Reporting Ninja

What Reporting Ninja does

Reporting Ninja is a SaaS marketing data aggregation and reporting platform that consolidates data from 16+ advertising and analytics sources (Google Ads, Meta Ads, LinkedIn, TikTok, YouTube, Pinterest, HubSpot, Mailchimp, and others) into unified dashboards, white-label client reports, and Looker Studio/Google Sheets outputs. The product surface is bundled into five integrated tools under a single subscription: a Custom Reports Platform (the core), Looker Studio connectors, a Google Sheets add-on, a REST API, and an MCP integration that exposes the data to AI assistants (Claude, ChatGPT) via natural-language queries.

The company is legally operated as Brainless Lab SL, a privately held unipersonal limited liability company founded in 2014 and registered in Madrid, Spain, with an additional office in Seville. The product is sold on a self-serve, product-led-growth basis with a 15-day free trial, no credit card required, and flat-fee subscription pricing across four tiers ($25–$150/month, or $20–$120/month on annual billing). All tiers include the same five products and 16+ integrations; pricing scales by report count, user count, and connected accounts rather than by usage, positioning the company as a lower-cost alternative to usage-based incumbents such as Supermetrics, AgencyAnalytics, and Swydo. The company claims 2,000+ customers, with logos spanning enterprise (Amadeus, Accenture Song), mid-market (Dunter, Creativia, Elogia), and SMB/freelance segments, and distributes globally through an English/Spanish website with a content-led SEO and free Looker Studio template acquisition strategy.

Name

Reporting Ninja

Legal name

Brainless Lab SL

Website

https://reportingninja.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Reporting Ninja is a bootstrapped Madrid-based SaaS platform that consolidates data from 16+ advertising and analytics sources into unified, white-label marketing reports, Looker Studio dashboards, and AI-queryable endpoints for SMBs, agencies, and mid-market marketing teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Recurring subscription revenue from tiered pricing plans (Starter, Small, Medium, Large) with monthly, quarterly, and annual billing options. All plans include all integrations, features, and multiple product access points (custom reports platform, Looker Studio connectors, Google Sheets add-on, REST API, MCP).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reporting Ninja is a marketing data aggregation and reporting platform that integrates with 16+ advertising and analytics platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok, YouTube, Pinterest, Mailchimp, HubSpot, Google Analytics 4, etc.) to centralize cross-channel marketing data into unified dashboards and reports. It bundles five access methods into a single subscription: a Custom Reports Platform with white-label client portal, Looker Studio connectors, a Google Sheets add-on, a REST API, and a Model Context Protocol (MCP) for natural language AI querying. It is sold as a self-serve subscription product targeting performance marketers, agencies, and in-house marketing teams.

Product overview

Reporting Ninja is a digital marketing reporting platform that offers 5 integrated products: the Custom Reports Platform (core product for creating professional branded reports with templates and a white-label client portal), Looker Studio Connectors (for building multichannel dashboards in Google Looker Studio), Google Sheets Add-on (for spreadsheet-based data centralization), REST API (for programmatic access to all marketing data), and MCP (Model Context Protocol for natural language querying via AI assistants). All five tools are bundled together in a single plan, allowing users to build, deliver, and access data in different ways depending on their needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Reports Platform Core flagship product that lets agencies and in-house marketing teams create professional, branded marketing reports using extensive templates, adaptive designs, and custom metrics. Includes a white-label client portal for immediate report access, automated real-time insights, and scheduled email or PDF report delivery. Targeted at performance marketers, agencies, and in-house marketing teams managing cross-channel campaigns.
• Looker Studio Connectors Community connectors for Google Looker Studio (built on Google Apps Script) that let users build multichannel marketing dashboards. Users can define queries, adjust fields, set date ranges, filter precisely, and run scheduled queries. Targeted at Looker Studio users who want to pull cross-channel marketing data into custom dashboards.
• Google Sheets Add-on Google Sheets add-on that connects marketing data directly into spreadsheets for centralized multichannel analysis. Users can define and schedule queries for streamlined insights. Targeted at marketers who prefer working in spreadsheets for analysis and reporting.
• REST API REST API providing programmatic access to all connected marketing data. Users can query every connected integration, pull clean unified data, and feed it straight into apps, scripts, and AI assistants. Available on every plan. Targeted at developers and technical marketers building custom integrations or automations.
• MCP (Model Context Protocol) Model Context Protocol integration that connects AI assistants (Claude, ChatGPT, or any MCP client) to marketing data. Users can query integrations in plain language, compare periods, blend channels, and get analysis without exports or SQL. Read-only access on every plan. Targeted at marketers using AI assistants to analyze campaign performance.

Quantifiable outcome

• 80%+ cost savings compared to Supermetrics Pro plan
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability2 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core.

