VideoPeel
VideoPeel is an enterprise SaaS platform that enables companies to remotely capture, AI-analyze, and publish customer video testimonials, user-generated content, and video interviews via link-based collection without apps or logins. It serves enterprises, mid-market, and SMBs across recruiting, marketing, research, HR, and support functions.
- Company typePrivate
- Founded2015
- HeadquartersLehi, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What VideoPeel does
VideoPeel (legally Product Peel, Inc.) is an enterprise SaaS platform headquartered in Lehi, Utah that enables organizations to remotely capture, AI-analyze, and publish video content at scale. Founded in 2015, the company operates a no-app, no-login video collection architecture where respondents record via a simple link on any desktop, laptop, or mobile device. The platform supports a broad set of use cases including asynchronous video interviews for recruiting, video surveys for consumer and market research, user-generated content and testimonial collection, employee engagement, customer support, video inspections, HR investigations, video polling, and voice-of-the-customer programs. Supporting features include AI-driven sentiment/emotion/summarization analysis, automatic transcription and translation across 10+ languages, multiple caption styles, an automated rewards system for gift card incentives, customizable video libraries, and embeddable publishing widgets (Video Carousel, Wall of Love, Share Pages). The product surface is extended through a library of 50+ campaign templates and Zapier-mediated integrations with Salesforce, HubSpot, Slack, Google Drive, MailChimp, and Airtable.
The business is monetized through three primary mechanisms: tiered SaaS subscriptions (Pro, Premium, and a custom-priced Enterprise tier) with a 7-day free trial; transaction fees applied on top of Automated Rewards gift card values ($25-$500 per submission); and commissions paid to affiliates recruited through PartnerStack and FirstPromoter on paid subscriptions. Go-to-market is hybrid — direct enterprise field sales via HubSpot-scheduled demos, self-serve PLG signup for SMB and individual users, and a channel partner affiliate program for mid-market. The company claims 10,000+ companies as customers and publicizes enterprise relationships with Disney, Hewlett Packard, biBerk Insurance, Alcon Pharmaceuticals, Byte, Protalus, Itzy Ritzy, a global talent firm, and a State HUD Agency. The company has raised $1.5M in disclosed funding (a 2020 seed round led by Active Capital with eonCapital and Next Coast Ventures, plus an earlier Techstars accelerator participation in January 2020) and operates with 1-10 employees, suggesting a capital-efficient operating model.
VideoPeel firmographics
Firmographics- Name
- VideoPeel
- Legal name
- Product Peel, Inc.
- Website
- https://videopeel.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VideoPeel is an enterprise SaaS platform that enables companies to remotely capture, AI-analyze, and publish customer video testimonials, user-generated content, and video interviews via link-based collection without apps or logins. It serves enterprises, mid-market, and SMBs across recruiting, marketing, research, HR, and support functions.
- Ownership category
- akta.pro rank
VideoPeel industry classification
Industry- Product category
- Video Interview & UGC Intelligence Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Video Understanding & Content Moderation (HDAAAEAF)
Keywords
Where VideoPeel is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VideoPeel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: VideoPeel generates revenue through subscription plans with three main tiers: Pro, Premium, and Enterprise (custom). Plans include video survey creation, video interviews, UGC collection, automated rewards, and publishing tools. The platform offers 7-day free trials for new users.
- Affiliate Program: VideoPeel operates an affiliate program through PartnerStack/FirstPromoter that pays commissions on new Pro, Premium, and Enterprise subscriptions. First payout is made 30 days after the individual becomes a client.
- Automated Rewards Transaction Fees: VideoPeel charges a small transaction fee in addition to the gift card value when Automated Rewards are sent to respondents after campaign approval. Reward amounts range from $25-$500 per submission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - Standard subscription for small to mid-market users |
| Subscription | Monthly | Premium Plan - Enhanced features for growing businesses |
| Subscription | Multi-year contract | Enterprise Plan - Custom solution for large organizations |
| Freemium | Pay-as-you-go | 7-Day Free Trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
VideoPeel product offering
Product offeringCore offering
VideoPeel provides an enterprise SaaS platform that lets organizations remotely collect, analyze, and publish authentic video content from customers, candidates, employees, and consumers through a simple link, with no app downloads, logins, or scheduling required. The platform supports video interviews, video surveys, user-generated content collection, video inspections, video investigations, and voice-of-the-customer programs, augmented by VideoPeel AI for transcription, sentiment, and emotion analysis, and integrated publishing tools such as video libraries, carousels, and share pages.
