What Hemp Well does

Hemp Well (legal entity HW Products LLC) is a family-owned manufacturer and distributor of organic hemp-based pet supplements, founded in 2012 and headquartered in Auburn Hills, Michigan. The company formulates and sells a multi-species product portfolio covering dogs, cats, birds, and horses, organized around five functional wellness lines — Calm, Relief (CBD/comfort), Hip & Joint, Thrive (skin, coat, omegas), and Immune (gut and digestion) — and delivered across multiple formats including soft chews, oils/tinctures, balms, capsules, powders, and bundled offerings. Products are made with certified organic, USA-grown hemp, are THC-free, undergo third-party lab testing with publicly accessible certificates of analysis, and carry the National Animal Supplement Council (NASC) Quality Seal; the company emphasizes seed-to-shelf traceability and pet-specific formulations that are not relabeled human products. Functionally, the company combines a CPG product portfolio with a regulatory and quality-control stack (organic sourcing, lab testing, NASC compliance) layered with species-specific formulation expertise across four animal categories — an unusual breadth for a small privately held firm.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on hempwell.com (with a Subscribe & Save subscription offering 15% off, increasing to 18% after the fifth payment, and free US shipping) and multi-channel retail distribution through flagship partners including Target, Chewy, Amazon, Petco, Pet Supplies Plus, and Tractor Supply, supplemented by over 1,000 independent pet retailers across all 50 US states. Pricing ranges from approximately $7.99 for trial-size soft chews to $129.99 for a gallon of horse hemp oil, with most SKUs in the $20-$80 range and discounted under the subscription program. Hemp Well reports it has served over one million pets as of April 2026 and over three million pets cumulatively since founding, and has been featured on NBC, CBS, ABC, and FOX News. Revenue is not publicly disclosed; the company remains privately held and bootstrapped under founder Ryan Richmond with 11-50 employees and no institutional investors identified.

Name

Hemp Well

Legal name

HW Products LLC

Website

https://hempwell.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hemp Well is a family-owned, Michigan-based manufacturer of organic, USA-grown hemp-based pet supplements — including CBD oils, soft chews, balms, and capsules — formulated specifically for dogs, cats, birds, and horses, and sold through DTC e-commerce and over 1,000 retailers including Target, Chewy, Petco, and Amazon.

Ownership category

akta.pro rank

Product category

Pet Supplements

NAICS

Pet and Pet Supplies Retailers (45991), Animal Food Manufacturing (31111)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Pet Products Retail (CRANAHAF)

akta.pro secondary industries

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Pet hemp supplements
• CBD pet products
• Organic pet supplements
• Pet wellness supplements
• Hemp pet nutrition

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales (DTC): Direct-to-consumer sales through hempwell.com with subscription options. Products include soft chews, oils, capsules, and balms for dogs, cats, birds, and horses. Subscription model with recurring revenue from Subscribe & Save program (15% discount, increasing to 18% after 5th payment).
2. Retail Distribution: Wholesale distribution through major retail partners including Target, Chewy, Amazon, Pet Supplies Plus, Petco, and Tractor Supply. Products sold through over 1,000 physical retail locations across the United States.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Hemp Well manufactures and distributes organic, USA-grown hemp-based supplements for dogs, cats, birds, and horses. The product portfolio is organized around five functional wellness categories — Calm, Relief (CBD), Hip & Joint, Thrive, and Immune — and is delivered in soft chews, oils/tinctures, balms, capsules, and powders. Products are sold direct-to-consumer via hempwell.com and through major pet retail chains including Target, Chewy, Petco, Pet Supplies Plus, Tractor Supply, and Amazon, plus 1,000+ independent retailers.

