What Boast does

Boast is a privately held, bootstrapped SaaS company founded in 2013 and headquartered in Okemos, Michigan (near Lansing). It operates an all-in-one customer feedback platform that combines video testimonial collection, online review management, customer surveys (NPS, CSAT, CES), and user-generated video collection into a single cloud-based product. The platform is built around a custom form builder, automated email and SMS sequences for follow-up requests, customer sentiment classification, multi-location management, embeddable video widgets, and a video editor with automations such as custom intros/outros and background music. It serves over 10,000 organizations across verticals including real estate, health and wellness, software, creators and consultants, nonprofits, financial services, and agencies; named customers include National Grid, Whole Foods, HubSpot, Blue Cross Blue Shield, North Face Endurance Challenge, and Blink (Amazon).

Boast makes money primarily through subscription SaaS revenue on Team, Premium, and Agency pricing tiers, billed monthly with a free trial funnel and self-service onboarding at app.boast.io. Distribution is product-led growth (PLG) — customers sign up directly, complete onboarding without sales involvement, and can upgrade via an enterprise inquiry path for larger deployments. The company is led by co-founders Ryan Doom (CEO), Kevin Southworth (VP Engineering), and Matt Hall (VP Customer Success), supported by a small 11-50 person team. Key partnerships and integrations include Zapier (beta), YouTube, Mailchimp, Google Reviews, and Facebook Reviews. Boast holds GDPR and CCPA compliance certifications and maintains an active product roadmap with updates documented through 2026.

Name

Boast

Legal name

Boast

Website

https://boast.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Boast is a bootstrapped SaaS platform that helps over 10,000 organizations collect, manage, and display video testimonials, online reviews, customer surveys, and user-generated video content across verticals including real estate, healthcare, software, and agencies.

Ownership category

akta.pro rank

Product category

Customer feedback and video testimonial software

NAICS

Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Video testimonial software
• Customer feedback platform
• Online review management
• Customer survey software
• User generated content

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS pricing with multiple tiers (Team, Premium). Includes free trial for new users. Pricing includes various feature levels with video editing and automations available on higher plans.
2. SMS Text Messages: SMS sequence messages available for Team and Premium plans as an additional communication channel for testimonial requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Boast is an all-in-one SaaS platform that helps businesses collect, manage, and display authentic customer feedback in the form of video testimonials, online reviews (Google, Facebook), customer surveys (NPS, CSAT, CES), and user-generated videos. The platform uses web-based and mobile-friendly forms, automated email/SMS sequences, an in-app video editor, and embeddable widgets so organizations can run proof-based marketing campaigns end-to-end without technical skills.

Product overview

Boast is an all-in-one customer feedback SaaS platform designed to help businesses collect and share customer stories. The platform operates as a unified system with core products including Video Testimonials (for capturing authentic video praise), Online Reviews (for Google and Facebook review management), Customer Surveys (encompassing NPS, CSAT, and CES survey types), and User Generated Video Platform (for collecting UGC videos for marketing use). These core products are supported by integrated features including Custom Form Builder (with standard and advanced field types), Sequences (automated email/SMS messaging), Customer Sentiment tracking (Promoter/Passive/Detractor classification), Contacts management, Locations & Users management, Video Editor, Video Automations, embeddable Widgets for display, Advanced Landing Pages, and Reports/analytics. The platform serves over 10,000 organizations and is headquartered near Lansing, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Testimonials All-in-one video testimonial software that lets businesses collect and share authentic video praise from customers to build trust and drive sales, with Boast-hosted or embeddable forms, mobile-friendly camera-enabled recording, automated follow-up sequences, and ad-free hosting plus embeddable widgets.
• Online Reviews Online review management software for automatically collecting and managing customer reviews on key sites such as Google and Facebook, with review-link generation and management built into forms and sequences.
• Customer Surveys Customer survey software supporting industry-standard methodologies including NPS (Net Promoter Score), CSAT (Customer Satisfaction), and CES (Customer Effort Score), with customizable forms and sentiment-based conditional fields.
• User Generated Video Platform A platform for requesting, collecting, organizing, and sharing user-generated (UGC) video content that customers and communities can submit for use in advertisements and on social channels, supported by video editor, video automations, and Zapier-based distribution.
• NPS Surveys Net Promoter Score (NPS) survey tool within the Customer Surveys product for measuring customer loyalty and using likelihood-to-recommend to predict business growth.
• CSAT Surveys Customer Satisfaction (CSAT) survey tool within the Customer Surveys product for measuring satisfaction with specific customer interactions or overall experience.
• CES Surveys Customer Effort Score (CES) survey tool within the Customer Surveys product for measuring ease of customer interactions and identifying friction points in the customer journey.

Quantifiable outcome

• 62% more revenue when using customer testimonials regularly (from Strategic Factory study cited on site)
• +3 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature11 records

Partnerships

One partnership is on record.

• ZapiercoreTechnology or IntegrationZapier integration enables connecting Boast with other systems and tools customers use. Allows for automated workflows and extending Boast functionality to additional channels and platforms. Integration enables JSON API feeds and connecting testimonial data with other marketing and sales tools.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yotpo: Yotpo is a leading e-commerce reviews, ratings, UGC, and SMS marketing platform. It is directly comparable to Boast because both provide customer review collection and user-generated content tooling, though Yotpo focuses more on e-commerce and operates at much larger scale.
• Trustpilot: Trustpilot operates a global consumer review platform that helps businesses collect and showcase verified reviews. It overlaps with Boast's online review management product and shares a similar SMB-to-enterprise GTM.
• Birdeye: Birdeye is a customer experience and reputation management platform for multi-location businesses, offering review generation, surveys, listings, and messaging. It is directly comparable to Boast's multi-location, reviews, and survey offering.
• VideoPeel: VideoPeel is a video testimonial and UGC collection platform that enables businesses to capture, manage, and share customer videos. It competes directly with Boast's video testimonial core product.
• Senja: Senja is a testimonial collection and display tool targeting creators, coaches, and small businesses. It overlaps closely with Boast's Creators & Consultants and SMB segments.
• Vocal Video: Vocal Video is a video testimonial software focused on helping marketers collect and publish customer videos via forms and embeds. It is highly comparable to Boast's video testimonial workflow and form-builder approach.
• Testimonial.to: Testimonial.to is a lightweight testimonial collection and display tool for collecting text and video testimonials via shareable links. It competes with Boast in the SMB and creator segments.
• Bonjoro: Bonjoro is a personalized video messaging platform used for customer onboarding, sales follow-ups, and testimonial collection. It overlaps with Boast's video testimonial and customer success use cases.

Emerging players

• Delighted: Delighted is a customer feedback platform specializing in NPS, CSAT, CES, and 5-star surveys. It overlaps with Boast's customer survey modules and serves a similar SMB-to-mid-market base.

Broad incumbents

• Wootric (InMoment): Wootric, now part of InMoment, provides enterprise customer experience and feedback management including NPS and sentiment analysis. It competes with Boast's survey and customer sentiment tracking capabilities but operates at enterprise scale as part of a broader CX suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getboast
• YouTubeyoutube.com/channel/UCgL2aWXuek-4ehBk1HIceQA
• Facebookfacebook.com/getboast
• LinkedInlinkedin.com/company/5055187
• Instagraminstagram.com/getboast

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boast