Bonjoro
Bonjoro is a personalized video messaging platform founded in 2017 that enables SMBs and individual creators to send CRM-triggered, human-recorded video greetings to leads and customers, serving over 50,000 businesses via a freemium-to-paid subscription model.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bonjoro does
Bonjoro is a personalized video messaging platform that enables businesses to send CRM-triggered, human-recorded video greetings to leads and customers at key moments such as signup, purchase, and onboarding. Founded in 2017 and legally domiciled in Australia as Bonjoro Pty Ltd (registered office in Matcham, NSW), the company operates a distributed workforce across Sydney, Los Angeles, London, Cape Town, and Manila. Its product suite comprises three core lines — Video Messaging (the original product), Testimonials (launched in 2022 for collecting and publishing customer video and text testimonials), and Screen Recording — plus a free GIF Signature Maker tool. Underlying capabilities include web and mobile recording, branded templates with CTAs, group/roll-up videos, and native integrations with HubSpot, ActiveCampaign, Mailchimp, Shopify, Zapier, Intercom, Kit, and Patreon.
The company targets a horizontal mix of SMB segments including coaches and consultants, e-commerce sellers, non-profits, SaaS teams, universities, and internal sales and customer success teams. Reported platform metrics include 68% average video open rates, 49% watch rates, and 23% response rates, with a stated customer base of 50,000+ businesses and over 100,000 users who have sent a Bonjoro video.
Bonjoro monetizes through a freemium-to-paid subscription model. The free plan offers unlimited video sends with no credit card required, while paid tiers (entry, professional, and a Growth plan at $399/month with the first seat at $79 and additional seats at $19 on annual billing) unlock advanced features. Go-to-market is predominantly product-led growth via self-serve onboarding with a complementary enterprise sales motion for custom pricing. The company has been bootstrapped since a 2018 seed round led by Tidal Ventures with participation from EVP, and it was named a Rising Star in FeaturedCustomers' Winter 2026 Enterprise Video Platforms Customer Success Report.
Bonjoro firmographics
Firmographics- Name
- Bonjoro
- Legal name
- Bonjoro Pty Ltd
- Website
- https://bonjoro.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bonjoro is a personalized video messaging platform founded in 2017 that enables SMBs and individual creators to send CRM-triggered, human-recorded video greetings to leads and customers, serving over 50,000 businesses via a freemium-to-paid subscription model.
- Ownership category
- akta.pro rank
Bonjoro industry classification
Industry- Product category
- Video Engagement Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Voice Calling (VoIP) Apps (BPAMACAC)
- akta.pro secondary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where Bonjoro is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Bonjoro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Video Messaging: Tiered subscription model for video messaging platform ranging from free to $399/month. The free plan offers unlimited video sends with basic features, while paid tiers unlock advanced features.
- Subscription - Testimonials: Separate subscription tiers for the Testimonials product to collect, manage and publish customer testimonials
- Freemium: Free plan available with unlimited videos and no credit card required. Users upgrade to paid plans for advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with unlimited videos |
| Subscription | Monthly | Entry-level paid tier |
| Subscription | Monthly | Professional tier |
| Subscription | Annual | Growth plan at $399/month |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Bonjoro product offering
Product offeringCore offering
Bonjoro is a Video Engagement Platform that enables businesses and individuals to send personalized, human-recorded video messages to leads and customers at key moments in the customer journey. The platform supports CRM-triggered video workflows, one-to-one and group videos, custom templates with branding and CTAs, and screen recording for customer education. It also offers a separate Testimonials product for collecting, managing, and publishing customer video and text testimonials on websites, plus a free GIF Signature Maker tool for email signatures.
Product overview
Bonjoro is a Video Engagement Platform consisting of three integrated product lines: Video Messaging (the core platform for sending CRM-triggered, human-recorded personalized video greetings to convert leads and delight customers), Testimonials (a dedicated product for collecting, managing, and publishing customer video and text testimonials), and Screen Recording (for creating educational walkthrough videos). All three products share Bonjoro's CRM integration infrastructure and unified contact management, allowing users to send video messages, capture testimonials, and record screens within a single platform. The company also offers a free GIF Signature Maker tool. As of 2026, Bonjoro serves over 50,000 businesses with reported average open rates of 68% and response rates of 23%.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Messaging The core platform enabling sales reps and customer success teams to send CRM-triggered, human-recorded personalized video greetings to leads and customers. Supports one-to-one videos, group videos (roll-ups), custom templates with branding, CTAs, and desktop/mobile recording.
- Bonjoro Testimonials A dedicated product launched in 2022 for collecting, managing, and publishing customer video and text testimonials. Enables effortless gathering of social proof via shareable links and beautiful website embeds.
- Screen Recording Screen recording tool for educating customers along their journey, enabling walkthroughs and educational video content.
