What Younify does

Younify is a privately held, founder-led digital agency headquartered in Arnhem, Netherlands, with an engineering office in Niš, Serbia (registered as YOUNIFY DOO NIŠ). Founded in 2007, the firm specializes in Magento 2 and Hyvä theme development, delivering custom e-commerce webshops, platform migrations, integrations, support, and optimization services primarily to mid-market and enterprise B2C and B2B merchants across the Netherlands, Belgium, Germany, and Serbia.

The company's core technology stack centers on Magento 2 paired with the Hyvä frontend theme — a modern, minimal-JavaScript framework that delivers measurable Core Web Vitals improvements (documented gains from ~20–25 to 90+). Supporting technologies include React, jQuery, Glider.js, Varnish, Redis, Elasticsearch, and REST API / GraphQL integrations with ERP (SAP, Microsoft Dynamics, AFAS, Exact Online), PIM (Akeneo, Pimcore), payments (Buckaroo), and marketplaces (Bol.com). Younify holds Hyvä Gold Partner, Adobe Platinum Partner, and Hypernode Platinum Partner certifications, and has delivered 600+ projects including 30+ Hyvä webshops.

Younify operates a professional-services and managed-services revenue model. Project work is custom-quoted (Hyvä builds typically range from €5K to €19K with 8–12 week delivery), supplemented by monthly retainer-based support packages (PAYG, structural, custom) and a developer outsourcing line. The go-to-market is enterprise field sales initiated via free Calendly discovery consultations, targeting long-term retainer relationships. The team of 30 includes 25+ certified Magento specialists. Customer concentration is spread across more than 400 clients with no dominant logo; reference cases include Maxifleur, Extreme Intimo (8 international stores), Toolnation, and Besselink Licht. The Serbia office provides cost-effective delivery capacity, while the Netherlands office anchors client-facing sales and project leadership.

Name

Younify

Legal name

YOUNIFY DOO NIŠ

Website

https://younify.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Younify is a founder-led Magento 2 and Hyvä Gold Partner agency, building high-performance e-commerce webshops, integrations, and ongoing support for European mid-market and enterprise merchants across the Netherlands, Belgium, Germany, and Serbia.

Ownership category

akta.pro rank

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Magento & Hyvä Development Services: Custom Magento 2 and Hyvä webshop development projects, charged on a per-project basis or via sprint/storypoint engagement. Includes new builds, redesigns, and migrations from platforms such as WooCommerce, Shopify, or Magento 1.
2. Magento Support & Maintenance: Ongoing Magento support services offered via flexible packages: Pay-as-you-go (PAYG), structural/continuous support, and custom support tailored to the client's shop. Includes 24/7 monitoring, updates, and performance optimization.
3. Developer Outsourcing: Flexible Magento developer resourcing — clients can scale their team with experienced Magento specialists for short- or long-term engagements. Supports development, optimization, and continuous development.
4. E-commerce Management & Optimization: Full-service webshop management including strategy, conversion optimization, SEO, content, marketing support, and technical performance management for Magento and Hyvä platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Younify is a full-service e-commerce agency that designs, develops, migrates, manages, and supports Magento 2 and Hyvä webshops for mid-market and enterprise merchants. Its core offerings revolve around custom Magento 2 and Hyvä theme development, ERP/PIM/marketplace integrations, and ongoing 24/7 support and management, delivered through fixed three-week Agile sprints with guaranteed capacity. Revenue is generated through per-project builds, sprint/storypoint engagements, recurring support retainers, and flexible developer outsourcing.