• Google AnalyticscoreTechnology or IntegrationIntegration connector for Google Analytics 4 data, allowing users to pull granular website analytics data into custom reports and Looker Studio dashboards.
• Google AdscoreTechnology or IntegrationIntegration connector for Google Ads campaign data, enabling performance tracking and automated reporting across Google advertising campaigns.
• Meta AdscoreTechnology or IntegrationIntegration connector for Meta (Facebook) advertising data, supporting campaign performance tracking and automated reporting.
• Facebook InsightscoreTechnology or IntegrationIntegration connector for Facebook page insights data, enabling organic social media performance reporting.
• Instagram InsightscoreTechnology or IntegrationIntegration connector for Instagram insights data, supporting engagement metrics and performance reporting for Instagram accounts.
• LinkedIn AdscoreTechnology or IntegrationIntegration connector for LinkedIn advertising campaign data, enabling B2B advertising performance reporting.
• TikTokcoreTechnology or IntegrationIntegration connector for TikTok Ads and organic content data, supporting both paid and organic TikTok performance reporting.
• YouTubecoreTechnology or IntegrationIntegration connector for YouTube channel analytics data, enabling video performance and audience engagement reporting.
• PinterestcoreTechnology or IntegrationIntegration connector for Pinterest Ads and organic content data, supporting both paid and organic Pinterest performance reporting.
• MailchimpcoreTechnology or IntegrationIntegration connector for Mailchimp email marketing campaign data, enabling email performance and audience engagement reporting.
• HubSpotcoreTechnology or IntegrationIntegration connector for HubSpot CRM and marketing data, enabling inbound marketing performance reporting.
• Google My BusinesscoreTechnology or IntegrationIntegration connector for Google My Business insights data, supporting local SEO and business profile performance reporting.
• Microsoft Advertising (Bing Ads)coreTechnology or IntegrationIntegration connector for Microsoft Advertising campaign data, enabling search advertising performance reporting.
• Amazon AdscoreTechnology or IntegrationIntegration connector for Amazon advertising data, enabling ecommerce and retail media advertising performance reporting.
• Twitter/X AnalyticscoreTechnology or IntegrationIntegration connector for Twitter analytics data, supporting social media performance reporting.
• Snapchat AdscoreTechnology or IntegrationIntegration connector for Snapchat advertising campaign data, enabling youth-oriented social advertising performance reporting.
• Reddit AdscoreTechnology or IntegrationIntegration connector for Reddit advertising campaign data, enabling performance reporting for Reddit ad campaigns.
• Looker StudiocoreTechnology or IntegrationCommunity connectors for Looker Studio (formerly Google Data Studio) enabling users to build dashboards and reports directly in Looker Studio using Reporting Ninja data connections.
• Google SheetscoreTechnology or IntegrationGoogle Sheets add-on allowing users to pull Reporting Ninja data directly into Google Sheets for further analysis and custom spreadsheet reporting.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Whatagraph: Direct competitor — marketing reporting and data visualization platform for agencies and brands, with cross-channel dashboards and integrations to 40+ platforms.
• Klipfolio: Direct competitor — cloud-based dashboard and reporting platform with 100+ data source integrations, serving marketing and sales teams with similar reporting use cases.
• Improvado: Direct competitor — enterprise marketing data aggregation platform that consolidates data from 200+ platforms into warehouses and BI tools, competing for similar agency and in-house marketing accounts.
• Swydo: Direct competitor — marketing reporting platform for agencies and in-house teams with templates and dashboards. Reporting Ninja explicitly cites cost advantages vs Swydo in customer quotes.
• Databox: Direct competitor — business analytics and reporting platform with 100+ integrations and customizable dashboards, targeting similar SMB and in-house marketing personas.
• AgencyAnalytics: Direct competitor — agency-focused marketing reporting and client dashboard platform with 70+ integrations. Reporting Ninja's customer testimonials cite $200+/month savings vs AgencyAnalytics.
• Adverity: Direct competitor — enterprise marketing analytics platform that integrates 600+ data sources and uses AI for data transformation and reporting, competing for larger agency and brand customers.
• DashThis: Direct competitor — automated marketing reporting tool for agencies and SMBs with pre-built dashboards for SEO, PPC, social, and email channels.
• Supermetrics: Direct competitor — marketing data aggregation platform that pulls data from 100+ advertising and analytics platforms into Google Sheets, Looker Studio, Excel, and BI tools. Reporting Ninja explicitly benchmarks pricing against Supermetrics Pro in its customer testimonials.

Broad incumbents

• Looker Studio (Google): Broad incumbent — Google's free BI/dashboard tool is both a distribution channel for Reporting Ninja's connectors and a free alternative that customers could substitute, especially for non-white-label use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/reportingninja
• Facebookfacebook.com/reportingninja
• LinkedInlinkedin.com/company/reporting-ninja

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reporting Ninja