Flowio
Flowio is a Singapore-incorporated, SMB-focused email and SMS marketing automation platform for eCommerce merchants, distributed via Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop. It monetizes through a freemium model ($9/month Advanced tier) plus usage-based SMS credits, serving 2,000+ stores.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flowio does
Flowio is an AI-powered email and SMS marketing automation platform purpose-built for SMB eCommerce merchants. The product combines a drag-and-drop email campaign builder, multi-channel workflow automation (welcome series, cart abandonment recovery, upsell/cross-sell), and audience segmentation/analytics, with an AI layer that generates personalized email content for individual customers and surfaces actionable optimization recommendations. It is distributed as a self-serve app across Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop, with the Shopify App Store serving as the primary acquisition channel.
The company monetizes via a freemium SaaS model: a free tier offering 1,500 monthly impressions and 1,000 monthly emails (Flowio-branded), and an Advanced plan at $9/month providing higher quotas, branding removal, and additional SMS credits. Usage-based revenue streams include SMS/MMS credits priced per destination country and pay-as-you-go email/impression top-ups that do not expire. The legal entity, Flowio Ltd., is incorporated in Singapore, while operations appear centered in Los Angeles.
Flowio is privately held, has not disclosed any external funding rounds, and provides no public financials. Its stated scale is 2,000+ Shopify stores, and the customer base consists of small merchants across verticals (apparel, supplements, photography, fitness, dropshipping). The company is GDPR-compliant, offers 24/7 customer support, and emphasizes responsive service as a core differentiator versus larger competitors such as Klaviyo, Mailchimp, and Omnisend.
Flowio firmographics
Firmographics- Name
- Flowio
- Legal name
- Flowio Ltd.
- Website
- https://flowio.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flowio is a Singapore-incorporated, SMB-focused email and SMS marketing automation platform for eCommerce merchants, distributed via Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop. It monetizes through a freemium model ($9/month Advanced tier) plus usage-based SMS credits, serving 2,000+ stores.
- Ownership category
- akta.pro rank
Flowio industry classification
Industry- Product category
- Email Marketing Automation Software
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
- akta.pro secondary industry
- Content Operations & Workflow Management (BPAFAIAI)
Keywords
Where Flowio is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Flowio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue - Free Tier: Free plan providing basic email marketing features with limited monthly impressions (1,500) and emails (1,000). Includes Flowio branding, basic campaign features, and email support. This tier serves as a lead generation and conversion funnel for paid upgrades.
- Subscription Revenue - Advanced Plan: Paid monthly subscription at $9/month providing increased quotas (5,000 impressions, 4,000 emails) plus premium features including branding removal, 5% extra SMS credits, and countdown pop-ups. Users can also purchase additional email and impression quotas on a pay-as-you-go basis.
- SMS Credit Top-ups: Pay-per-use SMS and MMS credits that users can purchase separately from their monthly plan. SMS pricing varies by destination country. Users receive $1 free credit for first-time installation to test the SMS feature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for marketing newbies and small start-ups with basic features |
| Subscription | Monthly | Advanced plan for medium-sized businesses at $9/month |
| Usage-based | Pay-as-you-go | Pay-as-you-go additional email and impression quotas |
| Usage-based | Pay-as-you-go | SMS credits with country-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Flowio product offering
Product offeringCore offering
Flowio provides an AI-powered email and SMS marketing automation platform designed for eCommerce businesses, primarily Shopify merchants. It delivers tailor-made personalized emails, multi-channel automated workflows (welcome series, cart recovery, upsell/cross-sell), audience segmentation and analytics, and SMS/MMS messaging capabilities, distributed via a freemium self-serve SaaS model with integrations across Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop.
Product overview
Flowio is a unified all-in-one ecommerce marketing platform combining Email Campaign, Workflow Automation, and Audience Management capabilities. The core product integrates email and SMS marketing with AI-powered personalization, drag-and-drop email templates, multi-channel automated workflows (welcome series, cart recovery, upsell/cross-sell), and audience analytics with actionable recommendations. SMS Marketing is offered as a separate add-on with per-country credit pricing. Pricing is structured in Free and Advanced tiers, both with unlimited contact storage.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Campaign
- Workflow Automation
- Audience Management & Analytics
- SMS Marketing
Quantifiable outcome
- Flows have recovered significant lost sales for users
Companies that use Flowio
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Flowio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
Flowio partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycorePrimary platform integration. Flowio operates as a Shopify app providing email and SMS marketing services to Shopify merchants. The partnership is essential to Flowio's business model as evidenced by the statement that credit card billing is processed through Shopify and other eCommerce platforms.
