LeadID

What LeadID does

LeadID, operating as Lead ID Media, is a private performance-based interactive direct marketing company founded in 2006 and operating in the performance marketing space since 2008. The company manages advertiser budgets and executes full-scale performance campaigns on a measurable-outcomes basis, delivering app installs, leads, sales, users, and subscription sign-ups for brands and mobile-first companies. It serves two primary customer bases: advertisers/brands on one side (spanning mobile acquisition, lead generation, eCommerce, subscription, and streaming verticals) and publishers/affiliates on the other (seeking traffic monetization through a trusted affiliate network). Headquarters are noted as Aspen, Colorado in operational disclosures (with the firm's registered city listed as Newport Beach, California and field offices in New York, Los Angeles, and Manila, Philippines). Manny Wald is identified as CTO; no other executive team details are disclosed.

The company's core offering is organized into four primary service lines — Agency Solution (full-scale campaign management and media buying), Affiliate Management (program build-out and optimization), Ad Network (proprietary targeted traffic across web, mobile, and social), and Content Marketing (original content via owned websites and social channels) — plus four vertical services: Lead Gen, Stream Success, In-App Promos, and eCom. Its platform architecture combines an owned ad network with owned websites/content inventory, a campaign optimization layer running A/B testing and audience tuning, and integrations with major third-party attribution and affiliate tools — Appsflyer, Kochava, Adjust, Branch (mobile measurement); Impact, Awin, CJ (Commission Junction), Partnerize, Rakuten Ads, Katalys (affiliate automation); Everflow (tracking and advertiser/affiliate portal); and 24metrics (AI-powered ad fraud detection).

Revenue is generated on a performance basis through three streams: performance marketing fees from advertiser campaigns (app installs, sign-ups, leads, sales), affiliate/partner traffic monetization via transaction fees from publisher conversions, and ad network inventory sales. Pricing is quote-based rather than publicly disclosed, and customer acquisition is split between enterprise field sales (advertiser/agency accounts) and a self-serve affiliate platform (publisher-side signup via the Ad Monster / Everflow portal). The company is privately held with no disclosed revenue, funding history, ownership structure, patents, certifications, regulatory actions, or management team beyond CTO identification in the available source material.

Name

LeadID

Legal name

Lead ID Media

Website

https://leadid.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadID (Lead ID Media) is a private performance-based marketing company that manages advertiser budgets and executes campaigns delivering app installs, leads, sales, and subscription sign-ups for brands, mobile-first advertisers, and publisher/affiliate partners.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Lead Generation Networks (BPAFAKAL)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• Performance marketing
• Affiliate management
• Media buying
• Lead generation
• Ad network

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Performance Marketing Fees: Lead ID Media earns revenue by managing advertiser budgets and executing performance marketing campaigns on a performance basis — delivering high-quality leads, sales, users, and installs. Revenue is generated from media buying activities where the company is compensated based on measurable outcomes (app installs, sign-ups, leads, sales) achieved for advertisers.
2. Affiliate/Partner Traffic Monetization: The company builds and optimizes affiliate programs, recruiting publishers and affiliates who drive quality traffic and conversions. Revenue is earned on a performance basis from conversions driven through the affiliate network.
3. Ad Network Inventory Sales: Revenue generated through the company's owned ad network providing targeted traffic across web, mobile, and social platforms, sold as scalable acquisition solutions to advertisers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LeadID is a performance-based interactive direct marketing company that manages advertiser budgets and executes full-scale performance marketing campaigns to deliver high-quality leads, sales, users, and installs. Its core offering consists of four service lines — Agency Solution (campaign management and media buying), Affiliate Management (affiliate program building and optimization), Ad Network (proprietary targeted traffic across web, mobile, and social), and Content Marketing (original content creation) — supported by four vertical-specific services: Lead Gen, Stream Success, In-App Promos, and eCom. Revenue is earned on a performance basis through measurable outcomes such as app installs, sign-ups, leads, and conversions.

