Global Social Media Marketing

What Global Social Media Marketing does

Global Social Media Marketing (GSMM), operating as Global Social Media Marketing, LLC, is a privately held, founder-owned full-service digital marketing agency and education technology company headquartered in Denver, Colorado. Founded in 2018 by CEO Benjamin Kepner after a freelance start, the firm employs 1-10 people and delivers a broad service portfolio spanning Google Ads management, paid social advertising, YouTube advertising, SEO, email marketing, marketing automation, WordPress website development, Google Analytics 4 setup, video production, and GoHighLevel CRM implementation. Its customer base ranges from enterprise brands (Otterbox, Coca-Cola, NFL cited as case studies) to SMB clients, with a dedicated vertical specialization in roofing lead generation offering guaranteed deliverables across 36 states. Core technology stack centers on GoHighLevel as the operating system for sales, marketing, and CRM, supplemented by HeyGen AI for video production, Elementor Pro for WordPress sites, and various analytics and tracking integrations.

GSMM generates revenue through four streams: monthly digital marketing retainers (initial 4-month terms), hourly consulting at $80/hr, fixed-fee projects such as $1,500 sales funnel builds, and one-time course licenses including a $297 YouTube Ads Marketing Course sold via its own e-commerce platform. Go-to-market is consultative sales-led, with free CEO-led consultation calls producing customized proposals. The company has cultivated partnerships with Google (Google Partner), ManyChat, and GoHighLevel (six-plus year affiliate relationship), and has accumulated industry credentials including 50Pros Top Leadership 2025, RankWatch Top Digital Marketing Agency in Colorado, and a ManyChat Partner designation. Cumulative client impact claimed includes management of $15M+ in advertising budgets, 100+ YouTube ads clients served, 1.7M YouTube video views, and 6,000+ conversions.

Strategically, GSMM has been layering productized offerings (courses, fixed-fee funnels, specialized roofing packages) on top of custom agency services to diversify revenue and improve margin scalability. The firm has adopted AI tools including HeyGen generative video and GoHighLevel's native AI features (Content AI, Conversation AI, Voice AI) to enhance production efficiency, though it does not develop proprietary AI models. There is no disclosed external funding, no M&A activity, and the company remains wholly founder-owned.

Name

Global Social Media Marketing

Legal name

Global Social Media Marketing, LLC

Website

https://globalsocialmediamarketing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Social Media Marketing (GSMM) is a founder-owned, Denver-based full-service digital marketing agency and education technology company serving SMBs and enterprise brands with Google Ads, paid social, SEO, video production, GoHighLevel CRM services, and online marketing courses.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Digital marketing services
• Paid advertising management
• Search engine optimization
• Marketing automation services
• Social media advertising

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing advertising services (Google Ads, YouTube Ads, Facebook Ads), SEO, Email Marketing, Marketing Automation, and Web Development. Revenue generated through monthly retainers and project-based contracts.
2. Hourly Consulting: Hourly consulting services at $80/hr for clients preferring flexibility over retainer arrangements. Also offers sales funnel setup at $1,500 one-time.
3. Educational Courses: Online marketing courses sold as digital products. YouTube Ads Course priced at $297. Provides education technology training for marketing professionals and business owners.
4. Sponsored/Guest Posts: Guest posting and sponsored content services with three pricing tiers starting at $80 per post. Includes do-follow backlinks, author bio, and distribution across social handles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Global Social Media Marketing (GSMM) is a full-service digital marketing agency that provides Google Ads management, paid social advertising, SEO, email marketing, video production, GoHighLevel CRM setup and management, WordPress website development, and marketing automation services to businesses. The company also operates an education technology arm selling online marketing courses (notably a YouTube Ads course) and runs a specialized roofing lead-generation service using YouTube advertising.