Product overview

Younify is a full-service Magento and Hyvä e-commerce agency offering a portfolio of interconnected services spanning the entire webshop lifecycle. The core offerings are Hyvä Theme Development (a modern, high-performance Magento 2 frontend) and Magento Development (custom webshop builds), both supported by Hyvä Commerce (an extended toolset for content, performance, and conversion optimization). Adjacent services include E-commerce Management (ongoing management, SEO, and marketing), Magento Migratie & Integratie (platform migrations and ERP/PIM/marketplace integrations), Magento Support (24/7 maintenance), E-commerce Advies (strategic consulting), Concept & Design (UX/design), and Developer Outsourcing (flexible developer staffing). The Hyvä Gold and Adobe Platinum partner status underpins the entire service portfolio, with Hyvä Theme becoming free as of November 2025. All services are delivered using an Agile methodology with 3-week sprints.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyvä Theme Development Development of Hyvä Magento themes — a modern, lightweight frontend framework for Magento 2 that delivers superior page speed, Core Web Vitals scores, and SEO performance compared to the traditional Luma theme. Younify is a certified Hyvä Gold Partner with 30+ Hyvä webshops delivered. Targeted at e-commerce merchants seeking high-performance Magento 2 frontends.
• Magento Development Custom Magento 2 webshop development, building conversion-focused and scalable Magento 2 webshops tailored to specific business processes, target audiences, and growth ambitions. Includes Hyvä theme development, ERP/PIM integrations, and ongoing optimization. Targeted at growing e-commerce companies that need a tailored Magento 2 build.
• Hyvä Commerce Implementation of Hyvä Commerce, an extension of the Hyvä ecosystem providing a complete set of tools for managing, optimizing, and growing a Magento webshop, including content management, frontend performance, conversion tools, and checkout optimization. Targeted at Magento merchants seeking to maximize the benefits of the Hyvä ecosystem.
• E-commerce Management Full-service webshop management including e-commerce strategy, conversion and UX optimization, SEO and content management, data-driven optimization, marketing support, and ongoing technical management and performance optimization. Targeted at e-commerce merchants needing outsourced ongoing management.
• Magento Migration & Integration Migration services from platforms such as WooCommerce, Shopify, Shopware, or Magento 1 to Magento 2, plus seamless integrations with ERP systems (SAP, Microsoft Dynamics, AFAS, Exact Online), PIM solutions (Akeneo, Pimcore), and marketplace platforms (Bol.com) using REST API or GraphQL. Targeted at merchants migrating to Magento 2 or connecting it with back-office and marketplace systems.
• Magento Support 24/7 Magento support and maintenance covering technical updates, bug fixes, performance optimization, security monitoring, proactive advice, and continuous improvement for both Magento Open Source and Adobe Commerce (Enterprise) platforms. Flexible packages: Pay-as-you-go (PAYG), structural/continuous support, and custom support packages. Targeted at Magento merchants needing ongoing maintenance.
• E-commerce Consulting
• Concept & Design E-commerce design and UX services for Magento webshops, combining e-commerce strategy, UX, and visual design to create conversion-focused, user-friendly designs. Includes customer journey improvement, A/B testing, conversion optimization, branding, and visual support such as banners, logos, and consistent branding. Targeted at merchants seeking premium web design and UX services.
• Developer Outsourcing Magento developer outsourcing providing flexible access to experienced Magento specialists. Supports development, optimization, custom solutions, Hyvä development, integrations and extensions, and technical architecture consulting. Delivered by a team with 15+ years of Magento experience. Targeted at e-commerce teams needing flexible Magento specialist capacity.

