofing before they impact advertising or affiliate spend. The platform uses machine learning, device fingerprinting, behavioral analysis, and a proprietary honeypot network to deliver detection in under 25 milliseconds across 120+ data signals. It targets affiliate networks, agencies, advertisers, gaming companies, mobile app marketers, and lead generators with tiered subscriptions plus free tools.
Product overview
24metrics is a unified SaaS fraud detection platform that combines Click Fraud Detection, Affiliate Fraud Detection, Impression Screening, and Cybersecurity into a single integrated system. The core platform screens every click and conversion in real time (under 25ms) using machine learning algorithms that analyze 120+ data signals. Key modules include Google Ads Click Fraud Prevention for advertising protection, the Affiliate Link Checker for redirect chain validation, and free tools (IP Scanner, Domain Scanner, Email Scanner, WebProtect) as accessible entry points. The platform integrates natively with major affiliate tracking platforms (Everflow, Affise, Trackier, Cake, TUNE, Swaarm, Integr8) and MMPs (AppsFlyer, Adjust, Singular, Branch, AppMetrica) for seamless workflow integration. All data is hosted on EU-based infrastructure in Germany for GDPR compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Click Fraud Detection
Quantifiable outcome
- 15-40% reduction in fraudulent clicks within first month
- +9 more outcomes
Companies that use 24metrics
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles4 records
24metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability15 records
Feature7 records
24metrics partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- EverflowcoreDirect click-level integration with Everflow for real-time fraud prevention. Every click is screened before reaching the tracking system, blocking fraudulent traffic at source. Rejected conversions sync back automatically with detailed fraud reasons. Setup takes under 30 minutes.
- AffisecoreDirect integration with Affise affiliate platform for click-level fraud detection. Automatically syncs rejection reasons back to Affise dashboards.
- AppsFlyercoreIntegration with AppsFlyer MMP for mobile app fraud prevention. Blocks fraudulent clicks, installs, and in-app events in real-time.
- AdjustcoreIntegration with Adjust MMP for mobile attribution fraud protection. Detects suspicious clicks, installs, and events with detailed Sub ID level reporting.
- TrackiercoreIntegration with Trackier for real-time affiliate fraud detection and partner performance tracking.
- Tune (HasOffers)coreIntegration with TUNE/HasOffers partner marketing platform for fraud protection on affiliate campaigns.
- SingularcoreIntegration with Singular for cross-channel fraud protection ensuring accurate analytics and ROI insights.
- BranchcoreIntegration with Branch for real-time fraud protection on mobile campaigns with custom filter groups.
- CakecoreIntegration with CAKE for fraud detection ensuring cleaner leads and accurate partner performance reporting.
- SwaarmcoreIntegration with Swaarm for real-time fraud blocking with privacy-compliant filtering for GDPR, CCPA, and iOS regulations.
- AppMetricacoreIntegration with Yandex AppMetrica for mobile campaign fraud protection and analytics integrity.
- Integr8coreIntegration with Integr8 for affiliate fraud detection. Through partnership, Integr8 clients get fraud detection included at no additional cost.
- Google AdscoreGoogle Ads integration for click fraud prevention with automatic IP blacklisting directly in Google Ads campaigns.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
24metrics competitors and assessment
Company assessmentBroad incumbents
- HUMAN Security: HUMAN (formerly White Ops) is a large, well-funded bot-mitigation and ad-fraud platform protecting 100B+ interactions weekly. While broader in scope (covering application abuse, account takeover, and CTV fraud), HUMAN competes with 24metrics' impression and click-fraud detection capabilities.
Direct peers
- Lunio: Lunio is a click-fraud prevention platform focused on paid ad traffic across Google, Meta, and programmatic. 24metrics explicitly competes with Lunio in Google Ads click-fraud prevention, with both offering automatic IP blacklisting for paid campaigns.
- Anura: Anura is a direct competitor offering click fraud and affiliate fraud detection with similar real-time scoring. 24metrics maintains a dedicated comparison page against Anura, and both serve affiliate networks, agencies, and performance marketers.