- GIF Signature Maker Free tool for creating GIF signatures to embed in emails, helping users stand out in the inbox.
Quantifiable outcome
- 68% average open rate for Bonjoro videos (vs. typical email open rates of 20-30%)
- +3 more outcomes
Companies that use Bonjoro
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
Bonjoro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Bonjoro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ActiveCampaigncoreNative integration with ActiveCampaign enabling automated video task creation based on events and tags inside ActiveCampaign accounts
- HubSpotcoreNative HubSpot integration allowing automated video workflows triggered by CRM events
- ShopifycoreFirst customer appreciation app in Shopify App Store, enabling e-commerce sellers to send thank-you videos after purchase
- MailchimpcoreNative Mailchimp integration for sending personalized videos when contacts subscribe to mailing lists
- Kit (ConvertKit)coreNative integration with Kit (formerly ConvertKit) for creator-focused email automation
- ZapiercoreZapier integration enabling automated workflows connecting Bonjoro with thousands of other applications
- IntercomcoreAvailable on Intercom App Store for Sales and Customer Success teams to supercharge conversations with personal video
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Bonjoro competitors and assessment
Company assessmentDirect peers
- BombBomb: BombBomb offers one-to-one video email and recording for sales and customer relationships, with native CRM integrations. It targets the same use case (personalized outbound video) as Bonjoro and competes head-to-head for SMB and mid-market sales teams.
- Sendspark: Sendspark enables personalized video emails and screen recordings for sales prospecting, with shared video pages and tracking. It competes with Bonjoro in the same video-for-sales-engagement category.
- Loom: Loom is an async video recording and screen capture tool widely used for sales, CS, and internal communication. While broader than Bonjoro, it overlaps heavily in personalized video messaging for customer-facing teams and increasingly targets Bonjoro's sales enablement use cases.
- Hippo Video: Hippo Video is a personalized video creation and distribution platform with AI-assisted features for sales, marketing, and customer support. It competes directly with Bonjoro in CRM-triggered one-to-one video outreach.
- Vidyard: Vidyard is a video messaging and hosting platform built for sales, marketing, and customer communication teams. It directly competes with Bonjoro in personalized video for outreach, with overlapping CRM integrations and a similar self-serve SMB-plus-enterprise motion.
- Dubb: Dubb is a video marketing and sales platform that lets users record, send, and track personalized video messages. It targets the same use cases as Bonjoro (sales follow-ups, customer onboarding, relationship building).
- Covideo: Covideo provides video email and recording tools tailored to small businesses and sales teams. It directly overlaps Bonjoro in creating personalized customer-facing video messages, particularly for service-based SMBs.
Emerging players
- Tavus: Tavus builds AI-generated personalized video at scale, enabling one video to render into thousands of personalized variants. It overlaps with Bonjoro's personalized video category but via AI rather than human recording, representing an emerging alternative model.
- Idomoo: Idomoo is a personalized video platform focused on enterprise-grade, data-driven video generation for customer engagement. It overlaps with Bonjoro in customer-communication video but targets larger enterprises with automated, rather than human-recorded, personalization.
Broad incumbents
- Wistia: Wistia is a broader video hosting, marketing, and analytics platform with growing sales engagement features. While primarily a video marketing platform, it increasingly overlaps with Bonjoro in video-for-business-communication use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bonjoro social profiles
Digital presenceBonjoro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonjoro leadership team
Management profileNumber of profiles
Profiles4 records
Bonjoro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonjoro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonjoro
What does Bonjoro do?
Bonjoro is a Video Engagement Platform that enables businesses and individuals to send personalized, human-recorded video messages to leads and customers at key moments in the customer journey. The platform supports CRM-triggered video workflows, one-to-one and group videos, custom templates with branding and CTAs, and screen recording for customer education. It also offers a separate Testimonials product for collecting, managing, and publishing customer video and text testimonials on websites, plus a free GIF Signature Maker tool for email signatures.
Is Bonjoro a public or private company?
Bonjoro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bonjoro founded?
Bonjoro was founded in 2017. It employs 11 to 50 people.
Where is Bonjoro based?
Bonjoro is headquartered in Sydney, Australia, in the Oceania region.
How does Bonjoro make money?
Three revenue lines are on record. Subscription - Video Messaging is the primary driver. The others are subscription - Testimonials and freemium.
Who are Bonjoro's main competitors?
Direct peers on record are BombBomb, Sendspark, Loom, Hippo Video, Vidyard, Dubb and Covideo. Emerging players are Tavus and Idomoo. Wistia is listed as a broad incumbent.
Does Bonjoro have an API?
No public API is recorded for Bonjoro.
What industry is Bonjoro in?
Bonjoro's product category is Video Engagement Platform. Its primary akta.pro industry code is BPAMACAC, Voice Calling (VoIP) Apps, with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 51621 and its SIC code is 7372.