Product overview
VideoPeel is an Enterprise Video Interview & UGC Intelligence Platform that operates as a unified platform combining video collection, analysis, and publishing tools. The core offerings include Video Interviews for recruiting and candidate assessment, Video Surveys for qualitative research, and User Generated Content (UGC) Collection for video testimonials and reviews. Supporting modules include VideoPeel AI for automated analysis (sentiment, emotions, summarization), Video Transcription and Translation for multilingual captioning, Automated Rewards for incentive management, and publishing tools (Video Library, Video Carousel, Video Wall of Love, Video Share Pages). The platform offers 50+ campaign templates and integrates via Zapier with CRM systems (Salesforce, HubSpot), communication tools (Slack), and data platforms (Google Drive, Airtable). Key use cases span recruiting, content creation, consumer research, employee engagement, customer support, and video inspections.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Interviews Asynchronous video interview solution that enables HR and recruiting teams to collect candidate video responses at scale without scheduling live interviews, supporting skills assessments, video check-ins, employee surveys, and video referrals.
- Video Surveys Video survey tool that lets organizations collect qualitative video responses from customers, employees, or research participants at scale, supported by 50+ ready-made campaign templates.
- User Generated Content (UGC) Collection Platform for collecting video testimonials, video reviews, and user-generated content from customers for marketing, social proof, challenges, contests, and giveaways.
- Video Inspections Remote video inspection solution that automates inspections through video capture and analysis, used for housing units, warranty verification, property assessments, and remote facility checks.
- Video Investigations HR video investigation tool for conducting confidential HR investigations, witness statements, evidence collection, and legal documentation with proper chain of custody.
- Employee Engagement Video survey and testimonial collection tool for employee feedback, check-ins, video journals, assignments, assessments, celebrations, and recognition videos.
- VideoPeel Consumer Research / VideoPeel Audiences Consumer research panel and audience recruitment service that enables brands to send video surveys to a global consumer panel or recruit targeted participants by demographics, company, industry, occupation, or title.
- Video Customer Support Video-based customer support product that allows customers to submit videos describing their concerns, used for refunds, product registrations, virtual consultations, and estimate requests.
- Video Polling Video polling feature that allows organizations to conduct polls using video content to enhance engagement beyond traditional click-based polling.
- Voice of the Customer / Customer Council Customer feedback program that enables brands to build their own Customer Council for ongoing video feedback, brand advocacy, community building, and customer advisory boards.
- VideoPeel Platform Core enterprise video interview and UGC intelligence platform that unifies video collection, AI-powered analysis, transcription, translation, publishing, and integrations across recruiting, marketing, research, support, and inspection use cases.
Quantifiable outcome
- 25% average video submission conversion rate for active campaigns (up from 17% previous year)
- +4 more outcomes
Companies that use VideoPeel
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles5 records
VideoPeel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature9 records
VideoPeel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ZapiercoreZapier integration allows VideoPeel to connect with thousands of applications including CRM systems, email platforms, and communication tools. Users can automate workflows when new campaign submissions are received, such as creating Salesforce leads, sending Slack notifications, or updating Google Sheets.
- YouTube (Google)coreVideoPeel uses YouTube API Services for video hosting and playback functionality. Videos collected can be published to YouTube channels for wider distribution.
- PartnerStack / FirstPromotercoreVideoPeel's affiliate program operates through PartnerStack and FirstPromoter platforms, enabling partners to earn commissions on new customer subscriptions.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
VideoPeel competitors and assessment
Company assessmentDirect peers
- BombBomb: BombBomb is a video email and messaging tool for sales and customer relationship teams. It overlaps with VideoPeel on enterprise video collection for outreach, customer success, and testimonial-style content from real customers.