Product overview

Hemp Well is a family-owned maker of organic hemp-based pet supplements founded in 2012 and headquartered in Auburn Hills, Michigan. The company offers a multi-species portfolio organized around five functional wellness formulas: Calm (relaxation), Relief (CBD/comfort), Hip & Joint (mobility), Thrive (skin, coat & omegas), and Immune (gut & digestion). Products are available across four animal categories: dogs, cats, birds, and horses. Formats include soft chews, oils/tinctures, balms, capsules, and powders, with bundled offerings such as the Senior Cat Support Bundle, Cat Digestive Aid Bundle, Bird Feather Recovery Bundle, Senior Bird Support Bundle, and Bird Feather Recovery Bundle. All products are made in the USA with certified organic, USA-grown hemp, are third-party lab tested, THC-free, and NASC members. The company serves over 1,000,000 pets and is distributed through major retailers including Target, Chewy, Petco, Pet Supplies Plus, and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemp Well Relief CBD Soft Chews for Dogs Organic CBD soft chews for dogs providing daily comfort and mobility support, formulated with a balanced Omega 3-6 ratio and 100% organic hemp without fillers; available in 8, 30, 60, and 180 counts.
• Relief Oil for Dogs & Cats A 2-ounce CBD oil delivering 100mg of organic CBD per bottle to support pet mobility, joint health, flexibility, and overall wellness; contains no fillers; designed as a 60-day supply.
• Relief Plus CBD Oil for Dogs & Cats A higher-potency 2-ounce CBD oil providing 300mg of organic CBD per bottle (5mg per dropper) for enhanced mobility and comfort support in dogs and cats; THC-free; 60-day supply.
• Calm Dog Soft Chews Daily calming soft chews for dogs blended with chamomile, valerian root, and melatonin to promote relaxation during travel, storms, or everyday stress without causing drowsiness.
• Hip & Joint Dog Soft Chews Organic mobility support chews for dogs combining hemp with glucosamine, MSM, and Boswellia to support everyday movement and joint comfort in active and aging dogs.
• Relief Gel Capsules for Dogs CBD gel capsules for dogs offering a convenient, pre-measured format for daily comfort and mobility support.
• Calm Cat Soft Chews Gentle calming soft chews for cats formulated with organic hemp and botanicals such as chamomile and lemon balm to ease travel, vet visits, and daily stress.
• Relief Cat Soft Chews Organic CBD soft chews for cats providing comfort support and active wellness for aging or active felines.
• Thrive Cat Soft Chews Omega-rich soft chews for cats supporting skin health, coat shine, and overall daily vitality.
• Cat Hairball Soft Chews Specialized soft chews for cats designed to support hairball management and digestive wellness.
• Bladder Support Powder for Dogs & Cats Powder supplement for dogs and cats providing gentle daily urinary and bladder support.
• Organic Thrive Oil for Dogs & Cats An omega-rich hemp seed oil for dogs and cats supporting skin, coat, and overall daily wellness.
• Hemp Balm A topical organic hemp balm for pets providing skin relief and support for hot spots, allergies, and coat health.
• Skin Relief Spray for Itchy Dogs & Cats Topical spray providing soothing relief for itchy, irritated skin in dogs and cats.
• Immune & Digestive Gut Health Oil for Dogs & Cats An immune and gut health supplement for dogs and cats powered by organic hemp seed oil, turkey tail mushroom, and lion's mane mushroom to support digestion and natural defenses.
• Immune & Digestive Gut Health Dog Soft Chews Soft chews for dogs combining hemp and functional mushrooms (turkey tail and lion's mane) to support gut health, digestion, and immune function.
• Bird Relief CBD Oil A bird-specific organic CBD oil providing joint comfort, feather maintenance, and immune support with a balanced omega ratio and 100mg of CBD per 2-ounce bottle.
• Bird Relief Plus CBD Oil Maximum-strength bird CBD oil with higher CBD content for enhanced comfort, feather health, and immune resilience in companion birds.
• Calm Bird Oil A bird-specific calming oil formulated with chamomile, melatonin, and lemon balm to ease stress, hormonal behaviors, screaming, and feather plucking in parrots, cockatiels, and other companion birds.
• Bird Hemp Hearts Organic hulled hemp seeds (hemp hearts) for birds providing omega-3 and omega-6 fatty acids, protein, and antioxidants to support feather quality, immune function, and daily vitality.
• Organic Bird Hemp Oil A 2-ounce organic bird hemp oil rich in omega fatty acids 3, 6, and 9 to nourish skin, promote shiny feathers, and support immunity, suitable for feather plucking or routine avian care.
• Horse Hemp Oil An organic hemp seed oil for horses available in gallon and 16-ounce sizes, supporting skin and coat health, joint and mobility wellness, digestive and immune health, and natural energy; rich in omega-3 and omega-6 fatty acids; THC-free.
• Horse Relief Chews CBD soft chews designed for horses providing extra comfort and CBD support for barn-ready daily equine wellness.
• Senior Cat Support Bundle A curated bundle for senior cats combining CBD chews and bladder support powder to address age-related mobility and urinary health needs.
• Cat Digestive Aid Bundle A bundled product combining hairball chews and gut health oil for comprehensive feline digestive and wellness support.
• Bird Feather Recovery Bundle A bundled product combining bird hemp hearts and calming oil to support feather recovery and calm behavioral balance in birds.
• Senior Bird Support Bundle A bundled product for senior birds combining CBD oil and hemp hearts to support comfort, feather health, and overall vitality in aging avian companions.

