What Fleethand does

Fleethand (legally UAB "Programmatus") is a Vilnius-headquartered, Lithuania-domiciled private company founded in 2017 that develops an AI-enabled, modular fleet management and vehicle tracking platform for commercial transport operators across Europe. Its product combines four core modules — Telematics (real-time GPS tracking, ECO driving analysis, fuel control, tachograph remote reading, dashboard diagnostics, working-time violation reporting, refrigeration monitoring), Management (optimal route planning, trailer swap planning, driver communication, electronic documents and acceptance-transfer acts, dynamic electronic forms), Order Management (order processing, automatic invoice generation and import/export, profitability reporting), and Safety (in-vehicle video surveillance, security alarms, TAPA FSR/TSR certification preparation) — plus recent AI additions including an AI Order Reader for multi-language document ingestion, automatic multilingual message translation, route deviation alerts, IMI (Internal Market Information) declarations automation, and remote vehicle access/immobilization for light commercial fleets. The platform is built on a unified cloud architecture and integrates with 30+ external systems including accounting software (Rivilė, Agnum, Pragma, Finvalda), TMS platforms (Infotrans, Terra IT, AndSoft), cargo visibility networks (project44, Shippeo, Timocom), GPS hardware vendors (Teltonika, Ruptela), fuel payment systems (Shell SmartPay, Circle K Contactless), parking and navigation services (Bosch L.OS, TRAVIS, HERE Technologies), and trailer/refrigeration OEMs (Schmitz Cargobull, Thermo King).

Fleethand monetizes the platform primarily through a vehicle-count-based SaaS subscription model on annual billing cadence, supplemented by GPS hardware sales (Teltonika and Ruptela devices) for new vehicle onboarding and professional services for on-site implementation, training, and a one-month onboarding chat-support window. A free trial and quote-based pricing funnel feeds a sales-led enterprise go-to-market motion, with regional reseller/distributor alliances (Dartom in Poland, Dumagas in Romania, Interservice in Italy) supplementing direct sales outside the Baltics. The customer base spans large enterprise fleets, mid-market carriers, and smaller operators, with named logos including Girteka Group (the flagship 9,200+ truck deployment), Hegelmann, Lotos Baltica, Vivatrans, Baltic Transline, CargoGo, Kawczynski Logistics, Tesko Steel, and Amber Cargo.

As of 2025, the company reports 500+ customers, 35,000+ connected vehicles, and a team of approximately 30-40 across its Vilnius headquarters. The company is founder-led (CEO Tomas Sergadejevas, CAO Jurga Sergadejevienė, CTO Andrius Karužas, Head of Sales Dovydas Činčius), privately held, and self-described as having grown organically without disclosed venture capital funding. Reported scale milestones include 100%+ revenue growth in 2020 (despite pandemic conditions), reaching 15,000 vehicles and 300 customers by end-2020, and tripling the vehicle base over the subsequent five years through a combination of organic direct sales, flagship enterprise wins, and expanding European partnerships.

Name

Fleethand

Legal name

UAB "Programmatus"

Website

https://fleethand.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fleethand (UAB "Programmatus") is a Lithuanian-founded SaaS company providing an AI-enabled modular fleet management platform combining telematics, order management, route planning, and safety for European commercial transport fleets. It serves 500+ companies managing 35,000+ vehicles, with subscription pricing per vehicle and strategic reseller partnerships across Poland, Romania, and Italy.

Ownership category

akta.pro rank

Product category

Fleet Management Software

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Fleet management software
• Transport telematics
• Vehicle tracking system
• Logistics management platform
• Fleet safety solutions

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Software as a Service (SaaS) Platform: Monthly/annual subscription for fleet management software access. Pricing based on number of vehicles managed. Includes telematics, management, order management, and safety modules.
2. GPS Hardware Sales: Sale of GPS tracking equipment (Teltonika and Ruptela devices) installed in vehicles. Can supply new equipment or use existing customer hardware.
3. Implementation and Training Services: On-site implementation, training sessions, and initial setup services. One-month chat support window provided during onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fleethand is an AI-powered, cloud-based transport management and fleet management platform that combines real-time vehicle telematics (GPS tracking, ECO driving analysis, fuel control, tachograph remote reading), operations management (route planning, driver communication, electronic documents), order management (order entry, invoicing, profitability tracking), and safety modules (video surveillance, alarms, TAPA certification support) into a single integrated system sold as a SaaS subscription to commercial transport and logistics operators across Europe. Optional GPS tracking hardware (Teltonika, Ruptela devices) is also sold alongside the platform.

