ToGo Technologies
ToGo Technologies is a Nashville-based SaaS company providing white-labeled online ordering mobile apps and websites for restaurants, integrating with 14+ POS systems on a zero-commission subscription model serving chains and independents.
- Company typePrivate
- Founded2011
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ToGo Technologies does
ToGo Technologies, LLC is a private restaurant e-commerce SaaS company founded in 2011 and headquartered in Nashville, Tennessee, with a related parent entity Fresh Technology, Inc. registered in Delaware and headquartered in Hoover, Alabama. The company enables restaurants to accept direct online orders through custom-branded (white-labeled) iOS/Android mobile apps and responsive websites, with the OrderCloud administrative platform used by merchants to manage menus, modifiers, promotions, pricing, locations, integrations, users, and reporting. The platform integrates deeply with more than a dozen restaurant POS systems (Square, Shift4/SkyTab, Brink, Focus, PixelPoint, POSitouch, NorthStar, Aloha, Micros, RPower, Linga, Infor, OneDine, Omnivore MMS), multiple payment processors, gift card providers, and loyalty programs (Paytronix, Square Loyalty, SpendGo, Sparkfly, Personica). A complementary product, FreshKDS, provides a tablet-based kitchen display system that integrates natively with the ordering platform. Supporting delivery is the DoorDash Drive integration, with digital wallet payment (Apple Pay, Google Pay) added in 2024.
The company's core commercial proposition to restaurants is the absence of per-transaction fees, commissions, and chargeback costs — ToGo instead charges subscription fees billed per location or merchant on monthly or annual terms, with public pricing not disclosed. Order types supported include takeout, curbside pickup, drive-thru, delivery, catering, and order-from-table (QR code), and the platform claims an 18–30% average check lift among partners. Go-to-market is sales-led with enterprise field sales for larger restaurant chains; named customers span enterprise operators (Taziki's, Outback Express, Anthony's Coal Fired Pizza, Bloomin' Brands parent of Outback Steakhouse) and mid-market regional brands (Martin's BBQ, Sickies Garage, Brown Bag, Biscuit Love, Juice Bar). Operations began with US deployments and a 2025 release extended settings to UK phone numbers and postcodes, suggesting international customer onboarding.
The product portfolio is operationalized by a 100% in-house team of designers, developers, sales, and support staff under CEO Shaun Shankel, with most production build, releases, and customer success handled internally. The company is privately held with no disclosed funding rounds, ownership stakes, or financial figures, and operates without subsidiaries. PCI DSS compliance is maintained for payment handling, including TokenEx iFrame-based tokenization for credit card security.
ToGo Technologies firmographics
Firmographics- Name
- ToGo Technologies
- Legal name
- ToGoTechnologies, LLC
- Website
- https://home.togotechnologies.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ToGo Technologies is a Nashville-based SaaS company providing white-labeled online ordering mobile apps and websites for restaurants, integrating with 14+ POS systems on a zero-commission subscription model serving chains and independents.
- Ownership category
- akta.pro rank
ToGo Technologies industry classification
Industry- Product category
- Restaurant Online Ordering Software
- akta.pro primary industry
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
Keywords
Where ToGo Technologies is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ToGo Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription Fees: Monthly or annual subscription fees for access to the ToGo ordering platform. Service subscription fees billed per location or merchant. Auto-renewal subscription model with various package tiers.
- No Transaction Fees / No Commissions: Unlike competitors that charge up to 30% commissions per transaction, ToGo explicitly states zero transaction fees, zero commissions, and zero chargebacks for merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS subscription model with no transaction fees or commissions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ToGo Technologies product offering
Product offeringCore offering
ToGo Technologies provides a white-label restaurant e-commerce SaaS platform that enables restaurants to accept direct online orders through custom-branded mobile apps (iOS/Android) and responsive websites. The platform integrates with restaurant point-of-sale (POS), kitchen display systems (KDS), loyalty, credit card processors, gift card, and customer engagement systems, and is sold on a subscription basis with no transaction fees, no commissions, and no chargebacks for merchants.
