Supermums
Supermums is a UK-based social enterprise delivering certified instructor-led Salesforce ecosystem training and recruitment services, helping women, parents, and career transitioners land well-paid tech roles across 10+ countries.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Supermums does
Supermums is a UK-headquartered social enterprise, structured as two operating entities (Supermums Training CIC and Supermums Consulting Ltd), that delivers Salesforce ecosystem training and recruitment services with an explicit mission to enable women and parents to transition into well-paid tech careers. Founded in 2016 by Heather Black, the company operates instructor-led virtual courses across global time zones, covering Salesforce Administrator, Consultant, Business Analyst, Marketing Cloud, Service Cloud, Platform App Builder, Data Cloud, Tableau Desktop, and a growing set of AI-focused programs (Agentforce Bootcamp, Get Started with AI, AI Tools for Salesforce Projects). It also offers a Spanish-language Admin track and consultancy skills training covering business analysis, agile, and change management. Wrap-around services include one-to-one mentoring, career coaching, CV writing, interview preparation, and peer support groups, with formal recruitment placement into client organizations.
The company generates revenue from three streams: per-course individual training fees (supplemented by a 5% newsletter-subscriber discount), recruitment and placement services for businesses, and corporate training including Hire-Train-Deploy and Salesforce Intern programs with multi-year contract cadences. Distribution is mixed: self-serve enrollment for individual learners and direct enterprise sales for corporate customers, amplified through a Salesforce Trailblazer Workforce Partner ecosystem, Gold-level sponsors (Provar, Improved Apps, DESelect, Slalom), event presence at Dreamforce and Agentforce World Tour, and a weekly Boost Your Salesforce Career Bulletin newsletter reaching 50,000+ subscribers. Cumulative reach is 1,800+ trained learners across 10+ countries and 400+ corporate clients supported.
Supermums firmographics
Firmographics- Name
- Supermums
- Legal name
- Supermums Training CIC and Supermums Consulting Ltd
- Website
- https://supermums.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supermums is a UK-based social enterprise delivering certified instructor-led Salesforce ecosystem training and recruitment services, helping women, parents, and career transitioners land well-paid tech roles across 10+ countries.
- Ownership category
- akta.pro rank
Supermums industry classification
Industry- Product category
- Professional Training and Recruitment Services
- NAICS
- Computer Training (611420), Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Services (8741)
- akta.pro primary industry
- Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)
- akta.pro secondary industries
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Cloud Computing & Infrastructure (AWS/Azure/GCP, Virtualization) (EDABAFAB), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where Supermums is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Supermums business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Individual Training Courses: Fees for instructor-led virtual training courses covering Salesforce Administrator, Consultant, Business Analyst, Marketing Cloud, Service Cloud, Platform App Builder, Data Cloud, and AI tools. Courses are subscription/per-course based with pricing varying by program.
- Recruitment & Placement Services: Recruitment services placing trained talent into organizations. The company matches trained graduates with companies seeking Salesforce talent.
- Corporate Training for Business: Training services for businesses looking to upskill employees in Salesforce and related technologies, including flexible resourcing models.
- Newsletter & Community: Weekly Boost your Salesforce Career Bulletin with 50,000+ subscribers, providing career tips, job vacancies, and training offers. Subscribers receive 5% discount on courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Instructor-Led Salesforce Courses |
| Other | Multi-year contract | Corporate Training |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Supermums product offering
Product offeringCore offering
Supermums delivers instructor-led virtual training courses on the Salesforce ecosystem (Administrator, Marketing Cloud, Service Cloud, Platform App Builder, Data Cloud, Tableau, and AI tools) and provides recruitment and corporate resourcing services placing trained Salesforce professionals into organizations. Operating as a social enterprise, it combines certified training with wrap-around career support, including mentoring, CV writing, interview preparation, and direct placement services.