Product overview

Fleethand is a modular fleet management and vehicle tracking platform comprising four core integrated modules — Telematics (real-time GPS tracking, ECO driving analysis, fuel control, tachograph reading), Management (route planning, driver communication, document management), Order Management (order processing, invoicing, profitability tracking), and Safety (video surveillance, security systems, TAPA certification) — supported by additional specialized features including AI Order Reader, Automatic Message Translation, Route Deviation Alerts, Dashboard Notifications, Refrigeration Monitoring, Working Time Violation Reporting, Trailer Swap Planning, and a Driver App. The system integrates with accounting programs (Rivilė, Agnum, Pragma, Finvalda), cargo visibility platforms (project44, Shippeo, Timocom), fuel payment solutions (Shell SmartPay, Circle K Contactless), and parking/navigation services (Bosch L.OS, TRAVIS, HERE Technologies, Schmitz Cargobull, Thermo King). Fleethand serves 500+ companies across Europe managing 35,000+ vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleethand Telematics System AI-based vehicle tracking and telematics module providing real-time monitoring of vehicle location, route, speed, and fuel levels; analyzes driving history, driver behavior (ECO driving), predicts ETA, and includes fuel control, tachograph remote reading, and dashboard diagnostics for commercial transport operators.
• Fleethand Management Module Operations management module covering AI-powered optimal route planning, trailer swap planning, direct dispatcher-driver communication, electronic documents with OCR scanning, electronic acceptance-transfer acts, and dynamic custom forms for fleet operators.
• Fleethand Order Management Integrated order management module covering order intake, planning, execution, automatic invoice generation, invoice import/export to accounting systems (Rivile, Agnum, Pragma, Finvalda), and real-time financial/profitability reporting by client, manager, and vehicle.
• Fleethand Safety Module Vehicle and cargo safety module including live video surveillance from up to 8 in-vehicle cameras with one-month archive, security systems (trailer door alarms, fuel tank alarms, parking systems, locks), and TAPA FSR/TSR certification preparation assistance.
• Fleethand Driver App Mobile application for drivers providing task/route reception, direct communication with dispatchers, document scanning, electronic forms, and vehicle condition reporting; fully adapted for mobile use on any mobile device.
• GPS Tracking Hardware (Teltonika and Ruptela Devices) Sale of GPS tracking devices from Teltonika and Ruptela installed in fleet vehicles to feed telematics data into the Fleethand platform; customers may use existing compatible hardware or purchase new equipment from Fleethand.
• AI Order Reader AI-powered order document reader that automates order intake, reads transport order documents in any language, supports multiple file formats without requiring templates, and integrates directly into the Fleethand TMS.
• Remote Vehicle Access and Immobilization Cloud-based centralized real-time vehicle control solution enabling remote access and immobilization of light commercial vehicles; minimizes risk, reduces operational delays, and reinforces vehicle control for fleet operators.
• IMI Declarations Module Automated IMI (Internal Market Information) declarations module for EU cross-border fleet compliance that simplifies and automates regulatory reporting for transport managers.

Quantifiable outcome

• 10% fuel cost reduction
• +9 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability18 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• DartomcoreChannel Partner/ Reseller/ Distributor · 12 December 2025Strategic alliance with Dartom Sp. z o.o. (35+ years experience) consolidating Fleethand's position in the Polish fleet management and logistics market. Represents important expansion in Central and Eastern Europe.
• DumagascoreStrategic or Co-development Partner · 12 December 2025Partnership with one of Romania's most established logistics operators. Dumagas operates modern Euro 6 fleet across Europe specializing in general cargo, automotive, temperature-controlled, and ADR transport.
• Shell SmartPaycoreTechnology or Integration · 1 December 2025Integration with Shell SmartPay for fast, secure contactless fuel payment for fleet drivers. Reduces fueling downtime for long-haul transport companies.
• Michael Bauer International GmbH (MBI)minorChannel Partner/ Reseller/ Distributor · 1 November 2023International partner for TransLogistica exhibitions and European market expansion.
• Girteka GroupflagshipStrategic or Co-development Partner · 1 October 2023Fleethand selected as telematics provider for Girteka Group - Europe's largest fleet operator. Telematics systems being replaced across all 9,200+ trucks.
• TeltonikacoreTechnology or IntegrationGPS tracking hardware provider. Fleethand system can receive data from Teltonika tracking units.
• RuptelacoreTechnology or IntegrationGPS tracking hardware provider. Fleethand system can receive data from Ruptela tracking units.
• RivilėcoreTechnology or IntegrationAccounting software integration for automatic invoice import/export.
• VILNIUS TECHminorStrategic or Co-development PartnerEducational partnership with VILNIUS TECH university for training future logistics professionals, in collaboration with Girteka Group and Fleethand.
• RoadMaster VRminorGTM or Marketing PartnerConference collaboration at Future Driver conference on safety, sustainability, and intelligence in transport.
• Transport Innovation AssociationminorGTM or Marketing PartnerPartner for Green Logistics Hackathon and Transport Innovation Forum events.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Webfleet (Bridgestone): Bridgestone-owned enterprise fleet telematics platform offering GPS tracking, vehicle diagnostics, driver behavior scoring, and integrations — a leading global incumbent in the same commercial fleet telematics category as Fleethand.
• Verizon Connect: Enterprise fleet management platform combining GPS tracking, vehicle diagnostics, route optimization, and driver safety — broad incumbent competing head-to-head with Fleethand for mid-market and enterprise transport operators.
• Trimble Transportation: Enterprise TMS, fleet, and visibility solutions provider overlapping with Fleethand's order management, dispatch, and route planning capabilities for commercial transport operators.
• Geotab: Global market-leading fleet telematics platform with extensive ecosystem of GPS hardware and software integrations targeting commercial fleets — directly overlaps Fleethand's telematics and driver behavior categories at much larger scale.
• Samsara: Publicly-listed IoT/fleet operations platform offering GPS tracking, video-based safety, equipment monitoring, and workflow software — comparable integrated-platform thesis to Fleethand at significantly larger scale.

Others

• project44: Global supply chain visibility platform integrating with Fleethand for shipment tracking — adjacent ecosystem partner rather than direct telematics competitor, but increasingly competing for the fleet operator's software wallet.

Direct peers

• ABAX: European fleet telematics provider offering GPS tracking, driver behavior, and equipment monitoring for commercial fleets — comparable Northern European direct competitor with similar mid-market positioning.
• Quartix: UK-based fleet telematics SaaS provider focusing on vehicle tracking, driver behavior, and compliance for small and mid-sized commercial fleets — a comparable subscription telematics competitor.
• Mapon: Latvia-based fleet management and GPS tracking platform serving European commercial vehicle operators with similar telematics, route, and driver behavior features — the closest geographic and product peer to Fleethand.

Emerging players

• Ruptela: Lithuanian-based GPS tracking hardware and telematics platform — both a partner supplying devices to Fleethand and a direct fleet management competitor in the Baltic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleethand