ecomaids
ecomaids is a US franchisor of eco-friendly residential and commercial cleaning services, operating through locally-owned franchise territories across 40+ states. It uses Green Seal and EPA Safer Choice certified products and a proprietary 64-Point Green Clean Routine under parent Happinest Brands.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ecomaids does
ecomaids is a private US franchisor of eco-friendly residential and commercial cleaning services, founded in 2008 and headquartered in Brooklyn, operating as part of the Happinest Brands multi-brand home-services portfolio. The company delivers service through a network of locally-owned and operated franchise territories across more than 40 US states plus select territories (PR, VI, GU), with new locations announced for Atlanta, Austin, Houston, and Plano. Its core offering is recurring cleaning (weekly, bi-weekly, monthly) plus one-time, deep, move-in/move-out, specialty, housekeeping, and EPA-certified disinfectant fogging services for both homes and commercial facilities (offices, retail, gyms, restaurants, banks, day care, medical offices).
The underlying 'technology' is operational rather than software-based: a proprietary 64-Point Green Clean Routine with 50+ touchpoints, a color-coded microfiber cross-contamination system, 4-stage HEPA filter vacuums, and EPA Safer Choice and Green Seal certified non-toxic cleaning products. Franchisees deploy in-house trained, background-checked, bonded, and insured employees — not independent contractors — using this codified methodology. A 100% Satisfaction Guarantee with a 24-hour reclean policy backs the service.
The business model is asset-light franchising: revenue is generated through franchise fees, royalties, and preferred pricing on certified cleaning products, while end-customer pricing is customized by territory based on home size, condition, and visit frequency. Customer acquisition is primarily direct via the corporate website (ecomaids.com), a toll-free line (800-326-6243), local franchise numbers, organic search, and word-of-mouth. The system is reported to be 'trusted by thousands of families' and holds a 4.8/5 average Google rating, with 1,971 reviews at a single franchise location as evidence of local density.
ecomaids firmographics
Firmographics- Name
- ecomaids
- Legal name
- Ecomaids
- Website
- https://ecomaids.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ecomaids is a US franchisor of eco-friendly residential and commercial cleaning services, operating through locally-owned franchise territories across 40+ states. It uses Green Seal and EPA Safer Choice certified products and a proprietary 64-Point Green Clean Routine under parent Happinest Brands.
- Ownership category
- akta.pro rank
ecomaids industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Soap and Other Detergent Manufacturing (325611)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)
- akta.pro secondary industry
- Eco Laundry Add-on & Linen Service (Fragrance-free/Non-toxic) (HSAEAGAK)
Keywords
Where ecomaids is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ecomaids business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Residential Recurring Cleaning Services: Weekly, bi-weekly, or monthly recurring residential cleaning services. Most popular option is bi-weekly. Revenue is recurring per visit based on home size and service frequency.
- One-Time and Deep Cleaning: One-time cleaning services for special occasions, events, or initial deep cleans. Includes comprehensive cleaning of baseboards, doors, trim, and detailed areas.
- Housekeeping Add-On Services: Additional services including laundry washing/folding, dish cleaning, toy and clutter pickup, priced per room basis.
- Commercial Cleaning Services: Recurring and one-time commercial cleaning for offices, retail, gyms, restaurants, banks, day care facilities, and medical offices. Includes recurring office cleaning, janitorial services, carpet cleaning, window cleaning, and restroom cleaning.
- Disinfectant Fogging Services: EPA-certified disinfectant fogging for residential and commercial properties, targeting common touchpoints and hard-to-reach areas.
- Move-In/Move-Out Cleaning: Specialized cleaning services for property transitions, including thorough cleaning of kitchens, bathrooms, and all living spaces using 100% natural products.
- Specialty Cleaning Services: Services including room rotation, fill-in service (kitchen and baths only), post-construction, post-event, vacation rental, and open house cleaning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly, Bi-Weekly, or Monthly residential cleaning with customized pricing |
| One time/ perpetual license | Pay-as-you-go | One-Time and Deep Cleaning with comprehensive detailing |
| Unit Pricing | Pay-as-you-go | Housekeeping add-on services priced per room |
| Unit Pricing | Pay-as-you-go | Fill-in service for high-traffic areas (kitchen and baths) at reduced cost |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ecomaids product offering
Product offeringCore offering
ecomaids provides eco-friendly residential and commercial cleaning services through a franchise network, using exclusively Green Seal and EPA Safer Choice certified non-toxic, allergen-free products. Core services include recurring and one-time home cleaning, deep cleaning, move-in/move-out cleaning, housekeeping, specialty cleaning, and commercial janitorial services, all delivered via the proprietary Green Clean Routine methodology with color-coded microfiber systems to prevent cross-contamination. The company also sells franchise opportunities to entrepreneurs seeking exclusive territorial rights within the network.
