What NIH Research Inc. does

NIH Research & Consulting, LLC (NIHR), founded in 1992 in Coral Springs, Florida, is a privately held, women-owned B2B professional services firm that provides market research and lead generation exclusively to the healthcare technology industry. The firm acts as an outsourced Business Development Representative (BDR) layer for healthcare-IT vendors, securing executive-level meetings with hospital and health-system decision makers and supplying market intelligence, customer-satisfaction surveys, and win/loss studies that help client sales teams prioritize opportunities. Its stated differentiation rests on three decades of domain specialization, consultant tenure averaging over 10 years, 100% Bachelor's-degree-educated staff with healthcare and technology backgrounds, and a 97% client retention rate.

NIHR's offering is organized around three core services — Pipeline Development (US-based executive meeting development), Customer Satisfaction (third-party feedback campaigns including NPS), and Win/Loss studies — augmented by add-on services such as Teleprospecting, Specialized Market Research, Event Optimization (pre-event appointment setting and post-event lead follow-up at trade shows and webinars), Webinar Promotion, Product Validation, Product Implementation Support, Demand Generation Marketing, and Brand Awareness. The underlying technology is people-led: there is no proprietary software platform or AI product; operations rely on a credentialed consulting team and Salesforce CRM integration for client campaign visibility. Engagement is delivered through dedicated project teams working on custom campaigns, with the firm operating solely in the United States.

Revenue is generated through project-based professional services engagements, typically scoped in hours (e.g., 500-hour Proof of Concept campaigns) and contracted on a multi-year basis after an initial 90-day paid Proof of Concept. The go-to-market is direct enterprise sales led by Managing Partners Robin Day and Cindy Kanstoroom, supported by HIMSS conference participation, Forbes Business Council thought leadership, and a referral motion driven by extensive named-client testimonials. The firm holds a Women Business Enterprise (WBE) certification from the National Women Business Owners Corporation, has no disclosed subsidiaries, no external funding, and no parent company.

Name

NIH Research Inc.

Legal name

NIH Research & Consulting, LLC

Website

https://nihresearch.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

NIH Research & Consulting is a women-owned B2B professional services firm founded in 1992 that provides outsourced lead generation, market research, and customer-satisfaction campaigns exclusively to healthcare technology companies. It delivers executive-level meeting development and market intelligence through tenured, US-based consultant teams.

Ownership category

akta.pro rank

Product category

Healthcare Technology Lead Generation & Market Research Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B lead generation
• Healthcare market research
• Teleprospecting services
• Executive meeting development
• Sales pipeline consulting

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Professional Services: NIHR generates revenue through project-based engagements, typically measured in hours (e.g., 500-hour Proof of Concept campaigns). They offer 90-day proof of concept campaigns and ongoing retainer arrangements with dedicated project teams. Revenue is tied to campaign scope and duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

NIH Research Inc. is a B2B services firm that provides outsourced lead generation, executive meeting development, and specialized market research exclusively to healthcare technology companies. It acts as an outsourced Business Development Representative (BDR) team, securing qualified executive meetings with healthcare decision-makers and delivering market intelligence to client sales teams. Core offerings include Pipeline Development, Customer Satisfaction campaigns, and Win/Loss studies, delivered by tenured US-based consultants with healthcare and technology backgrounds.

