Martialytics
Martialytics is a bootstrapped cloud-based SaaS platform that provides member management software — including attendance tracking, billing, belt progression, and QR-code onboarding — to 1,295+ martial arts schools across Australia, the UK, and the United States.
- Company typePrivate
- Founded2013
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Martialytics does
Martialytics is a cloud-based SaaS platform that provides member management software specifically designed for martial arts schools. Founded in 2013 in Perth, Australia by cousins Glen Kleinig and Brad Cumbers after a Govhack competition win, the company operates as Leveque Software Company Pty Ltd and serves 1,295+ martial arts schools across multiple disciplines including BJJ, MMA, Taekwondo, Karate, and Kung Fu in Australia, the UK, and the United States. The product suite centers on a web-based admin dashboard complemented by a self-service Kiosk Mode for student check-in, a branded Student Portal for members, and an OTSU QR Code onboarding system that enables paperless registration in approximately five seconds.
The platform's technology stack is built on a mobile-first design philosophy and integrates with Stripe and GoCardless for payment processing, Twilio for SMS notifications, Postmark for transactional email, and Zapier for workflow automation, with an exposed API referenced in the company's Terms of Service. Domain-specialized features include automated belt progression eligibility calculations based on training hours and customizable criteria, attendance tracking across unlimited students, smart payment retry logic, and centralized multi-location management. The company holds no patents and discloses no proprietary AI/ML capabilities, positioning itself on ease-of-use and vertical workflow depth rather than algorithmic differentiation.
Martialytics generates revenue through monthly and annual subscription plans priced per student, with a 30-day free trial (no credit card required) as the primary acquisition entry point. The go-to-market motion combines product-led self-serve onboarding with founder-led Zoom demos conducted directly by co-founders Brad Cumbers and Allen, plus an affiliate/referral program offering 40% recurring commission for 12 months managed through Rewardful. Customer-led development and direct founder engagement are core operational principles, with a remote team of under 10 people providing 24/7 coverage across three timezones. The business has remained bootstrapped since founding, with a single Tractor Ventures engagement disclosed in November 2021.
Martialytics firmographics
Firmographics- Name
- Martialytics
- Legal name
- Leveque Software Company Pty Ltd
- Website
- https://martialytics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Martialytics is a bootstrapped cloud-based SaaS platform that provides member management software — including attendance tracking, billing, belt progression, and QR-code onboarding — to 1,295+ martial arts schools across Australia, the UK, and the United States.
- Ownership category
- akta.pro rank
Martialytics industry classification
Industry- Product category
- Martial Arts School Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)
- akta.pro secondary industry
- Kids & Youth Martial Arts Programs (HSADADAG)
Keywords
Where Martialytics is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Martialytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly and annual subscription plans for martial arts school management software. Pricing scales with student count. No refunds policy with 30-day free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day free trial with no credit card required |
| Subscription | Annual | Monthly and annual subscription plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Martialytics product offering
Product offeringCore offering
Martialytics sells a cloud-based SaaS platform that helps martial arts schools and dojos manage their day-to-day operations, including student attendance tracking, belt progression management, automated billing and recurring payments, and parent communication. The offering is delivered through a web-based admin dashboard, a self-service kiosk mode, and a branded student portal, with QR-code-driven digital student onboarding to replace paper registration.
Product overview
Martialytics is a unified martial arts school management software platform consisting of a core Admin dashboard for administrative management, supplemented by self-service modules including Kiosk Mode for student check-in and Student Portal for member access. The platform includes integrated OTSU QR Code onboarding for rapid student registration and a Referral Partner Program for affiliate commissions. All components share common integrations with Stripe, Twilio, GoCardless, Zapier, and Postmark for payment processing, communications, and workflow automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Martialytics Admin
Companies that use Martialytics
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles2 records
Martialytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Martialytics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecoreIntegrated payment processing partner. Stripe handles payment collection, automated billing, and transaction processing for martial arts school membership payments.
- RewardfulcoreAffiliate program management platform used to manage the Martialytics Partner Referral Program. Tracks referrals, manages commission calculations, and provides partner dashboard.
- Wise.comminorInternational payment service used to remit affiliate commissions. Affiliates must have a Wise.com account linked to their Rewardful account to receive payments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Martialytics competitors and assessment
Company assessmentBroad incumbents
- ClubWise: ClubWise offers club and member management software for health clubs, gyms, and leisure facilities with billing, access control, and CRM modules. It is comparable as a broader fitness/club SaaS that overlaps in member management and billing.
- Mindbody: Mindbody is the dominant SaaS platform for fitness, wellness, and beauty businesses, owned by Vista Equity Partners. While it serves a broader fitness category, it overlaps with Martialytics in martial arts and fitness studio management, posing competitive threat from scale.
- Trainerize: Trainerize is a personal training and fitness coaching platform offering client management, workout delivery, and billing for gyms and trainers. It overlaps with Martialytics in member management and subscription billing within the fitness vertical.
Direct peers
- Kicksite: Kicksite is a martial arts school management software platform serving karate, taekwondo, BJJ, and MMA schools with student management, billing, and marketing tools. It is the closest direct vertical competitor to Martialytics in the martial arts school software category.
- Zen Planner: Zen Planner offers business management software for martial arts and fitness studios, including member management, billing, and scheduling. Originally martial-arts focused and now broader, it directly competes for the same SMB customer segment as Martialytics.
- PushPress: PushPress provides gym and fitness studio management software with member management, billing, and branded apps for CrossFit boxes and martial arts schools. It is comparable to Martialytics in business model and SaaS delivery.
- GymMaster: GymMaster provides gym management software with member administration, billing, access control, and reporting for fitness facilities. It is comparable to Martialytics in serving small-to-mid fitness operators with subscription SaaS and similar feature scope.
- Wodify: Wodify is a gym management platform built primarily for CrossFit and functional fitness boxes, offering member management, performance tracking, and billing. It is comparable to Martialytics in serving small fitness/martial arts operators with subscription SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Martialytics social profiles
Digital presenceMartialytics compliance and trust
Trust signalCompliance1 record
Martialytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martialytics leadership team
Management profileNumber of profiles
Profiles4 records
Martialytics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martialytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martialytics
What does Martialytics do?
Martialytics sells a cloud-based SaaS platform that helps martial arts schools and dojos manage their day-to-day operations, including student attendance tracking, belt progression management, automated billing and recurring payments, and parent communication. The offering is delivered through a web-based admin dashboard, a self-service kiosk mode, and a branded student portal, with QR-code-driven digital student onboarding to replace paper registration.
Is Martialytics a public or private company?
Martialytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martialytics founded?
Martialytics was founded in 2013. It employs 1 to 10 people.
Where is Martialytics based?
Martialytics is headquartered in Perth, Australia, in the Oceania region.
How does Martialytics make money?
One revenue line is on record: subscription Plans.
Who are Martialytics's main competitors?
Broad incumbents on record are ClubWise, Mindbody and Trainerize. Direct peers are Kicksite, Zen Planner, PushPress, GymMaster and Wodify.
Does Martialytics have an API?
Yes. Martialytics provides an API as part of its service offering, enabling integrations and automation capabilities for the martial arts school management platform. The Terms of Service reference 'our API' as part of the Service definition, indicating developer access is available. No specific documentation URL, SDK details, or API specifications were found in the source materials.
What industry is Martialytics in?
Martialytics's product category is Martial Arts School Management Software. Its primary akta.pro industry code is HSADADAA, Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.), with a secondary code of HSADADAG, Kids & Youth Martial Arts Programs. Its NAICS code is 513210 and its SIC code is 7372.