What VenuIQ does

VenuIQ is a privately held event-technology company founded in 2015 and headquartered in Walsall, United Kingdom, with additional offices in France and the United States. The company provides a unified platform that combines an award-winning event app (marketed as 'Event Builder') with Bluetooth Low Energy Beacon-based attendee tracking and an event intelligence dashboard. The platform enables event organizers to create branded native event apps incorporating agendas, maps, networking, notifications, polls, surveys, live Q&A, and AI-powered matchmaking, while the tracking layer captures attendee movement, session attendance, booth visits, and dwell time without requiring badge scans or app downloads. Proprietary behavioral metrics—Flight Risk, Behaviour Score, and Dwell Time—distill behavioral data into visualizations intended to allow organizers to demonstrate ROI to sponsors and exhibitors.

The company's commercial model combines subscription-based platform licensing for events, sale or rental of proprietary hardware (Bluetooth beacons, Gateways, and SafeWatch proximity wearables), and professional services for on-site setup, live support, and post-event analysis. Pricing spans a self-serve £950-per-event tier (On:Demand) and enterprise packages priced on quote basis with multi-year contracts. Distribution is primarily direct sales via account managers and a Book a Demo contact form, supplemented by industry event presence (Confex, Event Tech Live) and content marketing. Customers include Future plc, World Federation of Advertisers, NHS Confederation, UK Construction Week, University of Cambridge, and Gambling Commission, spanning conferences, trade shows, government, education, and healthcare segments.

VenuIQ holds no outside investors according to disclosed information and is operated independently by co-founders Philip Mayling and Oliver Rowe. The platform has received multiple industry awards across 2019–2024, including Best Event App (2024, 2021), Best Event Tech (2024), Best Event Platform (2022), Best New Technology Product (2020), and Best Use of AI Technology (2019).

Name

VenuIQ

Legal name

VenuIQ

Website

https://venu-iq.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

VenuIQ is a privately held UK-headquartered event-technology company providing branded event apps, Bluetooth beacon-based attendee tracking, and behavioral analytics (Flight Risk, Behaviour Score, Dwell Time) to conference organizers, trade shows, and enterprise event teams across the UK, France, and the United States.

Ownership category

akta.pro rank

Product category

Event Technology Platform

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industries

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Event Analytics, Attribution & ROI Measurement (Dashboards, Engagement Scoring) (THAHAOAJ), Virtual Networking & Matchmaking Solutions (1:1, Group, AI Matchmaking) (THAHAOAC), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event technology platform
• Attendee tracking software
• Event mobile apps
• Conference analytics
• Trade show technology

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Technology Platform Subscription: Annual or per-event licensing of event apps and attendee tracking platform. Custom-tailored packages based on event size and requirements.
2. Hardware Sales/Rental (Beacons, Gateways, SafeWatch): Sale or rental of proprietary Bluetooth beacons, Gateway devices, and SafeWatch social distancing wearables. Beacons are reusable with 15+ year lifespan and 90%+ return rates.
3. Professional Services (On-site Support): Hands-on event tech support including on-site setup, live support during events, and post-event analysis and reporting.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

VenuIQ provides a unified event technology platform consisting of an award-winning native event app (Event Builder) and a Bluetooth Low Energy beacon-based Attendee Tracking & Event Intelligence system. The platform enables conference and trade show organizers to build branded event apps, capture attendee movement and dwell time, deliver AI-powered matchmaking, and report on sponsor ROI with proprietary behavioral metrics (Flight Risk, Behaviour Score, Dwell Time). Additional offerings include SafeWatch wearables and Virtual/Hybrid Event Portals.

Product overview

VenuIQ offers a unified event technology platform consisting of two core products: Event Builder (an award-winning event app platform) and Attendee Tracking & Event Intelligence. Event Builder enables creation of branded native event apps with features for agendas, maps, networking, live Q&A, polls, surveys, and AI-powered matchmaking. Attendee Tracking uses proprietary Bluetooth Low Energy Beacons and Gateways to capture attendee movement and dwell time, generating actionable intelligence through metrics like Flight Risk, Behaviour Score, and Dwell Time. Optional modules include On:Demand (self-serve app builder), SafeWatch (social distancing wearable), and Virtual & Hybrid Event Portals. The platform is backed by the Silver Service Guarantee offering hands-on setup, training, and ongoing support.

