Nexetic
Nexetic is a Finnish cloud backup provider offering automated, EU-hosted backup and recovery for Microsoft 365 and Entra ID to 5,000+ SMBs, enterprises, and public sector organizations across Europe via direct sales, Azure Marketplace, and 500+ channel partners.
- Company typePrivate
- Founded2008
- HeadquartersEspoo, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nexetic does
Nexetic Oy is a Finnish cloud data backup provider founded in 2008, headquartered in Espoo with a regional office in Stockholm. The company focuses exclusively on protecting Microsoft cloud environments, offering two core products: Backup for Microsoft 365 (covering Exchange Online, SharePoint, OneDrive, Teams including private chats and channel posts, Planner, OneNote, and Lists) and Backup for Entra ID (covering 50+ object types including users, groups, conditional access policies, app registrations, and identity governance components). The 2024 launch of Europe's first dedicated Entra ID backup and a 2025 next-generation platform release reflect a sharpened strategic focus on identity-infrastructure protection in addition to broader M365 workloads.
The platform is built on a cloud-native serverless architecture with native Microsoft Graph integration, requiring no agents and enabling one-minute onboarding with automated twice-daily backups and point-in-time recovery. All backup data is stored exclusively within EU data centers (with country-specific options in Finland, Sweden, and Azure Dublin), and the solution is ISO 27001, SOC 2, and GDPR compliant. Nexetic serves 5,000+ organizations ranging from SMBs to enterprises with 50,000+ employees, alongside public sector buyers and a 500+ partner channel across Europe, accessed via direct sales, the Microsoft Azure Marketplace, and MSPs/ICT resellers.
Nexetic monetizes primarily through per-user subscriptions (€1.29/user/month for Entra ID and €2.99/user/month for M365 under 300 users) with custom enterprise pricing above 300 users, plus capacity-based usage pricing for public sector customers and bundle discounts when both products are purchased together. Distribution combines product-led growth (14-day free trial, no credit card required) with enterprise field sales and a channel-led model, with no public revenue or funding disclosures. Secondary legacy products (Google Workspace, Server Backup, Laptop Backup) are offered through separate portals but appear to be de-emphasized relative to the Microsoft-cloud focus.
Nexetic firmographics
Firmographics- Name
- Nexetic
- Legal name
- Nexetic Oy
- Website
- https://nexetic.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nexetic is a Finnish cloud backup provider offering automated, EU-hosted backup and recovery for Microsoft 365 and Entra ID to 5,000+ SMBs, enterprises, and public sector organizations across Europe via direct sales, Azure Marketplace, and 500+ channel partners.
- Ownership category
- akta.pro rank
Nexetic industry classification
Industry- Product category
- Cloud Backup Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
- akta.pro secondary industries
- Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Backup & Recovery Software (HDABAEAD), Cloud DR, Backup & Business Continuity (BPAEACAJ)
Keywords
Where Nexetic is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Nexetic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Per User: Recurring monthly or annual subscription priced per user. Includes full feature access. Volume discounts available for 300+ users. Annual billing typically offers better pricing.
- Capacity-Based Pricing: Storage-based pricing model for public sector organizations (schools, municipalities). Pay only for storage consumed, offering unbeatable value for organizations with variable user counts.
- Bundle Discounts: Combined Entra ID + Microsoft 365 backup packages at discounted rates compared to individual product purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entra ID Backup - Under 300 Users |
| Subscription | Multi-year contract | Entra ID Backup - 300+ Users |
| Subscription | Monthly | Microsoft 365 Backup - Under 300 Users |
| Subscription | Multi-year contract | Microsoft 365 Backup - 300+ Users |
| Usage-based | Pay-as-you-go | Public Sector Capacity-Based |
| Subscription | Multi-year contract | Bundle (Entra ID + M365) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Nexetic product offering
Product offeringCore offering
Nexetic provides cloud-native SaaS backup and recovery solutions for Microsoft 365 and Microsoft Entra ID environments. Its core products deliver automated twice-daily backups, point-in-time recovery, and disaster recovery across 50+ Entra ID object types and full M365 workloads including Exchange Online, SharePoint, OneDrive, Teams, Planner, OneNote, and Lists. All backup data is stored exclusively within EU data centers, addressing GDPR and data sovereignty requirements for European enterprises and public sector organizations.
Product overview
Nexetic is a cloud backup platform offering two primary SaaS products: Backup for Entra ID (identity protection for Microsoft Entra ID) and Backup for Microsoft 365 (full M365 workload protection). Both products are built on native Microsoft Graph integration, require no agents, and store all backup data exclusively in EU data centers. The platform follows a unified portal architecture — Entra ID Backup and Microsoft 365 Backup share the same Backup Portal and can be purchased individually or bundled. Nexetic also offers secondary products (Google Workspace, Server Backup, Laptop Backup) through separate login portals, representing legacy or adjacent offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Backup for Entra ID Automated backup and recovery solution for Microsoft Entra ID (identity and access management). Protects 50+ object types including users, groups, conditional access policies, app registrations, administrative units, and identity governance components. Supports point-in-time recovery and disaster recovery to a new tenant. Built for European enterprises and public sector organizations needing GDPR-compliant identity protection.
- Backup for Microsoft 365 Comprehensive backup and recovery solution for Microsoft 365 workloads including Exchange Online, SharePoint, OneDrive, Teams (including private chats and channel posts), Planner, OneNote, and Lists. Provides automated twice-daily backups, point-in-time recovery, and AES-256 encryption with EU-hosted storage. Built for organizations needing to protect Microsoft cloud productivity data.
- Google Workspace Backup Backup solution for Google Workspace data, available as a separate product with its own login portal. Extends Nexetic's cloud backup capabilities beyond Microsoft environments.
