Webosaurus
Webosaurus is a UK-based MarTech agency that runs customer acquisition campaigns for brands through two proprietary platforms — Webolytics (advertising analytics) and Webonet (lead generation) — supported by an affiliate publisher network and CPL/CPA billing across EdTech, FinTech, and consumer verticals.
- Company typePrivate
- Founded2015
- HeadquartersRuislip, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Webosaurus does
Webosaurus is a UK-based customer acquisition-focused MarTech agency operating under the legal entity Webosaurus Limited, registered in England and Wales. The company serves brands and advertisers seeking digital transformation and growth through online marketing, working across verticals including EdTech, FinTech, food delivery, home services, and HR/career services. Its client roster includes Deliveroo, FutureLearn, Rated People, Global University Systems (GUS), TopCV, e-Careers, and Brunel University, alongside an active portfolio of 16+ documented lead generation and MarTech deployment campaigns.
The company's core technology stack consists of two proprietary platforms: Webolytics, an advertising analytics and tracking platform that monitors return on advertising spend, integrates natively with Salesforce, HubSpot, Zoho, Zapier, and Stripe, and offers real-time campaign performance dashboards; and Webonet, an online lead generation service providing landing page design, banner creative, email marketing, conversion tracking, and lead verification. Together these platforms form the infrastructure underlying a two-sided affiliate network that connects publishers and partners with advertisers, billed on Cost per Lead (CPL) or Cost per Acquisition (CPA) performance-based models, supplemented by 12-month SaaS subscriptions for the Webolytics platform and broader professional services.
The business operates on three revenue streams: transaction-based affiliate fees (CPL/CPA), recurring SaaS subscriptions for Webolytics licensing, and professional services for end-to-end marketing campaigns. Go-to-market combines direct enterprise field sales with a channel/affiliate partner model and self-service platform access. The company is privately held, founder-led by CEO Rishi Kapoor, has 1-10 employees, and is GDPR-compliant. It has received regional industry recognition, including the European CEO of the Year 2025 and Most Innovative MarTech CEO 2024 awards from EU Business News. No external institutional funding, acquisitions, or public-company indicators are present in the available data.
Webosaurus firmographics
Firmographics- Name
- Webosaurus
- Legal name
- Webosaurus Limited
- Website
- https://webosaurus.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webosaurus is a UK-based MarTech agency that runs customer acquisition campaigns for brands through two proprietary platforms — Webolytics (advertising analytics) and Webonet (lead generation) — supported by an affiliate publisher network and CPL/CPA billing across EdTech, FinTech, and consumer verticals.
- Ownership category
- akta.pro rank
Webosaurus industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Media Buying Agencies (54183), Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
Keywords
Where Webosaurus is headquartered
LocationHeadquarters
- HQ city
- Ruislip
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Webosaurus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Marketing Fees (CPL/CPA): Revenue generated through affiliate marketing model where Webosaurus connects affiliates/publishers with advertisers. Affiliates are paid on Cost per Lead (CPL) or Cost per Acquisition (CPA) basis. The company takes a margin on campaign spend and lead/sales generation.
- SaaS Platform Subscription (Webolytics): 12-month SaaS license subscription for the Webolytics platform used by clients like Rated People and GUS to manage their affiliate programs more effectively. Provides access to tracking, analytics, and campaign management features.
- Professional Services: Fees for comprehensive marketing services including design and branding, technology solutions, data management, SEO, and lead generation campaigns delivered to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Cost per Lead (CPL) Campaign |
| Outcome Based/ Performance | Monthly | Cost per Acquisition (CPA) Campaign |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Webosaurus product offering
Product offeringCore offering
Webosaurus is a customer acquisition-focused MarTech agency that operates two proprietary platforms — Webolytics (advertising analytics SaaS) and Webonet (lead generation) — and delivers end-to-end performance marketing services including digital transformation, SEO, paid media management, lead generation, data management, branding, design, and technology solutions for brands and advertisers globally.
Product overview
Webosaurus operates as a MarTech agency offering two distinct core products: Webolytics (an advertising analytics platform) and Webonet (an online lead generation service). Webolytics serves as the proprietary tracking and analytics platform that integrates with CRM systems like Salesforce, Hubspot, and Zoho, as well as payment platforms like Stripe, to provide real-time campaign performance insights and ROAS tracking. Webonet provides end-to-end lead generation services including landing page design, banner/email creative, conversion tracking, and lead verification. Together, these products form a customer acquisition ecosystem where Webolytics handles analytics and attribution while Webonet manages the media buying and lead generation execution.
Differentiator
Problem solved
Functional benefit
Brands
- Webolytics: Next-generation advertising analytics platform designed to track return on advertising spend for performance marketers. Provides deep campaign performance insights and manages all media channels under one roof.