Product overview

LeadID is a performance-based marketing company offering a unified platform of marketing services rather than discrete software products. The core offering consists of four primary service lines: Agency Solution (full-scale campaign management and media buying), Affiliate Management (affiliate program building and optimization), Ad Network (proprietary targeted traffic across web, mobile, and social), and Content Marketing (original content creation for acquisition and engagement). Supporting these are four vertical-specific services: Lead Gen (intent-based lead generation), Stream Success (streaming subscription growth), In-App Promos (mobile app install and conversion campaigns), and eCom (retail performance marketing). The company leverages proprietary technology, owned websites, extensive mobile traffic, and strategic partnerships to deliver high-quality leads, sales, users, and installs on a performance basis for mobile-first brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Real actions (app installs, sign-ups, leads) driven by strategic messaging and compelling offers
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• EverflowcoreTechnology or IntegrationLead ID Media uses Everflow's tracking and attribution platform as its primary campaign management portal (Ad Monster). Both advertisers and affiliates access the platform through ad-monster.everflowclient.io for real-time tracking, reporting, and campaign management.
• AppsflyercoreTechnology or IntegrationAppsflyer is integrated as a core mobile attribution and analytics partner, providing measurement and anti-fraud capabilities for mobile campaigns.
• KochavacoreTechnology or IntegrationKochava provides mobile attribution and analytics infrastructure integrated into Lead ID Media's technology stack for campaign measurement.
• AdjustcoreTechnology or IntegrationAdjust is integrated as a mobile measurement platform providing app analytics, attribution, and fraud prevention capabilities.
• BranchcoreTechnology or IntegrationBranch provides cross-platform measurement and deep linking solutions integrated into Lead ID Media's campaign infrastructure.
• ImpactcoreTechnology or IntegrationImpact's partnership automation platform is integrated for managing partnerships, tracking conversions, and optimizing affiliate relationships.
• AwincoreTechnology or IntegrationAwin, a global affiliate marketing network, is integrated as a technology and channel partner within Lead ID Media's affiliate ecosystem.
• CJ (Commission Junction)coreTechnology or IntegrationCJ is integrated as a technology and channel partner within Lead ID Media's affiliate network ecosystem for publisher recruitment and campaign management.
• PartnerizecoreTechnology or IntegrationPartnerize's partnership automation platform is integrated within Lead ID Media's affiliate ecosystem for managing partnerships and tracking performance.
• Rakuten AdscoreTechnology or IntegrationRakuten Ads is integrated as a technology and channel partner providing additional affiliate and advertising network reach.
• KatalyscoreTechnology or IntegrationKatalys is integrated as a technology and channel partner within Lead ID Media's affiliate ecosystem.
• 24metricscoreTechnology or Integration24metrics provides the Adsecurity platform integrated into Lead ID Media's campaigns, offering real-time click and conversion screening to instantly block ad fraud including bots, proxies, and duplicates. The platform uses AI compliance checks and provides tailored industry presets for high-quality traffic protection.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• CPAlead: Performance-based affiliate marketing network monetizing traffic through content lockers and offer walls. Highly comparable to LeadID's affiliate network model serving both publishers and advertisers on a performance basis.
• MaxBounty: Affiliate network specializing in CPA/CPL campaigns across lead generation, app installs, and eCommerce. Directly comparable affiliate-network business model with similar advertiser and publisher segments.
• ClickDealer: Global performance marketing agency and affiliate network operating across lead generation, app installs, and eCommerce. Closely mirrors LeadID's agency-solution + ad-network + affiliate combination.
• Adcombo: Affiliate network with a self-serve platform and advertiser-direct campaign management across COD, lead gen, and app-install verticals. Comparable dual-sided model to LeadID's Ad Monster platform.
• A4D (Advertising for Digital): Affiliate marketing agency running performance campaigns across app installs, lead gen, and eCommerce for advertisers globally. Closely comparable agency-side offering to LeadID's Agency Solution.
• TerraClick: Affiliate marketing agency providing performance-based customer acquisition across mobile, lead gen, and eCommerce. Comparable performance-marketing agency model and client roster.
• Perform[cb]: Performance marketing network running CPA/CPL/CPI campaigns across consumer verticals via an affiliate platform. Comparable business model and advertiser/publisher segments to LeadID.
• DMi Partners: Performance marketing agency specializing in affiliate management and direct-response campaigns across retail, health, and subscription. Direct comparable as a performance-agency peer in adjacent verticals.

Emerging players

• Mobvista: Mobile ad network and analytics platform (with subsidiary Nativex) offering mobile acquisition and ad mediation. Comparable mobile-traffic focus and global footprint; broader scale and public listing.
• PartnerStack: Partnership automation platform for B2B SaaS affiliate and referral programs. Comparable affiliate-program-management infrastructure; differs in SaaS focus and software delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/leadid
• Xx.com/leadidllc
• Facebookfacebook.com/LeadIDApps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadID