What Tartabit does

Tartabit is a privately held IoT middleware company headquartered in Boca Raton, Florida, founded by Fred Yentz and Jim Wert, that operates the Tartabit IoT Bridge, a low-power wide area (LPWA) integration framework and data-in-transit service layer. The platform sits between constrained cellular, satellite, and LPWAN IoT endpoints and enterprise/cloud systems, ingesting any protocol (LwM2M, CoAP, MQTT, TCP/UDP, LoRa, and bespoke payloads), applying deep packet inspection, decoding and normalizing device data, and routing it to AWS IoT Core, Microsoft Azure IoT Hub, Google Cloud, and enterprise applications via 30+ pre-built connectors and 100+ solution templates. The company also offers a companion Atlas data platform, a Hyperscale Connectivity Service that relocates hyperscaler SDKs from devices to the network edge (claiming up to 95% cellular data reduction and up to 50% battery savings), built-in fleet operations (firmware CDN, alerting, location services, FOTA), SIEM integrations (Splunk, Microsoft Sentinel, IBM QRadar), and an API documented at docs.tartabit.com.

The company monetizes primarily through a SaaS subscription product available in US and EU regional deployments with a 30-day free trial, supplemented by Kubernetes-based private instance licensing for enterprise customers with data sovereignty requirements, professional services (Marketplace Accelerator and Plug and Play Accelerator), and procurement through Azure Marketplace and AWS Marketplace listings. The go-to-market is multi-channel: product-led growth with self-serve trials, marketplace listings, channel partners (MNOs/MVNOs such as Aeris, 1NCE, Telstra, Spark NZ; device makers such as Quectel, Murata, Queclink, Globalstar; and SIs/VARs), and event-driven activity at Mobile World Congress. The company participates in the Murata-led ZENCROSS Alliance alongside Thales, Aeris, Telenor IoT, and Ooredoo, and runs named collaborations with Globalstar, G+D, and Aeris.

Tartabit serves enterprise fleets, connectivity providers, device makers, resellers and integrators, and utilities across smart water, water infrastructure, telecommunications, utilities, cellular IoT, asset tracking, LoRaWAN, and asset management, with publicly disclosed customers including Culligan, American Innovation, Telstra, Spark NZ, Intellihub, Aeris, Eye-Seal, Everynet, ARMOR Data, IOTA Services, and Netmore. Reported scale includes 1M+ connected devices, 100+ customers, and 14+ countries served; the company is GDPR and CCPA compliant via a Data Processing Addendum and has won the 2022 IoT Evolution Product of the Year Award (IoT Bridge) and the 2025 IoT Satellite Innovation Award (joint Globalstar/G+D/Tartabit platform).

Name

Tartabit

Legal name

Tartabit LLC

Website

https://tartabit.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tartabit builds and operates the IoT Bridge, an LPWA integration framework that decodes, normalizes, and routes constrained-device data (LwM2M, CoAP, LoRa, MQTT) into AWS, Azure, Google Cloud, and enterprise systems for telcos, utilities, device makers, and integrators.

Ownership category

akta.pro rank

Product category

IoT Middleware / LPWA Integration Platform

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE)

akta.pro secondary industry

Container Platforms & Orchestration (Kubernetes) (HDABADAF)

Keywords

• IoT middleware platform
• LPWAN integration services
• IoT cloud connectivity
• Device data orchestration
• Hyperscale IoT gateway

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Tartabit IoT Bridge is delivered as a managed SaaS service with monthly subscription pricing. The service is available in US and EU regional deployments. SaaS includes 24x7 support for operational issues and next business day support for application issues. Service Level Agreement commits to 99.9% uptime.
2. Marketplace Revenue: Revenue is generated through Azure Marketplace and AWS Marketplace listings where customers can subscribe to the IoT Bridge service. This enables enterprise procurement through existing cloud spend commitments.
3. Private Instance Licensing: For enterprise customers requiring private deployments, Tartabit offers licensed instances installed in the customer's own hosting environment (Kubernetes-based). Private instances require a license with 7-day grace period for license acquisition.
4. Consulting Services: Tartabit offers consulting services including Marketplace Accelerator (MPA) and Plug and Play Accelerator (PnPA) for purchase on Azure Marketplace, helping device makers with Azure Marketplace certification and Plug and Play integration.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Tartabit builds and sells the IoT Bridge, a managed LPWA integration platform and IoT service layer that ingests constrained-device protocols (LwM2M, CoAP, MQTT, TCP/UDP, LoRa, and bespoke payloads), decodes and normalizes the data via low/no-code transformation, and routes it to AWS, Azure, Google Cloud, and enterprise applications. It is delivered as SaaS (US/EU regional) or as licensed private cloud/on-premises Kubernetes instances, with an Atlas data orchestration add-on and a Hyperscale Connectivity Service that offloads hyperscaler SDK complexity from devices to the edge.