Product overview
Supermums is a training and recruitment social enterprise offering instructor-led virtual courses across global time zones for individuals seeking Salesforce ecosystem skills, along with business services for corporate talent needs. The portfolio centers on Salesforce platform training (Administrator, Marketing Cloud, Service Cloud, Platform App Builder, Data Cloud) supplemented by consultancy skills bootcamps, AI-focused courses (Agentforce, AI Tools, Get Started with AI), and Tableau Desktop training. A weekly newsletter (Boost your Salesforce Career Bulletin) serves 50,000+ subscribers, and the Mums on Cloud Nine podcast provides ongoing content. For businesses, services include Hire Train Deploy talent solutions, Salesforce recruitment, and ClearPath adoption support. Career-oriented publications include the 'Become a Super Salesforce Consultant' and 'Become a Super Salesforce Administrator' books.
Differentiator
Problem solved
Functional benefit
Products and services
- Salesforce Administrator Course Virtual instructor-led training course preparing individuals for Salesforce Administrator certification, forming the core of Supermums' training portfolio.
- Salesforce Marketing Cloud Course Training course covering Salesforce Marketing Cloud skills including email marketing, automation, and marketing cloud administration.
- Salesforce Service Cloud Course Training course focused on Salesforce Service Cloud implementation and administration for customer service environments.
- Salesforce Platform App Builder Certification Course Course preparing candidates for the Salesforce Platform App Builder certification exam.
- Salesforce Data Cloud Training Training course covering Salesforce Data Cloud concepts and implementation skills.
- Consultancy Skills Course Course teaching business analysis, agile project management, and change management skills for Salesforce professionals.
- Agentforce Bootcamp Course Bootcamp training focused on Salesforce Agentforce capabilities and AI-powered agent implementation.
- Get Started with AI Bootcamp Introductory bootcamp designed to help women get started with AI skills for career advancement.
- AI Tools for Salesforce Projects Course Course covering AI tools and applications for Salesforce implementation projects.
- Tableau Desktop Training - Foundation Foundation-level training for Tableau Desktop, focusing on data visualization skills.
- Spanish Salesforce Administrator Course Spanish-language version of the Salesforce Administrator training course.
- Salesforce Recruitment Services Placement and recruitment services connecting trained talent with organizations seeking Salesforce professionals.
- Hire Train Deploy Comprehensive talent solution combining hiring, training, and deployment of Salesforce professionals for business clients.
- ClearPath Salesforce Adoption Salesforce adoption program helping businesses maximize user engagement with the platform.
- CV Writing Service Service helping individuals create professional CVs tailored for Salesforce roles.
- Salesforce Training for Employees Corporate training programs delivered to businesses for upskilling their employees in Salesforce and related technologies.
- Salesforce Intern Program Internship placement program connecting businesses with emerging Salesforce talent from the Supermums community.
Quantifiable outcome
- Trained 1800+ learners since 2016
- +3 more outcomes
Companies that use Supermums
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Supermums technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Supermums partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, gold, bronze, work experience and supporting.
- SalesforcecoreSalesforce Trailblazer Workforce Partner status. Salesforce actively supports Supermums through PR, events, and in-kind support. Supermums has been nominated for numerous awards by the Salesforce PR team and operates as an official partner within the Salesforce ecosystem.
- Provar TestinggoldGold Sponsor that sponsors the Salesforce Administrator Course. Provar is a Salesforce Testing App operating globally out of UK, USA, and India with over 100 employees and 40 partners. Provides testing tools and University of Provar certification program.
- Improved AppsgoldGold Sponsor that sponsors the Salesforce Administrator Course. Improved Apps is the only Salesforce security reviewed digital adoption partner, offering the Improved Usage Tracker tool for Salesforce ROI insights.
- DESelectgoldGold Sponsor that sponsors the Marketing Cloud Course. DESelect is a cloud-based SaaS provider and official Salesforce Marketing Cloud partner, offering marketing enablement platform on Salesforce AppExchange for Fortune 500 and mid-sized businesses.
- SlalomgoldGold Sponsor that sponsors the Consultancy Skills Course. Slalom is a $2.4B company with over 9,500 employees, routinely named a best place to work. Clients include more than half the Fortune 100 and a third of the Fortune 500. Partnership includes joint career coaching initiatives.
- GearsetbronzeBronze Sponsor. Gearset provides Salesforce DevOps solutions and has partnered with Supermums for blog content and community engagement.