- WooCommercecoreIntegration partner for the WordPress/WooCommerce eCommerce platform. Users on WooCommerce can connect their stores to Flowio for email and SMS marketing services.
- BigCommercecoreIntegration partner for BigCommerce platform. Enables BigCommerce merchants to use Flowio's email and SMS marketing automation services.
- MagentocoreIntegration partner for Magento eCommerce platform. Merchants using Magento can connect their stores to Flowio for marketing automation.
- PrestaShopcoreIntegration partner for PrestaShop platform. Enables PrestaShop merchants to access Flowio's email and SMS marketing services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Flowio competitors and assessment
Company assessmentDirect peers
- Drip: Drip is an eCommerce CRM and email/SMS marketing platform focused on personalized customer journeys, behavior-based automation, and revenue attribution. It competes directly with Flowio for DTC and Shopify merchants.
- Sendlane: Sendlane provides behavior-based email and SMS marketing automation for eCommerce brands, with a focus on personalization and customer journey mapping. Its target market and feature set closely overlap Flowio's AI-powered email and SMS offering.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform offering email marketing, SMS, CRM, and machine-learning-powered segmentation. While broader than Flowio, it serves eCommerce SMBs with comparable lifecycle automation and personalization capabilities.
- Privy: Privy is a Shopify-focused email marketing, pop-up, and conversion tool widely used by SMB eCommerce merchants. It overlaps directly with Flowio's email campaigns, pop-ups, and Shopify-native go-to-market.
- Postscript: Postscript is an SMS marketing platform built specifically for Shopify and Shopify Plus brands, offering two-way conversations and automation. It overlaps with Flowio's SMS module and targets the same merchant base.
- Klaviyo: Klaviyo is the dominant eCommerce-focused email and SMS marketing automation platform with deep Shopify integration. It directly competes with Flowio for Shopify merchants seeking AI-driven personalization and lifecycle automation.
- Omnisend: Omnisend is an eCommerce marketing automation platform combining email, SMS, and push notifications with pre-built automation workflows for cart recovery, welcome series, and product recommendations. It targets the same SMB and mid-market Shopify/WooCommerce merchants as Flowio.
Broad incumbents
- GetResponse: GetResponse is an email marketing, automation, and landing page platform with eCommerce integrations. It serves a similar SMB audience to Flowio but extends into webinars, websites, and conversion funnels beyond pure email/SMS lifecycle marketing.
- Brevo: Brevo (formerly Sendinblue) is a multi-channel marketing platform combining email, SMS, marketing automation, and CRM. It overlaps with Flowio's email/SMS and workflow automation capabilities while serving a broader range of business types beyond eCommerce.
- Mailchimp: Mailchimp is a broad email marketing and automation platform with eCommerce integrations (Shopify, WooCommerce) and AI-driven content recommendations. As an Intuit-owned incumbent, it competes with Flowio in the SMB eCommerce email segment but offers a much wider portfolio beyond lifecycle marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Flowio social profiles
Digital presenceFlowio compliance and trust
Trust signalCompliance1 record
Flowio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowio leadership team
Management profileNumber of profiles
Flowio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowio
What does Flowio do?
Flowio provides an AI-powered email and SMS marketing automation platform designed for eCommerce businesses, primarily Shopify merchants. It delivers tailor-made personalized emails, multi-channel automated workflows (welcome series, cart recovery, upsell/cross-sell), audience segmentation and analytics, and SMS/MMS messaging capabilities, distributed via a freemium self-serve SaaS model with integrations across Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop.
Is Flowio a public or private company?
Flowio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flowio founded?
Flowio was founded in 2020. It employs 11 to 50 people.
Where is Flowio based?
Flowio is headquartered in Los Angeles, United States, in the North America region.
How does Flowio make money?
Three revenue lines are on record. Subscription Revenue - Free Tier is the primary driver. The others are subscription Revenue - Advanced Plan and SMS Credit Top-ups.
Who are Flowio's main competitors?
Direct peers on record are Drip, Sendlane, ActiveCampaign, Privy, Postscript, Klaviyo and Omnisend. Broad incumbents are GetResponse, Brevo and Mailchimp.
Does Flowio have an API?
No public API is recorded for Flowio.
What industry is Flowio in?
Flowio's product category is Email Marketing Automation Software. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management, with a secondary code of BPAFAIAI, Content Operations & Workflow Management.