- Webonet
Products and services
- Webolytics
Quantifiable outcome
- 0% average platform rejection rate (claimed)
- +2 more outcomes
Companies that use Webosaurus
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Webosaurus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Webosaurus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and standard.
- SalesforcecoreNative integration partner for Webolytics analytics platform. Allows seamless data flow between Webolytics campaign tracking and Salesforce CRM for customer data management.
- HubSpotcoreNative integration partner for Webolytics. Enables integration with HubSpot's inbound marketing and sales platform for lead management and campaign analytics.
- ZohostandardNative integration partner for Webolytics. Provides connection to Zoho's suite of business applications including CRM and marketing automation.
- ZapierstandardNative integration partner enabling Webolytics to connect with thousands of third-party applications through Zapier's automation platform.
- StripestandardNative integration for payment processing and transaction tracking within Webolytics platform, particularly relevant for CPA campaigns and subscription billing.
- FinTech Specialist PlatformsstandardSpecialist app integrations for FinTech sector mentioned as part of Webolytics native integrations, targeting financial services clients.
- EdTech Specialist PlatformsstandardSpecialist app integrations for EdTech sector mentioned as part of Webolytics native integrations, targeting educational technology clients like FutureLearn.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Webosaurus competitors and assessment
Company assessmentDirect peers
- Croud: UK-headquartered digital marketing and performance agency combining proprietary tech with managed services across SEO, paid media, and programmatic. Highly comparable as a UK performance marketing agency with a tech-enabled service model serving enterprise clients.
- Brainlabs: UK-based digital media agency focused on performance marketing, paid search, programmatic, and SEO using proprietary analytics and bidding technology. Comparable as a UK performance marketing agency with proprietary analytics tooling and enterprise clients.
- Roast: UK performance marketing agency specializing in data-driven paid media, SEO, and conversion optimization for enterprise brands. Comparable as a UK performance/lead generation agency serving enterprise clients.
- Impact.com: Global partnership and affiliate management platform with fraud prevention, tracking, and CRM integrations. Comparable as a SaaS platform for affiliate programme management with native CRM integrations and fraud controls.
- Awin: Global affiliate marketing network connecting advertisers with publishers, offering tracking, reporting, and compliance tools. Comparable as an affiliate network/marketplace with tracking infrastructure serving enterprise advertisers.
- Wpromote: US-based digital marketing agency focused on performance media, SEO, and analytics with proprietary Polaris platform. Comparable as a performance marketing agency with proprietary analytics technology serving mid-market and enterprise clients.
Broad incumbents
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, analytics, and creative at large enterprise scale. Comparable as a broader incumbent offering many of the same performance marketing services.
- CJ Affiliate: One of the largest global affiliate marketing networks, owned by Publicis, offering tracking, reporting, and publisher recruitment at scale. Comparable as a broader incumbent affiliate platform serving enterprise advertisers.
- Merkle: Global performance marketing agency (part of Dentsu) offering analytics, CRM, and media services to enterprise clients. Comparable as a broad incumbent offering affiliate, lead generation, and analytics capabilities within a wider portfolio.
Emerging players
- PartnerStack: SaaS platform for managing partner and affiliate programmes with tracking, payouts, and CRM integrations. Comparable as a software-led affiliate/partnership platform, though more focused on B2B SaaS partnerships than EdTech/FinTech lead gen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Webosaurus social profiles
Digital presenceWebosaurus compliance and trust
Trust signalCompliance2 records
Webosaurus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webosaurus leadership team
Management profileNumber of profiles
Profiles1 record
Webosaurus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webosaurus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webosaurus
What does Webosaurus do?
Webosaurus is a customer acquisition-focused MarTech agency that operates two proprietary platforms — Webolytics (advertising analytics SaaS) and Webonet (lead generation) — and delivers end-to-end performance marketing services including digital transformation, SEO, paid media management, lead generation, data management, branding, design, and technology solutions for brands and advertisers globally.
Is Webosaurus a public or private company?
Webosaurus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webosaurus founded?
Webosaurus was founded in 2015. It employs 1 to 10 people.
Where is Webosaurus based?
Webosaurus is headquartered in Ruislip, United Kingdom, in the Europe region.
How does Webosaurus make money?
Three revenue lines are on record. Affiliate Marketing Fees (CPL/CPA) is the primary driver. The others are saaS Platform Subscription (Webolytics) and professional Services.
Who are Webosaurus's main competitors?
Direct peers on record are Croud, Brainlabs, Roast, Impact.com, Awin and Wpromote. Broad incumbents are Jellyfish, CJ Affiliate and Merkle. PartnerStack is listed as an emerging player.
Does Webosaurus have an API?
No public API is recorded for Webosaurus.
What industry is Webosaurus in?
Webosaurus's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse). Its NAICS code is 54183 and its SIC code is 7311.