Product overview
ToGo Technologies is a restaurant e-commerce platform offered by Fresh Technology, Inc. The product portfolio consists of two main offerings: (1) ToGo Technologies Platform - a white-label online ordering system with OrderCloud admin platform for menu management, order processing, POS integrations, and customer engagement; (2) FreshKDS - a complementary kitchen display system for order management. The platform supports custom-branded mobile apps (iOS/Android), digital ordering via responsive web, multiple order types (Takeout, Curbside, Drive-Thru, Delivery, Catering, Order From Table), comprehensive POS integrations (Square, Shift4/SkyTab, Brink, Focus POS, PixelPoint, and others), payment processing (multiple processors including TokenEx, Authorize.Net, Heartland), gift card programs (Factor4, Paytronix, ValuTec, Square, SVS), loyalty integrations (Paytronix, Square Loyalty, SpendGo, Sparkfly), delivery via DoorDash Drive, and digital wallets (Apple Pay, Google Pay). Key differentiators include zero transaction fees, no commissions, chargeback coverage, advanced throttling for peak load management, and in-house design, development, and support teams.
Differentiator
Problem solved
Functional benefit
Brands
- FreshKDS: A tablet-based kitchen display system that improves operational efficiency in food orders while reducing error and increasing revenue.
- OrderCloud
Products and services
- ToGo Technologies Platform White-label restaurant e-commerce SaaS platform that enables restaurants to accept direct online orders through custom-branded mobile apps (iOS/Android) and responsive websites. Includes menu management, order processing, POS, KDS, loyalty, payment, and customer engagement integrations for restaurant operators of all sizes.
- OrderCloud Admin Platform Merchant-facing admin platform for managing menus, order types, integrations, pricing, promotions, customer engagement settings, user permissions, reporting, refund processing, and location configuration for restaurants using the ToGo Technologies Platform.
- FreshKDS Tablet-based Kitchen Display System that improves operational efficiency for food orders while reducing error and increasing revenue for restaurants. Cloud integration enables order display, order type filtering, 'I'm Here' arrival notification, and status updates for restaurant kitchens.
Quantifiable outcome
- 18% - 30% Average Check Lift
- +1 more outcomes
Companies that use ToGo Technologies
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
ToGo Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
AI capability6 records
Feature9 records
ToGo Technologies partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Shift4 MarketplacecoreToGo is certified in the Shift4 Marketplace with support for SkyTab and compatible POS systems. Includes Out of Stock webhooks, menu update webhooks, discount support, and vehicle information in pickup instructions.
- Square (with External Payments)coreSquare POS integration using external payment source (Fresh Payments Only) rather than Square payments. Additional fee applies for this integration type.
- DoorDash DrivecoreDoorDash Drive delivery service integration supporting non-integrated locations, Aloha Omnivore locations, and FreshKDS Cloud users. Delivery fees, service fees, and dasher tips integrate with POS.
- Brink POScoreDeep Brink POS integration supporting DoorDash Drive, gift cards, loyalty (Paytronix), convenience fees, surcharges as open menu items, and menu sync.
- NorthStar POScoreNorthStar POS integration supporting multiple menus, promo codes, fees as open menu items, and menu item descriptions.
- PixelPoint POScorePixelPoint POS integration with DoorDash Drive support. Special instructions sent to POS, delivery fees as open menu items.
- POSitouchcorePOSitouch POS integration supporting promo codes, fees, surcharges, vehicle information, table/menu numbers by order type, tender types by credit card, and menu sync.
- FreshKDScoreFreshKDS Cloud kitchen display system integration. Supports order sending, 'I'm Here' functionality, order type configuration, and status updates. Related product under same parent company Fresh Technology.
- Omnivore MMS (Aloha/Micros)coreOmnivore MMS APIs integration for Aloha and Micros POS systems. Supports multiple menu integration, DoorDash Drive, offers, vehicle information.
- Square Loyalty & Gift CardscoreSquare Loyalty program integration (with or without Square POS), Square Gift Cards for non-Square POS merchants.
- Focus POScoreFocus POS integration supporting price check, out of stock sync, fees as open menu items.
- Paytronix (Gift Cards & Loyalty)corePaytronix Gift Cards (with and without PIN) and Paytronix Loyalty integration with rewards redemption and points accrual.
- Digital Wallets (Apple Pay / Google Pay)coreApple Pay and Google Pay digital wallet support on website and mobile app. Limitations apply for future-day orders charged morning of.