Product overview

NIH Research Inc. (NIHR) is a B2B services company providing specialized lead generation, market research, and sales support exclusively to the healthcare technology industry. The company offers a unified portfolio of services centered around three core offerings: Pipeline Development (executive meeting development and strategic market engagement), Customer Satisfaction (third-party feedback campaigns and surveys), and Win/Loss studies. These core services are complemented by specialized add-ons including teleprospecting, event optimization, webinar promotion, NPS scoring, product validation, product implementation support, demand generation marketing, and brand awareness campaigns. The company also offers a 90 Day Proof of Concept Campaign as an entry offering to demonstrate capabilities before longer-term engagements. NIHR does not offer a software product or platform; instead, it provides consulting and outsourced sales support services delivered by credentialed US-based consultants with healthcare and technology backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Pipeline Development Executive US-based meeting development and strategic market engagement service that secures highly qualified executive meetings with healthcare decision makers to accelerate sales pipeline for healthcare technology companies.
• Customer Satisfaction Third-party customer satisfaction campaigns including customized surveys, engaging talk tracks, and feedback protocols designed to gather client input, strengthen customer relationships, and identify areas for improvement.
• Win/Loss Studies Win/Loss research engagements that uncover why prospects chose or did not choose a client's products or services, providing actionable insights to improve sales strategy.
• Teleprospecting High-level professional outbound calling service that engages key decision makers, qualifies leads, and sets appointments through research, expertise, dialogue, and multiple touch points — distinct from scripted telemarketing.
• Specialized Market Research Expert healthcare technology market research providing meaningful market intelligence that helps sales teams engage with the right healthcare organizations at the right time with highly relevant talking points.
• Event Optimization Pre-event appointment setting and post-event lead follow-up service for trade shows, conferences, webinars, and user group events to maximize ROI on event spend.
• Webinar Promotion Recruitment and registration service for webinar events to ensure qualified attendance and engagement.
• NPS (Net Promoter Scoring) Surveys Net Promoter Score surveying service to measure customer loyalty and satisfaction levels for healthcare technology clients.
• Product Validation Service that validates products and solutions with target market prospects before full launch.
• Product Implementation Support Pre- and post-implementation support service to ensure successful client outcomes following product deployment.
• Demand Generation Marketing Marketing service that creates interest and demand for client products and services in the healthcare technology market.
• Brand Awareness Campaigns Territory-focused brand awareness campaigns that increase company name recognition in targeted healthcare technology markets.
• 90-Day Proof of Concept Campaign Initial 90-day paid engagement designed to demonstrate NIHR's lead generation capabilities and deliver measurable results before clients commit to a longer-term partnership.

Quantifiable outcome

• 97% client retention rate
• +5 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• YMCA LIVESTRONG ProgramminorOthersNIHR supports the South Palm Beach County YMCA LIVESTRONG program through annual donations. The program assists cancer survivors in regaining strength through fitness classes. NIHR provided substantial donation for participants needing financial assistance to attend the program.
• LifeNet4FamiliesminorOthersNIHR supports LifeNet4Families with annual giving campaigns and community awareness initiatives. LifeNet provides food and basic necessities to individuals and families facing poverty or homelessness in South Florida.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belkins: Belkins provides appointment setting, lead research, and SDR outsourcing for B2B technology and SaaS companies — overlapping NIHR's teleprospecting and pipeline development services for a comparable enterprise buyer.
• SalesPro Services: SalesPro Services delivers B2B lead generation, appointment setting, and inside sales support for technology companies, operating on a similar project-based model to NIHR's 90-day PoC and retainer engagements.
• CIENCE Technologies: CIENCE is an outsourced SDR and lead generation firm serving B2B technology and enterprise clients with dedicated research and outbound teams — directly analogous to NIHR's outsourced BDR model, though without NIHR's exclusive healthcare-tech vertical focus.
• MarketLauncher: MarketLauncher is a B2B demand generation and outsourced sales development agency focused on technology and healthcare IT vendors — a near-direct competitor in NIHR's healthcare-tech lead gen niche.

Broad incumbents

• Outreach: Outreach is a major sales execution platform providing sequencing, conversation intelligence, and pipeline management — a tech-platform incumbent that threatens traditional human-led BDR outsourcing models like NIHR's.
• Concentrix: Concentrix is a large BPO and customer engagement services provider with sales and BDR-adjacent offerings — a broad incumbent that competes for the same enterprise lead gen outsourcing budgets as NIHR.
• SalesLoft: SalesLoft is a leading sales engagement platform that automates outbound prospecting workflows — competing with NIHR not as a service provider but as a tech-enabled alternative that enterprises may buy in place of outsourced BDR services.
• Teleperformance: Teleperformance is a global BPO and customer experience incumbent offering outbound sales and lead generation at massive scale — a much larger, generalized competitor overlapping NIHR's call-center-based delivery model.

Others

• 6sense: 6sense is an account-based marketing and buyer-intent platform that uses AI to identify in-market accounts — an adjacent technology that could either complement or substitute for NIHR's manual market intelligence and teleprospecting work.
• ZoomInfo: ZoomInfo provides B2B contact and intent data that underpins much of the lead gen process NIHR executes — an enabling technology provider rather than a direct competitor, but increasingly bundled with AI-driven outbound workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/in/robinday
• LinkedInlinkedin.com/in/robinday

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIH Research Inc.