Product overview
Ecomaids operates as a cleaning services franchise network offering eco-friendly residential and commercial cleaning. The core product portfolio centers on recurring and one-time cleaning services (house cleaning, apartment cleaning, commercial cleaning) delivered through an proprietary Green Clean Routine methodology. The offering is structured with base cleaning services (recurring, one-time, house/apartment/commercial cleaning) that can be enhanced with add-on modules including deep cleaning, disinfecting/fogging services, specialty cleaning (post-construction, post-event, vacation rental), and housekeeping services. A 64-Point Checklist and color-coded system ensures consistent service delivery. The company also offers franchise ownership opportunities with CRM access and preferred product pricing. All services use Green Seal and EPA Safer Choice certified non-toxic products exclusively.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Recurring Cleaning Services
Quantifiable outcome
- 4.8 out of 5.0 average Google Rating
- +3 more outcomes
Companies that use ecomaids
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
ecomaids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ecomaids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Happinest Brands (Parent Company)coreecomaids is part of Happinest Brands portfolio, which reported strong Q3 2025 growth with 24 new territories awarded. The parent company provides multi-brand synergy, leadership enhancements, and franchisee training investments. The franchise network continues to expand into new markets.
- Green SealcoreGreen Seal is a global nonprofit that promotes the manufacture and sale of environmentally responsible consumer products. ecomaids exclusively uses Green Seal certified products in all cleaning services, distinguishing them from competitors who may only partially commit to green cleaning. Products bearing the Green Seal mark meet rigorous environmental and health standards.
- EPA Safer ChoicecoreThe EPA Safer Choice program identifies products with safer chemical ingredients without sacrificing performance. ecomaids uses EPA Safer Choice certified products, ensuring cleaning supplies are free from toxic chemicals, allergens, and harmful residues. This certification is part of ecomaids' core commitment to 100% eco-friendly cleaning.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
ecomaids competitors and assessment
Company assessmentEmerging players
- TaskRabbit: On-demand home services marketplace where individual cleaners compete for residential jobs. Competes with ecomaids at the margin, especially for one-time and move-in/out cleans, with a fundamentally different contractor-based model.
- Handy: Tech-enabled marketplace for home cleaning and other home services. Competes for the same residential customer, particularly one-time and occasional deep cleans, with a platform rather than franchise model.
Direct peers
- Merry Maids: One of the largest residential cleaning franchises in North America, owned by ServiceMaster. Competes head-to-head with ecomaids on recurring home cleaning and offers comparable recurring/one-time service structures.
- Maid Brigade: Residential cleaning franchise emphasizing green cleaning and healthier homes. Closest direct competitor to ecomaids on eco-positioning, franchise model, and recurring service offerings.
- MaidPro: National residential cleaning franchise with recurring service model and similar target customer (busy homeowners). Competes with ecomaids for franchisees in overlapping territories.
- Molly Maid: National residential cleaning franchise owned by Neighborly (similar to Happinest Brands' portfolio role). Offers recurring and one-time home cleaning — directly comparable GTM, customer base, and franchise model to ecomaids.
- Green Clean Express: Eco-focused residential and commercial cleaning company serving the Midwest. Direct competitor on the eco-friendly positioning with similar recurring service offerings.
- The Maids: National residential cleaning franchise using a team-based cleaning approach and 22-step healthy touchpoint methodology. Directly comparable franchise model, recurring service, and residential customer base.
Broad incumbents
- ServiceMaster Clean: National commercial and residential cleaning brand under ServiceMaster. Broader portfolio than ecomaids but offers overlapping commercial janitorial and disinfecting services with national reach.
- Jani-King: Largest commercial cleaning franchise in North America. Overlaps with ecomaids on the commercial cleaning vertical and franchise-based GTM, though Jani-King focuses almost exclusively on commercial accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ecomaids social profiles
Digital presenceecomaids compliance and trust
Trust signalCompliance3 records
ecomaids financial estimates
Financial estimateRevenue estimate
Valuation estimate
ecomaids leadership team
Management profileNumber of profiles
Profiles1 record
ecomaids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ecomaids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ecomaids
What does ecomaids do?
ecomaids provides eco-friendly residential and commercial cleaning services through a franchise network, using exclusively Green Seal and EPA Safer Choice certified non-toxic, allergen-free products. Core services include recurring and one-time home cleaning, deep cleaning, move-in/move-out cleaning, housekeeping, specialty cleaning, and commercial janitorial services, all delivered via the proprietary Green Clean Routine methodology with color-coded microfiber systems to prevent cross-contamination. The company also sells franchise opportunities to entrepreneurs seeking exclusive territorial rights within the network.
Is ecomaids a public or private company?
ecomaids is a private company. It is classified as corporate owned and is currently operating.
When was ecomaids founded?
ecomaids was founded in 2008. It employs 1 to 10 people.
Where is ecomaids based?
ecomaids is headquartered in Brooklyn, United States, in the North America region.
How does ecomaids make money?
Seven revenue lines are on record. Residential Recurring Cleaning Services are the primary driver. The others are one-Time and Deep Cleaning, housekeeping Add-On Services, commercial Cleaning Services, disinfectant Fogging Services, move-In/Move-Out Cleaning and specialty Cleaning Services.
Who are ecomaids's main competitors?
Emerging players on record are TaskRabbit and Handy. Direct peers are Merry Maids, Maid Brigade, MaidPro, Molly Maid, Green Clean Express and The Maids. Broad incumbents are ServiceMaster Clean and Jani-King.
Does ecomaids have an API?
No public API is recorded for ecomaids.
What industry is ecomaids in?
ecomaids's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAGAL, Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free), with a secondary code of HSAEAGAK, Eco Laundry Add-on & Linen Service (Fragrance-free/Non-toxic). Its NAICS code is 325611 and its SIC code is 2840.