Imobzi
Imobzi is a Brazilian SaaS company providing an integrated CRM and ERP platform with built-in payment processing for real estate agencies, brokers, and recurring billing businesses across Brazil.
- Company typePrivate
- Founded2004
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Imobzi does
Imobzi is a Brazilian software company, founded in 2004 and operating as part of Quickfast Inc., that provides an integrated CRM and ERP platform targeting real estate agencies, brokers, and—more recently—recurring billing (SaaS) businesses in Brazil. The platform unifies lead management, property listings, sales pipelines with broker rotation, rental contract administration, automated invoicing, bank reconciliation, and built-in payment processing in a single web-based system accessible via desktop and native iOS/Android applications. Its core technical differentiator is the combination of CRM, ERP, and payment means (boleto, Pix, credit card via PJBank) in one product, alongside a digital rental pipeline (Esteira de Locação) that compresses the tenant onboarding workflow to roughly 15 minutes through integrated guarantee selection, fire insurance contracting, and electronic signature via D4Sign.
The platform is delivered as multi-tenant cloud SaaS with an open API, webhooks, and a documented integration ecosystem spanning insurance (CredPago, Porto Seguro, MigraSeguros), automation (Make), and Brazilian real estate data feeds (Órulo). Revenue is generated primarily through monthly subscriptions across tiered plans (CRM Startup, CRM Business, ERP, Real State Management), supplemented by transaction-based fees on credit card processing, per-unit fees on certain integrations, and affiliate commissions on insurance products sold through the platform. Go-to-market combines a freemium self-service motion via website signup and app stores with sales-led engagement through scheduled presentations and WhatsApp-based sales contact.
Imobzi firmographics
Firmographics- Name
- Imobzi
- Legal name
- Imobzi
- Website
- https://imobzi.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Imobzi is a Brazilian SaaS company providing an integrated CRM and ERP platform with built-in payment processing for real estate agencies, brokers, and recurring billing businesses across Brazil.
- Ownership category
- akta.pro rank
Imobzi industry classification
Industry- Product category
- Real Estate Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)
- akta.pro secondary industry
- CRM Implementation & Systems Integration (BPAFAFAB)
Keywords
Where Imobzi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Imobzi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (CRM & ERP): Monthly/annual subscription fees for CRM and ERP platforms. Plans include CRM Startup, CRM Business, ERP Startup, and specialized modules like Real State Management. Revenue is recurring from real estate agencies, brokers, and recurring billing companies.
- API Integration Fees: Fees for API access requiring CRM Business or Real State Management plan. Additional per-transaction fees for certain integrations like Órulo (R$ 0.39 per registered/updated property development).
- Website Hosting: Free website included with CRM plans, but generates value through customer acquisition and retention leading to expanded platform usage.
- Credit Card Processing (PJBank): Fixed tariff of R$ 6.99 for single payment/à vista with Visa and MasterCard. 3.49% fee for installment payments. Revenue sharing from payment processing.
- Insurance Integrations: Revenue from integrated insurance products including CredPago guarantee, Porto Seguro fire insurance, and MigraSeguros through partnership commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CRM & ERP Startup Plans - Entry-level integrated CRM and ERP for small real estate agencies |
| Subscription | Monthly | CRM Business Plan - Advanced CRM with API access for mid-market agencies |
| Subscription | Monthly | Real State Management Plan - Specialized ERP for rental management with API access |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Payment Processing - PJBank integration for invoice payments |
| Unit Pricing | Pay-as-you-go | Órulo Integration - Property development data feed |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Imobzi product offering
Product offeringCore offering
Imobzi provides an integrated CRM and ERP software platform for Brazilian real estate agencies, brokers, and recurring billing (SaaS) companies. The platform unifies lead management, sales pipeline with broker rotation, rental contract management, electronic invoicing, bank reconciliation, and payment processing (boleto, Pix, credit card) in a single solution. It also includes a digital rental pipeline (Esteira de Locação), a website builder, mobile apps for iOS and Android, and an open API for integrations.
