Obstetrics, Gynecology & Infertility

What Obstetrics, Gynecology & Infertility does

Obstetrics, Gynecology and Infertility (OGI) is an independent, physician-owned women's health practice founded in 1972 and headquartered in Minnesota, operating two clinic locations in Maple Grove and Edina within the Twin Cities metropolitan area. The practice employs 18 clinical providers (10 physicians and 8 nurse practitioners) and delivers five integrated service lines: gynecology, obstetrics, infertility evaluation and treatment, gynecologic surgery including daVinci robotic-assisted procedures, and medical nutrition therapy provided by a registered dietitian. OGI is an operating division of Infinite Health Collaborative (i-Health), a physician-led group of independent Minnesota practices, and routes patient records and billing through a sister entity, Almara Women's Health.

OGI's core technology stack is conventional healthcare IT: the FollowMyHealth patient portal for records access and provider messaging, Phreesia for online appointment scheduling, Oberd for patient intake forms, Health iPASS for post-insurance patient billing, and CareCredit for patient financing. Surgical capability is anchored by the daVinci robotic system, used by four physicians for endometriosis, pelvic pain, infertility, fibroids, and ovarian cysts, supplemented by laparoscopic, hysteroscopic, and other minimally invasive procedures. Inpatient surgery and Labor & Delivery are delivered through affiliations with Fairview Southdale Hospital and Maple Grove Hospital, with additional outpatient surgical capacity at Edina Specialty Surgery Center and North Memorial Outpatient Surgery Center.

The business model is professional-services medical revenue billed primarily through insurance. OGI accepts 16+ major health plans including Aetna, Blue Cross/Blue Shield, Cigna, Medicare, and Minnesota Medical Assistance, collects co-pays at time of service, files claims on behalf of patients, and offers a 20% prompt-pay discount to uninsured patients. GTM is direct-to-consumer via two clinic locations, organic search, the practice website (obgynmn.com), and patient referrals; no paid marketing or social media channels were identified. The customer base is individual women across life stages from adolescence through menopause, with concentration in three primary segments: general gynecology patients, infertility patients, and pregnant women seeking obstetric care through postpartum.

Name

Obstetrics, Gynecology & Infertility

Legal name

Obstetrics, Gynecology and Infertility

Website

https://obgynmn.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

Obstetrics, Gynecology and Infertility (OGI) is a physician-owned, Minnesota-based women's health practice founded in 1972, operating two Twin Cities clinics (Maple Grove, Edina) with 10 physicians and 8 nurse practitioners delivering obstetrics, gynecology, infertility, surgery, and nutrition services to women across all life stages.

Ownership category

akta.pro rank

Product category

Women's Health Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Women's health services
• Obstetrics care
• Gynecology services
• Infertility treatment
• Minimally invasive surgery

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Services Revenue: Revenue generated from providing obstetric, gynecological, infertility, and surgical services billed to patients and insurance providers. The practice accepts most major insurance plans and files claims on behalf of patients.
2. Patient Payments: Co-payments collected at time of service, with additional billing for co-insurance and deductibles after insurance processing. Uninsured patients may receive prompt pay discounts of 20%.
3. Medical Nutrition Therapy: Dietitian services for gestational diabetes, diabetes, weight management, PCOS, heart disease, pregnancy and breastfeeding nutrition counseling. Most insurance plans cover diabetes and gestational diabetes nutrition therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Obstetrics, Gynecology & Infertility (OGI) is a physician-owned medical practice delivering comprehensive women's health services across five integrated care areas: infertility evaluation and treatment, gynecology (preventive care, contraception, menopause management), obstetrics (prenatal through postpartum), gynecologic surgery (including robotic and minimally invasive procedures), and medical nutrition therapy. The practice serves patients across all life stages from adolescence through menopause at two clinic locations in the Twin Cities, with inpatient and surgical services delivered through affiliated hospitals and outpatient surgery centers.

Product overview

Obstetrics, Gynecology & Infertility (OGI) is a physician-owned medical practice offering comprehensive women's health services across five integrated care areas: Infertility Services (fertility evaluation, medications, IUI, IVF monitoring), Gynecology Services (preventive care, birth control, menopause management, treatment of conditions like PCOS and fibroids), Obstetrics Services (prenatal care through postpartum), Surgery and Clinic Procedures (minimally invasive and robotic surgery options), and Nutrition Services (Medical Nutrition Therapy for diabetes, weight management, and pregnancy). The practice operates two clinic locations in the Twin Cities area (Maple Grove and Edina) and partners with external facilities for hospital births, outpatient surgery, mammography, and IVF services.