- Protected Media: Protected Media offers real-time fraud detection for digital advertising including click, conversion, and impression-level screening. A 24metrics customer (Zephyr One) switched from Protected Media citing better real-time prevention, signaling direct competition.
- SEON: SEON is a fraud-detection platform using device fingerprinting, behavioral analytics, and email/phone/IP data. 24metrics maintains a comparison page against SEON, indicating overlap in the affiliate and lead-gen fraud prevention market.
- CHEQ: CHEQ provides go-to-market security including ad-fraud prevention, bot mitigation, and account-takeover protection. Their stack overlaps with 24metrics' click fraud, cybersecurity, and impression-screening modules for enterprise marketing teams.
- ClickCease: ClickCease provides click-fraud detection and blocking for Google and Facebook Ads campaigns. 24metrics' Google Ads Click Fraud Prevention product targets the same SMB and agency buyer with comparable IP-blocking workflows.
- IPQS (IPQualityScore): IPQS provides IP reputation, proxy/VPN detection, email validation, and click-fraud scoring APIs. 24metrics' IP Scanner, Domain Scanner, and Email Scanner free tools overlap directly with IPQS's free-tier offerings.
Emerging players
- AppsFlyer: AppsFlyer is a leading MMP whose Protect360 module includes click-fraud, install-fraud, and SDK-spoofing detection. 24metrics integrates with AppsFlyer but AppsFlyer's native fraud features create partial overlap and competitive substitution risk for mobile-app customers.
- Adjust: Adjust is a major MMP with built-in fraud prevention (Fraud Prevention Suite) covering click injection, bot installs, and SDK spoofing. Like AppsFlyer, Adjust is both a 24metrics integration partner and a potential substitute for mobile-app fraud detection.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
24metrics social profiles
Digital presence24metrics compliance and trust
Trust signalCompliance3 records
24metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
24metrics leadership team
Management profileNumber of profiles
Profiles1 record
24metrics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
24metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 24metrics
What does 24metrics do?
24metrics operates a real-time SaaS fraud detection platform that screens clicks, conversions, and impressions to block bots, proxies, VPN traffic, cookie stuffing, click injection, and SDK spoofing before they impact advertising or affiliate spend. The platform uses machine learning, device fingerprinting, behavioral analysis, and a proprietary honeypot network to deliver detection in under 25 milliseconds across 120+ data signals. It targets affiliate networks, agencies, advertisers, gaming companies, mobile app marketers, and lead generators with tiered subscriptions plus free tools.
Is 24metrics a public or private company?
24metrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 24metrics founded?
24metrics was founded in 2013. It employs 11 to 50 people.
Where is 24metrics based?
24metrics is headquartered in Berlin, Germany, in the Europe region.
How does 24metrics make money?
Three revenue lines are on record. Subscription - Tiered Plans are the primary driver. The others are enterprise Custom Pricing and free Tools (Lead Generation).
Who are 24metrics's main competitors?
HUMAN Security is listed as a broad incumbent. Direct peers are Lunio, Anura, Protected Media, SEON, CHEQ, ClickCease and IPQS (IPQualityScore). Emerging players are AppsFlyer and Adjust.
Does 24metrics have an API?
Yes. 24metrics provides a REST Realtime API for click and conversion screening. Every click passes through 24metrics Fraud Prevention before being forwarded, enabling real-time blocking of fraudulent traffic. The API supports server-to-server integration for platforms without native plugins. Fraud checks complete in under 25 milliseconds. The API returns structured data including complete redirect chains with timing for each hop, final destination URLs, HTTP status codes at each step, geographic behavior differences, and device-specific behavior variations for the Link Check API. Developer documentation is at help.24metrics.com.
What industry is 24metrics in?
24metrics's product category is Ad Fraud Detection Software. Its primary akta.pro industry code is HDAAAHAD, Risk Scoring, Fraud & Anomaly Detection, with a secondary code of HDADALAG, Spam, Fake Engagement & Content Abuse Prevention. Its SIC code is 7370.