What Caleno does

Caleno is a vertical SaaS platform serving hair and beauty businesses in Israel, operated under the parent entity igani.co and founded by Amitay Hanson with co-founder Gabriel Lubitz. The platform addresses the operational needs of independent salons, stylists, and small beauty shops with a feature set that includes appointment scheduling and queue management, a smart waitlist, client and staff management, dashboard and analytics, business marketing, mobile control, data protection, a personal website builder, a digital store module, and WhatsApp Business API-driven client communication automation.

Under the hood, the product is built on Firebase/Google Cloud infrastructure, with PayPlus integrated for in-platform payment processing and WhatsApp Business API serving as the primary customer-facing communication layer. The product surface is browser- and mobile-responsive rather than native-app distributed, and is positioned for SMB operator self-service rather than multi-location enterprise chains.

Caleno monetizes through two monthly SaaS subscription tiers — Grow at ₪359/month and Advanced at ₪589/month — with add-on modules such as the Digital Store and Website Builder that expand revenue per account. The go-to-market is direct-to-SMB within the Israeli beauty vertical, with ~64 visible customers on the company site and ~32 added in the most recent month, indicating active customer acquisition in a defined, narrow geographic and vertical niche. No external funding has been disclosed, and the company appears to be bootstrapped and founder-led.

Name

Caleno

Legal name

igani.co

Website

https://caleno.co

Company type

Private

Operating status

Operating

Short description

Caleno is an Israel-focused vertical SaaS platform that provides appointment scheduling, client management, WhatsApp automation, payments, and a website builder for independent hair and beauty businesses, sold via monthly subscription tiers.

Ownership category

akta.pro rank

Product category

Salon Management Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

Keywords

• Salon booking software
• Beauty salon management
• Whatsapp appointment reminders
• Salon client CRM
• Salon scheduling platform

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription - Grow Plan: Monthly subscription at ₪359 providing up to 750 clients and 2,250 WhatsApp messages, including appointment scheduling, waitlist management, client CRM, WhatsApp automations, staff management, marketing tools, and branded website.
2. SaaS Subscription - Advanced Plan: Monthly subscription at ₪589 providing up to 1,500 clients and 4,500 WhatsApp messages, doubling the capacity of the Grow plan for busier salons with larger teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Caleno is a cloud-based SaaS platform that provides hair and beauty salon owners with online appointment scheduling, automated WhatsApp reminders and confirmations, a smart waitlist that fills cancelled slots, a branded website builder with custom domain, client management with treatment history, staff shift scheduling, real-time dashboards, and re-engagement marketing tools. It is operated by Israeli company igani.co and is sold as a monthly subscription in two tiers (Grow and Advanced) tailored to studio size and message volume.

Product overview

Caleno is a unified SaaS platform designed primarily for hair and beauty salon owners (hairdressers, stylists) to manage appointments, clients, and digital presence. The platform consists of a core product combining appointment scheduling (Queue Management), a Smart Waitlist for filling cancellations, a Personal Website Builder with custom domain, Client Management with treatment history, WhatsApp Automation for reminders and confirmations, Staff Management, Dashboard & Analytics, Business Marketing tools, Mobile Control, Data Protection, and an optional Digital Store module. The service is offered in two pricing tiers: Grow (₪359/month) and Advanced (₪589/month). The platform is operated by igani.co.

Differentiator

Problem solved

Functional benefit

Products and services

• Caleno Salon Management Platform Cloud-based SaaS platform for hair and beauty salon owners (hairstylists, beauty studios) that bundles appointment scheduling, smart waitlist auto-rebooking, WhatsApp reminders and confirmations, branded website builder with custom domain, client CRM with treatment history, staff shift management, real-time dashboard and analytics, marketing tools for re-engaging dormant clients, and a digital store add-on; offered as a monthly subscription to SMB owner-operators in Israel.

Quantifiable outcome

• Hours of work saved per week through smart calendar, payment tracking, and automated reminders
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• igani.cocoreOthersCaleno is operated and powered by igani.co. The parent company owns the Caleno brand and platform, developed and maintained by the igani technical team. igani logo appears on footer of all Caleno pages.
• Google / FirebasecoreTechnology or IntegrationFirebase and Google Cloud are used for user authentication (including Google Sign-In), cloud storage, and hosting infrastructure. Firebase auth is referenced in cookie policy as storing authentication data in the browser.
• PayPluscoreTechnology or IntegrationPayPlus is the payment processing provider for subscription billing and payment collection. Card details are stored with the payment processor, not with Caleno. Supports monthly subscription renewal and charging.
• Meta / WhatsApp BusinesscoreTechnology or IntegrationWhatsApp Business API is used for sending automated reminders, booking confirmations, and client notifications. The platform sends messages to end customers on behalf of salon owners using WhatsApp Business.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• StyleSeat: StyleSeat is an online booking and business management platform for hair, beauty, and wellness professionals. It is comparable to Caleno because both serve the same vertical with booking, CRM, and reminder workflows, though StyleSeat pairs SaaS with a consumer-facing marketplace.
• Vagaro: Vagaro is an SaaS platform for salons, spas, and fitness studios covering scheduling, client management, payments, and marketing. It is highly comparable to Caleno because both target appointment-based SMB service businesses with a multi-module subscription product.
• Setmore: Setmore offers free and freemium online appointment scheduling for small service businesses including salons and beauty professionals. It is comparable to Caleno because both target independent beauty and service providers with self-serve booking, reminders, and a low-friction onboarding flow.
• SimplyBook.me: SimplyBook.me is a customizable online booking system for service businesses including beauty and wellness. It is comparable to Caleno because both provide self-serve booking pages, SMS/email reminders, CRM, and a website widget for appointment-based SMBs.
• Booksy: Booksy provides appointment booking and business management software for beauty and wellness professionals, including a client-facing booking app and a pro-facing dashboard. It is directly comparable because both serve the same SMB hair/beauty vertical with online booking, reminders, and CRM, though Booksy is far more established globally.
• Fresha: Fresha is a global beauty and wellness SaaS platform offering appointment scheduling, client CRM, payment processing, and marketplace discovery. It is the most direct comparison to Caleno because both target independent hair and beauty professionals with an all-in-one booking and management suite, though Fresha operates at significantly larger scale and geographic breadth.
• Treatwell: Treatwell operates a beauty and wellness booking marketplace and SaaS for salons across Europe. It is directly comparable to Caleno because both enable online booking, reminders, and salon business management for independent beauty professionals.

Broad incumbents

• Acuity Scheduling: Acuity Scheduling is a general-purpose online appointment scheduling platform serving a wide range of service businesses. It is comparable to Caleno because it covers self-serve booking, automated reminders, and client management, though it is horizontal rather than verticalized for beauty.
• Square Appointments: Square Appointments is the scheduling arm of Block's broader payments and SMB software suite. It is comparable to Caleno because it offers online booking, reminders, and CRM for service-based SMBs, though it competes as part of a much larger horizontal platform rather than a beauty-specialized product.

Regional players

• Salonized: Salonized is a European salon and beauty business management SaaS covering bookings, client records, and POS. It is comparable to Caleno because both serve independent beauty professionals with vertical booking and CRM, though Salonized focuses on European markets rather than Israel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caleno