What Lys does

Lys Academy (operating as Lys) is a B2B edtech company founded in 2018 that delivers corporate microlearning via WhatsApp, with headquarters in São Paulo, Brazil and a regional office in Mexico City. The platform combines a Content Factory (instructional design, video/audio/image production, and a proprietary methodology blending neuroscience and storytelling) with a technology layer that automates content delivery and provides real-time dashboards tracking knowledge, skills, attitudes, and individual/segment progress across multiple messaging channels (WhatsApp, Microsoft Teams, SMS, email). The company explicitly avoids requiring apps or passwords from end users, positioning itself as a frictionless alternative to traditional LMS deployments.

The company serves enterprise clients across three solution areas: HR (onboarding, motivation, retention, dynamic communication), Commercial/Sales (direct and indirect sales force training), and ESG (environmental, social, and stakeholder programs). Named customers include Natura (7,000+ monthly onboarding starts across 5 Latin American countries), Caixa Vida e Previdência (7,585 subscribers across 27 Brazilian states), CIMED, Royal Canin, Itaú (in partnership with IFC), Nestlé Yocuta, Gerdau, Sicred, Uber, Avon, and Red Única. End-user reach extends into at least eight Latin American countries (Brazil, Mexico, Argentina, Chile, Colombia, Ecuador, Peru, Uruguay).

The business model is enterprise B2B custom services delivered on a quote-based pricing model with no publicly disclosed tiers. GTM motion is enterprise field sales targeting HR, sales, and ESG decision-makers, with demo booking via Calendly and demand generation through content marketing (Portuguese and Spanish blogs, LinkedIn, Instagram, YouTube, Facebook). The company is privately held, bootstrapped aside from a 2020 BrazilLAB accelerator engagement, and operates with 11-50 employees. No public revenue, ARR, or headcount growth figures are disclosed.

Name

Lys

Legal name

Lys Academy

Website

https://lys.academy

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lys Academy is a B2B microlearning platform delivering corporate training, sales onboarding, and ESG programs via WhatsApp to enterprise clients across Latin America, operating from São Paulo and Mexico City.

Ownership category

akta.pro rank

Product category

Corporate Microlearning / EdTech Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Human Resources Consulting Services (541612)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Mobile/Offline & Microlearning LMS (EDAFAAAG)

akta.pro secondary industries

Core LMS Platforms (Academic & Corporate) (EDAFAAAA), Learning Management (LMS) & Talent Development (BPACAPAG), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)

Keywords

• Corporate microlearning
• WhatsApp learning platform
• Employee training software
• Edtech solutions
• Mobile learning

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Training Programs: B2B corporate training and onboarding programs delivered via microlearning through WhatsApp. Custom content development combined with platform delivery. Programs targeting HR, sales teams, and ESG initiatives.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lys operates a WhatsApp-based corporate microlearning platform that delivers short, mobile-first training and engagement programs to employees on behalf of enterprise clients. The company combines a content factory with a technology and interaction platform to design, produce, distribute, and measure microlearning journeys for HR, sales/commercial, and ESG use cases across Latin America.

Product overview

Lys Academy operates as a microlearning platform company combining a content factory with a technology and interaction platform. The core offering is organized around two main pillars: (1) the Fábrica de Conteúdo (Content Factory), which encompasses Imersão no Conteúdo (learning experience design), Design Instrucional (instructional design), and Produção de Conteúdo (content production across video, audio, and images); and (2) the Tecnologia e Interação platform, which delivers microlearning via WhatsApp, Teams, SMS, and email with automated content distribution, tutor support, and real-time dashboards (Relatórios e Resultados and Mensuração com Dashboards Inteligentes). These are applied across three solution areas — RH (employee onboarding, engagement, retention), Comercial/Vendas (direct and indirect sales force training), and ESG (environmental and social programs) — with named client programs such as Natura Onboarding, Royal Canin Sales Training, Caixa Vida e Previdência, Itaú Mulher Empreendedora, Nestlé Yocuta, and Caminhos da Reciclagem.