Quantifiable outcome

• Core Web Vitals improved from ~25 to 90+ after Hyvä migration (Maxifleur case study)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• HyväcoreTechnology or IntegrationYounify is a Hyvä Gold Partner, one of the most experienced Hyvä developers in the market. They have developed 30+ Hyvä webshops and contributed to the Hyvä ecosystem since early versions. Hyvä is a modern frontend theme for Magento 2 built for minimal JavaScript and maximum performance.
• HypernodecoreTechnology or IntegrationHypernode is a hosting provider specializing in e-commerce with dedicated, cloud, and cluster hosting for Magento. Younify holds Hypernode Platinum Partner status and uses Hypernode for hosting Magento webshops, including automated deployment via Hypernode Deployer.
• AdobecoreTechnology or IntegrationYounify is an official Adobe Platinum Partner, denoting the highest level of certification and expertise in Adobe Commerce (Magento Enterprise). This partnership enables Younify to access enterprise-level resources and support for large Magento implementations.
• BuckaroosupportingTechnology or IntegrationBuckaroo is one of the most well-known Payment Service Providers in the Netherlands, serving 5,000+ businesses. Younify integrates Buckaroo's payment solutions into Magento webshops for Dutch merchants.
• FoomansupportingTechnology or IntegrationFooman develops and delivers custom Magento extensions with over 100,000 downloads for Magento stores in 70+ countries. Younify uses Fooman extensions as part of their standard implementation toolkit.
• ChannablesupportingTechnology or IntegrationChannable is a data feed management tool for online marketing agencies and advertisers. Younify integrates Channable for feed optimization, marketplace product listings, dynamic text ads, and order integrations for larger e-commerce shops.
• DoofindersupportingTechnology or IntegrationDoofinder is an AI-powered search solution for Magento 2 that understands search intent, handles typos, and recognizes synonyms. Younify integrates Doofinder for fast, relevant product search without impacting Core Web Vitals.
• ReloadifysupportingTechnology or IntegrationReloadify is an email marketing platform for Magento 2 that converts one-time buyers into repeat customers. Younify integrates Reloadify for abandoned cart flows, win-back campaigns, product recommendations, and loyalty programs.
• AbrapixsupportingTechnology or IntegrationAbrapix uses AI to generate complete sets of sale-ready visuals from a single product photo: lifestyle images, channel-specific formats, and consistent product presentations for webshop, marketplaces, and ad campaigns. Younify recommends Abrapix for merchants with broad assortments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elgentos: Dutch Magento and Hyvä development agency headquartered in Breda. Directly competes with Younify on Magento 2 builds, Hyvä theme implementations, and e-commerce support services for Dutch and Benelux merchants.
• Youwe: Larger Dutch e-commerce agency with deep Magento/Adobe Commerce expertise. Competes for the same enterprise and mid-market merchants in the Netherlands, with broader marketing and PIM capabilities.
• Ingentive: Dutch Magento e-commerce agency offering development, integrations, and hosting-adjacent services. Overlaps directly with Younify on Magento 2 builds and ongoing support for Dutch merchants.
• BVA Works: Magento and Hyvä specialist agency active in the Benelux market. Directly comparable in technical positioning (Hyvä-focused) and target customer profile to Younify.
• Netgen: Magento and Hyvä development agency operating in Switzerland and the broader DACH region. Comparable in specialisation (Hyvä builds, performance-led Magento work) and cross-border project delivery model.
• Deity: Hyvä-native agency building composable commerce on Magento 2 / Hyvä. Closely comparable in technical positioning and performance-led go-to-market, primarily serving European merchants.
• Ecomwise: European Magento agency offering development, support, and hosting-adjacent services. Comparable to Younify on Magento 2 builds and ongoing managed services for SME and mid-market merchants.

Broad incumbents

• Vaimo: Global Adobe Platinum Magento specialist with multi-country delivery capability. Competes with Younify on enterprise Adobe Commerce builds but at materially larger scale and geographic reach.
• iO (formerly Intracto): Large Benelux digital agency with a Magento/Adobe Commerce practice. Overlaps with Younify on enterprise e-commerce builds and integrations but operates at significantly larger scale across multiple disciplines.
• Smile (ex-Magedia): European digital agency with a strong Magento/Adobe Commerce practice, including Hyvä expertise. Overlaps with Younify on enterprise Magento builds and B2B commerce but with broader scale and full-service agency positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/younify-b-v-
• Xx.com/younify
• Facebookfacebook.com/younify

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Younify