Quantifiable outcome

• Over 1 million pets served as of April 2026
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• TargetcoreChannel Partner/ Reseller/ DistributorMajor retail chain partnership where Target carries Hemp Well pet supplement products in stores and online. Represents flagship retail distribution partnership for the brand.
• ChewycoreChannel Partner/ Reseller/ DistributorOnline pet specialty retailer partnership with dedicated Hemp Well storefront on Chewy.com, providing e-commerce distribution alongside physical retail presence.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace partnership making Hemp Well products available through Amazon's e-commerce platform, expanding online reach to Amazon's customer base.
• Pet Supplies PluscoreChannel Partner/ Reseller/ DistributorPet specialty retailer with 279+ locations in Michigan alone, carrying Hemp Well products. Strong regional presence with national expansion.
• PetcocoreChannel Partner/ Reseller/ DistributorMajor pet specialty retailer partnership making Hemp Well products available in Petco stores nationwide and on Petco.com.
• Tractor SupplycoreChannel Partner/ Reseller/ DistributorRural lifestyle retailer partnership with Hemp Well horse products (Horse Hemp Oil, Horse Relief Chews), targeting equestrian and large animal owners.
• National Animal Supplement Council (NASC)coreStrategic or Co-development PartnerNASC membership with Quality Seal indicates compliance with industry standards for pet supplements. NASC is the industry's self-regulatory body that has developed quality guidelines for animal supplements.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HolistaPet: Direct-to-consumer pet CBD brand offering CBD oils, soft chews, capsules, and treats for dogs and cats. Closely comparable to Hemp Well on product format, target customer (pet parents), and channel mix, though HolistaPet is more dog/cat-centric and less retail-distributed.
• PetHonesty: Pet supplement brand spanning calming, hip & joint, skin & coat, dental, and multivitamin chews, with broad retail distribution and venture backing. Comparable to Hemp Well in target customer, soft-chew format, and major retail presence, though broader than CBD/hemp alone.
• ElleVet Sciences: Veterinary-focused CBD pet products with clinical research backing, sold through veterinarians and select retail. Comparable to Hemp Well on hemp-CBD actives and species-specific formulations, with a stronger veterinary channel orientation.
• Canna-Pet: Early-mover CBD brand for cats, dogs, and small animals with hemp-based capsules, oils, and treats. Direct competitor on multi-species hemp supplements, with overlapping product formats and customer base.
• Pet Releaf: Family-owned (like Hemp Well) CBD pet product company offering oils, topicals, and treats emphasizing organic hemp and third-party testing. Closely comparable on positioning (organic, family-owned, multi-species) and product architecture.
• Austin & Kat: CBD-infused pet supplement brand focused on calming and hip & joint chews/oils for dogs and cats. Comparable on hemp-based functional supplements targeting the same wellness needs Hemp Well addresses.
• CBDfx Pet: CBD brand with a dedicated pet line including tinctures, chews, and topicals for dogs and cats. Comparable product formats and target customer, with broader parent CBDfx brand awareness.

Broad incumbents

• Zesty Paws: One of the largest pet supplement brands in the US, covering calming, joint, skin & coat, immune, and multivitamin categories across soft chews and oils. Larger and broader incumbent than Hemp Well, overlapping in functional categories (calm, joint, immune) and retail footprint.
• NaturVet: Established pet supplement manufacturer with calming, joint, skin & coat, and digestive products sold through mass and pet retail. Comparable in supplement category and retail distribution, though broader and longer-tenured than Hemp Well.
• VetIQ: Mass-market pet supplement brand offering calming, hip & joint, dental, and immune products at retail. Comparable retail distribution and category overlap, particularly in calming and joint support chews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hempwell
• Facebookfacebook.com/hempwell
• Instagraminstagram.com/hempwell
• Pinterestpinterest.com/hempwell
• LinkedInlinkedin.com/company/hemp-well

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemp Well