Differentiator

Problem solved

Functional benefit

Products and services

• Fábrica de Conteúdo (Content Factory) End-to-end microlearning content production service covering instructional design, immersive content creation, and content production for corporate training programs delivered to enterprise clients' employees.
• Tecnologia e Interação (Technology and Interaction Platform) WhatsApp-based microlearning platform that enables participant interaction, dashboards/measurement of results, and delivery of short training journeys to employees on mobile devices for enterprise clients.
• RH Solutions (HR Microlearning Programs) Pre-built microlearning journey offerings for HR teams covering onboarding, internal communications, and people-development topics, delivered via WhatsApp to client employees.
• Comercial / Vendas Solutions (Sales Microlearning Programs) Microlearning programs designed for sales and commercial teams, providing short training and enablement content delivered through WhatsApp to improve sales performance and product knowledge.
• ESG Solutions (ESG Microlearning Programs) Microlearning journeys focused on environmental, social, and governance topics, designed to train and engage corporate employees on sustainability and compliance themes via WhatsApp.

Quantifiable outcome

• Natura achieved 74% of participants reporting they applied learnings in practice and 2 in 3 improved digital technology usage
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IFC (International Finance Corporation)coreStrategic or Co-development PartnerPartnership with IFC for the 'Itaú Mulher Empreendedora' (Women Entrepreneurs) program running from 2020-2025. The program aims to train 15,000 women entrepreneurs with practical knowledge on entrepreneurship and strategic planning. In 2024, a Spanish-language learning path was launched for refugee audiences.
• Prefeitura de IjaciminorStrategic or Co-development PartnerMunicipal government support for the Caminhos da Reciclagem program, providing support in outreach and communication for the environmental awareness initiative in the 5,000-inhabitant municipality.
• Cooperativa de Catadores de INAJIminorStrategic or Co-development PartnerLocal waste picker cooperative participating in the Caminhos da Reciclagem program, benefiting from increased material collection and revenue generation.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cornerstone OnDemand: Large enterprise HCM/LMS incumbent; competes for the same enterprise HR, sales training and ESG/L&D budgets across multinational corporates.
• Docebo: Publicly-traded enterprise LMS serving global HR and training buyers; a broad incumbent whose HR/L&D customers overlap directly with Lys.
• Degreed: Global enterprise learning experience platform; a broad incumbent that competes for the same HR/L&D budgets with a much wider capability suite than Lys.
• Workera: Enterprise AI-powered skill development and learning platform; overlaps with Lys in HR/employee-development use cases and LATAM enterprise sales motion.

Regional players

• Yalo: LATAM-focused WhatsApp-native enterprise engagement platform (commerce/CRM rather than learning); uses the same Meta Business API rails and competes regionally for attention and developer capacity.

Direct peers

• Crehana: LATAM-focused professional and corporate learning platform with B2B L&D offerings; competes for the same HR/L&D decision-maker in Brazil and Spanish-speaking Latin America.
• Growth Engineering: Mobile-first, gamified microlearning LMS built for enterprise workforces; overlaps with Lys in microlearning methodology and engagement-led learning design.
• 360Learning: Collaborative corporate LMS with strong HR/L&D traction and blended content/services delivery; competes with Lys for enterprise training budgets and methodology-led differentiation.
• Arist: Arist delivers text-message (SMS/WhatsApp-style) microlearning to frontline and enterprise workforces; the closest analogue to Lys in channel, format and target buyer.
• Sana Labs: Enterprise learning platform combining AI-driven content authoring with delivery to dispersed teams; comparable to Lys's content factory + tech platform stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LysAcademy-Microlearning
• Facebookfacebook.com/lys.academy
• LinkedInlinkedin.com/company/lysacademy
• Instagraminstagram.com/lys.academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lys