- Server Backup Enterprise server backup solution for protecting server environments. Available as a separate product with its own login portal.
- Laptop Backup Endpoint protection solution for laptops and workstations. Available as a separate product with its own login portal.
Quantifiable outcome
- 99.9% uptime guarantee
- +4 more outcomes
Companies that use Nexetic
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Nexetic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Nexetic partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ALSO Cloud MarketplacecoreJoined ACMP ALSO Cloud Marketplace in 2015, expanding reach across European channel partners. ALSO is a major European IT distributor providing cloud marketplace services.
- AdvaniaminorIcelandic IT services company and Nexetic reseller partner.
- ALSOminorEuropean IT distributor and Nexetic channel partner offering cloud marketplace access.
- AvokiminorFinnish IT services company and Nexetic reseller partner.
- CrayonminorGlobal technology services company and Nexetic reseller partner specializing in cloud and software services.
- InnofactorminorNordic Microsoft Dynamics and cloud solutions partner and Nexetic reseller.
- Joki ICTminorFinnish IT services company and Nexetic reseller partner.
- TieraminorFinnish IT services company and Nexetic reseller partner.
- VeranominorDutch IT services company and Nexetic reseller partner.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Nexetic competitors and assessment
Company assessmentDirect peers
- Veeam: Veeam is a leading data protection and backup vendor with strong Microsoft 365 backup capabilities (Veeam Backup for Microsoft 365). Direct competitor to Nexetic's core M365 backup product, serving similar enterprise and SMB customers with broader platform coverage across virtual, physical, and cloud workloads.
- AvePoint: AvePoint provides cloud-to-cloud backup specifically for Microsoft 365, Microsoft Entra ID, Dynamics 365, and Salesforce via its AvePoint Cloud Backup platform. Most direct competitor in the M365/Entra ID backup niche, with strong North American presence and larger enterprise customer base than Nexetic.
- Druva: Druva offers SaaS-based data protection for Microsoft 365, Salesforce, Google Workspace, and enterprise endpoints, delivered as 100% SaaS with cloud-native architecture. Directly comparable business model and target customer segments, with broader product coverage and significantly larger scale (~$300M+ ARR range, public valuations history).
- Keepit: Keepit is a Danish SaaS backup provider specializing in Microsoft 365, Entra ID, Google Workspace, and Salesforce backup with vendor-independent cloud architecture. Most comparable European-headquartered competitor with similar data sovereignty positioning and target customer segments in EU public sector and enterprise.
- OwnBackup: OwnBackup provides cloud-to-cloud backup and recovery for Salesforce and Microsoft 365, with similar point-product focus on SaaS application data protection. Comparable business model and ICP, though with deeper Salesforce heritage and different geographic mix.
Broad incumbents
- Rubrik: Rubrik is a public data security and backup incumbent offering comprehensive protection across enterprise data centers, cloud, and SaaS workloads including M365. Larger scope than Nexetic with enterprise-first GTM, recently expanded SaaS backup capabilities; competes at the high end of Nexetic's enterprise customer segment.
- Commvault: Commvault is a large enterprise data protection platform with M365 backup capabilities among broader hybrid cloud, virtual, and database backup offerings. Indirect overlap with Nexetic in the enterprise segment, but Commvault's portfolio breadth and incumbency in large enterprise data centers differentiates the position.
- Acronis: Acronis provides cyber protection combining backup, disaster recovery, and endpoint security with M365 and SaaS workload coverage. Broader portfolio than Nexetic with significant MSP channel presence; competes across both SMB and enterprise segments.
Regional players
- Hornetsecurity: Hornetsecurity is a German-headquartered email security and backup provider with M365 backup offerings and strong DACH market presence. Regional competitor in Europe with adjacent security product portfolio, frequently competing for the same European mid-market customers.
Emerging players
- HYCU: HYCU provides SaaS backup for Microsoft 365, Google Workspace, and enterprise applications with a focus on purpose-built cloud-native architecture. Comparable technology positioning (agentless, cloud-native) and similar ICP to Nexetic, though with broader global footprint and enterprise-first GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nexetic social profiles
Digital presenceNexetic compliance and trust
Trust signalCompliance3 records
Nexetic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nexetic leadership team
Management profileNumber of profiles
Profiles11 records
Nexetic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nexetic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nexetic
What does Nexetic do?
Nexetic provides cloud-native SaaS backup and recovery solutions for Microsoft 365 and Microsoft Entra ID environments. Its core products deliver automated twice-daily backups, point-in-time recovery, and disaster recovery across 50+ Entra ID object types and full M365 workloads including Exchange Online, SharePoint, OneDrive, Teams, Planner, OneNote, and Lists. All backup data is stored exclusively within EU data centers, addressing GDPR and data sovereignty requirements for European enterprises and public sector organizations.
Is Nexetic a public or private company?
Nexetic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nexetic founded?
Nexetic was founded in 2008. It employs 11 to 50 people.
Where is Nexetic based?
Nexetic is headquartered in Espoo, Finland, in the Europe region.
How does Nexetic make money?
Three revenue lines are on record. Subscription - Per User is the primary driver. The others are capacity-Based Pricing and bundle Discounts.
Who are Nexetic's main competitors?
Direct peers on record are Veeam, AvePoint, Druva, Keepit and OwnBackup. Broad incumbents are Rubrik, Commvault and Acronis. Hornetsecurity is listed as a regional player. HYCU is listed as an emerging player.
Does Nexetic have an API?
No public API is recorded for Nexetic.
What industry is Nexetic in?
Nexetic's product category is Cloud Backup Software. Its primary akta.pro industry code is HDABAIAB, Backup & Restore Platforms (Cloud Backup), with a secondary code of HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup). Its NAICS code is 51821 and its SIC code is 7372.