What Petstablished does

Petstablished is a cloud-based shelter and rescue management software platform built for Animal Welfare Organizations (AWOs), including shelters, rescue groups, foster-based organizations, and animal control agencies. Operated by PerfectPetMatch.com LLC (doing business as Wagtopia), the platform consolidates core AWO operations into a single system: adoption workflow management, foster coordination, pet and medical records, microchip registration, online applications, volunteer and donor tracking, and adoption contract e-signature. The product is built around deep integrations with the major pet adoption distribution channels — Petfinder, Adopt-a-Pet, and RescueGroups.org — which collectively syndicate pet listings to 200+ adoption sites, and a customizable API/embeddable widget for partner websites. The platform also includes adjacency modules: WagtopiaMD (24/7 veterinary telehealth), Wagtopia Marketplace, Smart Tag registration, and a partner-curated recommendations program.

Commercially, Petstablished runs a freemium-like model in which the software is free for AWOs that route adoption payments through Petstablished's processing portal and/or register microchips through the platform. A conditional subscription applies otherwise ($49/month for groups with 100+ adoptions/year, $24/month for smaller groups), waived when AWOs meet minimum monthly thresholds of microchip registrations or payment processing activity. The company monetizes through transaction fees on adoption payments, microchip sales and registration, a $20+ average donation uplift per adoption via an in-checkout donation button, and a BISSELL Pet Foundation partnership (Cathy's Club) that gives AWOs access to wholesale-priced medical supplies with implied margin capture. There is no disclosed external funding, no headcount figure, and no revenue disclosure; the company has been operating since 2015 with an active 2025 presence and serves 1,000+ AWOs primarily in the US and Canada.

Name

Petstablished

Legal name

PerfectPetMatch.com LLC

Website

https://petstablished.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Petstablished is a cloud-based shelter and rescue management software platform serving Animal Welfare Organizations (shelters, rescues, foster groups) with adoption workflows, medical records, microchip registration, and automated distribution to 200+ pet adoption sites.

Ownership category

akta.pro rank

Product category

Animal Welfare Management Software

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Animal Shelters & Rescue Operations (AFAEALAB)

akta.pro secondary industry

Animal Shelters & Adoption Services (BPAGAIAA)

Keywords

• Shelter management software
• Rescue management platform
• Animal welfare software
• Pet adoption software
• Microchip registry services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Adoption Payment Processing Fees: Transaction fees from processing adoption payments through their software system. Groups earn extra donations ($20+ average per adoption) through the adopter donation button feature. Around 50% of adopters choose to cover processing fees when making in-kind donations or adoption payments.
2. Microchip Sales and Registration: Revenue from selling microchips and registration services to AWOs. Organizations must register or process microchips monthly to maintain free software access.
3. Software Subscription (Conditional): Monthly subscription of $49 for groups with over 100 adoptions/year or $24 for groups with under 100 adoptions/year. Fee is waived if organizations process at least 10 monthly microchip registrations or adoption payments (for larger groups) or 5 monthly (for smaller groups).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Petstablished provides a cloud-based shelter and rescue management software platform for Animal Welfare Organizations (AWOs) such as shelters and rescue groups. The platform consolidates pet management, adoption processing, medical records, foster and volunteer coordination, microchip registration, and integrated payment processing (with donation functionality) into a single system. Software access is typically free when AWOs process adoption payments or register microchips through the platform, generating transaction-based revenue for Petstablished.

Product overview

Petstablished is a shelter and rescue management software platform for Animal Welfare Organizations (AWOs). The core product is the Petstablished Software, a comprehensive management platform that handles adoptions, fosters, pet history, medical records, applications, contacts, donations, and staff operations. The platform integrates several add-on modules and services including: Wagtopia MD for 24/7 online veterinary consultations; Microchip Registry for simplified microchip registration; Smart Tag Registration; Pet Search for adoption listings; and Petstablished Recommends for curated partner products and services. The ecosystem also includes Cathy's Club Wholesale Pharmacy, a BISSELL Pet Foundation partnership providing access to wholesale pet medical supplies. The platform offers an API for custom integrations and exports pet data to major adoption platforms including Petfinder, Adopt-a-Pet, and RescueGroups.org.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Search: Available pets for adoption near you
• Petstablished Recommends
• Wagtopia MD
• Microchip Search
• Smart Tag
• Cathy's Club
• Wagtopia Marketplace
• WagtopiaMD

Products and services

• Petstablished Software (Core Platform) Comprehensive shelter and rescue management software for AWOs that manages adoptions, fosters, pet history, medical records, applications, contacts, donations, volunteers, microchips, and staff tasks in a single platform.
• Wagtopia MD Online veterinary chat appointments available 24/7 through the Wagtopia platform for pet owners and adopters.
• Microchip Registry Simplified microchip registration system integrated into the platform with 24/7 Lost and Found / Microchip Inquiries support line.
• Smart Tag Registration Smart tag search and registration system for pet identification and recovery.
• Petstablished Recommends Curated selection of pet products and services from trusted partners including pet insurance, food delivery, training, and pet care services.
• Cathy's Club Wholesale Pharmacy Wholesale pet pharmacy program in partnership with BISSELL Pet Foundation offering medical supplies, vaccines, and flea/tick preventative at up to 60% off retail pricing for AWOs.
• Payment Processing Portal Adoption payment processing system with donation functionality, allowing organizations to earn extra revenue (averaging $20+ per adoption) through an additional donation feature integrated with Stripe.