Product overview
Imobzi is an integrated CRM and ERP platform for real estate companies and recurring billing businesses in Brazil. The core portfolio consists of four main modules: Imobzi CRM (lead and contact management), Imobzi ERP (rental and financial management), Imobzi Site (website builder), and the Esteira de Locação (digital rental pipeline). All modules are natively integrated, providing property management, tenant screening, electronic invoicing, contract management, and payment processing in a unified platform. The system also includes a mobile app for iOS and Android, a customer self-service portal, and an associated real estate news content platform called Papo Imobiliário. The platform serves over 5,000 real estate companies across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Papo Imobiliário: Real estate news portal with news that moves the real estate market.
Products and services
- Imobzi CRM for Real Estate Customer relationship management module designed for real estate agencies and brokers, providing lead capture, automatic broker rotation, property sharing in three clicks, and visit scheduling. Targets imobiliárias and corretores de imóveis in Brazil.
- Imobzi ERP for Rental Management ERP module that automates the full rental management cycle: sending boletos via email, distributing rent to property owners, issuing Notas Fiscais (fiscal invoices), adjusting contracts by IGP-M/IPCA/IVAR/INCC-DI indices, and reconciling bank transactions with a linked digital account.
- Imobzi Site (Real Estate Website Builder) Website builder for real estate agencies focused on converting visitors into leads, with SEO optimization for Google, property listing pages, financing simulation, lead capture forms, and multi-language support for international tenants.
- Esteira de Locação (Digital Rental Pipeline) End-to-end digital rental workflow that allows tenants to complete an online rental in 15 minutes, including guarantor/guarantee selection via CredPago, fire insurance contracting through Porto Seguro/MigraSeguros, and 100% digital contract signing through D4Sign.
- Imobzi Mobile App Native mobile application offering the full Imobzi CRM and ERP experience for real estate professionals on Android (Google Play) and iOS (Apple App Store), enabling on-the-go access to leads, properties, and rental operations.
- CRM & ERP for Recurring Billing (Cobranças Recorrentes) Integrated CRM and ERP offering aimed at SaaS and recurring billing businesses, including sales funnel management, contact timeline, task management with Kanban, automation through Make, automated invoicing, credit card processing via PJBank, and bank reconciliation integrated with a digital account.
- Imobzi Open API Open API exposing platform data and webhooks for external software integration. Available on the CRM Business and Real State Management plans, enabling automation and data synchronization with third-party applications.
- AI Content Generation for Property Listings (ChatGPT) Generative AI capability that automatically creates property listing titles, meta descriptions, URL slugs, and full descriptions using ChatGPT and customizable templates, reducing manual content creation for real estate agencies.
Quantifiable outcome
- Digital rental process completion time reduced to 15 minutes for tenants
- +1 more outcomes
Companies that use Imobzi
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Imobzi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature12 records
Imobzi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- CredPagocoreIntegration with CredPago for instant tenant guarantee approval without guarantors or bureaucracy. Supports multiple plan types: Fit, Smart, Fit Plus, Smart Plus, and Up. Streamlines the rental process by automating credit analysis and guarantee contracting within the Imobzi platform.
- Porto SegurocoreIntegration for fire insurance (seguro incêndio) procurement within the digital rental workflow. Options include Essencial12 and Essencial18 plans covering 12 or 18 months respectively. Includes automatic insurance renewal feature.
- MigraSeguroscoreIntegration for fire insurance management across active rentals. Centralizes insurance procurement without leaving the Imobzi platform. Enables insurance analysis and quotation within business cards.
- D4SigncoreIntegration for 100% digital document and contract signing, available directly within the Assinaturas & Documentos tab. Enabled by default without additional setup.
- Make (formerly Integromat)coreAutomation platform for complex business rules and workflows. Enables automated task management, email sending, alerts, and cross-application workflows. Primary automation tool for Imobzi customers needing advanced integrations.
- WhatsApp (Meta)coreWhatsApp integration for automated invoice sending, owner rent statements, property availability inquiries, and customer communication. Lead capture forms on websites integrated with WhatsApp conversations. Requires official WhatsApp Business API from Meta.
- PJBankcorePayment processing integration for credit card receipt and invoice management. Fixed fee of R$ 6.99 for à vista payments, 3.49% for installments. Enables automated payment reconciliation and invoice tracking.