- Testimonial.to: Testimonial.to is a lightweight video and text testimonial collection tool with embeddable widgets. It competes directly with VideoPeel's testimonial, review, and Video Wall of Love publishing workflows at the SMB and mid-market tiers.
- Vidyard: Vidyard is a video messaging and hosting platform for sales, marketing, and customer communications. It directly overlaps with VideoPeel's enterprise use cases around video testimonials, sales outreach, and customer engagement video at scale.
- Sendspark: Sendspark is a video messaging platform for sales and customer success teams, including async video emails and personalized outreach. It overlaps with VideoPeel on enterprise video collection for sales, recruiting, and customer engagement use cases.
- Vocal Video: Vocal Video is a purpose-built video testimonial collection and publishing platform. It competes head-to-head with VideoPeel's testimonial, review, and UGC workflows, with similar embeddable galleries and campaign-style collection.
- Loom: Loom is an asynchronous video messaging platform widely adopted by enterprises for internal comms, recruiting, and customer-facing video. Its async video interview and HR use cases overlap directly with VideoPeel's recruiting and employee engagement modules.
Broad incumbents
- Wistia: Wistia is a video hosting and marketing platform serving businesses with hosting, analytics, and lead-generation tooling. It competes for the marketing-video and UGC-adjacent use cases that VideoPeel targets with its video library, carousel, and share-page features.
- Vimeo: Vimeo is an established video hosting, OTT, and creator SaaS platform. Its enterprise video hosting, OTT, and AI-powered tools overlap with VideoPeel's broader hosting, publishing, and transcription/translation capabilities.
- UserTesting: UserTesting is an established human insight platform that connects enterprises with consumers for video-based research and feedback. It competes with VideoPeel Audiences and the consumer-research use case, but at much larger scale and price points.
Emerging players
- Dovetail: Dovetail is a customer research and insights platform that ingests interviews, surveys, and qualitative feedback. It intersects with VideoPeel's consumer-research and AI-analysis workflows as a destination for video-driven qualitative insight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VideoPeel social profiles
Digital presenceVideoPeel compliance and trust
Trust signalCompliance6 records
VideoPeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
VideoPeel leadership team
Management profileNumber of profiles
Profiles2 records
VideoPeel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VideoPeel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VideoPeel
What does VideoPeel do?
VideoPeel provides an enterprise SaaS platform that lets organizations remotely collect, analyze, and publish authentic video content from customers, candidates, employees, and consumers through a simple link, with no app downloads, logins, or scheduling required. The platform supports video interviews, video surveys, user-generated content collection, video inspections, video investigations, and voice-of-the-customer programs, augmented by VideoPeel AI for transcription, sentiment, and emotion analysis, and integrated publishing tools such as video libraries, carousels, and share pages.
Is VideoPeel a public or private company?
VideoPeel is a private company. It is classified as venture growth investor backed and is currently operating.
When was VideoPeel founded?
VideoPeel was founded in 2015. It employs 1 to 10 people.
Where is VideoPeel based?
VideoPeel is headquartered in Lehi, United States, in the North America region.
How does VideoPeel make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Program and automated Rewards Transaction Fees.
Who are VideoPeel's main competitors?
Direct peers on record are BombBomb, Testimonial.to, Vidyard, Sendspark, Vocal Video and Loom. Broad incumbents are Wistia, Vimeo and UserTesting. Dovetail is listed as an emerging player.
Does VideoPeel have an API?
Yes. VideoPeel offers an API that allows integration with third-party applications. An API Key is required for integration and can be found in the Settings page of the VideoPeel application. The API supports triggering on 'New Campaign Submission' events, enabling automation workflows with connected applications.
What industry is VideoPeel in?
VideoPeel's product category is Video Interview & UGC Intelligence Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of HDAAAEAF, Video Understanding & Content Moderation. Its NAICS code is 516210 and its SIC code is 7370.