Differentiator

Problem solved

Functional benefit

Products and services

• Infertility Services

Quantifiable outcome

• Dr. Amy Brown recognized as one of Minnesota's 'Top Doctors' in Mpls/St. Paul magazine 2018 through 2023
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Infinite Health Collaborative (i-Health)coreStrategic or Co-development PartnerOGI is an operating division of Infinite Health Collaborative (i-Health), a group of local medical practices independently owned and led by physicians. i-Health physicians share core principles of physician autonomy, quality, value-based care and innovation.
• Fairview Southdale HospitalcoreStrategic or Co-development PartnerInpatient surgery and Labor & Delivery services provided at Fairview Southdale Hospital. Also provides mammography services through Fairview Southdale Breast Center and Fairview Maple Grove Medical Center.
• Maple Grove HospitalcoreStrategic or Co-development PartnerInpatient surgery and Labor & Delivery services provided at Maple Grove Hospital. Outpatient surgeries are also performed at this facility.
• Edina Specialty Surgery CenterminorStrategic or Co-development PartnerOutpatient surgical services are provided at Edina Specialty Surgery Center for gynecologic procedures.
• North Memorial Outpatient Surgery CenterminorStrategic or Co-development PartnerOutpatient surgeries are performed at North Memorial Outpatient Surgery Center in Maple Grove.
• Minneapolis Virginia Piper Cancer InstituteminorStrategic or Co-development PartnerProvides both screening and diagnostic breast services in Minneapolis. OGI refers patients for mammography services.
• WestHealth Virginia Piper Cancer CenterminorStrategic or Co-development PartnerProvides both screening and diagnostic breast services in Plymouth. OGI refers patients for mammography services.
• CRL Imaging SouthdaleminorStrategic or Co-development PartnerEdina Breast Screening Specialists/CRL Imaging Southdale provides both screening and diagnostic breast services.
• North Memorial Maple Grove Imaging CenterminorStrategic or Co-development PartnerProvides both screening mammograms and some breast diagnostic services in Maple Grove.
• iHealth Pelvic Health TherapyminorStrategic or Co-development PartnerPartnership for pelvic floor physical therapy services. OGI refers patients for pelvic floor therapy as part of obstetric care.
• Almara Women's HealthminorStrategic or Co-development PartnerParent company for medical records and release requests. Patients are directed to Almara Women's Health for medical release forms.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• CCRM Fertility: National fertility network with reproductive endocrinology and IVF services, overlapping with OGI's fertility evaluation, IUI, and IVF monitoring offerings for similar patient profiles.
• Shady Grove Fertility: Large fertility practice offering evaluation, IUI, IVF, and reproductive surgery — directly comparable to OGI's infertility and gynecologic surgery service lines.
• Boston IVF: Regional reproductive endocrinology and infertility network offering fertility evaluation, IUI, and IVF; comparable service mix to OGI's reproductive medicine offerings.

Emerging players

• Kindbody: Tech-enabled fertility and women's health platform with owned clinics; competes for the same patient demographic with a digitally native, multi-site delivery model.
• Maven Clinic: Virtual women's and family health platform covering preconception, pregnancy, and postpartum; overlaps with OGI's OB and fertility segments via digital-first delivery.
• Tia: Women's health primary care and gynecology provider combining in-person clinics with virtual care; directly comparable to OGI's gynecology and preventive service lines.

Broad incumbents

• M Health Fairview: University of Minnesota-affiliated integrated delivery network providing OB/GYN, MFM, and women's surgical services across the Twin Cities; competes directly with OGI in the same geography.
• Allina Health: Large Twin Cities health system with employed OB/GYN groups, hospital L&D, and mammography services; comparable in-service mix and geography to OGI.
• HealthPartners: Integrated payer-provider in the Twin Cities operating OB/GYN clinics and hospitals (including the former Park Nicollet); direct regional competitor across the same women's health service categories.

Regional players

• OB/GYN Associates: Independent physician-owned OB/GYN group practice model comparable to OGI's structure; relevant as a like-for-like benchmark for private multi-physician women's health practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obstetrics, Gynecology & Infertility