- Credit Card Processors (Multiple)coreMulti-processor support including Authorize.Net, Core Commerce, Bambora, Heartland, First Atlantic Commerce, TokenEx (AVS validation), Shift4.
- Gift Card ProviderscoreMultiple gift card integrations: Factor4, ValuTec, SVS, Square Gift Cards, Paytronix Gift Cards. Note: ValuTec does not support refunds through ToGo.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ToGo Technologies competitors and assessment
Company assessmentEmerging players
- GoTab: Restaurant ordering and payment platform with both POS and online ordering capabilities, targeting multi-unit operators and similar verticals to ToGo.
- Tock (by Squarespace): Reservation and ordering platform serving restaurants; adjacent rather than identical, but overlaps with ToGo in restaurant digital commerce and direct-to-guest ordering experiences.
- Lunchbox: Emerging restaurant e-commerce platform offering commission-free online ordering with a focus on enterprise chains, directly comparable to ToGo's enterprise go-to-market.
- Popmenu: Restaurant digital ordering and marketing platform that overlaps with ToGo in direct online ordering, with additional emphasis on marketing and guest engagement features.
Broad incumbents
- Square Online (Block): Square's online ordering solution embedded within the broader Block ecosystem of payments, POS, and loyalty. A broad incumbent alternative for restaurants considering ToGo, especially small operators.
- Toast: Dominant restaurant POS and online ordering platform with broad incumbent footprint. Competes with ToGo in restaurant digital ordering, though Toast is a comprehensive POS-first suite rather than a pure white-label ordering play.
Direct peers
- Bbot: Direct competitor in white-label online ordering and direct-to-consumer digital ordering for restaurants. Comparable target customer (multi-unit operators) and SaaS model.
- ChowNow: Direct competitor offering commission-free online ordering for independent and small-chain restaurants. Closely aligned with ToGo's anti-commission positioning and SMB-to-mid-market focus.
- Olo: Public, direct competitor providing white-label digital ordering and restaurant e-commerce SaaS to enterprise restaurant chains. Closest direct comparable to ToGo's platform in target customer, white-label model, and POS integration depth.
Regional players
- Flipdish: Restaurant digital ordering platform with strong European and UK presence. Comparable white-label ordering model; relevant competitor where ToGo has begun UK expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ToGo Technologies social profiles
Digital presenceToGo Technologies compliance and trust
Trust signalCompliance1 record
ToGo Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
ToGo Technologies leadership team
Management profileNumber of profiles
Profiles1 record
ToGo Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ToGo Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ToGo Technologies
What does ToGo Technologies do?
ToGo Technologies provides a white-label restaurant e-commerce SaaS platform that enables restaurants to accept direct online orders through custom-branded mobile apps (iOS/Android) and responsive websites. The platform integrates with restaurant point-of-sale (POS), kitchen display systems (KDS), loyalty, credit card processors, gift card, and customer engagement systems, and is sold on a subscription basis with no transaction fees, no commissions, and no chargebacks for merchants.
Is ToGo Technologies a public or private company?
ToGo Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ToGo Technologies founded?
ToGo Technologies was founded in 2011. It employs 1 to 10 people.
Where is ToGo Technologies based?
ToGo Technologies is headquartered in Nashville, United States, in the North America region.
How does ToGo Technologies make money?
Two revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are no Transaction Fees / No Commissions.
Who are ToGo Technologies's main competitors?
Emerging players on record are GoTab, Tock (by Squarespace), Lunchbox and Popmenu. Broad incumbents are Square Online (Block) and Toast. Direct peers are Bbot, ChowNow and Olo. Flipdish is listed as a regional player.
Does ToGo Technologies have an API?
Yes. ToGo Technologies offers a REST API for restaurant e-commerce platform integration. The platform provides APIs for menu management, order processing, webhook integrations for real-time notifications (86'd items, menu updates, order status), and integration endpoints for POS systems. Authentication and API key management are handled through OrderCloud admin settings. Third-party developers can build custom integrations with loyalty programs, delivery services, and customer engagement platforms. Developer documentation is at home.togotechnologies.com/release-notes.
What industry is ToGo Technologies in?
ToGo Technologies's product category is Restaurant Online Ordering Software. Its primary akta.pro industry code is THALADAN, White-Label Booking Engine Platforms (SaaS/Widget).