- The Thomas Pocklington TrustbronzeBronze Sponsor. Works with partners to identify and meet needs of blind and partially sighted people across the UK. Supports a scholarship program enabling blind or partially sighted individuals to participate in Supermums training.
- The Deveau Groupwork experienceWork Experience Partner that has helped 95 parents launch their Salesforce careers in the USA. Provides work experience placements for Supermums graduates.
- SagesupportingCorporate sponsor supporting Supermums mission to empower mums and dads back into the workplace with well-paid flexible work opportunities.
- Business in the CommunitysupportingCorporate sponsor supporting equality and women into tech initiatives as part of Supermums ecosystem of supporters.
- Goldman SachssupportingCorporate sponsor supporting Supermums mission and women in tech initiatives within the Salesforce Ohana.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Supermums competitors and assessment
Company assessmentBroad incumbents
- Coastal Cloud: US-based Salesforce consulting firm that also runs internal training, certification pathways, and Hire-Train-Deploy-style programs. Comparable on the corporate talent supply motion.
- Simplilearn: Large-scale online training provider with a dedicated Salesforce certification track alongside broader technology and management programs. Competes with Supermums on individual Salesforce course buyers but operates at significantly greater scale.
- Salesforce Trailhead: Salesforce's official free learning platform with certifications, learning paths, and now AI/Agentforce content. The most relevant non-paid alternative that defines the pricing ceiling for Supermums's paid training.
Emerging players
- General Assembly: Tech bootcamp provider covering multiple enterprise platforms with career coaching and employer partnerships. Comparable on the career-transition and corporate upskilling motion, though broader than pure Salesforce.
Direct peers
- saasguru: Salesforce-focused training and certification provider offering instructor-led and self-paced courses across Admin, Developer, Consultant, and AI tracks. Closely matches Supermums's core curriculum portfolio and target learner persona.
- JanBask Training: Salesforce training specialist offering Admin, Developer, and Consultant bootcamps with career support. Targets career changers and individual learners similar to Supermums's core audience.
- IgmGuru: Salesforce certification training provider delivering instructor-led courses across cloud, admin, and developer tracks. Competes with Supermums in the Salesforce upskilling segment for individuals and corporate clients.
- Mason Frank International: Specialist Salesforce recruitment firm placing Admins, Consultants, Developers, and Architects globally. Direct comparable on Supermums's recruitment and Hire Train Deploy service line.
- CRS Info Solutions: Provider of Salesforce certification training and consulting with career placement assistance. Mirrors Supermums's combined training-plus-placement value proposition.
Regional players
- WeCloud: Salesforce recruitment and consulting firm primarily serving the European market. Closely comparable to Supermums on the recruitment business line, especially within EMEA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Supermums social profiles
Digital presenceSupermums financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supermums leadership team
Management profileNumber of profiles
Profiles2 records
Supermums funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supermums M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supermums
What does Supermums do?
Supermums delivers instructor-led virtual training courses on the Salesforce ecosystem (Administrator, Marketing Cloud, Service Cloud, Platform App Builder, Data Cloud, Tableau, and AI tools) and provides recruitment and corporate resourcing services placing trained Salesforce professionals into organizations. Operating as a social enterprise, it combines certified training with wrap-around career support, including mentoring, CV writing, interview preparation, and direct placement services.
Is Supermums a public or private company?
Supermums is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supermums founded?
Supermums was founded in 2016. It employs 11 to 50 people.
Where is Supermums based?
Supermums is headquartered in London, United Kingdom, in the Europe region.
How does Supermums make money?
Four revenue lines are on record. Individual Training Courses are the primary driver. The others are recruitment & Placement Services, corporate Training for Business and newsletter & Community.
Who are Supermums's main competitors?
Broad incumbents on record are Coastal Cloud, Simplilearn and Salesforce Trailhead. General Assembly is listed as an emerging player. Direct peers are saasguru, JanBask Training, IgmGuru, Mason Frank International and CRS Info Solutions. WeCloud is listed as a regional player.
Does Supermums have an API?
No public API is recorded for Supermums.
What industry is Supermums in?
Supermums's product category is Professional Training and Recruitment Services. Its primary akta.pro industry code is EDABAFAJ, Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday), with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 611420 and its SIC code is 8200.