GiveALittle

What GiveALittle does

Givealittle is an online crowdfunding platform that serves individuals, charities, schools, businesses, community groups, and event organisers across New Zealand, operated as a registered not-for-profit charity (CC57443) by Perpetual Guardian (Givealittle) Holdings Limited under the Perpetual Guardian Givealittle Trust. The platform enables any user to set up a fundraising page with just an email address, supporting multiple page types (Cause, All-or-Nothing, Fundraiser, Organisation, Event, Team, and Landing Pages) and a broad set of donation methods including credit/debit card, internet banking, Apple Pay, Google Pay, vouchers, and payroll giving with automatic 33% tax credits for donations over $5 to verified donee organisations. Total cumulative donations processed exceed NZ$353.5 million across 14+ years of operation.

Name

GiveALittle

Legal name

Perpetual Guardian (Givealittle) Holdings Limited

Website

https://givealittle.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Givealittle is a New Zealand-operated, not-for-profit online crowdfunding platform enabling individuals, charities, schools, businesses, and community groups to set up fundraising pages and receive donations, having processed over NZ$353.5 million in cumulative donations across 14+ years under Perpetual Guardian ownership.

Ownership category

akta.pro rank

Product category

Online Fundraising Platform

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Creator Monetization & Tipping Platforms (MPACABAE), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Online fundraising platform
• Crowdfunding website
• Charitable donations
• Peer-to-peer fundraising
• Community giving

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Service Fee on Donations: Givealittle deducts a service fee of 5% (inclusive of GST) on all donations received through the platform. This fee covers payment processing costs, web hosting, moderation, verification, and compliance. Top-up donations to offset the fee do not incur additional fees. The platform is a not-for-profit charity, so the fee is used to run and invest in the platform without generating profit for owners.
2. Card Processing Fee: When making donations via debit or credit card, a processing fee of 1.5% is applied to the total amount including any top-up
3. Interest on Held Funds: Givealittle retains any interest earned on monies held for users or beneficiaries, which is used to maintain platform services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Givealittle is a New Zealand online crowdfunding platform that lets individuals, groups, charities, schools, businesses, and community organisations create fundraising pages and collect donations via credit/debit cards, internet banking, Apple Pay, Google Pay, payroll giving, and vouchers. The platform charges a 5% service fee (inclusive of GST) plus a 1.5% card processing fee on donations, with donors able to add an optional top-up to offset the fee, averaging an effective ~4% rate.

Product overview

Givealittle is New Zealand's online crowdfunding platform operated by Perpetual Guardian (Givealittle) Holdings Limited as a registered not-for-profit charity. The platform offers a comprehensive suite of fundraising page types including Cause Pages, All or Nothing Pages (pledge-based), Fundraiser Pages (peer-to-peer), Organisation Pages (always-on presence for charities/schools), Event Pages, Landing Pages, and Teams functionality. Core payment features include Payroll Giving with automatic 33% tax credits, Regular Giving via credit/debit card, and Givealittle Vouchers. The platform integrates with Windcave for payment processing, Cloudcheck for identity verification, Strava and Fitbit for exercise tracking, and Spotify for Fan Support. Additional tools include Widgets for website embedding, QR Codes for offline promotion, Matched Giving campaigns, Dollar Handles with Tangible Statements, Page Updates for donor communication, Exercise Activity Tracking, Donor Badges for social sharing, Donation Tags for segmentation, Live Streaming integration, and Page Templates for Events. In September 2024, Givealittle launched the Generosity Generator Masterclass, a free online crowdfunding education course.

Differentiator

Problem solved

Functional benefit

Products and services

• Givealittle Crowdfunding Platform New Zealand's online crowdfunding platform enabling individuals, groups, businesses, charities, clubs, schools, and community groups to create fundraising pages for causes they care about. Facilitates donations through multiple payment methods including credit/debit cards, internet banking, vouchers, and payroll giving.
• Payroll Giving
• Givealittle Vouchers
• Generosity Generator Masterclass Free online self-led crowdfunding course taught by fundraising professional Tim Pare, released in September 2024 to help users plan and run successful fundraising campaigns on the Givealittle platform.