Quantifiable outcome

• Average of $20+ extra revenue earned per adoption through the donation button feature
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BISSELL Pet FoundationcoreStrategic or Co-development PartnerPetstablished partnered with BISSELL Pet Foundation to launch Cathy's Club: Helping Paws Through Wholesale program. Through this partnership, AWOs get access to medical supplies, vaccines, flea/tick preventative and more at Direct Wholesale Pricing with no profit markup. Savings up to 60% off retail. Petstablished provides free software access to organizations that participate in this program.
• PetfindercoreTechnology or IntegrationPetstablished automatically exports available pets to Petfinder, one of the largest pet adoption platforms. This integration provides significant distribution reach for Petstablished users' adoptable pets.
• Adopt-a-PetcoreTechnology or IntegrationPetstablished automatically exports available pets to Adopt-a-Pet, providing another major distribution channel for organizations' adoptable pets.
• RescueGroups.orgcoreTechnology or IntegrationPetstablished exports pet data through RescueGroups.org's Pet Adoption Portal, which exports to over 200 pet adoption sites nationwide, dramatically expanding visibility for adoptable pets.
• MetLifeminorGTM or Marketing PartnerFeatured in Petstablished Recommends program as an award-winning pet insurance partner. MetLife provides pet health insurance plans to pet owners through the Wagtopia platform.
• RoverminorGTM or Marketing PartnerFeatured partner in Petstablished Recommends. Rover provides pet sitting and dog walking services, with $10 off first booking for Wagtopia users. Trusted pet care with background-checked sitters.
• The Farmer's DogminorGTM or Marketing PartnerFresh dog food delivery service featured in Petstablished Recommends. Offers 50% off first order for Wagtopia users. Created by dog lovers seeking fresh food alternatives.
• Just Food For DogsminorGTM or Marketing PartnerFresh dog food company featured in Petstablished Recommends with 35% discount for Wagtopia users. Mission to improve pet length and quality of life through real food nutrition.
• Front of the PackminorGTM or Marketing PartnerVet-formulated air-dried dog food featured in Petstablished Recommends. Health-focused fresh food alternative promoted to pet owners through the platform.
• Genie's TherapeuticsminorGTM or Marketing PartnerHemp oil products for calming rescue pets featured in Petstablished Recommends. $5 savings with code WAGTOPIA. Helps ease stress for newly adopted rescue animals.
• WagtopiacoreStrategic or Co-development PartnerPetstablished operates under PerfectPetMatch.com LLC (doing business as Wagtopia). Wagtopia provides additional services including pet marketplace, WagtopiaMD telehealth, and expanded platform capabilities. Petstablished software is integrated with the broader Wagtopia ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Others

• Petfinder: Largest pet adoption listing platform (owned by Petco). Operates as both a distribution partner through which Petstablished publishes pets and as an adjacent service in the animal welfare ecosystem.
• Adopt-a-Pet: Major pet adoption listing platform and partner channel for Petstablished customers. Operates in the same animal welfare adoption flow and serves as both integration partner and adjacent service.

Direct peers

• Shelterluv: Cloud-based shelter and rescue management software serving many of the same AWO customers (shelters, rescue groups). Offers comparable adoption, medical records, and workflow functionality and is the most direct SaaS competitor to Petstablished.
• PetLink: Microchip registry and pet identification service with similar 24/7 recovery support. Comparable functionality to Petstablished's microchip and Smart Tag registration modules.
• AKC Reunite: Major microchip registry and pet recovery service. Direct overlap with Petstablished's Microchip Registry and 24/7 Lost and Found support offering.
• RescueGroups.org: Animal rescue platform that integrates with and distributes pet listings to 200+ adoption sites. Functionally overlaps as an adoption and data management platform for AWOs and serves many of the same organizations as Petstablished.
• Found Animals (Microchip Registry): Microchip registration and pet recovery service operated by a nonprofit. Directly comparable to Petstablished's microchip registry business and serves the same AWO-adjacent ecosystem.

Emerging players

• PetBase: Modern cloud-based shelter and rescue management software. Targets the same small-to-mid AWO segment as Petstablished with adoption, foster, and medical records features.
• Chameleon (by Black Dog Software): Animal shelter management software targeting small and mid-sized shelters/rescues. Overlaps with Petstablished's core AWO customer base on adoption, medical, and donor management.

Broad incumbents

• PetPoint (by Pethealth Inc.): Long-established shelter management platform used by many municipal shelters and large AWOs. Operates broadly in the same vertical with overlapping animal management, adoption, and microchip capabilities but is a larger, incumbent vendor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=SxCUtKi5de0
• Instagraminstagram.com/petstablished
• Xx.com/petstablished
• Facebookfacebook.com/petstablished

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petstablished