Differentiator

Problem solved

Functional benefit

Brands

• Event Builder: VenuIQ's event app platform that allows organizers to create branded event apps with agendas, maps, networking, notifications, polls, live Q&A, sponsor content, and AI-powered matchmaking.
• On:Demand
• SafeWatch
• Silver Service Guarantee

Products and services

• Event Builder (Event App Platform) Native event app platform enabling creation of branded event apps with interactive features including agendas, maps, networking, notifications, polls, surveys, live Q&A, and sponsor content. Designed for conference and trade show organizers who need an attendee-facing mobile experience that feeds engagement data back into event analytics.
• Attendee Tracking & Event Intelligence Bluetooth Low Energy beacon-based tracking system that captures attendee movement, session attendance, booth visits, and dwell time patterns without requiring badge scans or attendee app downloads. Includes proprietary ViQ intelligence metrics (Flight Risk, Behaviour Score, Dwell Time) that distil millions of data points into intuitive visualisations for organizers and sponsors.
• On:Demand Self-serve autonomous event app builder that allows users to create branded native apps without development assistance, using pre-built templates and configuration options for icons, colors, splash screen, and app icon. Targeted at organizers who want a pay-as-you-go app without engaging VenuIQ's full-service team.
• SafeWatch Rechargeable wearable device providing location tracking with proximity alerting that flashes and vibrates when wearers come within 2 meters of another delegate. Includes heat mapping and people-counting capabilities for venue safety and flow management.
• Virtual & Hybrid Event Portal Digital event platform enabling virtual and hybrid events with live sessions, on-demand content, attendee networking, sponsor exhibition spaces, and integrated event management tools, designed for organizers extending their physical events online or running fully digital conferences.

Quantifiable outcome

• 60% improvement in sponsor engagement
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• MailchimpminorGTM or Marketing PartnerMarketing partner providing email marketing services. Data shared with Mailchimp is subject to their privacy policy. Newsletter subscribers can unsubscribe at any time.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EventMobi: EventMobi provides event apps, registration, and live engagement tools for conferences and trade shows — directly comparable to VenuIQ's Event Builder platform with overlapping target customers (enterprise event organizers) and similar mid-market positioning.
• Bizzabo: Bizzabo's Event Experience OS bundles event registration, marketing, and analytics for B2B events and conferences — directly comparable to VenuIQ's combined Event Builder + Attendee Tracking offering, with similar enterprise focus but significantly more venture funding.
• Swapcard: Swapcard provides AI-powered event networking, matchmaking, and an event app platform for in-person, virtual, and hybrid events — directly comparable to VenuIQ's AI matchmaking and event app capabilities, with similar focus on attendee engagement and ROI measurement.
• SpotMe: SpotMe delivers branded event apps with engagement and networking features for enterprise B2B events — overlapping with VenuIQ's Event Builder and AI matchmaking modules, with similar enterprise event-organizer customer base.
• RainFocus: RainFocus offers an event marketing platform with registration, analytics, and on-site experiences for large enterprise events — comparable to VenuIQ's portfolio of event apps, attendee tracking, and intelligence offerings.
• Aventri: Aventri delivers event management software with registration, mobile apps, and attendee engagement for enterprise events — closely comparable to VenuIQ's Event Builder platform with similar mid-to-large enterprise customer focus.

Broad incumbents

• Cvent: Cvent is the dominant enterprise event management platform offering registration, venue sourcing, event apps, and analytics — overlapping with VenuIQ's Event Builder and attendee intelligence, but operating as a much broader portfolio acquired by Blackstone for $4.6B.
• Eventbrite: Eventbrite operates a large-scale ticketing and event management platform serving event creators — overlaps with VenuIQ's event registration and app functionality but skews toward consumer/smaller events rather than the enterprise conference segment VenuIQ targets.

Emerging players

• Hubilo: Hubilo provides virtual and hybrid event platforms with networking, engagement, and analytics — comparable to VenuIQ's Virtual & Hybrid Event Portal offering, with similar emerging-stage positioning and enterprise ambitions.

Others

• Walls.io: Walls.io is an existing VenuIQ technology partner that provides social media wall solutions for events — adjacent to VenuIQ's engagement stack rather than a direct competitor, included here to reflect their official collaboration announced at Event Tech Live.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@venuiq5456
• Facebookfacebook.com/venuiq
• LinkedInlinkedin.com/company/venuiq
• Xx.com/venu_iq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VenuIQ