Product overview

Global Social Media Marketing (GSMM) is a full-service digital marketing agency and education technology company offering a comprehensive portfolio of services. The core offering consists of digital advertising services (Google Ads, Paid Social, YouTube Ads), SEO, email marketing, video production, WordPress development, and marketing automation. GSMM also provides specialized GoHighLevel CRM setup and management services, leveraging the HighLevel platform for their clients' sales and marketing operations. On the education side, they offer online courses including a YouTube Ads Marketing Course. Additionally, GSMM has developed a specialized roofing leads generation service targeting specific industries. The company uses AI-powered tools including HeyGen for video production and HighLevel's built-in AI features for content generation, automation, and customer interaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Services Data-driven Google advertising campaigns including search ads, display ads, and performance max campaigns for businesses seeking to reach target audiences and maximize ROI.
• Paid Social Ad Services Targeted advertising on social media platforms including Facebook, Instagram, and LinkedIn to connect with ideal audiences based on demographics and interests.
• GoHighLevel Setup & Management Expert setup, automation, optimization, and ongoing management of GoHighLevel CRM accounts including sales funnels, landing pages, and marketing automation configuration.
• Marketing Automation Services Streamlined marketing processes using advanced automation solutions to boost productivity and reduce manual work across multiple accounts.
• SEO Services Search engine optimization to enhance online visibility and attract organic traffic through expert strategies and techniques.
• Google Analytics 4 Setup and Management Expert Google Analytics 4 implementation and ongoing management to gain deeper insights into audience behavior and campaign performance.
• WordPress Website Development Website development from scratch or enhancement of existing sites, focused on security, being updated, and optimization for performance.
• Email Marketing Personalized, automated email campaigns to keep customers engaged and drive conversions through targeted communication.
• Video Production High-quality video production services using AI tools to create engaging content that resonates with target audiences.
• YouTube Ads Marketing Course Online course teaching how to run profitable YouTube ads, including frameworks, case studies, and strategy calls. Designed for marketing professionals, business owners, and students.
• Roofing Leads Generation Exclusive roofing leads generation service using YouTube ads that guarantees 100 statewide leads in 4 months for roofing companies across 36 US states, with designated account managers and storm-based campaign management.

Quantifiable outcome

• Managed over $15 million advertising budget for clients
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner providing Google Ads services including search, display, YouTube advertising. Uses Google Analytics 4 and Google Tag Manager for tracking and data analysis.
• ManyChatcoreTechnology or IntegrationOfficial ManyChat partner for marketing automation and chatbot services. Collects leads via partnership directories.
• GoHighLevelcoreTechnology or Integration6+ years of using GoHighLevel as primary CRM and sales/marketing solution. HighLevel affiliate partner receiving referral payments. Uses the Unlimited Plan at $297/month for agency operations and client management.
• ElementorcoreTechnology or IntegrationUses Elementor Pro since website launch for drag-and-drop WordPress website building and design. Migrated from free to Pro version for advanced features.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital agency offering web design, SEO, PPC, social media, and video production. Comparable service portfolio and SMB/mid-market focus.
• Disruptive Advertising: Full-service digital marketing agency specializing in paid media (Google, Facebook, YouTube), SEO, and lifecycle marketing for mid-market and enterprise clients. Directly comparable service mix and target customer profile to GSMM.
• WebFX: Full-service digital marketing agency offering SEO, PPC, social media advertising, web design, and marketing automation. Competes with GSMM across the same SMB and mid-market segments with similar channel breadth.
• Ignite Visibility: Full-service digital marketing agency focused on SEO, paid media, social media, and email marketing. Competes for the same mid-market and enterprise digital advertising budgets as GSMM.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media advertising. Directly comparable SMB focus and integrated service portfolio.
• LYFE Marketing: Digital marketing agency specializing in social media advertising, PPC, and SEO for small and mid-sized businesses. Closely overlaps GSMM's SMB customer base and core paid social/SEM services.
• KlientBoost: Performance marketing agency focused on PPC, paid social, and conversion rate optimization with a strong specialization ethos. Comparable to GSMM's paid media and funnel-building orientation.
• Power Digital Marketing: Full-service digital marketing agency offering paid media, SEO, content, and analytics to mid-market and enterprise clients. Comparable size and channel mix to GSMM with stronger mid-market positioning.
• HigherVisibility: Digital marketing agency offering SEO, paid search, social media advertising, and web design. Comparable full-service mix targeting similar mid-market and SMB segments.

Others

• GoHighLevel: All-in-one sales, marketing, and CRM platform that GSMM both uses as core technology and resells setup services for. Closely tied ecosystem partner/dependency rather than direct competitor, but a comparable SMB-focused marketing automation platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/globalsomemktg
• YouTubeyoutube.com/channel/UCUFHPxOdu9AMFzWZRrIA9mQ
• Facebookfacebook.com/GlobalSocialMediaMarketing
• LinkedInlinkedin.com/company/globalsocialmediamarketing
• Instagraminstagram.com/globalsocialmediamarketing
• Pinterestpinterest.com/globalsocialmediamarketing
• TikToktiktok.com/@globalsocialmediamarktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Social Media Marketing