Quantifiable outcome

• Lowest fee crowdfunding platform in New Zealand at 5% effective rate (averaging ~4% with donor top-ups)
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• FootprintcoreStrategic or Co-development PartnerGivealittle partnered with Footprint, New Zealand's largest online Will provider, to offer donors 50% off a standard Will. The partnership encourages more Kiwis to consider leaving gifts to charity in their Wills. When charity pages enable Footprint messaging, donors see the offer on their receipt emails and can access discounted Will creation.
• SpotifycoreTechnology or IntegrationSpotify Fan Support integration allows Spotify artists in Aotearoa to create Givealittle pages linked directly to their Spotify Artist page. Fans can support their favourite artists' chosen causes through Givealittle, with the page URL displayed on Spotify profiles.
• WindcavecoreTechnology or IntegrationWindcave processes credit/debit card and internet banking payments for Givealittle. Givealittle does not store credit card information, relying entirely on Windcave's secure payment infrastructure.
• Cloudcheck powered by VerificoreTechnology or IntegrationIdentity verification service used for AML/CFT compliance, comparing user identity against NZTA driver licence and Department of Internal Affairs passport databases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Funraise: US nonprofit fundraising platform offering donation forms, peer-to-peer campaigns, events, and donor CRM. Comparable for mid-sized charities and nonprofits seeking always-on fundraising infrastructure similar to Givealittle's Organisation Pages.
• Givebutter: US-based modern fundraising platform with donation pages, events, peer-to-peer fundraising, and donor management — a younger but rapidly scaling competitor whose feature set (matched giving, donation tags, embeddable widgets) overlaps significantly with Givealittle's add-on modules.

Broad incumbents

• Blackbaud: Enterprise nonprofit software provider (CRM, fundraising, payment processing, school management). Comparable as an incumbent serving NZ charities and schools that Givealittle targets with its Organisation Pages and Payroll Giving features.
• Bonterra (Network for Good): Large US nonprofit technology suite (Network for Good, JustGiving, Give.org) covering donation forms, CRM, and fundraising events. Comparable as a broader incumbent with overlapping donation-platform capabilities targeting the same charity and school segments.
• PayPal Giving Fund: Global donation infrastructure operated by PayPal that routes donations to verified charities with low fees. Comparable as a payment-rail-anchored giving platform competing for the same donor dollars flowing through Givealittle.

Direct peers

• GoFundMe: Global leader in personal-cause and charitable crowdfunding with a near-identical product model (page creation, take-rate on donations, peer-to-peer fundraising). GoFundMe is the most direct comparable for Givealittle's Cause, Fundraiser, and Organisation page types, though it operates globally rather than only in NZ.
• JustGiving: UK-based charitable fundraising platform serving individuals and charities with page types, Gift Aid, and event/team fundraising — a close functional analog to Givealittle, especially the Organisation Pages, Payroll Giving, and Event Teams features.

Regional players

• MyCause: Australian crowdfunding platform for charities, individuals, and community causes with comparable page types and low/no fees for charities. Comparable as a same-category regional peer that competes for trans-Tasman charity fundraising activity.
• Everyday Hero: Australia/NZ peer-to-peer fundraising platform for events, charity, and individual causes. Directly comparable product surface (event pages, team fundraising, charity pages) and overlapping geography with Givealittle's trans-Tasman donor base.
• GiveNow: Australian not-for-profit donation and fundraising platform operated by Our Community. Closely comparable model — registered NFP intermediary, low-fee donation processing for charities and individuals — directly analogous to Givealittle's CC57443 charity structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/givealittle
• Facebookfacebook.com/givealittle
• LinkedInlinkedin.com/company/givealittle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GiveALittle