Product overview

Tartabit offers a unified IoT service layer platform centered on the IoT Bridge product, designed as an LPWA integration framework that sits between constrained IoT devices and enterprise/cloud systems. The core IoT Bridge platform serves as the middleware service layer that ingests device data through multiple protocols (LwM2M, CoAP, MQTT, TCP/UDP, LoRa, and bespoke payloads), decodes and normalizes the data, and routes it to major hyperscalers (AWS, Azure, Google Cloud) and enterprise applications. The product is available as SaaS (with regional US and EU deployments), private cloud, or on-premises installation. Supporting modules include Atlas for data orchestration, the Hyperscale Connectivity Service for edge-based protocol translation, Solution Templates for rapid integration, Fleet Operations for device management, and consulting services (Marketplace Accelerator, Plug and Play Accelerator) for device maker onboarding. Tartabit's architecture is designed to keep LPWA devices lightweight by offloading cloud-specific protocol overhead to the bridge layer.

Differentiator

Problem solved

Functional benefit

Brands

• IoT Bridge: LPWA integration framework and IoT service layer that decodes, normalizes, and routes low-power device data into hyperscalers and enterprise systems.
• Atlas

Products and services

• Tartabit IoT Bridge LPWA integration framework and IoT service layer that ingests any protocol (LwM2M, CoAP, MQTT, TCP/UDP, LoRa, bespoke payloads), decodes and normalizes device data, and routes it to AWS, Azure, Google Cloud, and enterprise applications. Features agentless low/no-code transformation pipeline built for LPWAN and ultra-constrained devices. Deployable as SaaS, private cloud, or on-premises.
• Tartabit Atlas Tartabit Atlas data platform for receiving push data notifications and data source integration with IoT Bridge. Includes Store-and-Forward capability for resilient data delivery and Atlas command lifecycle management.
• IoT Bridge for Network Operators Specialized offering for MNOs and MVNOs providing LPWA IoT device and data management services bundled for rapid integration. Includes simplified LWM2M/OMA DM-compliant device management and connection to hyperscaler service connectors.
• Tartabit Hyperscale Connectivity Service Next-generation service that relocates the hyperscaler SDK from devices to the network edge. Enables devices to leverage 3GPP encryption through private APN, converting MQTT, CoAP, or Raw UDP sessions to secure hyperscale native format at the edge.
• Marketplace Accelerator (MPA) Consulting service available on Microsoft Azure Marketplace to accelerate IoT device maker onboarding and Azure Marketplace certification.
• Plug and Play Accelerator (PnPA) Consulting service on Microsoft Azure Marketplace to accelerate IoT device maker certification and Azure Plug and Play certification processes.