- ÓrulocoreSecond most-used integration for receiving property developments directly from developers. Real-time updates for inventory, pricing, and availability. Fee of R$ 0.39 per registered/updated development.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Imobzi competitors and assessment
Company assessmentDirect peers
- Jetimob: Brazilian vertical SaaS providing CRM and website solutions specifically for real estate agencies and brokers. Most direct head-to-head competitor to Imobzi in the imobiliária CRM and marketing segment.
- Agendor: Brazilian CRM platform widely used by SMBs including real estate agencies, with sales pipeline management and integrations. Direct CRM-level overlap with Imobzi's CRM module, though Agendor is vertical-agnostic.
Broad incumbents
- QuintoAndar: Brazilian proptech giant offering end-to-end rental and sales services to landlords and tenants. While primarily consumer-facing, its scale and adjacent landlord tools compete for the same real estate workflow mindshare as Imobzi.
- Loft: Well-funded Brazilian proptech operating a brokerage and technology platform for buying, selling, and managing properties. Represents a deep-pocketed adjacent competitor that could expand downstream tooling to agencies.
- Conta Azul: Brazilian SaaS providing ERP, invoicing, and financial management for SMBs including service-based and real estate companies. Competes with Imobzi's ERP and financial automation modules, especially in the recurring billing segment.
- Omie: Brazilian cloud ERP and CRM platform for SMBs, with strong positioning in financial management and recurring billing. Direct overlap with Imobzi's ERP and CRM offerings for the recurring billing customer segment.
- ZAP Imóveis: One of Brazil's largest real estate listing portals, owned by Grupo OLX. Provides marketing and lead-generation tools to agencies, overlapping with Imobzi's website builder and listing distribution value proposition.
- Viva Real: Major Brazilian real estate portal owned by Grupo ZAP/OLX, with tools for agencies to publish listings and capture leads. Comparable to Imobzi's lead-capture and portal integration features.
Emerging players
- Iugu: Brazilian payment and subscription management platform serving SaaS and recurring billing companies. Direct overlap with Imobzi's recurring billing vertical, especially around invoicing, Pix/Boleto, and credit card processing.
- Meu Imóvel Real: Brazilian real estate CRM focused on agencies and brokers with lead, property, and visit management features. Niche competitor to Imobzi in the SMB imobiliária CRM segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Imobzi social profiles
Digital presenceImobzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imobzi leadership team
Management profileNumber of profiles
Imobzi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imobzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imobzi
What does Imobzi do?
Imobzi provides an integrated CRM and ERP software platform for Brazilian real estate agencies, brokers, and recurring billing (SaaS) companies. The platform unifies lead management, sales pipeline with broker rotation, rental contract management, electronic invoicing, bank reconciliation, and payment processing (boleto, Pix, credit card) in a single solution. It also includes a digital rental pipeline (Esteira de Locação), a website builder, mobile apps for iOS and Android, and an open API for integrations.
Is Imobzi a public or private company?
Imobzi is a private company. It is classified as unknown and is currently operating.
When was Imobzi founded?
Imobzi was founded in 2004. It employs 51 to 100 people.
Where is Imobzi based?
Imobzi is headquartered in São Paulo, Brazil, in the Latin America region.
How does Imobzi make money?
Five revenue lines are on record. Software Subscription (CRM & ERP) is the primary driver. The others are API Integration Fees, website Hosting, credit Card Processing (PJBank) and insurance Integrations.
Who are Imobzi's main competitors?
Direct peers on record are Jetimob and Agendor. Broad incumbents are QuintoAndar, Loft, Conta Azul, Omie, ZAP Imóveis and Viva Real. Emerging players are Iugu and Meu Imóvel Real.
Does Imobzi have an API?
Yes. Imobzi provides an open API that allows external applications to export and integrate data. Developers can access platform data via API keys for authentication. Requires CRM Business or Gestão de Locação Real State plan for API integration. Developer documentation is at developer.imobzi.app.
What industry is Imobzi in?
Imobzi's product category is Real Estate Management Software. Its primary akta.pro industry code is BPAEAAAE, ERP/CRM/HRIS Implementation & Integration, with a secondary code of BPAFAFAB, CRM Implementation & Systems Integration. Its NAICS code is 518 and its SIC code is 7372.