Quantifiable outcome

• Reduces cellular data usage by up to 95% by relocating hyperscale SDK from devices to the network edge
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• GlobalstarcoreStrategic or Co-development Partner · 24 February 2026Strategic partnership to deliver unified multimode IoT connectivity combining Globalstar's RM200M multimode module (enabling seamless switching between cellular and LEO satellite links) with Tartabit's IoT Bridge cloud data orchestration layer. The joint solution normalizes telemetry delivery across terrestrial and non-terrestrial networks into enterprise cloud systems, winning the 2025 IoT Satellite Innovation Award.
• Giesecke+Devrient (G+D)coreStrategic or Co-development Partner · 24 February 2026Partnership delivering secure SIM and global cellular connectivity with carrier-grade authentication as part of the multimode IoT connectivity platform. G+D provides secure SIM technology that integrates with Globalstar's satellite module and Tartabit's IoT Bridge to create a unified one-module, one-SIM, one-data-flow solution for global IoT coverage.
• ZENCROSS Alliance (Murata-led)coreStrategic or Co-development Partner · 23 February 2026ZENCROSS Alliance is a Murata-coordinated IoT ecosystem bringing together market-leading mobile cellular connectivity, cloud services, and device connectivity management. Alliance members include Thales, Aeris, Telenor IoT, Ooredoo, and Tartabit. The alliance provides predefined products and services that overcome integration challenges and reduce development timelines from prototype to production.
• Murata ManufacturingcoreStrategic or Co-development Partner · 26 February 2024Tartabit participates in the ZENCROSS Alliance ecosystem coordinated by Murata, combining mobile cellular connectivity, cloud services, and device connectivity management. The alliance provides a predefined set of products and services including Murata's Type 1SC (world's smallest Cat. M1/NB-IoT module), Tartabit's IoT Bridge on Aeris connectivity platform, and AWS cloud services. Tartabit enables the secure and efficient connection to AWS IoT Core.
• AeriscoreStrategic or Co-development Partner · 23 February 2024Partnership to deliver hyperscale cloud connectivity services to shared customers, providing lower operational costs and simplified IoT-to-cloud integration. Aeris is a leading global IoT software platform and solution provider. The collaboration enables innovative hyperscale connectivity solutions combining Aeris's connectivity platform with Tartabit's cloud integration capabilities.
• 1NCEsecondaryTechnology or Integration · 10 January 20241NCE Plugins integration enables IoT Bridge delivery as a plugin within the 1NCE software platform for connected products. Extends 1NCE's existing AWS partnership to allow customers to seamlessly integrate IoT data with Microsoft Azure and other leading cloud providers. Tartabit delivers reliable and scalable data transfer from resource-constrained, battery-powered devices to the cloud.
• MeritechminorImplementation/ SI/ Consulting Partner · 14 June 2022Collaboration provides rapid time-to-market path for custom IoT solutions based on monoZ LTE-M, NB-IoT, and LwM2M development boards with Microsoft Azure integration through Tartabit's IoT Bridge.
• EverynetsecondaryTechnology or Integration · 1 February 2022IoT Bridge for Everynet enables subscribers of the Everynet US national LoRa network to seamlessly integrate into Microsoft Azure IoT services using Tartabit's low-code platform, available on Azure Marketplace.
• QuectelsecondaryTechnology or Integration · 15 January 2021Partnership enables seamless delivery of data from LPWAN devices to Microsoft Azure IoT services using Quectel's BC66 and other modules. The collaboration provides low-code solution templates within IoT Bridge, enabling lighter-weight M2M devices to reduce network traffic and SIM data plan costs by more than 70%.
• Microsoft AzurecoreTechnology or Integration · 17 December 2020Tartabit IoT Bridge launched on Microsoft Azure Marketplace as a Cloud Gateway SaaS service enabling LwM2M IoT solutions to integrate into Microsoft Azure IoT services. The partnership enables cellular IoT devices to use LPWAN-optimized transports like LWM2M to reduce network traffic and data plan costs by over 70%. Azure Marketplace serves as the primary distribution channel for US-based SaaS deployments.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as a primary cloud platform for IoT Bridge integrations, with dedicated AWS Marketplace listing and native connector for AWS IoT Core. The collaboration enables efficient connection to AWS cloud services for EU-based workloads and global deployments.
• Google Cloud Platform (GCP)secondaryTechnology or IntegrationIoT Bridge supports GCP integration alongside AWS and Azure, announced at MWC2024 as part of next-generation IoT Bridge services. Provides enterprise customers with flexibility to route IoT data to their preferred hyperscaler.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EMQ Technologies (EMQX): EMQX is an open-source MQTT/IoT messaging platform that brokers and routes IoT device data to cloud and enterprise systems. Highly comparable to Tartabit's IoT Bridge because both sit as middleware layers handling protocol translation and cloud delivery for IoT fleets, though EMQX centers on MQTT while Tartabit adds LwM2M/CoAP/LoRa.
• ClearBlade: ClearBlade is an IoT platform offering edge-to-cloud data pipelines, device management, and integrations to AWS/Azure. Comparable to Tartabit as a purpose-built IoT integration layer with low-code transformations, fleet operations, and multi-cloud routing, serving enterprise and industrial customers.
• Particle: Particle provides a cellular IoT platform combining modules, a device cloud, and integration pipelines to AWS/Azure/Google Cloud. Highly comparable to Tartabit because both abstract constrained-device connectivity and route normalized data into hyperscaler services, though Particle also sells its own modules.
• Losant: Losant is an enterprise IoT platform with low-code workflows, device management, and multi-cloud integrations. Comparable to Tartabit for IoT-to-enterprise data orchestration, dashboards, and alerting, though Losant emphasizes visual application building rather than LPWA protocol translation.
• flespi: flespi is a telematics/IoT backend-as-a-service offering protocol-agnostic ingestion, normalization, and routing of device data to downstream platforms. Closely comparable to Tartabit on protocol-agnostic IoT middleware with API-first data delivery to cloud and enterprise systems.

Emerging players

• Ubidots: Ubidots is a low-code IoT platform for connecting devices to cloud dashboards and apps, focused on SMB and education. Tangentially comparable to Tartabit for device-to-cloud routing and visualization, though narrower in scale and less focused on LPWA/constrained device protocol translation.
• Blues Wireless: Blues (formerly Blues Wireless) sells the Notecard module and Notehub cloud service for cellular IoT data routing. Comparable as a constrained-device-to-cloud integration stack, positioned more as a hardware-forward emerging alternative to software-only bridges like Tartabit.

Regional players

• Stream Technologies (also operated under IoT Wireless / T-Mobile IoT): Stream Technologies provided cellular IoT connectivity management and device-data routing platforms. Comparable to Tartabit as IoT connectivity-to-cloud middleware, though Stream was acquired and is now part of T-Mobile's IoT unit, overlapping with Tartabit's MNO-facing products.

Broad incumbents

• AWS IoT Core: AWS IoT Core is the hyperscaler-scale native IoT broker and ingestion service on Amazon's cloud. Overlaps with Tartabit as the cloud-side ingestion layer for IoT fleets, but is part of a much broader hyperscaler platform rather than a multi-cloud bridge.
• Microsoft Azure IoT Hub: Azure IoT Hub is Microsoft's native IoT device-to-cloud ingestion and management service. Comparable as the cloud destination behind Tartabit's Azure marketplace offering, but as a broad hyperscaler incumbent rather than a dedicated LPWA-focused middleware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tartabit